Google +

Work division table

No. Members Work

1 Đỗ Thị Tú Uyên - Reason to closed (III)
- Conclusion and recommendation (IV)
2 Nguyễn Thị Hoài Thu - Market opportunity (3/II)
- Competitive enviroment (4/II)
3 Trần Thị Quỳnh Nga - Organizational development (7/II)
- Management team (8/II)
4 Văn Vũ Linh Chi - Value proposition (1/II)
- Revenue model (2/II)
5 Trần Thị Lan Phương - Competitive advantage (5/II)

6 Nguyễn Thị Ánh Ngọc - Market strategy (6/II)

7 Lê Thị Thanh Hoa - Introduction (I)
- Operations management, partners (9/II)
I- Introduction
Introduction of google+
Google+ is a social networking service operated by Google.
Launched:
This service was provided to the public on June 28, 2011, beginning with the
trial period and the invitation to be invited. The next day, members are
allowed to join the service to create their own account. However, this
expansion was quickly suspended again just a day later because "insane
demand" opened an account.
Functions:
Google+ is based on a protocol (layer) that not only integrates various
Google social services, such as Google Profiles and Google Buzz, but also
introduces new functions such as Circles, Hangouts, Sparks and Huddles.
This is considered Google's greatest effort to combat rival social network
Facebook, which has reached more than half a billion users in 2010.
Closed:
In early April 2019, Google officially closed Google+ service after 8 years
of service setup.

II- Business model

1. Value Proposition
Google+ optionally link one’s profile to other social media accounts.
- 40% of marketers use Google+
- It provides the feature of vanity URL (unique web address branded for
marketing purpose)
- Circle – it is a core feature of G+ where users can share specific private
content to that circle only.
Organizations use G+ to stay connected with peers and customers at one
common platform in order to be responsive while exchanging
communications.
G+ has a ‘+1’ button to allow people to recommend sites and parts of sites,
similar in use to Facebook’s like button.
2. Revenue model, financial problem
Revenue model
Unlike Facebook and twitter, Google Plus is a stunningly simple social
media with clean designs without any ads and therefore does not clog the
memes line. This is great for a few of us who have chosen to use the
masterpiece that G + has.
When advertising is an effective means of business of social networking
sites, but G + does not use it, so where does G + make money?
This move by Google is not unintentional.
First, it will make users pay more attention to G + and reduce the use of
Facebook, Twitter. This will reduce the opponent's revenue.
Second, G + has links to other Google applications such as Google Doc,
Google suit, Google Search, ... this will make users more use of google
applications, and they will collect revenue from those applications.
Third is the source of money from SEO of websites and businesses. We
know that Google search is an extremely important tool today, so it is
necessary for people who want their website to increase search rankings.
Because anyway, G + is also Google's children and it is understandable that
the order displayed by Google is higher.

Financial Problems
 google said the number of G + users has decreased significantly and the
average login time to use G + of each account is 5 seconds.
In addition to G + users for SEO, individual users are few because they find
G + more boring than FB. Therefore, the revenue of G + is not high.
By early March 2018, G + was discovered to have leaked more than 500
million user accounts, causing G + to stand before the US Congress hearing
and make Google stock prices drop significantly. Later, Google accelerated
the G + Death schedule to avoid risks for both users and google.
3. Market opportunity

Integrate well with other Google services

One of the biggest strengths that allows Google+ to attract users from other
social networks is the ability to integrate and interact with Google's online
services and features.
This can be overlooked from the ability to search documents in clips,
integrating the navigation bar in the right corner of the product, allowing
you to control events happening, sharing data with friends without
interrupting service Google is using.
 In fact, with millions of users working with Google's free services like
Gmail, Docs, and Search ... Google+ clearly has a big advantage when it is
closely linked with the previous seniors. A user who is loyal to Google
products will surely have more reasons to use Google+.

Better interaction with mobile devices

If you own an Android phone, you will immediately have easy access and
convenient interaction with the Google+ app. The features supported on this
mobile platform are also very complete.
In the future, it is obvious that Google will make every effort to improve
and bring Android devices closer to Google+. This is also one of the
strengths that Google hopes will attract more users from Facebook.
Facebook's mobile application has a nice interface, but it is not really
handy. Currently, the version of Google+ for iOS has been released to allow
users of iPhone, iPad and iPod Touch to interact well with the new service.

