Khwaja Fareed University of Engineering&

Information Technology

Rahim Yar Khan

Department of Management Sciences
Course Outline

COMMUNICATION SKILLS (3 Credit Hours)

Pre-Requisite:
Course Type:
Theory/Lab: Theory
Program: BBA
Total Lectures: 32
Total Tutorials:
:
Teaching Assistant: Numra Qayyum
Office # XXXHUSS, KFUEIT, Ext. xxxx
Email: xxxx@kfueit.edu.pk
Office Hours: 09:30am - 01:30 pm (Every Friday)

Course Introduction
This course is to introduce students to the basic concepts of communication Skills which have
immediate relation to their ordinary as well as academic life, and to sensitize students to the various
shades & aspects of communication, to show that it is not a monolithic whole but something that can
be looked at in detail. Serious theoretical discussions about these aspects have been differed to
subsequent studies of language at comprehension level. The core components of Communication Skills
like will also be introduced through this course.
 Course Contents

Non-verbal Communication
Verbal Communication
Barriers of Communication
Importance of Feedback

Giving Constructive Feedback

Report Writing
Cover letter & Resume
Letter Writing
What is style and its importance?
Structuring and Evaluating a feedback
What is presentation Skill
Formulating a Presentation
Conducting meetings, Small group communication, Taking minutes.s

Mapping of CLOs and PLOs

Sr. No Course Learning Outcomes PLOs Blooms Taxonomy
Students will have basic knowledge and skills PLO-2
CLO_1 of handling a target situation C1(Knowledge)
(Skill)

They will be able to use their communicative PLO-2

CLO_2 C3(Application)
skills effectively (Skill)
They will be able to analyze and synthesize PLO-3
CLO_3 C4(Analysis)
the ideas and given concepts ( Attitude )

CLO Assessment Mechanism

Assessment tools CLO_1 CLO_2 CLO_3
Quizzes & Assignments 25% 10% 25%
Presentations 25% 50% 0%
Midterm Exam 25% 10% 25%
Final Exam 25% 20% 50%
Overall Grading Policy
Assessment Items Percentage
Quizzes 5%
Assignments 5%
Presentation 10%
Midterm Exam 30%
Final Exam 50%
Text and Reference Books
Text books:
• Tara Dixon & Martin O’Hara (2000). Communication SKILLS. Practice-Based Learning.
Practicebasedlearning.org.
• Akmajian, A., Demers, R. A., Farmer, A. K. & Harnish, R. M. (2001). Linguistics: An
Introduction to Language and Communication. (Fourth edition). Massachusetts: MIT.
• Crystal, D. (1997). The Encyclopedia of Language. Cambridge: CUP.
• Farmer, A. K, & Demers, R. A. (2005). A Linguistics Workbook. M. I. T Press.

Administrative Instruction
▪ According to institute policy, 75% attendance is mandatory to appear in the final examination.
▪ In any case, there will be no retake of (scheduled/surprise) quizzes.
▪ For queries, kindly follow the office hours in order to avoid any inconvenience.

Lecture Breakdown
Week 1 Introduction to Communication Skills
Types of communication Skills
Week 2 Basic styles of communication Skills
Prsentation Skills
Week 3 Structuring a Presentation
Art of Questioning

Week 4 Feed Back

Week 5 Importance of Feed Back
Week 6 Giving Constructive Feedback
Week 7 The Principles of Communication (7 C’s)

Week 8 Structuring and Evaluating a feedback

Week 9 MID TERM EXAMINATION

Week 10 Vocabulary Building( Prefixes and Suffixes)

Week 11 Antonyms and Synonyms
Week 12 Process of Communication
Week 13 What is style and its importance?
Week 14 Report Writing
Week 15 Cover letter & Resume
Week 16 Letter Writing

Week 17 FINAL TERM EXAMINATION