ANDY KROPA BROTHERS & CO LTD

PROJECT REPORT

ANDY KROPA BROTHERS & CO LTD

TV Broadcasting Project in Germany

EXECUTIVE SUMMARY

Company Andy Kropa Brothers & Co LTD

Registered Office
7 Floor Madison, NJ 07940 USA

Directors 1. Andy Kropa

2. Austine Kropa

Brief Profile Andy Kropa Brothers & Co LTD group company is launching a
about the bouquet of News Channels with content based on Politics, Sports,
company crime, Entertainment etc., with a vision to redefine TV journalism and
News Broadcasting in India shall also explore its horizons in Fields of
Fashion , Retail, Movies and Music, among others.

Proposed Plan Andy Kropa Brothers & Co LTD is launching a news TV Channel
with content based on News on different issues in the society and
also will be telecasting news from Regional News in different
languages like English, German , others.

Cost of the Project (Estimated)

S.No. Description Amount

1 Office space lease agreement & Rent or Own ( at least $10 million
30,000 SFT Commercial Space Required) USD
2 Interiors $1 million USD
3 Air Conditioning & Other Sets $1.5 million
USD
4 Furniture , Fixtures and Fitting $2 million USD
5 Complete Equipments ( Technical Equipments given in $15 million
detail Report) USD
6 Vehicles ( 9 DSNG’s, 4 Wingers & 30 Ominis Vans $2 million USD

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 ANDY KROPA BROTHERS & CO LTD

7 Generator Sets (1+1) 250 KVA & UPS (1+1) 80 KVA $1 million USD
( can be increased depending on the Requirement
8 Computers & Other Peripheral devices ( Including $4 million USD
Software)
9 Telecom Solutions ( For India & International) $1.5 million
USD
10 Contingencies $50 million
USD
11 Bandwidth Charges $1 million USD
12 Distribution Charges $5 million USD
13 Preliminary & Preoperative Expenditure $15 million
USD
14 Employee Training & Manpower recruitment $2 million USD
15 Salaries & maintenance for 12 Months $10 million
USD
16 Production Expenditure for 12 Months $10 million
USD
Total Project $81.50 million
USD

The Estimated expenditure is calculated based on the content, Programs, and other
concepts, they also include the Salaries reserves , Capital Reserves etc Which are
hidden and adjusted

1. The COMPANY – Andy Kropa Brothers & Co LTD.

M/s Andy Kropa Brothers & Co LTD plans to start a Regional News & Current
Affairs TV Channel (24 X 7) in English and German Languages. The company desires
to set up all the main technical facilities in and News Bureaus at various centers
across Germany to cover better news .

1.1. Objective

The company intends to position its channels as a views channel in an attempt to

inform the common man about his rights , duties & Powers as a citizen of Germany
Through a series of well – positioned programs. The Channels will provide a platform to
the common people to address issues that are detrimental to the society at large.
intends to serve the society and people of the country in a manner which will help in
fostering the culture and traditional values and help the people to analize themselves
through the spiritually and religiously inclined programmes.

1.2 Management

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The Management of the Company is entrusted upon the Group of competent

professionals constituting the Board of Directors and the Chairman of the company.

A) Howard Stern Jr:

Aged at 35 , Graduated in B.Sc Computers , Worked in Secretariat in Administration

Department for 8 years , specialized in Administration Control.

B) David Letterman Jr: ( CEO )

Aged at 45 , Started his Media Career in the year 1994 in city Cable, he worked for
so many interesting Stories in Doordarset , he also worked for different Stories on
the society . Technically Very strong and also a broadcasting Member . He also
worked for TV9 , Show TV, as a Stinger and Free lancer , his Technical and Camera
work was appreciated in NTV . He had received the BEST REPORTER AWARD for
agriculture programme in EXPRESS TV. He also handled many Devotional Live
shows, participated in TTD Live Coverage, covered so many Speeches by so many,
got high level contact with so many Politicians , corporate , both national and
internationally . He is a Specialized person who worked for many Political
Discussions, Debates, Student discussion, Heads the channel in terms of news
content, airing, rights of reservations, decision making and also responsible to guide
and supervise the news dept, desk, and other related departments till the news
content airs on channel. His Political approach and Business Intelligence made so
many TV Channels float in a Profitable area. His decision of making interms of
urgency is specialized and he worked under so many pressures for different news
Channels and lead a successful presentation of News and other Debates. His
Technical Skills are very high and design of Concept is very talented, projection of
the content is very skillful.

