Documente Academic
Documente Profesional
Documente Cultură
ON
Services of Vodafone
1
ACKNOWLEDGEMENT
work and obliged where ever and whenever their guidence was required.
AYUSHMAAN CHAUHAN
BBA-VI - Sem
2
DECLARATION
telecom services.
telecom services.
AYUSHMAAN CHAUHAN
3
TABLE OF CONTENTS
01. Introduction 5 - 20
09 Recommendation 70-71
11 Appendix 74-77
4
INTRODUCTION
5
About Vodafone
with a significant presence in Europe, the Middle East, Africa, Asia Pacific and
The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In
Wireless. During the last two financial years, the Group has also entered into
arrangements with network operators in countries where the Group does not
hold an equity stake. Under the terms of these Partner Network Agreements, the
Group and its partner networks co-operate in the development and marketing of
Ventures in which it had ownership interests at that date, the Group had 269
The Company's ordinary shares are listed on the London Stock Exchange and
the Company's American Depositary Shares ('ADSs') are listed on the New
HISTORY
was offered to the public in October 1988. It was fully emerged from Racal
company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,
7
former name, Vodafone Group Plc, on 28 July 2000.
2018
2017
license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and
8
accessed from both the PC and mobile handsets. (February)
specially rendered You Tube pages on their mobile phones. With Google,
Maps for With eBay, Vodafone announces it is to offer the new eBay mobile
phones. (February).
2016
9
‘Make the most of now’ global marketing campaign launched.
2015
(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service
for
customers who want to use voice and text services with minimum complexity
(May).
customers with greater price clarity when using mobile voice services abroad
2014
We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and
Luxembourg.
2013
10
mobile industry's most prestigious awards in two categories, Best Consumer
for its global consumer service, Vodafone live! Our premium handset for
Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the
Sharp Corporation.
2012
We trial our global mobile payment system in the UK, Italy and Germany. The
trial enables customers to purchase physical and digital goods using their mobile
phone.
are able to seamlessly access services such as corporate e-mail, intranet and
Policy.
11
proposition, and Mobile Office, a new business proposition. In November,
Vodafone Remote Access is launched as part of Mobile Office. The service gives
mail, calendar and other business specific applications whilst on the move.
2011
Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance
agreement'.
We introduce instant messaging to our networks, a faster and more efficient way
features TV, cinema, print, online and outdoor media, each version asking the
First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading
mobile operator. The agreement is the first of its kind in the mobile industry and
means Vodafone and TDC Mobil will cooperate in developing, marketing and
We make the word's first 3G roaming call (between Spain and Japan).
12
2010
13
Board Members
John Buchanan - Deputy Chairman
Andy Halford - Chief Financial Officer
Alan Jebson
Nick Land
Anne Lauvergeon
Simon Murray
Luc Vandevelde
Tony Watson
Philip Yea
Board members
Sir John Bond
Andy Halford
Anthony Watson
Philip Yea
Vittorio Colao
Nick Land
John Buchanan
Alan Jebson
Anne Lauvergeon
Simon Murray
Luc Vandeveld
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Chairman : Sir John Bond
Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having
director and his role includes being available for approach or representation by
directors or significant shareholders who may feel inhibited from raising issues
with
15
John Buchanan - Deputy Chairman
the Audit Committee and, solely for the purposes of relevant legislation, is the
Board's appointed financial expert on that Committee. He retired from the Board of
BP Plc in 2002 after six years as Group Chief Financial Officer and executive
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Andy Halford - Chief Financial Officer
Andy Halford became the Chief Financial Officer of the Company in July 2005.
He
Northern Europe, Middle East and Africa Region. In 2002, he was appointed Chief
Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was
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What we do
Mobile is always at the heart of what we do, but now we are moving into
integrated
We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed
Download Packet Access), but also using fixed line broadband services like DSL
Our customers benefit from a complete Vodafone experience in and out of their
homes and offices. They are notified about email with our consumer push email
service, access existing instant messaging services on the move, and share images
We offer a suite of products that, starting with voice calls, offers our customers an
Vodafone Casa in Italy, provide our customers with an easy-to-use mobile service,
combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)
broadband. We have extended our reach into the office by delivering richer
business
applications and integrated fixed and mobile services, such as higher speed internet
offerings to give our customers a consistent experience whether they are at home
or on the move.
