MRA Questionnaire on Online News App

Submitted to: Prof. Preeti Priya

Submitted by:
Samar Bahadur (P39101)
Sangeetha M (P39102)
Sharad Solunke (P39103)
Syed Mohammad Shaya (P39113)
Ujwal Narasapur (P39114)
 MRA Questionnaire on Online news app
Profiling Variables

1.1 Do you own a smartphone?

A) Yes
B) No

1.2 Education Level

A) Primary Education
B) High school
C) Undergraduate
D) Postgraduate
E) No Formal Education

1.3 Age
________
1.4 Income
________

1.5 Occupation
A) Self Employed
B) Professional
C) Unemployed
D) Others ________

1.6 How do you keep updated with news

A) Print
B) Radio
C) Social Media
D) Word of mouth
E) Television
F) Blogs
G) Internet ( Google News )
H) Others ______________

1.7 Which of the following have you used in last week as source of news
A) Social media
B) Blogs
C) Television Programme
D) Radio
E) Podcast
F) Printed Newspaper
G) Printed Magazine
H) Online Newspaper
I) Online Magazine
J) Mobile apps for News Magazine
 1.8 News Consumption
A) Times of India
B) The Hindu
C) Mint
D) Economic Times
E) Business Today
Basis Variable
1. How much you spent in reading news per day?
A) Less than 30 minutes
B) 1-2 hours
C) 2-3 hours
D) More than 3 hours

2. How interested you are about news

Not at all Mostly not Moderate Mostly interested Extremely
interested interested Interested

3. I like to access internet everyday on my mobile

Extremely Disagree Indifferent Agree Strongly Agree
Disagree

4. How much do you access internet on your mobile per day

A) Less than 1 hour
B) 1 to 2 hour
C) 2 to 3 hour
D) 3 to 4 hour
E) More than 4 hour

5. I like to access news on my mobile

Extremely Disagree Indifferent Agree Strongly Agree
Disagree

6. I like news Notification on my mobile

Extremely Disagree Indifferent Agree Strongly Agree
Disagree

7. Are you interested in international news

Extremely Disagree Indifferent Agree Strongly Agree
Disagree
8. Are you interested in national news
Extremely Disagree Indifferent Agree Strongly
Disagree Agree

9. Are you interested in regional and local news

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

10. Are you interested in Business and Financial News

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

11. Are you interested in Sports and Entertainment News

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

12. I find news reported on mobile to be taking neutral stance

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

13. I find news on mobile to be factually correct

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

14. It is important for me share news with others

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

15. I find news on mobile getting reported quickly

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

16. It is important for me to comment on current happenings

Extremely Disagree Indifferent Agree Strongly
Disagree Agree
 Target Variables

17. Would like to download a news app on your smartphone?

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

18. Would you pay for an ad-free version of news app on your smartphone?
Extremely Disagree Indifferent Agree Strongly
Disagree Agree

19. I would recommend a news app to friends, family.

Extremely Disagree Indifferent Agree Strongly
Disagree Agree

Conjoint Analysis
Following are the different factors and levels under each attribute for Conjoint Analysis.
1. Length of article
A) < 100 words
B) 100 - 200 words
C) 200 - 300 words

2. Content Category
A) Business
B) Sports
C) Entertainment
D) Politics

3. Language
A) English
B) Vernacular

4. Price of subscription for year

A) Free Access
B) 100 Rupees
C) 500 Rupees
Based on the 4 attributes received from Kano analysis and levels under those we will get 72 different
profiles. These 72 profiles are reduced to 16 profiles using experimental design builder. Respondents are
asked to rate these profiles which are combination of different levels under each attributes.

Length Of Category Price

Profile Article Content Language (INR) Ranking
1 200-300 words Sports Vernacular free
2 100-200 words entertainment English free
3 100-200 words politics Vernacular free
4 <100 words politics Vernacular free
5 100-200 words Business Vernacular 500
6 200-300 words Business English free
7 <100 words Sports English 500
8 <100 words Sports Vernacular free
9 <100 words politics English 500
10 200-300 words politics English 100
11 <100 words entertainment English free
12 <100 words Business Vernacular 100
13 <100 words entertainment Vernacular 100
14 100-200 words Sports English 100
15 200-300 words entertainment Vernacular 500
16 <100 words Business English free