C) Larry King Jr: ( Business Head )

Aged at 40 , he is a hardcore professional in terms of Marketing, he worked for
many News Channels as reporter, writer, content writer etc, he worked as
Operations Manager at Visse TV, got a very good Public Relations with Political and
Private , highly skilled in Financial Administration , worked for Express TV as
Business Head and has a very successful track records with Ad Agencies.

D) Jay Leno ( Chief Cameraman)

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 ANDY KROPA BROTHERS & CO LTD

Aged 40 years, is the Chief Cameraman. He has 10 years experience in electronic

media. He worked with WTV, RTV as Cameraman and Chief Cameraman. He worked
for many live programs, Discussions, Game shows, Regular studio programs. He
leaded for many huge lighting productions with Film City. Participated in several live,
online, offline productions, worked as Camera Head for many documentaries. He
was trained as advanced cinematography under the guidance of Hollywood
cinematographer & director Marty Volinston, sponsored by KODAK international.

Likewise there are 300 + professional talented people waiting to work

with us

1.3 Project Details

Has a ready link with the Ministry of Information and Broadcasting, for National and

Regional News Channel permission ( Uplinking and downlinking both)

Covers the following facilities like:

 Digital Production & Edition Facility using State of the art Video Equipment
 Place and Facilities for play-out of TV programs for multiple channel transmission
 TVROs for turn around of any TV channel duly approved by Government of

Germany.
 Provision of DTH Platform.
 Fly away DSNG for occasional video Services.
 OB DSNG Van for news gathering
 Studio facilities for Interviews, Talk Shows, Audience Shows & on-Line Shows like

Lottery results, game Show etc.

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SITE DETAILS

Schedule of Carpet area

Sl.N Description Qty Carpet Area

o. ( in SQ.Ft)

A. Production Studio # 1
1. Studio 1 3000
2. PCR (Programme Control Room) 1 3000
3. Sound Lock 1 300
B. News Transmission # 2
1. Studio 1 2000
2. PCR (Programme Control Room) 1 2000
3. Sound Lock 1 300
C. Other Areas
1. Technical Area ( Other than Studio & 4000
PCRS)
2. News Floor 3000
3. Office Administration 3000
Total 20,600

Estimation of Electrical Connected Load Requirement

Sl.N Description Load

o
A Production Studio #1
1 Studio / Production control Room/ 15 KW
Sound Lock
B News & Transmission Studio # 2
1 Studio / Production Control Room / 10 KW
Sound Lock
C Other Areas
1 Areas other than Studios & Production 40 KW
control Rooms
D Air Conditioning load 110 KW
Total 175 KW

Major Equipment

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 ANDY KROPA BROTHERS & CO LTD

Sl.N Equipment Brands

o
1 Vision Mixers Sony
Panasonic
2 Vision Mixers GVG
Sony
Panasonic
Snell & Willcox

3 Studio VTR Sony

Panasonic
4 Audio Mixer Yamaha
5 Router GVG
Sony
Snell & Willcox
Network
6 Teleprompter BPL
C-DAC
Cu-Word
Listec
7 Character C-DAC, DECO550
8 Studio Intercom Drake
Clearcom
9 NRCS CIS Technology
Octopus
10 Video Server Sea Change
Grass vally
Lietch.

FIELD EQUIPMENT

(States, City and Districts )

 PANASONIC DVX 102 B / SONY PD 170 Camcorders –200 Nos.

