Documente Academic
Documente Profesional
Documente Cultură
Business Plan
Presented to
MA’AM NATIVIDAD, MARIA VICTORIA
MEMBERS:
Secondly our team, who work with this business plan to present that we
worked hard finalize this project in order for us to complete our final
requirement for the subject.
Lastly, for the people who assisted us to make this project. We thank you
for all the help they have given.
TABLE OF CONTENTS
I. INTRO DUCTION……………………………………………
V. FINANCIAL
PLAN…………………………………………………………...
VI. CONCLUSION…………………………………………………
Table 2: Equipment
Table 8: Expenses
This business plan was to apply the management theories into actuality
We brainstormed about on what kind of establishment we will be having for
the business plan
The project revolves around on how we will apply the theories in our final
paper
Making the Marketing Plan, we made consider real possibilities in the
industry
The Technical Plan, we researched about who were the real competition in the
industry
The Operational Plan was made the knowledge we have acquired during our
research and were based on the Philippine setting of the business
The Financial Plan was made from scratch with the figures coming from the
business plan itself
We finished our future plan for our business plan basing on the plan we made
If there were miscommunication with some us, we finished our Business Plan
INTRODUCTION
DIY COFFEE
DIY coffee stands for do it yourself coffee. DIY is an abbreviation for do-it-
yourself it is the activity of decorating or repairing your business, or making
things for yourself, rather than paying someone else to do it for you.
A coffee shop that is built to immerse the people or customer to teach them on
how to make or brew your own coffee. The way you love it the way you like
on how it taste like well don't worry because if you don’t know how to make
or brew your own coffee well don’t be sad because DIY coffee shop have a
barista that will assist you.
DIY coffee shop have many different coffee's to offer to brew so you'll have many
choices to pick which one will it be. We aim to share the knowledge about coffee to
our customers to teach some things about coffee. We want the people to try the
different types of coffee that is offered to the shop.
We chose this logo because the mug from the logo it symbolizes a mug that is being
filled with warmth with freshly brewed coffee and the machine there symbolizes the
coffee that is being brewed freshly and also it goes with the shops name. And it will
also catch the customer’s attention on how you brew your own coffee.
MARKET PLAN
PRODUCT
Our product that we are selling is a coffee that has a different types from the
Philippines. We also give you knowledge on how you will be making your own
coffee. In additional to that our coffee shop also has cakes and other pastries that are
offeredPRICE
The prices of our products will depend on the coffee.
The entrance fee is 200pesos per head discounts are given to students, disabled,
senior citizen.
PLACE
Address: Porta Vaga, Session Rd, Baguio, 2600
For the location we picked the top floor at the porta vaga session road. Because we
are aiming for the people that are going to church could use a coffee shop also for the
students that are passing by the church. We also picked this location for our
customers to get a better view of session road while drinking coffee it’s a satisfaction
right?
TARGET MARKET
TARGET MARKET
STUDENTS
TOURIST
PASSERBYS
CHURCH GOERS
COFFEE ENTHUSIAST
PROFESSINALS
COMPETITION
1.Sweetmates
2.Starbucks
4.Coffee maters
Marketing Strategies
Product Strategy
With the new development of the business, DIY CAFÉ , the consumer adoption
process will be adapted by the company. This process involves product awareness,
product interest, product evaluation, product trial and product adoption. Spreading
information about the existence of the business is the first stage in the process
followed by providing further details regarding the company products and promoting
the strengths of the business that separate its products from the others. As a newly
emerging business, meeting customer expectation is necessary in order to satisfy the
buyers and establish the continuous existence of the company.
Pricing Strategy
Price Skimming-
The products will be charged with the highest initial price and the gradually
decrease over time. Using this strategy will help strengthen the high quality image of
the products made by the company. This strategy will also help the company
maximize profits and in turn recover the costs of creating the product.
