Phillip Sasser

WORK EXPERIENCE

UNIVERSITY OF HOUSTON | Houston, TX August 2017 – Present

Athletics Marketing Graduate Assistant
• Primary Marketing Contact: Women’s Volleyball, Softball, Shasta’s Kids Club, Shasta Kids Zone, Internship
Program
o Increased average per-game attendance at Volleyball by 73% from 2017 to 2018
o Directed 2019 Striking Out Breast Cancer Game which raised $3,935 for cancer research
o Responsible for scripting for public address announcers, creation of timing sheets, implementation of
promotional giveaways and contests, and event music
o Supervised intern office hours and campus marketing initiatives, developed summer and fall semester projects,
trained, and recruited up to 14 student interns at a time
• Created weekly emails distributed to over 175,000 individuals and gameday emails sent to ticket purchasers for
Football and Men’s Basketball
• Segmented student populations for email marketing campaigns and promotional distributions based on attendance
habits
• Acted as on-field liaison for promotions and recognitions during Football, Men’s Basketball, and Women’s
Basketball events to create a better fan experience
• Collaborated with IMG to create and activate sponsored events and recognitions for all sports
• Managed and coordinated up to 14 interns during Volleyball, Football, Men’s Basketball, Women’s Basketball,
Softball, Baseball, and Track and Field events
• Researched and created Football experiences available for fans to purchase before and during Football events
• Created Football spring game timing sheet used by multiple external departments and managed on-field activities

AUBURN UNIVERSITY ATHLETICS DEPARTMENT | Auburn, AL August 2016 – May 2017

Marketing Intern
• Implemented on-field promotional activities during Auburn University’s Southeastern Conference and
nonconference sporting events
• Operated in teams with full-time staff to coordinate event activities and to initiate promotions
• Performed grassroots marketing in the Auburn/Opelika, AL, community
• Assisted with coordination of national anthem auditions and performances for multiple sports
• Initiated personalized customer service
• Worked with full-time staff on specific assignments researching, promoting, and performing marketing initiatives

EDUCATION

UNIVERSITY OF HOUSTON | Houston, TX May 2019

Master of Art in Sport and Fitness Administration | Cumulative GPA: 3.851

AUBURN UNIVERSITY | Auburn, AL May 2017

Bachelor of Science in Business Administration
Honors: magna cum laude | Major: Marketing | Minor: Supply Chain Management | Cumulative GPA: 3.61

TECHNICAL SKILLS

Microsoft Office Suite Excellent ●●● ProAudio Click Effects Proficient ●●

Adobe Campaign Classic Proficient ●● Adobe Creative Suite Basic ●

VOLUNTEER EXPERIENCE

HOUSTON SPORTS PARK | Houston, TX July 2018

2018 TEXAS HIGH SCHOOL BASEBALL STATE CHAMPIONSHIPS | Houston, TX May 2018
2018 TEXAS HIGH SCHOOL SOFTBALL STATE CHAMPIONSHIPS | Houston, TX May 2018
ATLANTA MOTOR SPEEDWAY | Auburn, AL Spring 2017 Semester