 PANASONIC rechargeable batteries – 200 Nos. ( 7500 mhA )
 Tripods – 200 Nos.
 Cameras carry bags – 200 Nos.
 DV Players – 200 Nos. ( Mini players to send district feed )
 Gun microphones - 200 Nos. ( shure )

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 ANDY KROPA BROTHERS & CO LTD

 Spare Windshields for gun microphones – 300 Nos.

 Microphone stands – 200 Nos.
 Spare Microphone stand clips – 300 Nos.
 Headphones –300 Nos.
 Sun guns – 200 Nos.
 Desktops for districts (include UPS & table) – 200
 12 volts battery operated spotlights –200 Nos.
 Audio long length cables – 200 Nos.
 Audio short length cables – 200 Nos.
 Audio, Video cables – 200 Nos.
 Fire wire cables – 200 Nos.
 Power cable long length – 200 Nos.
 Power cable short length – 200 Nos.

NRCS
(News Room Computing System)

•8 TB Central Storage ( 250 Hours of DV 25 @ 100% Mirror)

•7 x MC Soft ( for News Editing)

•4 x MC Soft with Mojo SDI ( For Program Editing in Standalone mode)

•3 x MC Soft with Mojo SDI ( For Ingest)

•20 x iNews NRCS Licenses ( Floating Licenses across 30 Systems)

•2 x Interplay Assist ( For Producer/ Journalist Video Access – Floating license)

•1 x Command ( For Newsroom Automation)

•3 x Airspeed Servers ( For News PCR & Program PCR playout with redundancy)

•HP Servers & systems required for the above Avid systems

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 ANDY KROPA BROTHERS & CO LTD

GRAPHICS
•IBM 6223195 SYSTEM ( 3.4 XEON DUAL PROCESSOR, 4 GB RAM, NVIDEAQUADRO
512 MB GRAPHIC CARD WITH ALL NECESSARY SOFTWARES
F I R E W A L L S , 5 0 0 G B I N T E R N A L S T O R A G E 0 4 N O S

Studio # 1

Sl.N Description Qty

o
1 2/3 # CCD IT Digital Camera 4
1.1 Camera Triax Adaptor 4
1.2 Camera Control Unit 4
1.3 Remote Control Unit 4
1.4 Monochrome View Finder (5 Inch) 4
1.5 20 X Z00m Lens 4
1.6 Manual focus servo zoon less control kit 4
1.7 Head set for communication 4
1.8 Camera cable Triax type for CCU to wall Box 4
(20 MTR)
1.9 Camera cable triax type from Wall box to 4
camera (20 MTr)
1.10. Vinten Tripod System 4
1
1.10. ENG Studio Skid 4
2
1.10. Telescope PANBAR 4
3

2 Production Control Room (PCR)

DVE Switcher
2.1 SD1012 12 input, 1 M/E Standard Defination 1
Switcher Comprises of :1X SD 1000 5 RU
MainFrame, 1 X CP 1012 Controller
2.2 SD1000/ D Dual Twin Channel DVE 1
2.3 SD1000 / O - 3 X Chroma Keyers, 14 X Color 1
Correctors, 3 X Border Generators
2.4 SD1000 / R Redundant PSU 1
2.5 Tally Distributor 1

3 Editing VCR (Video Control Room)

3.1 DVCANM Editing Recorder 3
3.1.1 SDI Input/ output Board 3
4 Digital Sync Plus Generator

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4.1 Tek Digital Sync Pulse Generator 2

4.2 Addl.4-port Black Burst Generator Module 2
4.3 Addl.Digital Test Signal Generator 1
4.4 Auto Changeover switch 1
5 Associated Video Equipment
5.1 Analogue VDAs 8
5.2 Digital VDAs 7
5.3 SDI to PAL Encoder 4
5.4 PAL to SDI Decoder 2
5.5 19” Rack Frame with Redundant Power 2
Supply for housing items from 5.1 to 5.4
5.6 Digital Video Patch Panel (Media or 2
Equivalent)
5.7 Musa U-Links 2
5.8 Musa Patch Cords 2
5.9 Rack Frame for redundant supply 2
5.10 RGB-SDI Converter 2
5.11 Plasma Screen with SDI input 3