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Products and Services
Voice
Data
Fixed and other services
Devices
Technology
Privacy Policy |
Terms & Conditions |
Mobile Version
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Data services
We offer a number of products and services to enhance our customers’ access to
data services, including Vodafone live! for consumers as well as a suite of products
for business users such as Vodafone Mobile Connect data cards and internet-based
and corporate email solutions.
Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month
“Internet on your Mobile” offers easy to use and secure browsing, including
Google search, an unlimited browsing tariff and access to some of the most
popular online services.
You can use your mobile to access and update your social networking profiles,
view and upload YouTube videos, buy and sell items on eBay, and check locations
on Google Maps.
You can also chat to friends easily with Yahoo! and MSN instant messaging using
an easy to use dedicated interface.
Using the new Vodafone live! mobile and PC music player you can search for
music, artist pages and previews from a catalogue of more than 750,000 songs.
Music from some of the world’s greatest artists is available, with music secured
from agreements with major record labels such as Sony BMG Music
Entertainment, EMI, Universal Music, Warner Music, as well as independent
music labels.
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COMPANY
PROFILE
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Vodafone Mobile Connect
Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology
Vodafone Mobile Connect enables you to access the internet on your laptop or PC
via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB
modems.
Business customers can access services such as email, corporate applications and
company intranets using the service.
You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need to
make an internet connection from your computer using a mobile network is
installed and configured, allowing you to work on the move.
The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising
HSPA technology.
There are a range of Vodafone Mobile Connect USB modems with exclusive
designs. The USB modems are “plug and play” compatible, allowing for a fast set
up and making the device easy to use.
Privacy Policy
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collect, use and protect your information when you visit the Site. We wish to help
you make informed decisions, so please take a few moments to read the sections
below and learn how we may use your personal information.
We endeavour to collect and use your personal information only with your
knowledge and consent and typically when you use services, make customer
enquiries, register for information or other services, or when you respond to
communications from us (such as questionnaires or surveys).
The type of personal information we may collect could include, for example, your
name and postal address, date of birth, gender, telephone and fax numbers, email
address, and lifestyle and other information collected on registration or through
surveys. If you choose to provide us with personal information it will be used in
support of the intended purposes stated at the time at which it was collected, and
subject to any preferences indicated to you.
You acknowledge that by providing data to us, you consent to the processing of
your data in accordance with this Privacy Policy Statement.
Please quote your name and address. We would be grateful if you could also
provide brief details of what information you want a copy (this helps us to more
readily locate your data).
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We will take all reasonable steps to confirm your identity before providing you
with details of any personal information we may hold about you.
Information Security
**The European Economic Area (EEA) currently comprises the Member states of
the European Union plus Norway, Iceland and Liechtenstein.
Privacy Support
Vodafone reserves the right to amend or modify this Privacy Policy Statement at
any time and in response to changes in applicable data protection and privacy
legislation.
If you have any enquiry about Vodafone's data protection and privacy policy or
practices, please write to:
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UK Regulatory
Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England
1. Use of content
1.1 The services that we are providing to you via the Site consist of the Content
and the Functionalities available on the Site or otherwise provided to you as a
result of your use of the Site ("Services").
1.2 You acknowledge and agree that you are only permitted to use the Site and the
Services as expressly set out in these Terms and Conditions or on the Site.
1.3 You agree that the Site and the Services are for your own personal use only on
a single computer or device.
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reverse engineer or decompile (whether in whole or in part) any software
used in the Site and/or the Services (except to the extent expressly permitted
by the applicable law)
copy or use any material from the Site and/or the Services for any
commercial purpose
remove, obscure or change any copyright, trade mark or other intellectual
property right notices contained in the original material or from any material
copied or printed from the Site or obtained a result of the Services.
