Music videos help to advertise the artist and song, to visually

show interpretations of the song lyrics and to entertain

people.
The purpose of a website is to inform people of a service or
product and to persuade people to get involved.
Pop music is
a big part of
culture now.
We hear it
all over the
radio, in
adverts, on
social media
and by
choice.

Sony have a very specific type of artist that they sign, beside
the artists that start off smaller through competitions like
The X factor, they typically sign