Promotion Strategy
Social Media - Using this form of digital marketing will help make the public be
aware of the products that the company is offering due to the fast advancement of
technology and with the growing population of internet users.
SWOT Analysis
Strengths
- Buying the product from a locally owned establishment would promote the idea of
helping other people
Weaknesses
-Weak brand name since it is new in the market
-Rent expenses
Opportunities
Threats
Business Mission
To provide the public with good quality organizers that best fit their needs.
Business Vision
Goals
1. Recruit skilled and experienced employees into the organization
2. Reduce delivery of products to customers and increase speed of producing products
without sacrificing quality
3. Increase brand awareness
TECHNICAL PLAN
Layout
Interior Concept
Exterior Concept
Milk Cooler
it helps you offer students
drinks they need for
breakfast or lunch.
Each cooler is made with a
single or double-sided
design to keep lines moving
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----------
Undercounter Fridge
is a small-sized appliance
that is generally under 34-
inches in height. Most
compact refrigerators are
designed to offer many of
the features.
----------------------------------
----------Prep Counter
Ice Cooler
Refigerator
is artificially kept cool and
used to store food and drink.
Modern refrigerators
generally make use of the
cooling effect produced
when a volatile liquid is
forced to evaporate in a
sealed system in which it
can be condensed back to
liquid outside the
refrigerator.
----------------------------------
-----
Cashier
is a mechanical or electronic
device for registering and
calculating transactions at a
point of sale.
Coffee Grinder
a small machine for grinding
roasted coffee beans.
----------------------------------
-----
Espresso Machine
Café Counter
an establishment or counter
where coffee and usually
light refreshments are served
Inventory/Supplies
DIY Cafe offers a wide range of specially blended and roasted coffees. DIY Cafe will
be using customs locally grown coffee beans. DIY Cafe first will select and cup the
coffee, then blend different beans before roasting.
The key to a wonderful bag of roasted beans is the blending of different coffee beans.
Coffee beans are a global commodity. There are many different types of beans,
distinctive in the genre of plant that the bean comes from as well as the region that the
bean is grown. Beyond these distinctions, beans are still a commodity.
Italian Roast
French Roast
Columbian Dark
African Roast
Sumatra
Bistro Blend
Kona
Kenya
Decaf- available in the following blends: Bistro, Sumatra, French and Italian
Roasts
Barako
Each coffee is available in one pound and five pound packages, in both whole bean
and ground versions. Every product that DIY Cafe produces attempts to be the best in
its respective product category based on quality and taste. Inventory
Coffee bean
Sugar
White Sugar
Brown Sugar
Mug / Biodegradable cups
Ceramic Mugs for the cafe
Kape Umali
The Labour calls for hiring 5 full-time salaried employees at start-up. Part time
barristas/bartenders will have to be hired to manage approximately 135 hours of
operation per week, servers/waiters will have to be hired for approximately 203 hours
of operation per week, and dishwashers will have to be hired to handle approximately
62 hours of operation per week.
Any additional hires will be part time and devoted to the expansion of any catering
function, as well as increased capacity/operation of a private party function.
OPERATIONAL PLAN
BUSINESS STRUCTURE
MANAGER
HEAD PASTRY
BARISTA AUDITOR CHEF
CASHIER PURCHASER
ASSISTANT
PASTRY
CHEF
JR. BARISTA JR. BARISTA
and and
SERVER SERVER
Employee salaries are as follows:
Position Salary
Manager ₱ 35,000 per month
Job Description
Responsible for the successful day-to-day operations of the organization that includes
monitoring business activities and coordinating with the employees to ensure the
smooth flow of the business.
QUALIFICATIONS:
REPORTS TO:
QUALIFICATIONS:
REPORTS TO:
QUALIFICATIONS:
REPORTS TO:
QUALIFICATIONS:
REPORTS TO:
QUALIFICATION:
JOB DESCRIPTION
Receive and process incoming orders for materials, merchandise, classified ads, or
services such as repairs, installations, or rental of facilities. Duties include informing
customers of receipt, prices, shipping dates, and delays; preparing contracts; and
handling complaints.