1.5 Any use of caching, http accelerators such as Harvest, Squid, Netscape proxy
or Microsoft Catapult, or similar technology is permitted, however, you have the
responsibility of ensuring you are viewing the most recent version of the web-page
on content.
1.6 You may establish a link or "deep link" to the Site from your site, provided that
you have obtained Vodafone's prior written consent and that in Vodafone's sole
discretion, the context is relevant and the link or its description is not detrimental
to Vodafone.
2. Your Obligations
2.1 You warrant that you will only use the Site and the Services in accordance with
these Terms and Conditions and in an appropriate and lawful manner and by way
of example and not as a limitation, that you shall not (and shall not authorise or
permit any other party to):
2.1.5 hack into, make excessive traffic demands, deliver or forward chain letters,
"junk mail" or "spam" of any kind, surveys, contests, pyramid schemes or
otherwise engage in any other behaviour intended to inhibit other users from using
and enjoying the Site and/or the Services or any other web site, or which is
otherwise likely to damage or destroy Vodafone's reputation or the reputation of
any third party.
2.2 You acknowledge that chat, discussion group or bulletin board services and
similar services that may be offered by Vodafone ("Public Communication
Services") are public communications and your communications may be available
to others and consequently you should be cautious when disclosing personal or
sensitive information or any information which may identify you. Vodafone is not
responsible for, and does not control or endorse any Content of any Public
Communication Services.
3. Your Information
4. Proprietary rights
4.1 All Trade Marks used on the site and/or the Services are the trade marks of
Vodafone or one of the Vodafone Group companies. You shall only make fair use
of the Trade Marks and will not use the Trade Marks, whether design or word
marks: (1) as or as part of your own trade marks; (2) in a manner which is likely to
cause confusion; (3) to identify products to which they do not relate; (4) to imply
endorsement or otherwise of products or services to which they do not relate; or (5)
in any manner which does or may cause damage to the reputation of Vodafone or
the Trade Marks.
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4.2 You acknowledge and agree that the Services and the Site or any part thereof,
whether presented to you by Vodafone, advertisers or any third party are protected
by copyrights, trademarks, service marks, patents, or other proprietory rights and
laws. All rights are expressly reserved.
4.3 You are only allowed to use the Site and the Services as set out in these Terms
and Conditions and nothing on the Site and/or the Services shall be construed as
conferring any licence or other transfer or rights to you of any intellectual property
or other proprietary rights of Vodafone, any member of the Vodafone Group or
any third party, whether by estoppel, implication or otherwise.
5. Costs
5.1 Use of the Site is currently free. However, Vodafone reserves the right to
charge for access to part or all of the Site in the future, subject to giving you clear
notice when entering any part to which charges apply. Some services may be
chargeable as indicated on the Site and in any accompanying terms and conditions.
5.2 You will need to provide all equipment necessary to access the Site and the
Services on the Internet and be liable for the payment for the local telephone call
charges at the rates published by the telephone operator with whom you make your
local calls or any other Internet access charges to which you may be subject. If
your equipment does not support relevant technology including but not limited to
encryption you may not be able to use certain Services or access certain
information on the Site.
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6.2 The Site and the Services are provided on an "as is" basis. Although every
effort has been made to provide accurate information on these pages, neither
Vodafone, nor any of its employees, nor any member of the Vodafone Group, their
suppliers, nor any of their employees, make any warranty, expressed or implied, or
assume any legal liability (to the extent permitted by law) or responsibility for the
suitability, reliability, timeliness, accuracy or completeness of the Content or any
part thereof contained on the Site or the Services.
6.3 You acknowledge that Vodafone is unable to exercise control over the security
or subject matter of Content passing over the Site or via the Services and Vodafone
hereby excludes all liability of any kind for the transmission or reception of
infringing Content of whatever nature.
