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1. After the patent, there is no competitor left for the producer as the product is
patented.
1. There can be more than one producer of the product if the process that they are
using for production is different.
As for the reason as to why TRIPs advocate the shift from process to product, it
is pretty natural to understand. The reason for that is well being of the inventor.
The more an inventor is protected, the more prices can be extracted for products.
It is because of this very reason that the price of 7000 rupees iPhone is about
50000 rupees, to give royalties to the patent holders.