Analysis & Interpretation

TABLE - 1
Classification of respondent on the basis Gender.

Age No of Respondents % of Respondents

Male 20 60%
Female 25 40%
Total 50 100%

Graph showing Classification of respondent on the basis of Gender

Male Female

40

60

Above the graph showing out of 100 respondents 60% of the respondents are male and
40% of the respondents are female

The gender also helps to determine the buying habits of respondents.

TABLE - 2
Classification of respondent on the basis of age.

Particulars No of Respondents % of Respondents

Below 20 years 20 40%

20 – 30 years 25 50%
30 – 40 years 5 10%
40 and above 0 0%
Total 50 100%

Graph showing Classification of respondent on the basis of age

100

80 Below 20 years
20 - 30 years
60 50 30 - 40 years
40
40 and above
40

20 10
0
0
On the Basis of age

The above table shows that respondents there are- 40% of respondents are below 20 year,
50% of respondents lies between the age group of 20 – 30 years, another 10% of respondents lies
between 30 – 40 years and 0% of respondents were 40 & above.
TABLE - 3
Classification of respondent on the basis Occupation.

Professions No of Respondents % of Respondents

Student 35 60%
Business Man 15 30%
Govt. Employed 0 0%
Pvt. Employed 5 10%
Others 00 00
Total 50 100%

Graph Showing Classification of respondent on the basis Occupation

100

90

80
, 60
70

60

50

40 30

30

20 10

10 ,0 ,0

0
 Above table showing 60% of respondents are students, 30% of respondents are salaried
and 10% of respondents are self- employed.

So majority of respondents are Students.

TABLE – 4
Classification of respondent on the basis of Annual income.

Income No of Respondents % of Respondents

Below Rs 5000 30 60%
Rs5000-Rs10,000 15 30%
Rs 10,000– Rs 20,000 5 10%
Rs 20,000 and above 0 0%
TOTAL 50 100%

Graph showing Classification of respondent on the basis of Annual income

 Below 5000
Rs5000-10,000
Rs10,000-20,000
100
60 20,000 & above
80
60 30
40 10
0
20
0

Above table showing 60% of respondents are below income group of Rs 5000, 30% of
Respondents are in the income group of 5000 to 10,000, 10% of respondents are in the income
group of 10,000 to 20,000 and 0% of respondents are in the income group of 20,000 and above.

TABLE - 5
Classification of respondent on the basis of Qualification

Qualification No of Respondents % of Respondents

Below SSLC 0 0%
PUC 8 17%
Graduation 42 83%
Post Graduation 0 0%
 Total 50 100%

Graph Showing Classification of respondent on the basis of Qualification

83

17

0 50 100

Qualification of Respondents.

Above table showing 0% of Respondents are below SSLC, 17% of respondents are
from PUC, 83% of respondents are graduates and 0% of respondents are post graduates.

TABLE - 6
Classification of respondents using of Puma Shoes.

Particulars No of Respondents % of Respondents

Yes 35 70%
No 15 30%
 Total 50 100%

Graph Showing the Respondents on the basis of owning a shoes

30
No

Yes 70

From above table it’s clear that maximum number of respondent is

Users 70% & 30% are non user

TABLE - 7
Classification of respondents using of brand Shoes
 Brand No of Respondents % of Respondents
Puma 35 70%
Nike 5 10%
Reebok 5 10%
5 10%
Total 50 100%

Graph showing the classification of respondents using of brand Shoes.

100
90 Puma
80 Nike
70 Reebok
60 Adidas
50
40
30
10 10 10
20
10
0 70

On the basis of brand preference.

From the above table of preference, we can analyses that “Puma” has its own identity
in the market. Because 70% of Shoes users prefer it as their brand. Next preference has been
given to Nike 10%, Reebok 10% and Adidas10%.

It can be inferred that most of the respondents use Puma. Hence it has a good market
value.
TABLE -8
Classification of respondents on the basis of Awareness through different Medium.

Awareness No of Respondents % of Respondents

Friends & Relatives 25 50%
Media 15 30%
Showroom 5 10%
Advertisement 5 10%
TOTAL 50 100%

Graph showing the classification of respondents on the basis of Awareness through

different Medium.

Advertisement,
10
Showroom,10

Friends &
Media, 30 Relatives 50

From the above table and table classification on the basis of Awareness through
different medium we can clearly analyze the maximum number of respondents get the
information from Friends & Relatives and media i.e. 50% respectively, next important media is
i.e. 30%, Showroom has 10% share and advertisement medium are 10%.
TABLE -9
Classification of respondents on the basis of duration of using Puma Shoes.”

Duration No of Respondents % of Respondents

Past 6 months 15 30%
6 months – 1 year 15 30%
1 year – 2 years 20 40%
More than 2 years 0 0%
TOTAL 19 100%

Graph showing the classification of respondents on the basis of duration of using iD

Shoes.”