6.4 Please read the sections headed "Cautionary Statement Regarding Forward-
Looking Statements" and "Principal Risk Factors and Uncertainties" in Vodafone
Group Plc's Annual Report for the year ended 31 March 2008 for a detailed
explanation of forward-looking statements and a review of the reasons why actual
results and developments may differ materially from those expressed or implied by
these forward looking statements.
6.5 Any information contained in this Site on the price at which ordinary shares or
American depository shares in Vodafone Group Plc have been bought or sold in
the past, or the yield on such shares, should not be relied upon as a guide to future
performance.
7.1 The Site contains links to the web sites, web pages, products and services also
operated by Vodafone or the Vodafone Group and you agree that your use of each
web site, web page and service is also subject to the terms and conditions, if any,
contained within each website or web page or attached to any products or services.
These Terms and Conditions shall be deemed to be incorporated into each set of
terms and conditions. In the event that there is any conflict, the terms and
conditions contained with the relevant website or webpage or attached to the
relevant products or services shall prevail over these Terms and Conditions.
7.2 Vodafone assumes no responsibility for and does not endorse unless expressly
stated, Content created or published by third parties that is included in the Site and
the Services or which may be linked to and from the Site.
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7.3 The Site and/or the Services may be used by you to link into other websites,
resources and/or networks worldwide. Vodafone accepts no responsibility for the
Content, services or otherwise in respect of these and you agree to conform to the
acceptable use policies of such websites, resources and/or networks.
7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not
required to monitor or edit the use to which you or others use the Site and the
Services or the nature of the Content and Vodafone is excluded from all liability of
any kind (to the extent permitted by law) arising from the use of the Services, and
in particular but without limitation to the foregoing, the nature of any Content.
Notwithstanding the foregoing, Vodafone reserves the right to edit, bar or remove
any Services and/or Content, at any time as Vodafone in its sole discretion believes
to be necessary in order to prevent any breach of these Terms and Conditions or
any breach of applicable laws or regulations.
8. Exclusion of liability
8.1 Nothing in these Terms and Conditions shall act to limit or exclude Vodafone's
liability for death or personal injury resulting from Vodafone's negligence, fraud or
any other liability, which may not by applicable law be limited or excluded.
8.2 Vodafone shall use its reasonable endeavours to ensure the maintenance and
availability of the Site and the Services but availability may be affected by your
equipment, communication networks, too many people trying to use
communication networks or the Internet at the same time or other causes of
interference and may fail or require maintenance without notice.
8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable for
any special, indirect or consequential damages or any damages whatsoever,
whether in an action of contract, negligence or other tortious action, arising out of
or in connection with the performance of or use of Services available on the Site
and in particular, but without limitation to the foregoing, Vodafone specifically
excludes all liability whatsoever in respect of any loss arising as a result of:
8.3.1 use which you make of the Site and the Services or reliance on Content or
Services or any loss of any Services or your Content resulting from delays, non-
deliveries, missed deliveries, or services interruptions; and
8.3.2 defects that may exist or for any costs, loss of profits, loss of your Content or
consequential losses arising from your use of, or inability to use or access or a
30
failure, suspension or withdrawal of all or part of the Site and the Services at any
time.
8.4 All conditions or warranties which may be implied or incorporated into these
Terms and Conditions by law or otherwise are hereby expressly excluded to the
extent permitted by law.
8.5 Your only remedy under these Terms and Conditions is to discontinue using
the Site and the Services.
8.6 Vodafone makes every effort to ensure the security of your communications.
You are however advised that for reasons beyond our control, there is a risk that
your communications may be unlawfully intercepted or accessed by those other
than the intended recipient. For example, your communications may pass over
third party networks over which we have no control. The Internet is not a secure
environment. Unwanted programs or material may be downloaded without your
knowledge.
9. Indemnity by you
9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from and
against any claim brought by a third party resulting from the use of the Site and the
Services or the provision of Content to Vodafone by you and in respect of all
losses, costs, actions, proceedings, claims, damages, expenses (including
reasonable legal costs and expenses), or liabilities, whatsoever suffered or incurred
directly of indirectly by Vodafone in consequence of such use of the Site and the
Services or provision of Content or your breach or non-observance of any of these
Terms and Conditions.