Job Specifications:
QUALIFICATION:
REPORTS TO:
QUALIFICATION:
REPORTS TO:
QUALIFICATION:
Retirement Pay- All employees from the private-sector may retire from age 60 up to
age 65, at which retirement becomes compulsory, and must have served the
establishment for at least 5 years.
Retirement pay must at least be equivalent to half of a month’s salary for each year of
service and a fraction of at least 6 months is therefore considered as one whole year.
One “half month salary” must include the following: a) 15 days salary based on the
last salary pay, b) the pay equivalent of five days of incentive leave, c) 1/12 of the
13th month pay. Therefore, one ½ month salary is equivalent to 22.5 days.
Minimum Retirement pay = Latest daily pay rate x 22.5 days per month x number of
years of service
Holiday pay- The Labor Code requires the payment of an employee’s daily basic
wage for all non-working regular holidays. If work is accomplished on a regular
holiday (up to 8 hours), an employee is entitled to at least twice (200%) of his basic
wage. If the holiday corresponds to a scheduled rest day, the employee is entitled to
an additional 30% based on his regular holiday rate of 200%, which comes to a total
of at least 260%.
13th Month Pay- Each year, a 13th month pay is given to all rank-and-file
employees. By law, this benefit must be paid before December 24th and is
mandatory. Employees who have resigned or have been severed from the company
before the payment of the 13th month pay are still entitled to it in proportion to the
length of time they worked for during that year.
The 13th month pay must be at least 1/12th of the total basic salary of each employee
earned during that calendar year.
Sick Leave- Employees who can’t report to work due to sickness or disability can
apply for sick leave. Employees can also avail sick leave if they have family members
who are ill and needs taking care of. Usually this is equivalent to 15 days and can be
converted to cash by the end of the year.
Sick leave can be filed on the day the employee returns to work. If an
employee exceeds three days or filed in advance, the filed SL must be accompanied
with a medical certificate.
Parental Leaves- the Labor Code of the Philippines covers three different types of
parental leaves: maternity leave, paternity leave and solo-parent leave.
Maternity Leave- Whether married or not, each pregnant employee is entitled to a
maternity leave benefit of 60 days for a normal delivery or miscarriage, or 78 days for
a caesarean delivery, for up to four pregnancies.
The maternity leave benefit being given instead of a regular wage, it cannot be
included in an employee’s 13th month wage.
Business Structure
Since DIY Cafe is an eco-friendly theme and it has an advocacy to help mother earth
and it will help in preserving our nature and protecting the animals. This is one
primary focus of corporate social responsibility is the environment. The Cafe will
also reduce the use of hazardous chemicals with the help of the respective suppliers
and it will use eco-friendly products like eco-friendly bags, straw, and products. Any
steps they can take to reduce those footprints are considered both good for the café
and society.
DIY Café assets are the employees and by treating employees fairly and ethically.
The company recognizes the efforts of the employees within the workplace and
Employees with an excellent performance would be given incentives and to reach
their full potential and be more effective and efficient.
By doing good deeds without expecting anything in return, the business can express
their concern for specific issues and support for certain organizations. DIY café
believes that the hope for the future lies in today’s youth. DIY Café will provide
scholarship programs, seminars and youth socialization activities. The goal of “Youth
for Change” is to develop the leadership spirit of the youth in their chosen fields,
skills and talents.
Employee Schedules
Positions Monday Tuesdays Wednesday Thursday Friday Saturday Sunday
Manager Off 10:00 A.M. – 10:00 A.M. – 6:00 10:00 A.M. – 10:00 10:00 A.M. – 10:00 A.M.
6:00 P.M. P.M. 6:00 P.M. A.M. – 6:00 P.M. – 6:00 P.M.
6:00 P.M.
