Digital Marketing Course Outline

Learning & Earning Development Project

 About the Training

 150 Hours of Extensive Training

 100% Placement to be ensured, among them Maximum
50% to be placed in local industry & Minimum 50% in online
marketplaces.
 Trainee will be able to play his/her role as a social media
marketer/Facebook Marketer/Content Marketer/E-
Commerce entrepreneur in local/international Marketplace
 Learning Outcomes

• Explore ins & outs of Digital marketing;

• Design, Measure, Analyze, Improve & Control Facebook
Content Marketing;
• Design, Measure, Analyze, Improve & Control Facebook
Paid Campaign;
• Understand marketing strategy of Google Plus, Youtube,
Twitter & Instagram
• Analyze digital marketing KPI measurement Tools
Foundation (Core Skill) Training Course Outline :
75 Hours
 Day 1 & 2
Day Unit of 1st Session ( 2 hours)
Competency
• ABC of Digital Marketing
Introduction to • Tools of Digital marketing
1 Digital Marketing e.g. content marketing,
and Digital SMM, SEO, Affiliate, email
marketing tools marketing, and video
marketing.
• Career opportunities of
Digital Marketing
• Importance of content
marketing?
2 Explore Content • Introduction to different
marketing Platform types of content: Article
Image content, Video
Content, Slide Content,
Audio Content
2nd Session ( 2 Hours)
• Introduction to Content
Marketing, Social Media
Marketing, Search Engine
Optimization, Affiliate
Marketing, Email Marketing
and
• Video Marketing
• Exploring content marketing
platforms: Blogging (personal
blog, company blog, guest
blog, free blog, Facebook,
linkedin, google plus, medium,
Pinterest, You tube, Vimeo,
Slideshare.net,Soundcloud.net
 Day 3 & 4
Day Unit of 1st Session ( 2 hours)
Competency
• Audience Research Tools:
FB audience Insight
Research Target
3 • Explore Related active
Audience and
social media groups/pages
Content Topic
• Discussion @ Forum
• Understanding the
importance of content?
• Grab Idea from related
Article structure other content link
4 development • Article structure
development strategy :
Catchy title plan, Topics
highlight, Sub title /
Heading, Closing format
2nd Session ( 2 Hours)
• Content Topic Research Tools:
keywords planner,
• Study Competitor’s content
from blog or other media
• Social media conversation
• Discussion @ Forum
• Use reference link from
valuable site at content
• Utilize related quote of any
influencer or others
• Practice data report (if have)
• Watch video (If have)
• Study info graphics (If have)
• Use own create image
 Day 5 & 6
Day Unit of 1st Session ( 2 hours)
Competency
• Rewrite article from another
article?
Writing article and • Collect information from
5
Optimization of other articles.
Article for Search • Write article from image
Engine content, video content and
from Slide content
• Exploring features of image •
& video content making tools
Development of e.g. Canva, Skitch,
6 Image and Video Piktochart, Magix photo
content designer
2nd Session ( 2 Hours)
• Concept of pillar article
• Understanding search engine
Algorithm : Title optimization,
Image optimization, keyword
density checking, relevancy,
Internal Linking, External
Linking, open paragraph,
Bounce Rate
• Convert to engaging content
and Valuable content
Video content creation tools :
camtasia & video maker fx
• Video content editing &
publishing
 Day 7 & 8

Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)

Competency

Create Slide
7 • Generate Content idea • Post article in Web2.0 platform
Content and
• Introduce with content • Share article in Slideshare.net
Posting to different
generation Tools:
content channels
PowerPoint

Planning Content
• Concept of Guest blogging • Plan Content Marketing
8 Marketing &
• Explore different Social strategy
Measuring KPIs of
media platforms e.g. • Measure success of content
Content marketing
Facebook, Twitter, Pinterest marketing based on audience
& Instagram feedback
• Response readers
 Day 9 & 10

Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)

Competency
- Introduction to Wordpress - Introduction to Word press
- Steps of blog development; theme
 Domain selection - Free theme setup
Development of  hosting configuration - Free theme customize
9 Custom Blog  Blog site develop by hosting
application through cpanel
 cpanel

10
Quiz & Assessment
 Day 11 & 12
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
• Importance of Facebook Page • Event creation steps on
& Group Creation Facebook
• Setting up of Facebook page • Concept of Scheduling Post,
Introduce with & group Backdate Post, Event,
Facebook • Facebook page role, auto Milestone, offer.
11
marketing messaging & Facebook page • Facebook Notes
reviews
• Difference between Facebook
profile, Facebook page and
Facebook group