Potential Customer

As we know that Google is a technology giant with many useful and free
features like Pisca, Gmail, YouTube, Drive, Maps, Docs, ... so they have a
huge amount of users (counting to 2016 is 1 billion users).
It is because of the potential of such big customers that the opportunity for
them to switch to using Google+ is possible.
4. Competitive environment
competitors
have to compete with two big guys, Facebook (over 2.2 billion users) and
Twitter (328 million users)
Feature war:
Facebook has ability to enable search features and can blow out their inbox
features since they have the developer chops from Friend feed, Gmail team.
 Secondly, Google+’s features are status quo, that enable email platforms to
quickly catch up
customers
They are used to using Facebook, twitter and are afraid to change social
networks.
They are also afraid of losing the friendships they already have, losing data
about brothers, videos, posts, ...
5. Competitive advantage

G + has features that are different or better than competitors such as:
Circle
If on Facebook, user add all close friends or not, join a friendliest then with
Google Plus, Circles feature will create very specific circle of friends such
as "Colleagues", "Buddies", "Favorite friends" or "Friends who meet at a
party accidentally". After the user arranges all his friends into different
Circles, everything user uploads to Google Plus, including status, videos,
images or music links will only show up to a group of friends that user
appointed only.

The purpose of Google Plus when building this feature is to ensure that user
information is posted to the right people and the information security in a
virtual world with too many risks of revealing fish information multiply.
Sparks
It is also an interesting feature added by Google to its brand new social
network. All the good information, songs, videos collected by users on the
Internet will be stored here and become a private online collection,
whenever user wants to share with their friends can access Quick update
with just a few simple steps. Relevant data such as songs of the same
singer, the film of the handsome actor whose favorite teen will also be
listed and introduced by Google Plus.
 Hangouts
Hangouts again allows user online video chat with up to 10 people in the
room. If the room is having a very interesting topic and attracts many
people interested in discussing, please invite lots of friends to use Hangouts.

Instant Uploads
It is an array-oriented utility that helps mobile devices participate in social
networks. With the permission of mobile users, photos and videos that users
take with their mobile phones will immediately be uploaded to a separate
album on Google Plus. The immediate sharing of beautiful photos sparkling
user with friends so become extremely easy (At this time, Facebook is just
about to launch video chat feature) .

Connecting through
Google+ also creates a seamless link between all services in the Google
system. When you select a nickname for your Google+ account, this name
will be changed synchronously on all other Google services you join such
as Picasa, Gmail. Your information on networks sharing photos and videos
with the Google system can be displayed right on Google+.
6. Market strategy
Number of people use popular social network (in billions)

Skype, 300
Twitter, 326
Google+, 327
Facebook, 2271
Instargram, 1000

Messenger, 1300

Facebook Messenger Instargram Google+ Twitter Skype

This statistic provides information on the most popular networks worldwide as
of January 2019, ranked by number of active accounts. Market leader
Facebook was the first social network to surpass 1 billion registered accounts
and currently sits at 2.27 billion monthly active users. Third-ranked photo-
sharing app Instagram had 1 billion monthly active accounts.
Social network usage by consumers is highly diverse: platforms such as
Facebook or Google+ are highly focused on exchanges between friends and
family and are constantly pushing interaction through features like photo or
status sharing and social games. Other social networks like Twitter are all
about rapid communication and are aptly termed microblogs. Some social
networks focus on community; others highlight and display user-generated
content.

With such a large market share of social networks, Google plans to acquire a
large amount of money through G +. Let's take a look at the big sales of these
big guys as follows:
Twitter said there were a total of 321 million monthly users by the end of
2018. Twitter also reported a record revenue of $ 909 million in the fourth
quarter of 2018, up 24% from the same year in 2017.
Revenue of Facebook in quarter 4/2018 reached 16.9 billion USD, growing
30% compared to the same period in 2017. Profit per share reached 2.38 USD,
up 65%. The number of daily active users increased to 1.5 billion. The number
of active monthly users increased to 2.32 billion people. Revenue per user
reaches 7.37 USD. Most of Facebook's revenue still comes from advertising,
accounting for 93% of total revenue.
Instagram has a really successful 2018 when it brings a lot of revenue and huge
profits to Facebook. Since Facebook acquired Instagram, what they receive is
extremely significant from updates, or dramatic changes to the users. This year
the social network is estimated to generate $ 8-9 billion, and one thing to note
is that according to forecasts from Jefferies, Instagram will bring in $ 14
billion in the upcoming 2019 for Facebook tycoon.
In the quarter 2/2018, Alphabet has increased its total revenue up to 26%
compared to the same period in 2017, the revenue of the giant "Alphabet"
reached 32.7 billion USD.

- How to social medial make money from users ?