6 Monitoring Equipment
6.1 9” Colour Monitor 5
6.2 14” Colour Monitor 12
6.3 20 “ Colour Monitor 4
6.4 SDI Waveform / Picture Monitor / Vetroscipe 1
6.5 Plain Cabinets (Rack mount) 1
7 Clock Main System
7.1 CSD-3901 Master Clock System Driver with 1
FR-3901 Frame.! RU Frame includes blank
front panel, power supply, detachable power
cord, blank back modules (As required) , Fan
module, alarm interconnect module
7.2 GPS Receiver and Antenna, 240 VAC 1
Operation, includes GPS receiver, antenna,
AC power supply, RG-59 antenna cable
(23m/75ft), CAB-CSD-GPS-3901 and RS-232
adapeter cable
7.3 12” analog clock with illumination 1
8 Teleprompter
8.1 News System prompter kit comprising, V6 2
Control Card, hand speed controller, 5X BNC
output Strip, News room system, QWIN
software (to suit Octopus) and instruction
book

8.2 On Camera display system with 15”

standard brightness LCD Screen (300 nits), 4
hood, glass and amounting bracket for ENG /
EFP Cameras

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8.3 PC workstation 4
8.4 17” SVGA Monitor, Keyboard, Mouse 2

9 Studio Intercom System

9.1 Pico 32 X Matrix 1
9.2 4 wire interface 2
9.3 16ch serial data and analogue Audio for 1
Control Panel
9.4 Configuration software 1
9.5 1 RU Control Panel 5
9.6 Plug in Mic Din type 5
9.7 Headset 5
9.8 Reference manual 1
9.9 Assignment / Diagnostic / Monitoring 1
Software

10 Audio Chain Equipment

10.1 Audio Mixer (Analog & Digital) 1
10.2 Mounting Frame 1
10.3 Power Supply 1
10.4 Audio Distribution amplifier 4
10.5 10 W dual monitoring amplifier 1
10.6 Active Near Field Speakers (1pair) 1
10.7 Dynamic Micro Phone 2
10.8 Lapel Microphone 3
10.9 Compressor/ Limiter 1
10.1 De-hisser/ De-Noisier 1
0
10.1 DAT Recorder 1
1
10.1 Cassette Recorder 1
2
10.1 CD Player 1
3
10.1 Audio Patch Panel (16X2) or 24X2 2
4
10.1 19” Wide Equipment Rack 2
5

Studio # 2

S.No Description Qty

1 2/3 # CCD IT Digital Camera 3
1.1 Camera Triax Adaptor 4
1.2 Camera Control Unit 4
1.3 Remote Control Unit 4

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 ANDY KROPA BROTHERS & CO LTD

1.4 Monochrome View Finder (5 Inch) 4

1.5 20 X Z00m Lens 4
1.6 Manual focus servo zoon less control kit 4
1.7 Head set for communication 4
1.8 Camera cable Triax type for CCU to wall Box 4
(20 MTR)
1.9 Camera cable triax type from Wall box to 4
camera (20 MTr)
1.10. Vinten Tripod System 4
1
1.10. ENG Studio Skid 4
2
1.10. Telescope PANBAR 4
3

2 Production Control Room (PCR)

DVE Switcher
2.1 SD1012 12 input, 1 M/E Standard Defination 1
Switcher Comprises of :1X SD 1000 5 RU
MainFrame, 1 X CP 1012 Controller
2.2 SD1000/ D Dual Twin Channel DVE 1
2.3 SD1000 / O - 3 X Chroma Keyers, 14 X Color 1
Correctors, 3 X Border Generators
2.4 SD1000 / R Redundant PSU 1
2.5 Tally Distributor 1

