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12 Steps to Success
Leisure Consultants
Registered Office: P.O. Box 31219, Ras Al Khaimah, UAE,
Trade License Number: RAKIA 74 FZ3 05091800
Offices in Europe and Asia
www.leisure-consultants.com
john@leisure-consultants.fun
Services
When assisting in the design and development of you’re new facilities, there are twelve (12) steps that are generally followed throughout the entire process.
As always, a feasibility analysis will serve to outline and guide the entire process.
Feasibility
The “roadmap” for the project. This analysis provides for project site evaluation, concept review, supportable market
estimating, design day criteria, attendance projections, revenue forecasting and net warranted investment. The best money
you will spend! A Feasibility Analysis is typically required for finding potential investors, Leisure Consultants perform a
complete feasibility analysis, not just a market analysis.
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Masterplaning
The project’s goals and scope are developed and documented, the project team is chosen and their tasks are delineated.
This process delivers a set of clear goals that define the size, financial parameters, schedule milestones and target audience.
In addition, the creation of physical layout, site utilization, planning and development strategies help to establish the project
scope.
Preliminary concept designs are developed for major components to address the scope and nature of the project. Design
themes, storylines and architectural styles are established. Issues that are addressed include not only design, but also
economic and operational guidelines. Conceptual design developed during this stage is based upon the owner / developer’s
project objectives.
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Concept, Schematic & Detail
The final concept design covers all project disciplines, i.e. architecture and engineering, etc., developed to a level of detail
sufficient for understanding the project’s scope, style and content. This will allow the determination of the requirements
needed by these disciplines to design and develop the project. Verification of the final concept design against all major
components of the project scope and establishment of project budget and schedule will complete the project’s master
planning phase.
This stage develops the design to a level of detail, which accurately describes the project. Generally, this includes detailed
strategies and specifications, as well as design documentation describing the show, architectural and site elements that
support the project’s design intent. Documents produced include: refined floor plans, developed elevations, sections,
details, finishes and outline specifications.
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Production & Construction ‘Reviews’
Full production and construction documents which the consultant, vendors and contractors will need to implement into the
project. It can include developing plans, specifications, drawings, scripts, storyboards and other detailed information that will
support and delineate the production and construction bid document reviews.
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Installation & Testing
This stage covers the installation, testing and programming of all components and equipment directly related to the show
systems, technologies proposed, in fact every piece of equipment to be used for the project.
(Example) Show & Ride systems are tested to ensure compliance with the requirements set forth in the project program.
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Pre Opening
This stage covers the training of operations / maintenance personnel; the establishment of operations and maintenance
procedures and manuals; the load-in of operations furniture, fixtures and equipment; and the stocking of all inventory required
for operations.
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Executive Search Services
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Analyze Departmental Human Resource Requirements
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Advise and consult regarding establishment of product plan for: Games, Merchandise, Food and Beverage, Entertainment
Rides and Attractions. Provide necessary recommendations to design team.
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Assist in developing: Preliminary Budgets, Finance Programs, Maintenance Programs, Rides and Attractions Programs,
Admissions and Ticketing Programs, Games and Arcade Programs, Food / Beverage Programs, Merchandise Programs
Safety Programs, Marketing Programs, and Entertainment Programs.
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Staff & Management Training
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Marketing & Sponsorship
SPONSORSHIP ACQUISITION
Ø • Market Evaluation
Ø • Base Program Formulation
Ø • Available Inventory Compilation
Ø • Category Definitions
Ø • Qualified Prospect Listing
Ø • Letters of Agreement and Sponsorship Contract Formulation
Ø • Pricing Matrix
Ø • Sales Campaign
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Soft, Grand Opening & On Going
This is the culmination of the entire project’s development. It is also the official opening and presentation of a fully operational
and completely finished project to the general public.
Ø • Human Resources
Ø • Books and Records
Ø • Agreement Negotiations
Ø • Project Preservation
Ø • Service Contracts
Ø • Rental Agreements
Ø • Labor Union Liaison
Ø • Purchase Coordination
Ø • Preparation of Reports
Ø • Policy and Procedure Assessment and Recommendation
Ø • Marketing Plan
Ø • Daily Operations
Ø • Staff Support from Leisure Consultants Wealth of Worldwide Experience.
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Expansion
This stage begins when new ideas, updated processes or additional components are required to maintain a project’s viability.
When requirements include new facilities, a major rehabilitation of existing elements or major additions, this process becomes
a new and separate project and must again address the twelve stages of project development.
‘The on going review adjustment and development of your 5 and 10 year plan’ Based around the Frist Step The Feasibility’
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Our Mission
• As Client Advisor, Leisure Consultants (LC) would clarify the vision for the project, assess market
potential, assess “in house” competencies and recommend an organizational structure to carry out the
works.
• Our broad experience in the attraction business, knowledge of current trends and far reaching network will
enable LC to oversee the total project.
• Thereafter, acting as a “Single Point of Contact,” LC can organize the development process utilizing a
combination of in-house expertise, local resources, specialty sub contractors and suppliers to do the job in
a timely manner at fair market cost.
• LC will also develop a business plan and generate operating policies and procedures to support the
project short term, intermediate and long term goals and objectives.
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Thank You
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