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PREMIUM EXPLAINER VIDEO

EXPLAIN WHAT YOU DO, WHY YOU MATTER, OR HOW YOU’RE DIFFERENT.
PREMIUM EXPLAINER VIDEO
WHAT IS IT?
If you could take your best elevator pitch, add visuals, then
press play, you’d have an Explainer Video. It’s the shortest,
highest-octane explanation of what you do, why you matter,
or how you’re different.

WHO IS IT FOR?
It’s for organizations with a product, service, idea, or cause
that’s complex or confusing. After all, people will not buy
what they don’t understand. Explainer Videos marry beauty
with simplicity to create clarity.

And people love clarity.


THE BENEFITS OF AN
EXPLAINER
INCREASED ADOPTION
When you create an “a-ha moment” in the mind of your prospect,
you remove barriers. They move from skepticism to interest,
making it easier for you to move them from interest to
conversion.

TIME ON PAGE
Studies have found that landing pages with Explainer Videos get
an 88% increase in time on site and, more importantly, an 80%
increase in conversion.

MULTI-CHANNEL
An Explainer Video is useful just about everywhere. On your
website as an always-on pitch machine. Centerstage in your email
blasts. Part of the perfect sales presentation. Beside your booth at
trade shows, and more. It’s a versatile asset designed for high
mileage.
TEAM AND CAPABILITIES
A LOOK AT SOME OF THE KEY ROLES AND
CORE CAPABILITIES OF EPIPHEO
THE CORE PROJECT TEAM
CREATIVE DIRECTION
It’s important to have someone keeping an eye on the big
picture and making sure all the pieces are coming together 

to create the right epiphany for your audience. The Creative
Director is the guardian of the vision.

ART DIRECTION
The right visuals can exponentially improve the educational
experience. Our Art Directors are not only skilled technicians
who create beautiful images and sharp design but also
conceptual thinkers who translate complex ideas into 

clear visuals.

PROJECT MANAGEMENT
Every client has a Producer, a single point of contact who is 

an expert at managing complex creative projects. They ensure
that you have a fantastic client experience and a video you
love. Every project is managed with precision to make sure
it’s on-time and on-budget. Producers always keep you
informed about what is happening with your project.
WRITING & MESSAGING
WRITING
You’re the subject matter expert, but writing for video is 

a discipline all its own—and few people have as much
experience as we do. We love translating your expertise into
an engaging video script. Each of our Creative Directors is 

an expert scriptwriter with years of experience in optimizing
content for maximum impact in the video medium.

MESSAGING STRATEGY
Sometimes, you already have your messaging worked out.
And that’s great! We’ll be sure your video script is consistent
with that. Other times, it’s still in process—or maybe not
even that far along. As we develop video concepts, we’re
more than happy to share our thoughts on how to hone your
messaging even beyond the video.
VISUAL CRAFT
ANIMATION
Epipheo is one of the world’s largest animation studios
dedicated to educational content. Our in-house and full-time
freelance animators can execute any style you believe will
work best for your content, including 3D, motion design, and
character animation.

ART STYLE DEVELOPMENT


Developing an art style that fits your brand, your message, and
your audience is a huge challenge. Oh, and don’t forget to
make it appropriate for animation. This takes a team of people
who know how to work together and rely on each other’s skills
to produce something that will work beautifully for you.

ILLUSTRATION
Your style determines the look and feel of every element in
every video. Our technicians have skills in a wide range of
styles, so no matter what your style may be, our team can
bring it to life. We’ll create a visual experience that’s consistent
across your content and aligned with your brand.
AUDIO
VOICE TALENT
Low-pitched, high-pitched, gentle, authoritative. Whatever
voice you need, we’ll source it and coach them for just the
right delivery.

MUSIC COMPOSITION
Music can make or break a video. The script might tell a
viewer what they need to know, but the soundtrack tells them
how to feel. It’s the emotional engine. Our composers are
masters of constructing the right track for your message.

SOUND DESIGN
Of course, it has to all come together in the end. Our engineers
and sound designers will mix, master, and perfecting your
video’s entire sonic environment.
LIVE ACTION PRODUCTION
When it’s time for a little “Lights! Camera! Action!”, we’ve got the
team to make it happen. With in-house expertise and a long list of
stellar production partners, we can guide your project from
inception to completion while delivering a cohesive experience.
STRATEGY
CAMPAIGN DEVELOPMENT
What are you ultimately trying to achieve? We want everything
we produce to meet and exceed your organization's goals. The
more complex the project, the more we’re careful to illustrate
the strategy and keep the whole team focused on agreed-upon,
measurable outcomes. Spoiler alert: there’s sure to be a bar
graph in there somewhere.

BRANDING & IDENTITY


Brand is everything. But what if you don’t have a brand yet? Or
are looking to rebrand? No problem. We’ve developed branding
from scratch for many a client—including logos, colors, fonts,
brand books, and asset libraries.

CONTENT PLANNING
“Fire, ready, aim,” is a dangerous way to approach any sort of
video campaign. To effectively educate your target audience,
you need to thoughtfully sequence your content from the start.
That’s why our team zooms in to get a detailed understanding
then zooms out to construct the right order for an effective
video series.
MARKETING TECHNOLOGY
PLATFORM & LMS
With experience and expertise on all the major video platforms
and learning management systems, we can build the optimal
experience for your audience to work through your educational
material. In addition, we can design and develop custom
landing pages for your content, making every element on-
brand and optimized for engagement.

AMPLIFICATION
Even the best piece of content needs a little push. We can help
you get the return you’re looking for by managing ad buys or
bringing new and different technologies/methodologies to the
table.

