51 All-time Best Brand Taglines

By Jordan Stevens | Audio Brand Consultant at TreBrand

Picking a tagline for your brand is tricky. You want it to mean something for your brand. It needs to
memorable, so 7 or less words. It should also relate to your brand in a significant way.

Below, in no particular order, I have listed 51 of the best brand taglines and the brand it is associated
with.

51 Best Brand Taglines

1. Coke – Open happiness.

2. Disney – The happiest place on earth.
3. Avis – We try harder.
4. Nike – Just do it.
5. Capital One – What’s in your wallet?
6. US Postal Service – We deliver.
7. Kentucky Fried Chicken – Finger Lickin’ Good.
8. Budweiser – The king of beers.
9. California Milk Processor Board – Got Milk?
10. Gatorade – Is it in you?
11. L’oreal – Because I’m worth it.
12. Staples – That was easy.
13. McDonald’s – I’m lovin’ it.
14. Sony – Make believe.
15. Burger King – Have it your way.
16. Volkswagen – Think small.
17. MasterCard – There are some things money can’t buy, for everything else there’s MasterCard.
18. Bounty – The quicker picker-upper.
19. Federal Express – When it absolutely, positively has to be there overnight.
20. Yellow Pages – Let your fingers do the walking.
21. American Express – Don’t leave home without it.
22. Apple – Think Different.
23. AT&T – Reach out and touch someone.
24. Telus – The future is friendly.
25. BMW – The Ultimate Driving Machine
26. Campbell’s Soup – M’m! M’m! Good!
27. Charmin – Please don’t squeeze the Charmin.
 28. Citibank – The Citi never sleeps.
29. Clairol – Does she or doesn’t she?
30. Wendy’s – Where’s the beef?
31. Wheaties – The Breakfast of champions
32. WINN Radio, New York – You give us 22 minutes, we’ll give you the world.
33. Hallmark – When you care enough to send the very best
34. John Deere – Nothing runs like a Deere
35. IBM – I think, therefore IBM.
36. Rice Krispies – Snap! Crackle! Pop!
37. Lay’s – Betcha can’t eat just one.
38. Coke – Open Happiness
39. Kit-Kat – Have a break. Have a Kit-Kat.
40. Maxwell House – Good to the last drop.
41. Morton Salt – When it rains, it pours!
42. M&Ms – The milk chocolate melts in your mouth, not in your hand.
43. New York – I love New York.
44. Meow Mix – Tastes so good cats ask for it by name.
45. 7 Up – The Uncola.
46. DeBeers – A Diamond is Forever.
47. Molson Canadian – I am Canadian
48. Verizon Mobile – Can you hear me now?
49. Timex – It takes a licking and keeps on ticking.
50. Yahoo! – Do you…Yahoo!?
51. Heineken – Heineken refreshes the parts other beers cannot reach.

Of course this is just a short list of the many creative slogans that are in the wild. Post a comment of
your favorite slogan.

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