From investors

The explosion of social networking sites has exceeded the imagination of every
financial investor. Although they are the first to sponsor websites like
Facebook and Twitter, most venture capitalists may not dream of these sites
gaining popularity worldwide.

All companies need money to cover operating costs. Without investor support,
Twitter may have to shut down a year ago. However, some investors believe in
Twitter's business plan and decide to stick with the company.

Direct advertising

This is a really good way to make money. Social networking sites design some
really smart ideas to help market products, services, businesses and
individuals. Their methods are similar to marketing on television or radio.

How do you think TV channels make money? They charge a fee for each
certain time frame for advertising. On social networks, you get a space for a
certain number of occurrences. This is simply a giving and receiving
relationship. Websites need money to operate, manage, develop and research to
create better services and experiences for users.

Create advanced options

Adding "high-end" tags is a popular method in the service industry and social
networks like LinkedIn and Google + have used this tactic wisely. They give
you the option to upgrade your account and then you can market your products
with premium services that normal users don't have.
Having multiple levels of service with the highest level is the most functional.
They provide users with tools to optimize marketing techniques and reach out
to the user objects you want to target. Additional options such as detailed
profile of site visitors, demographic division and unlimited options are made
available to individual and business customers.

Make money from data

Believe it or not, there are reports that companies like Facebook are trading
user data to make money. The question here is who will buy your data? Big
companies really need data to contact other individuals and businesses.

For example, if you own a business site on Facebook for a barber salon, surely
big companies involved in this field will be willing to pay for that data. They
can contact you to sell beauty salon products or they can optimize the ads for
many people to know.

Even though Facebook says, they maintain partnerships with data mining
companies just to enhance the advertising experience, but experts doubt about
this statement.

E-commerce and receiving marketing branch

Selling products and services also earns a large amount of money for social
networks. For example, a link on a social network that leads directly to a
purchase page, the company will have to pay a certain amount of money to the
social network to help them sell.

This method is quite different from advertising but just need to imagine the
profit you can make from selling 1000 products a day. Now think that
thousands of products are sold in the world. Therefore, e-commerce creates a
great source of revenue for social networks.
Other techniques

As mentioned, marketing and advertising bring financial benefits to social

networks. There are also many different ways and these sites can earn money.
One of these ways is to play games on social networks.
Users have heard of famous games like Angry Birds, Farmville, Sims,
Cafeville, Pokes ... Although games often allow users to play for free, you also
have the option to buy cash cards. These cash cards give gamers many special
features, power ...

Moreover, users use horoscopes, shopping and work apps that can buy and
access premium features. Social networks receive a certain amount of money
from those resources.

For example, in 2016 Facebook’s average advertising revenue per user

$19.28. Facebook’s 2017 revenue was ~$40 Billion, so Facebook makes ~$110
Million per day.

Therefore, Google has taken advantage of the benefits of social networks

to design the social network Google+. Then, Google has marketing
strategies that help Google + have more users. The following is its
strategy:

Take advantages of SEO benefits:

First of all – If your business has a physical location, it’s important that you set
up and manage the correct type of page. This will put your business on the
map quicker (once you get your location verified) and it is the next step to
being found easier through Google search results.

Secondly – Prioritizing and including keywords in your posts, using hashtags,

and sharing posts from your website onto Google Plus are some of the other
ways in which you can take advantage of this fantastic channel.

Optimize your page:

Brand aligned – Being guided by your brand strategy, make sure that your
profile reflects what your business is and stands for. What is your mission?
Why are you in business? Are you using the right graphics to communicate
what you want to communicate?

Don’t forget the details – On a more technical side, is your Google Plus page
verified and linked with your website? Have you filled out all the contact
information and the contributing links to link your profile with what’s out
there in the interwebs ?

Make sure your Google Plus profile or page is optimized to communicate its
message in the quickest and most effective way possible.

Make your posts stand out:

Another thing that makes Google Plus the coolest platform ever is its ability to
format posts and make them stand out in any way you wish.
Google+ is one of the only platforms that gives you total control over how
your content looks.
Want to post an image of your recipe or infographic to bring extra eyeballs to
the post? You do that, it’s a great way to get more attention to your posts.

Actively grow your community:

In order to make the most out of your Google Plus strategy, you have to
actually have people in your community. Otherwise, what’s the point of
posting amazing content if no one is going to see it, right?
As opposed to vanity social media numbers, Google+ community size actually
impacts performance!
Plus, the more people you have in your community, the more Google will
prioritize your posts when showing up in search results. This means that it’s
not just vanity numbers – growing a community and getting engagement isn’t
just for your feel-good moments anymore, it’s actually got tangible SEO
benefits to it as well!