10. Variation
10.1 Vodafone reserves the right to modify the Site and/or the Services or suspend
or terminate the Site and/or the Services or access to part or all of them at any time.
10.2 Vodafone reserves the right to revise these Terms and Conditions at any time.
Such variations shall become effective two weeks after being posted on the Site.
By continuing to use the Site you will be deemed to have accepted the varied
Terms and Conditions.
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Monitoring or recording of your calls, emails, text messages or other
communications may take place in accordance with the law, and in particular for
Vodafone's business purposes, such as for quality control and training, to prevent
unauthorised use of Vodafone's telecommunication systems and to ensure effective
systems operation and in order to prevent or detect crime.
12. Termination
12.1 Vodafone may elect to suspend, vary or terminate the Services and the Site
immediately and without prior notice at any time for repair or maintenance work or
in order to upgrade or update the Site and the Services or for any other reason
whatsoever.
12.2 Vodafone may elect to terminate the Services or your access to the Site
forthwith on breach of any of these Terms and Conditions by you, or if Vodafone
ceases to offer the Site and the Services for any reason whatsoever.
13. General
13.1 Governing Law and Jurisdiction - These Terms and Conditions are governed
by and construed in accordance with the laws of England and Wales and you
hereby submit to the non-exclusive jurisdiction of the English courts.
13.2 Severability - These Terms and Conditions are severable in that if any
provision is determined to be illegal or unenforceable by any court of competent
jurisdiction such provision shall be deemed to have been deleted without affecting
the remaining provisions of these Terms and Conditions.
13.4 Representations - You acknowledge and agree that in entering into these
Terms and Conditions you do not rely on, and shall have no remedy in respect of,
any statement, representation, warranty or understanding (whether negligently or
innocently made) of any person (whether party to these Terms and Conditions or
not) other than as expressly set out in these Terms and Conditions as a warranty.
Nothing in this Clause shall, however, operate to limit or exclude any liability for
fraud.
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13.5 Assignment - You in entering into these Terms and Conditions undertake that
you will not assign, re-sell, sub-lease or in any other way transfer your rights or
obligations under these Terms and Conditions or part thereof. Contravention of this
restriction in any way, whether successful or not, will result in the Services being
terminated by Vodafone forthwith. Vodafone may assign these Terms and
Conditions in whole or in part to any third party at its discretion.
13.6 Rights of Third Parties - A person who is not a party to this Agreement has no
rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to
enforce any Clause of this Agreement.
13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of these
Terms and Conditions due to any cause beyond its reasonable control including but
not limited to, Act of God, inclement weather, act or omission of Government or
public telephone operators or other competent authority or other party for whom
Vodafone is not responsible.
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OBJECTIVE OF THE
STUDY
34
Definitions
"Content"
means all data, information, material and content, including but not limited to text,
pictures, photographs, software, video, music, sound and graphics;
"Services"
has the meaning given to it in Clause 1.1;
"Functionalities"
means the services offered on or via the Site;
"Trade Marks"
means the word or mark "Vodafone", however represented, including stylised
representations all associated logos and symbols and combinations of the foregoing
with another word or mark;
"Vodafone"
means Vodafone Group Plc, whose registered office is at Vodafone House, The
Connection, Newbury, RG14 2FN, England and may also be referred to as "we" or
"us" in these Terms and Conditions;
"Vodafone Group"
means Vodafone Group Plc and any company or other entity in which Vodafone
Group Plc owns (directly or indirectly) more than 15% of the issued share capital;
"you"
means the visitor to the Site that enters into these Terms and Conditions (and
"your" shall be construed accordingly).
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Business Principles
Our Vision and Values guide the way we act. Our Vision is to be the world’s
mobile communication leader – enriching customers’ lives, helping individuals,
businesses and communities be more connected in a mobile world. Our Values are
about how we feel – in other words the Passions that make us the company we are.
One of our four corporate Values is 'Passion for the world around us':
"We will help the people of the world to have fuller lives - both through the
services we provide and through the impact we have on the world around us."