WEB DEVELOPMENT
Whether it’s a simple landing page, or a robust website
complete with e-commerce, we can help you bring the web
portion of your video project to life.
PROCESS AND PRICING
A BEHIND-THE-CURTAIN GLIMPSE OF EACH STAGE
OF OUR PROCESS AND HOW MUCH IT COSTS
STAGE 1. DISCOVERY
SEEK FIRST TO UNDERSTAND.
Every project starts with questions. Lots of questions. What are
you trying to achieve? Why does your thing matter? What a-ha
moment does your audience need to have? It’s okay if the
conversation is a little messy. We like these kinds of messes.
It’s all about getting down to the raw material—the good stuff
that will make up the meat of your message.

Once we understand you and your message, we can help others


do the same.
STAGE 2. PLANNING
CAST THE CREATIVE VISION.
The Planning stage is about getting your eyes on the creative
vision we have for your project.

Our Art Directors and Creative Directors work in tandem to


develop a story arc and visual concept that is both effective and
on-budget. Using reference images, sample narration, and lots
of hand waving, we work with you to set an agreed upon
direction for your video.
STAGE 3. PRE-PRODUCTION
MEASURE TWICE. CUT ONCE.
Now that the creative direction is set, it’s time to start making
the nitty-gritty decisions. We’ll write the script, create a
custom illustration style sample, and then storyboard each
scene. Typically this is delivered in the form of an animatic— 

a set of moving storyboards timed to a rough voiceover
recording. This allows us to fine tune language, timing,
framing, and action before moving into the Production stage.
STAGE 4. PRODUCTION
EXECUTE WITH EXCELLENCE.
The vision has been cast. The decisions have all been made.
Now it’s simply time to execute. This is when animators
animate, illustrators illustrate, and directors direct the shoot.
It’s when editors edit, composers compose, and narrators
narrate. It’s when audio engineers mix and master, art
directors push for excellence, and creative directors
champion clarity.

And then it’s finished.


STAGE 5. DEPLOYMENT
REACH YOUR AUDIENCE.
How are people going to watch your video content? Will they
even be able to find it? Simply creating a video is not enough.
You have to factor in things like platform, media buys, and ad
management to get the engagement you need.

In some cases, this could mean we’re building out the host
website, landing pages, or LMS (learning management system).
In other cases, it could mean we’re purchasing media on
various social platforms and managing the day-to-day
operations of the campaign.
THE 4 BIGGEST PRICING FACTORS

PREMIUM VIDEO
EXPLAINER
PRODUCTION VALUE RUNTIME
Achieving a highly polished Typically, the longer the
look usually means a higher video, the more expensive 

price tag. it is to produce.

PROCESS AND PRICING


Here’s a stage-by-stage flow of the process
and the factors that affect cost.

On the right, you’ll see the 4 most significant


pricing factors regardless of stage. ROUNDS OF REVISION TIMELINE
The number of possible Expediting the standard
Below, you’ll find a map of the process 
 revision cycles for each stage process requires more
with an itemized description of each stage. is determined before project resources and, therefore,
kickoff. increased budget.
STAGES PRICING FACTORS

• Travel
DISCOVERY & CONTENT • Extended Research

STRATEGY • Advanced Audience Analysis



PREMIUM VIDEO
In-Depth Brand Development

EXPLAINER
• Complexity of Style
PRE-PRODUCTION • Look/Feel/Tone

ANIMATION PROJECTS LIVE ACTION PROJECTS

PRODUCTION
• Animation Technique • Days of Filming AVERAGE COST

$15K–$30K+
• Complexity of Motion • Number of Locations
& POST • Music licensing • Size of Crew
• Voice Talent • Acting Talent
Pricing per video. Flex terms.

• Ad Campaign Management
DEPLOYMENT
OPTIONAL
ADD-ON • Media Buy
OTHER PARTS OF THE PROCESS
A DELIVERABLE FOR EVERY STAGE REVISION CYCLES ARE NORMAL
Every stage of our process has an accompanying deliverable. One of the reasons we provide deliverables at each stage of the
They’re our way of creating checkpoints for your approvals 
 process is because we want your feedback. If we nail it the first
as we go along. time, great! On to the next stage. But if it still needs a little work,
no problem. That’s built in to the process and timeline.
In Content Strategy, we’ll deliver a Strategy Plan: a PDF document
containing an articulation of the objectives and metrics for the We take your feedback and return with a revised version for your
series, topics and titles for each video, a proposed sequence, and feedback or approval. Rest assured we won’t march ahead to the
sample artwork to define the look and tone. next stage of the process without your sign-off.

In Planning, we’ll deliver a Story Plan: a PDF document containing


a written description of the messaging arc, reference visuals, 

APPROVALS ARE FINAL
and a video of your Creative Director pitching the creative vision. We work hard to give you everything you need to make a
thoughtful and informed decision at each milestone of the
In Pre-Production, we’ll deliver a Production Plan: a PDF document process. But once the decision is made, it’s onward and upward!
containing a written script, art style, voiceover recommendation,
and a video of storyboards timed to rough narration (an animatic). In other words, moving backward in the process is not part of 

the process. For example, if you sign off on the Story Plan, then
In Production & Post, we’ll deliver the final video. This is the decide in Pre-Production you’d like us to come up with an entirely
finished, full-res version of the video. new concept or messaging arc, then alarm bells will go off.

That’s not to say that we can never go backwards. It’s just that
we’ll have to have a money conversation.
CONTACT US
EMAIL: BizDev@epipheo.com
PHONE: 888.687.7620

MAIL: Epipheo
700 West Pete Rose Way
Cincinnati, OH, 45203

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