Engage with influencers:

Speaking of engagement, Google Plus is known as the place where all the
influencers hang out.
It’s amazing how many influencers are on Google+ and they are all actually
eager to engage with others!
The beautiful thing about Google Plus is that it’s filled with a community that
thrives on collaboration. You might see plenty of posts where other influencers
are mentioned and tagged to give proper credit. This is a great way to get on
the radar of these authorities and begin building a relationship with them.
And we all know that one of the best things to happen to your business is to be
mentioned by one of those highly-followed and admired people. From there,
you can just sit back and watch your own community grow and referral traffic
explode.

7. Organizational development
2011
June: The unveiling
Google+, also referred to as Google Plus, was a social networking service
operated by Google that launched on June 28th, 2011and led by Vic
Gundotra and Bradley Horowitz.
July: Real Names policy
In an effort to compete with Facebook, Google also enforced a “real names”
policy:Google began deleting their accounts for non-compliance in
Google+
August: Social search
The company announced Google+ posts would begin appearing in “social
search” results that showed when users were signed in. Google called this
new toggle “search plus your world.”
2012
January: Forced Google+ account creation
Google began to require users to have a Google+ account in order to sign
up for Gmail.
March: Google + 1
Google have started with was its “+1” button in Google+ — the clicks
would generate piles of data tied to users that could then be searchable,
private by default and shareable elsewhere.
June: Google cooperated with social medial news readers Flipboard could
certainly help Google+ begin to accelerate its user base
November: Google develops Hangouts feature - Video Call on Google+
December: Google adds Communities on Google+
a way for people to set up topic-based forums on the site. The move was
made in hopes of attracting more consumer interest, as growth had slowed.
2013
September: Google+ infiltrates YouTube
2014
April: Vic Gundotra, Father of Google , leaves Google .
Google lost its founder. In April 2014, it was announced that Vic
Gundotra, the father of Google , was leaving the company.
July: Google drops its “real name” rule on Google+ and apologizes
Google had started rolling back on the real name policy in January of 2012
by opening rules to include maiden names and select nicknames straight-up
apologized for its decision around real names and hoped the change would
bring users back.
2015
July: Google decided that Google+ pulled from YouTube
November: Google got a big revamp on Google+ in November 2015
2016
January: Google decided that Google+ pulled from Android Gaming
service
August: Google decided that Google+ pulled from Play Store
 2017
August: Google removed share count from +1 button on Google+
2018
October 2018:
In total, 496,951 users’ full names, email addresses, birth dates, gender,
profile photos, places lived, occupation and relationship status were
potentially exposed when they use Google+. Google says it doesn’t have
evidence the data was misused.
2019
April 2019:
Google officially closed Google+ service after 8 years of service setup
8. Management team
Vic Gundotra
He(born June 14, 1968 in India) was a businessman born in India, who
served as vice president of the Google company until April 24, 2014.
Before joining Google, he is a general manager at Microsoft.
Gundotra joined Google in June 2007. He held responsibilities as a vice
president of society including, social networking of Google and identity
services, Google+.
In addition to Google+, he is widely recognized for his contributions to
Google Maps and Google.
On April 24, 2014, Gundotra announced his resignation from Google after
nearly 8 years of dedication.

Bradley Joseph Horowitz

He is an American entrepreneur and internet executive.
He is a vice president at Google.
Horowitz left Yahoo and joined Google in 2008 as vice president of product
for consumer applications, eventually leading the product management
 organizations for Gmail, Google Docs, Calendar, Google Talk, Google
Voice, Picasa, Orkut and Blogger.
In 2011, Horowitz and Vic Gundotra conceived of and led the Google+
Project.
In March 2015, he became the lead for the Google Photos and Streams
products.
9. Operations management, partners, supply chain
- Operation management
This is Google's organizational structure in general and G + in particular.
According to the model like this, the apparatus will consist of 1 single
head CEO and 2 deputy directors. they will manage other segments of
the company. and below, the staff of the departments have a same level.

- Partner:
 6/2012 Google+ cooperated with social medial news readers
Flipboard could certainly help Google+ begin to accelerate its user
base.
Bradley Horowitz, a Google+ vice president of product management,
unveiled the partnership plans with Flipboard at a technology
conference in London. The deal will add users' Google+ news streams
 to the Flipboard app for iPhones and iPads, joining similar streams of
user content from Facebook, Twitter, LinkedIn, Tumblr and
Instagram. Flipboard allows users to bring together all of these forms
of content in one place on their personal devices, making it easy to
sort, read and review.