At the start of 2002, we introduced a set of ten Business Principles to make our
Vision and Values happen. These define our relationships with all our stakeholders
and govern how Vodafone conducts its day-to-day business.
Internal audits in 2002-03 show they have been communicated to over 90% of
employees.
Read the Business Principles Policy in full in the Corporate Responsibility section.
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SCOPE AND
IMPORTANCE
37
CALLER LINE IDENTIFICATION PRESENTATION (CLIP)
Clip identifies the caller by displaying the number of the caller on the handset. This
allows you the benefit of accepting or rejecting the call; although, at times caller
Line Identification may not appear due to technical problems in the originating
network.
This feature allows you to receive or make another call, while you are already
busy with a call, without disconnecting it . You can receive or make a second call,
by putting the first call on hold. You billed for both the calls. You can activate call
This feature allows you to have a teleconference with up to five people at the same
time, from wherever you are. You can conference with either cellular or landline
phones, including STD and ISD calls. To make a conference call simply make your
first call. Then put the first call on hold and dial the next number. To conference,
scroll through the handset menu and select the conference feature. Now your call
are connected . to invite another person follow the same steps again
38
Note:
The originator of the calls will be charged for all the calls initiated by
him.To use the facility you need to activate the “call waiting” feature on
your handset.
Now, with CLIR you can restrict your cellular phone number from being
displayed on the receiver’s cellular phone. This means, you can maintain
complete confidentiality of your number. This feature might not function across
operator networks, but will definitely restrict caller ID when called within the
ITEMISED BILLING
An itemized bill gives you the details of all calls made and received, and of all
the other facilities you availed of, on your mobile number during a month. It
also carries details of the number called/ received, time and date of the call,
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This feature allows you to send and receive messages to and from, respectively;
almost all national and international cellular operators. SMS allows you access
subscribers. Vodafone offers an array of Services that help you manage your
calls better. From caller Identification to call waiting, from call divert to call
activate any feature call our customers care or visit any Vodafone ‘n’ U
Showroom.
With call Divert, you can divert an incoming call to another cell phone (be it
(within Andhra Pradesh local dialing list). You can divert your calls.
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VALUE ADDED SERVICES
Just when you thought you had the cake, we made it possible for you to eat it too.
all those "itsy bitsy" wants of yours that together make up THE BIG SMILING
PICTURE.
SMS based services to Voice based ones, the vodafone range cuts across all
So be it downloading the latest ring tones or sharing the freshest of blonde jokes,
be it checking the status of your cousin's train arrival time or arranging a pick up
for your boss's delayed flight, vodafone hands you the power to do it all.
You could also book a surprise movie ticket or deliver those dainty
dandelions for your date or access the latest cricket scores or some serious stock
information; or maybe even play downloadable games or chill out with some zany
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RESEARCH
METHODOLOGY
42
VODAFONE 'S VALUE ADDED SERVICES ARE AS
SMS SERVICES -
Text Messaging
GPRS/EDGE
Text Messaging
43
VOICE
service (GPRS) and EDGE, which allows you to access internet websites
environment. Gone are the days when connecting to a website from the
that as a user, you are “ always on”. There is no need for a dial up
Now you can now carry the world Wide Web in their pocket – the
vodafone world. Read email, get stock quotes, check the weather, read the
latest news and even chat with friends and “Buddies” on Idea Network,
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One of the mind – blowing applications on GPRS/EDGE in
the country to provide MMS. This latest innovation in the area of mobile
ability to communicate not just in voice or text but also in full color images.
