YUMMZ…

OUR BUSINESS PLAN

Today time is too short. Life is too busy, people
have no time to spend much time in kitchen.in this
case we will introduce you to our new magical
product of fries for those who are the lovers of it
and their moms are fed-up of frying fries.
Business type… fries seller
Business form… only one owner
Company name… yummz
Product name… crispy fries
History of potatoes

The potato was first domesticated in the region of

modern-day southern Peru and extreme north
western Bolivia between 8000 and 5000 BC. It has
since spread around the world and become a
staple crop in many countries. The earliest
archaeologically verified potato tuber remains
have been found at the coastal site of Ancon
(central Peru), dating to 2500 BC .According to
conservative estimates, the introduction of the
potato was responsible for a quarter of the growth
in Old World population and urbanization between
1700 and 1900.[32] Following the Spanish
conquest of the Inca Empire, the Spanish
introduced the potato to Europe in the second half
of the 16th century. The staple was subsequently
conveyed by European mariners to territories and
ports throughout the world. The potato was slow to
be adopted by distrustful European farmers, but
soon enough it became an important food staple
and field crop that played a major role in the
European 19th century population boom.
However, lack of genetic diversity, due to the very
limited number of varieties initially introduced, left
the crop vulnerable to disease. In 1845, a plant
disease known as late blight, caused by the
fungus-like oomycete Phytophthora intestines,
spread rapidly through the poorer communities of
western Ireland, resulting in the crop failures that
led to the Great Irish Famine. Thousands of
varieties still persist in the Andes however, where
over 100 cultivars might be found in a single
valley, and a dozen or more might be maintained
by a single agricultural household.
Back ground theme behind the fries
For many years the name potato chips has been
applied to thin slices of potatoes fried in deep fat.
In the past, firms have marked articles they wish to
identify as potato chips. Although these are not
made by the traditional process of frying thin slices
of potatoes in deep fat. These are made from
dehydrated potatoes with or without added
carbohydrates from other sources plus other
ingredients commonly used in preparation of
potato chips. Complaints were received from both
individual manufactures of potato chips. So we will
introduce our product crispy fries of different
flavours.
Location and business cost
Our factory is on g.t road near coca cola factory.
Provide healthy and tasty fries with halal
ingredients. Our businessestimate cost is 945000/
month due to no partnership.
Our objectives..
The business may set its pricing to achieve a
number of different objectives. These may be to:
 maximise profits
 achieve a target return on investment
 achieve a target sales figure
 achieve a target market share
 Match the competition.
Our ingredients..
Potatoes, Vegetable Oil (contains one or more of
the following oils: canola, soybean, cottonseed,
sunflower, corn), Dextrose, Sodium Acid
Pyrophosphate (to maintain natural colour).
Cooked in Vegetable Oil (soybean oil, corn oil,
cottonseed oil, hydrogenated soybean oil, natural
flavour [vegetable], citric acid [preservative],
Dimethylpolysiloxane [anti-foaming agent]).
Cooked in the same oil as menu items that contain
Wheat, Egg, Milk, and Fish (where available).
Seasoned with Sea Salt.
Product design…

Packaging…
Cost breakup…
Land for factory2500000/
Electric bill15000/month
Staff salary 8500/worker total 50000

Gas bill 8000/month

Total cost73000/month
Business description
Yummz willlaunch on the end of 2015.yumz will
play a very important rale in the life of those
people who have not much time to spend in
kitchen specially for working women. yummz will
provide you a different flavours in fries like black
paper, salty, garlic or chilly. Our crispy fries will
ready in 2 mints you can bake it, Owen it,and fry it.
Costs. In order to make a profit a business must
make sure that its products are priced above their
cost. The total cost of a product includes
overheads such as research and development,
investment in equipment, people and technology,
as well as direct costs, such as raw materials and
ingredients.
Competitors. If there is no competition the
business can set whatever price it chooses. On
the other hand, if there is perfect competition then
the business must accept the market price for its
products. In most cases the reality is somewhere
in the middle.
Customers. The business needs to consider
what its customers' expectations will be. For
example, customers may be prepared to pay more
for a product that is unique or produced in an
ethical and sustainable manner. This would place
it as a premium brand above its competitors.
Vision. In the success of my business in our
country then I want to spread out my business in
different countries.
Our machinery …
Factory environment..

