Maria Soriano

Houston, TX 77084 maria.soriano7933@Gmail.com

EDUCATION
Bachelor of Arts in Political Science
University of Houston - Houston, TX December 2013

WORK EXPERIENCE
CrossOverAdvertising
January 2015- Present
.Develop and implement sales and marketing strategies to ensure revenue and sales goals.
Achieve budgeted revenues and personal/team sales goals and maximize profitability.
Participate on the preparation on the annual client’s marketing and business plan.
.Create and implement sales plans. Review monthly reports and sales forecast to analyse
current /potential market and sales trends, coordinate activities to increase revenue and market
share and monitor performance to ensure actual sales meet or exceed established revenue
plan.
.Direct day-to day sales activities, plan and assign work, and establish performance and
development goals for teams members. Provide mentoring, coaching and regular feedback to
help manage conflict, improve team member performance, and recognize good performance.
Television Account Executive
43.6 Mi Gente TV
May-2015- dec-2015
.Locate and contact potential clients to offer advertising services. Explaining to clients how
specific types of advertising will help to promote their products and services. Process all
correspondence and paperwork related to accounts. Prepared and deliver sales presentations
to new and existing clients . Inform clients of available options for advertizing art, format, or
features and provide samples. Deliver advertising or illustration proofs to clients for approval.
Prepare promotional plans , sales literature, media kits, and sales contracts. Recommend
appropriate sizes and format advertising.
Advertising Account Executive
11-11 Media
Nov-2014 to May-2015
.Meeting and liaising with clients to discuss and identify their advertising requirements;
Work with agency colleges to devise an advertising campaign that meets the client’s brief and
budget;
.Presenting alongside agency colleges, the campaign ideas and budget to the client .
.Liaising with, acting as the link between, the client and the advertising agency by maintaining
regular contact with both, ensuring that communication flowed effectively. Negotiating with
clients and agency staff about the details of campaigns; presenting creative work to clients for
approval or modification; handling budgets managing campaign cost and invoicing clients,
writing clients reports; monitoring the effectiveness of campaigns; undertaking administration
tasks; arranging and attending meetings; making ‘pitches’, along with other agency staff, to try
to win new business for the agency.
Administrative assistance Houston City Council - Houston, TX -
January 2013 to May 2013
• Performed administrative and office support activities for multiple supervisors. Duties included
fielding telephone calls, receiving and directing visitors, word processing, creating spreadsheets
and presentations, and filing. • Manage incoming calls, communications, emails, social media
and other forms of correspondence. • Scheduling (all types), meeting minutes, presentation
preparation, filling managing documents, managing/ screening incoming calls and
inventory/supply management of Administrative Services Office and delegated assigned duties
from its ancillary departments. • Prioritizes conflicting needs; handles matters expeditiously,
proactively, and followed-trough on project