Documente Academic
Documente Profesional
Documente Cultură
1607522123
Executive Summary
What We Do
Our Vision
Care about all about shoes cleaning
dirty things to be like new
Our Goal
Provide convenience for dirty and damaged shoes to
look like new and take care of all types of shoes to
be healthy again
Our Mission
Attentive service, The results of the process of
washing shoes that are clean and look like new,
Timeliness in the completion of washing, Sincere,
friendly and orientation to the customer, Do not
damage the shoe material
Our Company
CLINS takes care of shoes professionally, with special techniques, and uses
premium tools and materials for the care of shoes, both local and foreign
products.
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Our Slogan
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Brand Description
CLINS is just what it
sounds like and feels
like. CLINS is how it
works.
The name CLINS is simply taken because it
means clean.
CLINS located on BTN. Dalung Permai, Campuan Asri which surrounded by growing economic environment of
Badung & Denpasar. Shoes is the primary fashion & Maslow stated as physiological needs that need to be fulfilled
immediately, and it becomes a great opportunity to develop business in this sector.
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3 Crucial Factors
Political
There are no expected political influences or
events that could affect the operations of
CLINS – Shoes & Care Sociocultural
In today’s society, people lifestyle is getting higher.
CLINS enhance costumer’s satisfaction by
providing an excellent served for customers and
Demography their inner circle.
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Competitors
Competitors are an important thing for us to take into
account in running this business, by calculating and
knowing that there are competitors there can find out
where the weaknesses and strengths of the business we
run. That way we can minimize existing shortcomings and
start improving our service performance.
The Bigger
Bigger
Bigger enough
Not bad
Strengths Weaknesses
Fresh location on Dalung Permai, Campuan Asri
Detailing work which provided the best quality
Provided GO-JEK for pick up & delivery
S W Doesn’t has own delivery service
High operating cost
Low budget
Opportunities Threats
Increasing trends of shoes laundry
No competitors around Dalung Permai
Student environment basic which give demands
O T Too many big competitors
Still try on the internet
Low awareness cause ‘Halo’ effect of competitors
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Target segment and
consumer analysis
Geographical
By population density:
Urban
Judging from the geographical aspect of the market segmentation that we choose is an area that is
a residential area that is close to schools or offices.
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Price Tables
Because in our opinion this age is the age where someone is in a productive period so that the time to
care for their favorite shoes is reduced. Therefore we chose this market segmentation to be a
segmentation of our business.
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Our Target
Our individual market target based on segment classification is
Indonesian - Balinese, especially Dalung people and
surrounding areas, aged 14-45 years, unmarried and married,
with income in the range of more than Rp. 2,000,000 per month
for those who work and pocket money of Rp.400,000 per month
for those who have not worked. Like fashion, like shoes and
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Services
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Strategies and Tactics
Price Tables
upper and midsole all the part the yellow stain the faded
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Get in touch!
BTN. Dalung Permai, Lingkungan Campuan Asri.
By clins.id
Keep it clean
For info and consultation
WA : +62 821-4497-0021
LINE : @juv3737s
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Our Process (Deep Cleaning)
Start 1
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4 Noted
Wait 5
6 Done
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Unyellowing
Start
01 Starting from the preparation of all equipment and raw
materials to start the treatment on the shoes.
Prepare
02 Prepare special shoe bleach liquid
Apply
03 Apply the liquid to the desired part, using a microfiber towel,
then let stand for 30 minutes
See
04 Then see the results of the process, if it is still less white, it can
be repeated again in accordance with the initial process.
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Repaint / Recolor
Start 1
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4 Wait
See 5
Experienced professional
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Quality and Control
Quality Control
CLINS plans to improve its quality by maintaining the CLINS will also provide a quick response to FAQs or
quality of its SERVICE. Through the question column on
even complaints from customers and ensure that it will
the website and also the contact center available
customers can enter their questions, suggestions, and not happen again and make it a tool to improve our
complaints for CLINS. service and quality in the future.
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Integrated Marketing
Communications
Planning
Anytime, anywhere
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Learn from Previous Projects
To build awareness, radio is one of the media chosen by CLINS to achieve its goals because radio provides local coverage that is close to our
target market, low cost, high frequency, flexible, low production costs and a well-segmented audience.
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Welcome to Radio!
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Here’s the timeline for the air
play in each radio:
Times 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10
d’OZ
Cassanova
Phoenix
Hard Rock
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Here’s the radio ads script:
Duration : 1 minute
Wayan, pinjam sepatu khe dong!
Yihh Putu. Sepatu khe kenapa tu?
Basah cuk, hujan mulu engga sempat bersihin. Entar presentasi pak Bayu lagi, siall!
Haha… kasihann!! Sekarang kan udah ada CLINS! Masa khe engga tau, itu loo laundry sepatu baru yang
perawatannya profesional, dengan teknik khusus, serta menggunakan alat dan bahan premium untuk perawatan
sepatu, baik produk lokal maupun luar negeri.
Haduhh, cang geritt ne!!
Murah cukk, hanya dengan 30 ribu. Sepatu kita sudah dapat pembersihan secara penuh menyeluruh. Pokoknya
CLINS banget!! Selain itu CLINS juga menawarkan treatment khusus seperti menghilangkan noda kuning pada sol
sepatu dan bisa di wantex disitu langsung.
Hah? serius?? mau dongggg!!! anterin je kesana. Tapi masih hujan sih
Engga usah repot kesana cuk, CLINS juga dapat di akses melalui GO-Jek untuk pickup & delivery sepatunya jadi
engga perlu repot2 kesana deh.
Wah kalau gitu mau langsung hubungi babang gojek kalau begitu. Thx infonya ya cuk
CLINS, beralamat di BTN. Dalung Permai, Campuan Asri. Telfon (+62) 821-4497-0021, don’t forget to follow our
social media: @clins.id …….. * SMASH + fade out effect * Keep it clins
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Meet our Partner
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And always be there
with YOU
Learn from Previous Projects
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Our Content Calendar
7 Cara Menghilangkan
8 Desember 2018 Tips & Trick Content Facebook, Instagram and Blog
Bau pada Sepatu
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Our Content Calendar
And this is our example Content Calendar Deliver for the 1st Month
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Our Content Calendar
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Our Content Calendar
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Little Tip
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Our Customer Journey
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“everything start from We are your partner
BTN. Dalung Permai, Lingkungan Campuan Asri.
bottom” By clins.id