Now you can send your emotions to your near and dear ones; with
photographs, attach voice clips and append text too. Just in case the receiver
does not have on MMS handset, even then the photographs can be accessed
have also created a library of photo album and voice clips, from where you
can choose and send photographs. Further, you can also compose your own
supports the use of the GPRS phone as a modem, providing busy lap top
while “ on the go” . thus now you can surf the Internet using our GPRS
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ADVANTAGE OF VODAFONE GPRS
Revolutionary concept of charging - only for what you send and receive
Offers MMS, a platform to communicate not just in voice or text but also in
46
MARKETING RESEARCH - AN INTRODUCTION
them in the best possible manner. Marketing Research plays key role in this
process. It helps the firm acquire a better understanding of the consumer, the
marketing Mix.
services. “
47
CLASSIFICATION OF MARKETING RESEARCH PROBLEM
The various marketing research problem can be classified based on the subject matter
1. Research on Product
2. Research on Market
3. Research on consumer
5. Research on distribution
6. Research on Price
7. Research on competition
/brand : the level of consumer acceptance of a products/ brands etc. consumer research
includes.
resistance etc.
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DATA
ANALYSIS
49
For Telecom Outlets
28%
No
yes
72%
50
Which type of sim service Provided ?
Pre Paid Post Paid Both
70 % 20 % 10 %
10%
51
Are you sell recharge voucher’s ?
Yes No
68% 32%
32%
Yes
No
68%
52
Which kind of recharge vouchers sell mostly ?
25%
Paper Recharge
45%
Electronic
Recharge
Both
30%
53
How many Network available at your outlet ?
Two Four Six All available
10 % 35 % 25 % 30 %
10%
30%
Two
Four
35% Six
All available
25%
54
Which Network you prefer to sell ?
Hutch BSNL Idea Airtel Tata Reliance
30% 20% 10 % 20% 08% 12%
Hutch
30% 20%
BSNL
20% Idea
Airtel
Tata
08%
10% Reliance
12%
55
What’s the consumer need and demand at you outlet ?
Better service Better scheme Both of them
25 % 35 % 40 %
25%
35%
56
Do you have any problem with any service provider ?
Yes No
39 % 61%
39%
No
Yes
61%
57
Would you like to prefer those service provider who provide better
service and attractive margin ?
Yes No
90 % 10 %
10%
Yes
No
90%
58
Are you satisfy with the current Vodafone plans and service ?
Yes No Can’t say
35 % 25 % 40 %
35%
40% Yes
No
Can’t say
25%
59
For Non Telecom outlets
Do you sell Sim & Recharge?
Yes No
70% 30%
30%
Yes
No
70%
60
Why don’t you sell recharge to your existing customer?
Financial Problem
20.00%
39% Unawareness of
Schemes
16.50% Unavailability of
Service
Other reason
24.50%
61
Do you know the attractive margins & schemes?
Yes No
59% 41%
41%
Yes
No
59%
62
Is there any demand of Sim & Recharge?
10%
30%
No
Yes
Upto some extant
60%
63
Does you existing loyal customers have use of mobile?
Yes No
83.60% 16.40%
16.40%
Yes
No
83.60%
64
Would you like to sell Sim & Recharge when your customer demands?
Yes No
90% 10%
10%
Yes
No
90%
65
FINDINGS
66
There are different reason in the different to
area people.
67
CONCLUSION
68
With this the researcher come to the conclusion part of
activity customer satisfaction and prove all the best of other telecom.
69
RECOMMENDATION
70
Vodafone cellular is the growing and big competitive
company, like BSNL, Airtel, Reliance and now idea & TATA
provider.
71
BIBLIOGRAPHY
72
SOURCES OF INFORMATION
1. INTERNET
www.google.com
www.vodafone.co.uk
www.businessstandard.com
www.wikipedia.com
2. NEWPAPAPER
TIMES OF INDIA
HINDUSTAN TIMES
73
APPENDIX
74
For Telecom Outlets
YES NO
YES NO
75
Q7. What’s the consumer need and demand at you outlet ?
BETTER SERCIVE BETTER SCHEME BOTH OF THEM
YES NO
Q9. Would you like to prefer those service provider who provide better
service and attractive margin ?
YES NO
Q10. Are you satisfied with the current Vodafone plans and service?
76
For Non Telecom outlets
A. Yes B. No.
6. Would you like to sell Sim & Recharge when your customer demands?
A. Yes B. No.
77