Our product ingredients was halal and produce in

the clean and fresh environment.
Management Development…
Conducted at regional offices and corporate
training centres across
the country, yummz Management Development
Program (MDP) continuesto develop the potential
leaders which the Crew Training Programme has
nurtured.This is followed by a series of training
courses designed to back up what is learnt in the
factory and develop management and
communication.

Marketing strategy..
A combination of local media and local store
marketing programs will be utilized at each
location. Local store marketing is most effective,
followed by print ad. As soon as a concentration of
stores is established in a market, then broader
media will be explored. We believe, however, that
the best form of advertising is still "buzz." By
providing a fun and energetic environment, with
unbeatable quality at an acceptable price in a
clean and friendly outlet, we will be the talk of the
town. Therefore, the execution of our concept is
the most critical element of our plan. We will
actively build our brand, through the selling of
supporting materials.
Brand Challenges
Crispy Fries must establish a distinct brand to
stand out from the other Western-style fast food
competitors.
 Our logo is distinct as fresh, energetic and
playful with color elements that are eye
catching.
  Product names are geared toward the target
market (teens), with items such as "yummz"
and "crispy fries" which are fun and easy to
remember.
Strategic Alliances…
Our business requires a long relationship with raw
suppliers as well as partner vendors. In Chinese,
this relationship is called "guanxi," meaning
business bonding. We already have a long and
good standing relationship with Company V in our
previous ventures. For Company Y, Mr. Joe Shoo,
the managing director, is a prominent figure in the
society and we hope to strengthen further our
business relationship with him and the company.

Product quality…
Ourproductquality is fresh. A name that contains
quality. The service system is efficient competent
having good taste and everybody will satisfied with
over taste.

Size of business…
Initially we have only one factory. But by the
success of this in our country very soon our firm
will cover the whole world. And our firm carries
name in world.
Focus…
We concentrateon the continuous improvement of
the product according to the customer taste.
Swot analysis…
 Strengths: characteristics of the business
or project that give it an advantage over others
  Weaknesses: characteristics that place
the business or project at a disadvantage
relative to others
 Opportunities: elements that the
business or project could exploit to its
advantage
 Threats: elements in the environment that
could cause trouble for the business or project.

Strength: Weakness:
Healthy product Lack ofbrandawareness
Competitive price Similarity of packaging
Strong distribution

Opportunities: Threats:
Growing no of customers Increase competition
Creation ofloyal Copy right threat
customers
Rise of brand value Economic factor

Production process…
To give the French fry the right taste and a lovely,
golden brown colour, they are blanched, which
reduces the amount of fat absorbed during the
preferring. After that blanching process has been
completed, the French fry is dried using hot air. By
drying, the relative percentage of dry material
increases and the French fry gets its typical potato
taste and it becomes crunchy and crispy.
Product safety…
The final fries contain a lot of
energy from carbohydrates in the form of starch
and from the fat absorbed during the frying
process. g of carbohydrates and the 25 g of fat,
plus 350 mg A large serving of 150 g of fries
provides close to 500 kcal from the 60of sodium.
Tospend that amount of energy you would need to
run for an hour or walk for more than two hours
Executive summary…
Yummz chirpy fries was start in the end of 2015
with best quality and great taste. We introduce you
a new different taste of fries foe whom who crazily
love potatoes. We have many competitors but our
taste have different from others. We start the
business from 1 crore
And i hope i get double profit on it .and over firm
get fame whoever the world very soon.
Over main target area is whole Pakistan. We sell
over product in all countries and soon in whole
world.
I promise you that I will provide you a great taste
which you don’t taste ever.

SUBMITTIED BY
From roll no 98, 114, 23
Feroza Tanveer
Mahaam Asghar
Aqsa Ahmad
SUBMITTIED TO SIR SARWAR