Jakarta, April 5th 2019

To : Prof. Djoko Susanto, M.S.A, PhD

From : Alvian Tamba

Subject : Assignment for Leadership Communication Class. Application 3.5

1. How do you like the way the e-mail looks—letterhead, formatting, and the like?

At a glance, the e-mail look basic. Going further in depth, there are a lot of flaws in

this e-mail. The formatting is not consistent, the sender didn’t provide a proper letterhead as

this is a very formal e-mail, overall the e-mail really need to be edited.

2. Does the e-mail’s appearance influence your response to it? How?

Yes of course it influenced my response. The whole e-mail from the looks and the

content is one whole thing that conclude the intention of the sender in communicating. The

usage of writing method (in this case e-mail) indicates how people use language as a tool of

influencing thus obtaining results or goals in their initial purpose of communication. The

language I use create my ethos. If I am unsure and lack confidence in my writing abilities,

our choice of words, my style tone will reveal it. If, on the other hand, I am confident in my

abilities to use the language of leaders, that confidence will resonate in my words and

enhance my influence with all my targeted audiences.

3. What mistakes in usage do you notice?

First, the sender is not consistent in formatting. The sender name, receiver, and

subject need to be in line. The opening showed usage of unappropriated tone (Hey Rob) and

utilizing jargon a lot (catch-up, wading thru papers). The sender also do not proofreading the

e-mail so a lot of typos made, he also not telling a story and structure thus the whole e-mail

content is scatter. The most important thing is the sender is not using a proper language that

represent him as an executive.

4. Are there any expressions that Mr. Thompson uses that bother you in par-

ticular? What are they, and why do they bother you?

By using non-formal expression, it shows that Mr. Thompson does not take the

audience seriously. ‘which I am sure you fully understand...since you wer Golfing in the

California all week!’, this sentence also implied that the sender did not want to take the

responsible for the late response he did himself and asking for justification from the audience.

The usage of ‘asap’ also imply unrespect tone from the sender.

5. How do you feel about Mr.Thompson? Do you like him? Do you trust him?

Why or why not?

I feel that Mr. Thompson cannot work in professional way, he also not represent

himself as a president. This shown from his choice of words and vocabularies. The way he

did not proofread his e-mail show that he is reckless and not valuing his audience. Doubtly he

can be trusted.

6. What would you change about the way the e-mail was written?

The whole e-mails need a proper tune up. Start from the formatting, choice of words

and structure need to be changed in some more professional settings. I will open with a

proper salutation because Mr. Browning is my partner thus I am expecting a business deal

with him, I will treat him will all respect. Those respect must be shown in the whole e-mail.

No jargon and abbreviation will be applied.