Explore Facebook • EDGE Rank • Content strategy develop

Algorithm (EDGE • Post value • Content calendar plan
Rank) , Content • Post rank • Content calendar template
12 strategy & content • Post score
calendar
 Day 13 & 14
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
• Explore the benefits of sales • Lead Nurturing Technique
funnel • Convert to sell
• Difference between page like • Case study of sales funnel
and lead
Explore Lead • Lead Generate at organic
13 Generation and way By blogging, From
Lead Nurturing others social media, From
techniques competitor’s page, From
related fb group, From
friendlist of influencer, By
Email signature

Analyze Audience • Ins & Outs of Page insight? • Set target audience in a non
through Audience • Create an audience set page paid way inside Facebook page
14 Insight insight report
 Day 15 & 16
Day Unit of 1st Session ( 2 hours)
Competency
• Create Facebook business
account & Ad account
Create Facebook
• Adding Payment method in
15 Business page and
Facebook business account
Paid Campaign
• Set up Saved Audience,
(Basic)
Custom Audience & Look A
Like Audience
• Explore Facebook magic •
feature Facebook Pixel ?
Paid campaign
• Install Facebook pixel
16 and Remarketing
• Define Facebook conversion
technique
pixel & install Facebook
Conversion pixel
2nd Session ( 2 Hours)
• Find out Your marketing
objective & align Marketing
objective
• Explore Facebook Campaign
Structure : Campaign > Ad Set
> Ad
• Utilize the power of Facebook
power editor
Define Remarketing &
Retargeting
• Facebook Marketing Jargon:
Impression, Engagement; ,
Reach, Frequency, CTR, CPM,
CPC, ROI, Ad Relevancy.
 Day 17 & 18
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
• Use of Google Analytics URL • Ad Relevance Optimization
builder to measure Facebook Technique, Placement
Traffic exactly Optimization, Adset
Measure, Analyze, • Set up custom audience Optimization, Age Group Based
17 Improve & control leveraging the power of optimization.
Facebook Facebook pixel.
campaign

Explore Facebook • Facebook EDGE Rank • Development of Content

Algorithm (EDGE • Post value strategy
18 Rank) , Content • Post rank • Content calendar plan
strategy & content • Post score • Content calendar template
calendar
 Day 19
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency

Quiz & Assessment

Specialized (Core Skill) Training Course Outline :
75 Hours
 Day 1 & 2
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
• Define keyword/keywords • Use keyword planner tool to
research keyword
Define & Research • Different types of keywords :
1 Keyword marketing defining
keywords, Customer-
defining keywords, Product
keywords & Geo-targeted
keywords

Use On Page • On page Optimization ranking

• Define on page optimization
2 Optimization to factors : Include subject in title
& explore the importance of
Grab Organic tag & URL, alt text insertion in
on page optimization
Traffic image etc.
 Day 3 & 4
Day Unit of 1st Session (2 Hours) 2nd Session ( 2 Hours)
Competency
On-page • Use Link structure • Introduce with Wordpress SEO
optimization in optimization technique from Plug in : Wordpress SEO by
WordPress site WordPress site Link Yoast
3 Structure
• Install Wordpress SEO by
Yoast plug in

• Explore different features of • Create sitemap in a wordpress

Wordpress SEO by Yoast delegated website
On-page
4 Tool • Use robot.txt
optimization in
WordPress site • Implement on page
optimization metrics in
wordpress website
 Day 5 & 6
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
Google Webmaster • Introduce with Google • Find out the Connection
Tools Webmaster Tool between Google Webmaster
• Explore magical features of tool with on Page SEO
5 Google Webmaster Tool Optimization

Google Analytics • Install Google analytics • Analyze Acquisition feature of

• Add new website in Google Google analytics
6 Analytics
• Study audience behavior from
• Study Audience features of
behavior feature of GA
Google Analytics
• Explore Real Time feature of
GA
 Day 7 & 8
Day Unit of 1st Session ( 2 hours)
Competency
Marketing at • Optimize Twitter Profile
Twitter & Pinterest • Use of Hashtag
• Explore Advanced search
7 option in Twitter
• Twitter Tweet feature for
branding/awareness creation
2nd Session ( 2 Hours)
• Create board in Pinterest
• Increase followers through
organic strategy
• Generate Sales through
Pinterest

8 Quiz & Assessment

 Day 9 & 10
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
Marketing at • Create profile at LinkedIn • Create profile at Quora
Linkedin and quora • Optimize Profile in LinkedIn • Study activities at quora and
for better result. engage for better result
9 • Explore different features of • Find out potential client from
linked in quora

• Create a new channel • On page optimization(Title Tag

Marketing through • Channel settings optimization, description
10
Youtube • Channel Optimize optimization using keywords,
• Vanity URL thumbnail optimize)
 Day 11 to 19
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency

One Live Project on Digital Marketing

THANK YOU