Available from selected booksellers or

online at www.macmillanihe.com

Pricing valid as of 03rd May 2019

Innovation Management
Effective strategy and implementation
3rd edition
Keith Goffin, Rick Mitchell
Macmillan International Higher Education
Read more online at http://www.macmillanihe.com/t/9781137373434/

Ebook 9781137373441 €64.99

Paperback 9781137373434 €59.99

The new edition of this highly successful textbook draws on the authors’ extensive industry experience and
academic research to provide a concise and practical approach to developing and implementing strategies.
Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical
features, the book covers both strategic and managerial elements of innovation. The tools described by the
well-respected and authoritative author team can be used to improve performance in both service and
manufacturing companies, and the text is an excellent practical resource for students and managers alike. This
textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an
essential text for upper level undergraduate and postgraduate students of Innovation Management, a s well as
for practitioners seeking to enhance their understanding of the subject.

TABLE OF CONTENTS FEATURES

1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation?Performance and Capability.
 An effective balance between the theory and practice
of innovation management
 A comprehensive website offering support to both
teachers and students, including videos, chapter
summaries and extensive lecturer resources
 Critical reflections throughout on all aspects of
innovation management combined with practical
'Management Recommendations'
 A unique, dedicated chapter on the Service Industry