Executive Summary

The goal of Yummy Purple Delicacy is to be the number one in the industry by
providing quality service and performance excellence. The product is designed and made
not only for the Filipinos but eventually for all. Its product will be prepared with love and
care as much as we care for our valued customers. The Yummy Purple Delicacy product
is made from boiled and mashed purple yam, milk, and butter. There are various ways to
prepare this creamy dessert but this recipe is the simplest and easiest to follow. The
packaging of the product will be placed in a safe and presentable packaging. The
deliciousness of its product will burst out into your mouth and the experience is not just a
simple experience.

The target markets of the Yummy Purple Delicacy are the Millennials, Tourists, and
Families. There are certain data attached in every target market as a guide on considering it
and in implementing strategies.

The Company Mission Delicacy is to ensure the continued success of our

customers, employees and communities by supplying innovative food ingredient
solutions that offer exceptional value.

The Company Vision it is our vision to be the premier manufacturer and supplier
of innovative food ingredient solutions that contribute to an affordable food supply for
the customers. Wherein the managers are the active leaders, and introducing new range of
products which are made from the finest and highest quality of ingredients that will cater
on the needs and wants of customers on sweet delicacies. To be established as the best
Filipino cuisine.
A. Company Background

Yummy purple Delicacy is a famous pasalubong center aims to provide quality

service and performance excellence within the industry. The Company considered the
mere fact that ILOCOS is one of the most visit regions. According to Manila Bulletin
published by Phiippine Agency on the year 2016 tourist arrivals in the Ilocos region rose
11.39 percent from 2,090,830 and increases to 2,359,744 in 2017. The Yummy Purple
Delicacy is located National Highway, 2727 Bantay, Ilocos Sur. The Company location is
along the Highway and easily accessible for customer convenience.

The product of Yummy Purple Delicacy suffices the craving tummies of the
costumers which makes them happy. This was the proposed business plan of the business
partners by bearing in mind that Filipinos are popularly known as food lovers and this is
probably the reason why many delectable Pinoy delicacies had risen up.

B. Products and Services

The Company Yummy Purple Delicacy’s product offering is a Filipino delicacy

made from boiled and mashed purple yam, milk, and butter. There are various ways to
prepare this creamy dessert but this recipe is the simplest and easiest to follow. It is used in
other Filipino delicacies such as halo-halo and may be used as a spread for your breakfast
pandesal.

The Company Retail Store will serve as a Dining Area for the costumers. Take outs
will be considered so that they can bring it home for their families. If the travelers or the
people will stop by they will surely love the product and they will always go there to buy
pasalubong products. The product will be placed in a safe and presentable packaging.
C. Target Market

The target market of the Yummy Purple Delicacy will be the following:

 Millennials
In 2017, Facebook reported that 70% of millennials are influenced in their
holiday buying. Millennials tend to more savvy and explorer for ever new
established businesses. They are focusing more into new things and eager
to try things and post it on FACEBOOK and INSTAGRAM. They will be
a good instrument for the business exposure in public.

 Tourist
In 2017 Vigan records 1.4 million tourists in 2017. The city, a UNESCO
World Heritage site, is among the country's most popular tourist
destinations, known for its well-preserved Spanish-era architecture.
Tourists are the group of individuals looking for leisure and activities.
These group will serve as a helping hand in conveying a good image of the
company by posting and sharing their experiences in a similar products.
Posting it in Vlog or the used of word of mouth is a nice strategy.

 Family

Families are key customers for most companies, and appealing to

that ever-changing demographic is a fundamental part of any company's
strategy. To ensure continued success, businesses need to gain the loyalty
of families, which is why appealing to all ages, hosting events and even
offering family-friendly business opportunities are key parts to marketing
to the family demographic.
D. Source of Fund

The Source of Funds will be the capital and assets of the partners. It will be
divided into proper and appropriate portion to avoid loss and liabilities. Seeking for
potential Investors for the business will be a nice strategy to boost the needs of the
company and for expenses. Funds will be managed properly for future use or
purchases for the company needs.

E. Mission

The mission of Yummy Purple Delicacy is to ensure the continued success of our
customers, employees and communities by supplying innovative food ingredient
solutions that offer exceptional value.

Key Results
 Provide 100% satisfaction to our customers and maintaining the level of excellent
services among other competitors.
 Create a unique, innovative, entertaining menu that will differentiate us from the
rest of the competition.
 Sell the products that are of the highest quality, as well as keeping the customers
happy with their sufficient budget.
F. Vision

It is our vision to be the premier manufacturer and supplier of innovative food

ingredient solutions that contribute to an affordable food supply for the customers.
Wherein the managers are the active leaders, and introducing new range of products
which are made from the finest and highest quality of ingredients that will cater on
the needs and wants of customers on sweet delicacies. To be established as the best
Filipino cuisine.

Key Results

 Focus what you want and be motivated to achieve it.

 To have a better service so the costumers will enjoy their food.
 Achieve goals not just for the business but also for the costumers.
G. Objectives

 Select skilled employees that are suited for the job.

Key Results
 So that training won’t be needed
 Less mistakes

 Make sure that the tools and equipment for your business are good quality.
Key Results
 So the tools and equipment are long lasting
 So there will be no mistakes on the product
 Lessen problems in terms of maintenance
 Excellent service paired with quality foodto keep diners coming back.
Key Results
 To have loyal costumers
 So that customers won’t have any complaints
 So they will enjoy their foods
 Good ambiance of the restaurant
Key Results
 To attract costumer
 To relax costumers

 Implementing and maintaining the good quality of our product.
Key Results
 The costumers will keep on coming back
 To increase sale
 To satisfy the costumers
Market Analysis

The target market will be the Millennials, Tourist and the Family. They perform as
the most influential group of individual within the industry. Business to Consumer
and Business to Business will be considered in as an Business Inflow and Outflow.