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“Taller de comprensión de lectura”

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply (c) Expensive

b. Demand (b) Desire to buy any product
c. High price (d) All people
d. Mass market (e) The lifetime of goods and services.
e. Life cycle (a) Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

Market research findings are important in developing the overall marketing mix for
a given product. By identifying specific customer needs a business can adjust the
features, appearance, price and distribution method for a target market segment

3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V (x)

b. As greater the expectations are, the lower will be the offer from the companies.
F (x) V ( )

c. One of the four Ps of marketing mix is Package

F (x) V ( )

d. Price is the amount a customer pays for the product

F ( ) V (x)

e. Planning is to transform and develop marketing objectives to marketing

F (x) V ( )

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is comparing one's business processes and performance metrics to
industry bests and best practices from other companies. In project management
benchmarking can also support the selection, planning and delivery of projects.
Also dimensions typically measured are quality, time and cost. In the process of
best practice benchmarking, management identifies the best firms in their industry,
or in another industry where similar processes exist, and compares the results and
processes of those studied (the "targets") to one's own results and processes. In
this way, they learn how well the targets perform and, more importantly, the
business processes that explain why these firms are successful. According to
National Council on Measurement in Education, benchmark assessments

b. What is the process of Benchmarking?

There is no single benchmarking process that has been universally adopted. The
wide appeal and acceptance of benchmarking has led to the emergence of
benchmarking methodologies. One seminal book is Boxwell's Benchmarking for
Competitive Advantage

The first book on benchmarking, written and published by Kaiser Associates, is a

practical guide and offers a seven-step approach. Robert Camp developed a 12-
stage approach to benchmarking. The 12 stage methodology consists of:

 Select subject
 Define the process
 Identify potential partners
 Identify data sources
 Collect data and select partners
 Determine the gap
 Establish process differences
 Target future performance
 Communicate
 Adjust goal
 Implement
 Review and recalibrate

c. Number the aspects to be taken into account in Benchmarking:

It refers to the level of value created for the products for the client
over the cost of producing quality systems design that ensure that
the quality can be added or meet the predetermined standards. In
Quality addition, it refers to organizational development on the basis that we
focus so much on what we do, on the development of human
resources, on commitment and involvement, as well as on training
It is the search for excellence in the areas that control input
Productivity resources, and productivity can be expressed by the volume of
production and the consumption of resources that can be costs or
Faster flows in administration, sales, production and distribution
Time have received greater attention as a potential factor for improving
productivity and competition.
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Dissemination or dissemination of information, ideas or opinions of a political,

Advertising religious, commercial, etc., with the intention that someone acts in a certain
way, think according to ideas or not be a specific product.
In computer science, an application in a computer program designed as a tool
Application to allow a user to perform one or several types of tasks
Brand is a primary trademark and the set of identifiers with which it relates and offers
a product or service in the market
Occupation, activity or work that is done to obtain a profit, especially the one
Business that consists in carrying out commercial operations, buying and selling
products or services
Client is the person or company receiving a good, service, product or idea, a change
of money or other item of value
Entity in which capital and labor are involved as factors of production of
Company industrial or commercial activities or for the provision of services
Demand total amount of goods and services that can be acquired at different market
prices per consumer or more
material or immaterial things that, from a legal point of view, are objects of law,
Goods in the same way that, from an economic perspective, they are limited and,
consequently, have a value that can be defined in the monetary terms.
Market Theoretical place where the supply and demand of products and services are
located and the prices are determined
is the social and administrative process for which groups and individuals meet
Marketing their needs when creating and exchanging goods and services
Packaging material that encloses an article with or without packaging, in order to preserve
it and facilitate its delivery to the consumer
Price Amount of money that allows the acquisition or use of a good or service
eligible, viable and repeatable option that the offer makes available to the
Product demand, to satisfy a need or meet a desire through its use or consumption
Promotion Advertising campaign that is made of a specific product or service for a limited
time through an attractive offer
Research Research is an activity aimed at obtaining new knowledge and its application
for solving problems or questions
Rivalry market structure in which there are enough bidders and claimants not to
influence the price
it is a consensual, bilateral, onerous and typical contract in which anything of
Sales the parties (seller) is obliged to give something in favor of the other (buyer) a
change of a price in money
Service A service in a set of activities that seek to satisfy the needs of a client
Supply quantity of goods or services that producers are willing to sell to consumers
under market conditions.
Technology A set of instruments, technical resources or procedures used in a specific field
or sector.
6. Write ten lines text that summarizes the topic of the activity.

The supply and demand model is used to analyze markets competitive where there
are many buyers and many sellers in where none of them has influence on the
price. The law of supply and demand reflects the relationship between the demand
that exists for a good in the market and the quantity thereof that is offered based
on the price that is established. It must be considered that the market is of free
competition, there are negotiations between the bidders and the plaintiffs and free
merchandise traffic is allowed. The theory says that speaking within a market of
perfect competition, the price of a good will be placed at a "point of equilibrium"
where demand equals supply. That point of equilibrium is the price at which
consumers are willing to buy the good