Auditor 10:00 A.M. – Off 10:00 A.M. – 6:00 10:00 A.M. – 10:00 10:00 A.M. – 10:00 A.M.
6:00 P.M. P.M. 6:00 P.M. A.M. – 6:00 P.M. – 6:00 P.M.
6:00 P.M.
Cashier 10:00 A.M. – 10:00 A.M. – Off 10:00 A.M. – 10:00 10:00 A.M. – 10:00 A.M.
6:00 P.M. 6:00 P.M. 6:00 P.M. A.M. – 6:00 P.M. – 6:00 P.M.
6:00 P.M.
Purchaser Off 10:00 A.M. – 10:00 A.M. – 6:00 10:00 A.M. – 10:00 10:00 A.M. – 10:00 A.M.
6:00 P.M. P.M. 6:00 P.M. A.M. – 6:00 P.M. – 6:00 P.M.
6:00 P.M.
Head 10:00 A.M. – 10:00 A.M. – 10:00 A.M. – 6:00 Off 10:00 10:00 A.M. – 10:00 A.M.
6:00 P.M. 6:00 P.M. P.M. A.M. – 6:00 P.M. – 6:00 P.M.
Barista 6:00 P.M.
Jr. 10:00 A.M. – 10:00 A.M. – 10:00 A.M. – 6:00 10:00 A.M. – 10:00 Off 10:00 A.M.
6:00 P.M. 6:00 P.M. P.M. 6:00 P.M. A.M. – – 6:00 P.M.
Barista / 6:00 P.M.
Server 1
Jr. 10:00 A.M. – 10:00 A.M. – 10:00 A.M. – 6:00 10:00 A.M. – 10:00 10:00 A.M. – Off
6:00 P.M. 6:00 P.M. P.M. 6:00 P.M. A.M. – 6:00 P.M.
Barista / 6:00 P.M.
Server 2
Head 8:00 A.M.- 8:00 A.M.- Off 8:00 A.M.- 8:00 A.M.- 8:00 A.M.- 8:00 A.M.-
7:00 P.M. 7:00 P.M. 7:00 P.M. 7:00 P.M. 7:00 P.M. 7:00 P.M.
Pastry
Chef
Assistant 8:00 A.M.- 8:00 A.M.- 8:00 A.M.- 7:00 8:00 A.M.- Off 8:00 A.M.- 8:00 A.M.-
7:00 P.M. 7:00 P.M. P.M. 7:00 P.M. 7:00 P.M. 7:00 P.M.
Pastry
Chef
FINANCIAL PLAN
CAPITAL REQUIREMENTS
CASH P 154,178.50
INVENTORIES
Ovens 12,000.00
Cash Outflow
Coffee Smallwares and Beverageware 10,080.00
Water Filters for Hot Beverage Equipment 9,000.00
Ovens 12,000.00
Pre-Operating Expense
Net Cash Flow P82,380
2019 2020 2021
Utilities expense
Internet expense
2019
BIR 530.00
Total ₱8,580
₱3,150 ₱3,150
Total
Depreciation Expense
Cash ₱ 113,390
Ovens 12,000
Sources of Fund
Particulars Amount (PHP)
INCOME STATEMENT
Operating Expenses:
PARTICULARS Amount
ASSETS
Less: Accumulated
Depreciation
11,672.20 11,672.20 11,672.20
Net Equipment
84,451.80 84,451.80 84,451.80
Business plan
Preparation
Capital sourcing
Business registration
Storage warehouse
unit renovation and
installation
Purchase of
Equipment
Manpower
requirement
Manpower
Orientation
Actual Operation
Conclusion
DIY CAFE is feasible and will be operational. The business will thrive with the start
of operation because of the location of the shop and the patron who will be coming to
do their own coffee or appreciate our coffee we will serve to them.
Future Plan
DIY CAFÉ will expand and will build new establishments to accommodate other
customers in Baguio, for them to enjoy making their very own coffee or enjoy our
very own coffee made for them.