40
40

35
30

30

30

25

20

15

10

5
0

Past 6 mon 6 mon - 1 yr 1 yr - 2 yr More than 2 yrs

 The above table shows that 30% of respondents are using Puma Shoes from past 6
months, 30% from 6 months to 1 year, 40% from 1 year to 2 year and remaining 0% from more
than 2 years.

TABLE -10
Classification of respondents on the basis of comfort of Puma footwear.

Performance No of Respondents % of Respondents

Excellent 28 58%
Good 15 30%
average 7 12%
Poor 0 0%
TOTAL 50 100%

Graph showing classification of respondents on the basis of comfort of

Puma Shoes.

100

80

60

40
58
20
30
12
0 0
Excellent Good average Poor
 Above table showing 58% of respondents feels the comfort of Puma is excellent, 30%
says it is good, 12% of respondents says its average .

TABLE - 11
Classification of respondents on the basis of reason for selecting Puma Shoes.

Reasons No of Respondents % of Respondents

Price 10 20%
Brand Image 10 20%
Quality 26 58%
Company name 4 2%
TOTAL 50 100%

Graph showing the respondents on the basis of reason for selecting Aididas

Price
100 Brand Image
Quality
80
company name
60

40
58
20 20
20
2
0
 As earlier table suggested, 20% of total Puma Shoes users buy it for its Price 20% for
Brand Image, 58% for quality and remaining 2 % are remaining company name.

It can be inferred that Brand Image of Puma is good.

TABLE 12.
Classification of respondents on the basis of Overall rating for Puma Shoess”
Rating No of Respondents % of Respondents
Excellent 30 60%
Good 15 30%
average 5 10%
Poor 0 0%
TOTAL 50 100%

Graph showing the respondents on the basis of Overall rating for Puma.

Poor 0

avrage 10 Poor
avrage
Good
Good 30 Excellent

Excellent 60
 From the above table of overall rating, 60% of respondent’s rate Puma Shoess Excellent,
30% of respondents rate it good and remaining 10% rate it average.

So it can be inferred that overall Puma Shoes has got a good overall rating.

TABLE 13.
Classification of respondents on the basis of the cost of the Puma Shoes.

Cost No of Respondents % of Respondents

Very Costly 5 10%
Costly 15 30%
Reasonable 30 60%
Cheaper 0 0%
TOTAL 50 100%

Graph showing the respondents on the basis of the cost of the Puma Shoes
 Very Costly, 10

Costly, 30

Reasonable, 60

The above table clearly gives out the structure of price of Puma Shoes 10% of the
respondents are saying that the it is Very costly 30% feels that it is costly 60% of respondents are
saying the price of Puma Shoes is Reasonable.

TABLE -14.
Classification of respondents on the basis of Ads seen on Puma Shoes
Awareness of Ad No of Respondents % of Respondents
Yes 30 60%
No 20 40%
TOTAL 50 100%

Graph showing the respondents on the basis of Ads seen on Puma Shoes.
 40

Yes
No

60

It is clear from the above table that the Respondents i.e. 60% have seen the ad of the of
Puma.

TABLE -15
Classifications of respondents on the basis of awareness through different Medias.
Media No of Respondents % of Respondents
Television 45 90%
Hoardings 0 0%
Newspapers 0 0%
Magazines 5 10%
Radio 0 0%
TOTAL 50 100%

Graph showing the respondents on the basis of awareness through different Medias.

Television Hoardings Newspaper

90

100 Magazines Radio

80

60

40

10
20
0

0
0

Above table showing 90% of respondents get to know from television, 0% of respondents
get to know from Hoardings, 0% of respondents get to know from paper, 10% of respondents get
to know from magazines, 0% of respondents get to know from other media.

TABLE - 16.
Classification of Respondents on the basis of opinion on advertisement Media.
 Opinion No of Respondents % of Respondents
Attractive 35 70%
Create desire 10 20%
Informative 5 10%
No Impact 0 0%
TOTAL 50 100%

Graph showing the classification of Respondents on the basis of opinion on advertisement

Media.

Attractive, 70

Create desire,
20 Informative, Attractive
10 Create desire
Informative
No Impact

The above table clearly says that 70% of the respondents feel that ad of Puma is
Attractive, 20% of respondents says it creates desire, 10% of respondents feels informative .
TABLE -17
Classification of respondents on the basis of Brand of Shoes other than Puma Shoes

Brand No of Respondents % of Respondents

Puma 20 20%
Reebok 10 40%
Adidas 12 27%
Wooland 8 13%
Total 50 100%

Graph showing the classification of respondents on the basis Brand of Shoes other than
Puma Shoes.

Puma
reebok
Adidas
Woodland

Woodland
40
30 Adidas

20 reebok
10
Puma
0

On the basis of brand preference.

From the above table of preference, we can analyses that other than Puma, Nike get
40% &. 20%of respondents have selected Reebok and Puma 27% wood land 8%.