Google was opened up its Google+ API to give Flipboard users access
to photos, videos, updates and more from the social network, all
within the Flipboard app. That would allow users to access Google+
posts without having to go view them on the site itself using a
browser.
 September: Google+ infiltrates YouTube

III- Reason to closed

The survival of a particular social network or any product in the market in
general is that the manufacturer must understand what the user needs and
wants. Google+ has tried to "realize" the virtual world without realizing that
Internet users don't really want it.
1. Not allowed to use Nickname.
Instead of using a nickname like other social networks, Google+ applies a
policy that requires users to use their real names. This makes people feel
shy about their information when they join Google+. Even, Google+ has
squeezed this requirement more by suspending some accounts that users use
nicknames instead of their real names, because this has violated the general
policy. The reason Google offers is to limit the number of spam and virtual
files on the company's social network.
Responding to the above information, many users said that they did not
want to use their real names on the virtual network for the reason of
confidentiality of personal information or simply did not want to
inconvenience.

2. Must have Invitation Letter from new friends to join Google+

Google+ maintains the use of "invitations" as a pass ticket to "not everyone
can easily sign up". Considering the "openness" of a social network,
 Google+ did exactly the opposite of many previous "seniors". Instead of
encouraging more users to sign up for an account easily, after 2 months of
operation, users still have to have an invitation to join Google+.
Maybe Google+ wants to create a distinct and different for their social
network by allowing users to register in small, selective and limited
numbers instead of massively. However, this has brought Google+ a rather
quiet, gloomy atmosphere compared to Facebook, which is still noisy and
boisterous. This can be easily seen when walking through individual
Google+ pages. And quite a lot of people think that this is not what they
want in a social network.

3. The information model is too "open".

Each user can create different circle groups and connect to any other user
on Google+ into their circles. The circles that Google+ suggests include
"friends", "family", "people I know", but users can always create new
circles. Next, the user can decide to share any information with a
relationship group (each circle) or multiple relational groups (all circle and
circle extensions).
No need to be close, no special attention is required, you can add another
person to your circle or yourself within the circle of others. In other
words, Google+ is built on the model of business relations in the US: many
people, happening at a fast pace and the relationships themselves do not
necessarily need to be deep.
This has caused a lot of frustration for users. At Google+, when a person
has never met a stranger into their circle, the majority of the "added" people
will not feel comfortable. Yahoo 360 and Facebook, by contrast, always
make users feel safe and confident in their own home because they always
direct users to an adjustment function about unique privacy. Users at Yahoo
360 and Facebook can refuse to make friends from people they don't know,
while the only way for Google+ users to do this is to put others on the
"Blocked" list - heavily far more than "ignoring the invitation to make
friends".
4. Forcing users to use google +
 As we mentioned above, Google is a technology giant with many useful and
free features such as Pisca, Gmail, YouTube, Drive, Maps, Docs, ... so they
have a huge number of users. (as of 2016, 1 billion users).
Because of the large number of old customers, google has integrated g + in
as "required" users have to create g + accounts. For example, you must have
a g + account to comment on YouTube, or when creating a new Gmail
account, "auto create G + account" without the "Cancel create" button .
This integration may cause the number of registered users to increase, but
on the contrary they do not like this binding, so they almost "open accounts
only to have".
5. customer psychology
Users are reluctant to abandon an old website that they have used for a long
time and have lots of information on it. Or they don't have enough time to
use multiple networks at the same time
6. Leaked user information
In early March, the Wall Street Journal reported a security bug,
unrecognized in the past three years, that exposed data of 500,000 Google+
members. The US technology company has investigated and
acknowledged the incident in October, and announced it will close the
service forever from 8/2019.
With the latest security issue, Google pushed the "death" of Google+ four
months earlier than originally planned. This information came a day before
Google CEO Sundar Pichai expected to hear before the US Congress a
series of company activities.

IV- Conclusion and Recommendation

If Google fixes some of the main issues as we mentioned above, it is
impossible for G + to be killed. And this is also the lesson of blood fog for
Google if this giant continues to raise the ambition to dominate the market
share of social networks.
We have some recommendations here:
First, Google+ should allow users to use their nickname, but they must
send real information to Google for management.
Second, Google+ should allow users the right to be friends with people
they want, not "befriended" and not have the right to refuse.
Third, G + should be more open in registering G + accounts. An invitation
is not required, just a Gmail account or phone number can open an
account.
Fourth, G + should not "force" users to use G + when they use other
Google services. This is a privacy so they should be chosen.
Fifth, G + should enhance user data security more safely and must be
responsible for fixing vulnerabilities as well as compensating users who
lose personal information.