3 Editing VCR (Video Control Room)

3.1 DVCANM Editing Recorder 3
3.1.1 SDI Input/ output Board 3
4 Digital Sync Plus Generator
4.1 Tek Digital Sync Pulse Generator 2
4.2 Addl.4-port Black Burst Generator Module 2
4.3 Addl.Digital Test Signal Generator 1
4.4 Auto Changeover switch 1
5 Associated Video Equipment
5.1 Analogue VDAs 8
5.2 Digital VDAs 7
5.3 SDI to PAL Encoder 4
5.4 PAL to SDI Decoder 2
5.5 19” Rack Frame with Redundant Power 2
Supply for housing items from 5.1 to 5.4
5.6 Digital Video Patch Panel (Media or 2
Equivalent)
5.7 Musa U-Links 2
5.8 Musa Patch Cords 2
5.9 Rack Frame for redundant supply 2
5.10 RGB-SDI Converter 2
5.11 Plasma Screen with SDI input 3

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 ANDY KROPA BROTHERS & CO LTD

6 Monitoring Equipment
6.1 9” Colour Monitor 5
6.2 14” Colour Monitor 12
6.3 20 “ Colour Monitor 4
6.4 SDI Waveform / Picture Monitor / Vetroscipe 1
6.5 Plain Cabinets (Rack mount) 1
7 Clock Main System
7.1 CSD-3901 Master Clock System Driver with 1
FR-3901 Frame.! RU Frame includes blank
front panel, power supply, detachable power
cord, blank back modules (As required) , Fan
module, alarm interconnect module
7.2 GPS Receiver and Antenna, 240 VAC 1
Operation, includes GPS receiver, antenna,
AC power supply, RG-59 antenna cable
(23m/75ft), CAB-CSD-GPS-3901 and RS-232
adapter cable
7.3 12” analog clock with illumination 1
8 Teleprompter
8.1 News System prompter kit comprising, V6 2
Control Card, hand speed controller, 5X BNC
output Strip, News room system, QWIN
software (to suit Octopus) and instruction
book

8.2 On Camera display system with 15”

standard brightness LCD Screen (300 nits), 4
hood, glass and amounting bracket for ENG /
EFP Cameras

8.3 PC workstation 4
8.4 17” SVGA Monitor, Keyboard, Mouse 2

9 Studio Intercom System

9.1 Pico 32 X Matrix 1
9.2 4 wire interface 2
9.3 16ch serial data and analogue Audio for 1
Control Panel
9.4 Configuration software 1
9.5 1 RU Control Panel 5
9.6 Plug in Mic Din type 5
9.7 Headset 5
9.8 Reference manual 1
9.9 Assignment / Diagnostic / Monitoring 1
Software

10 Audio Chain Equipment

10.1 Audio Mixer (Analog & Digital) 1
10.2 Mounting Frame 1

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 ANDY KROPA BROTHERS & CO LTD

10.3 Power Supply 1

10.4 Audio Distribution amplifier 4
10.5 10 W dual monitoring amplifier 1
10.6 Active Near Field Speakers (1pair) 1
10.7 Dynamic Micro Phone 2
10.8 Lapel Microphone 3
10.9 Compressor/ Limiter 1
10.1 De-hisser/ De-Noisier 1
0
10.1 DAT Recorder 1
1
10.1 Cassette Recorder 1
2
10.1 CD Player 1
3
10.1 Audio Patch Panel (16X2) or 24X2 2
4
10.1 19” Wide Equipment Rack 2
5

MCR
Master Control Room
S.No Area Description of Stores QTY
.
1 Ingest – Feed
Room
1.1 Field Units Video Server Management Software 4
Receive
Field Unit Contribution Viewer Client 4
Software
Field Unit Contribution Viewer Client 4
Hardware
1.2 Main and Vidlink Receive Station (Hardware and 4
Remote Bureau Software) Live & Store and Forward
Video Receive receive capabilities NTSC / PAL:SDI /
Composite / S-
Video ouyput: Balanced / Unbalanced
audio output
1.3 Satellite Multi-standard decoder with adaptive 5
Contributory line comb filter, 7 standards ( PAL,
Feeds and Off- NTSC / NTSCJ / PAL-N/PALM / N4.43 /
air SECAM), 1 Y/C, 2 Composite inputs,2
SDI outputs

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2 Channel Audio ADC with Delay 5

1.4 Ingest VTRS Digital Editing Recorder 2
1.5 Monitors 14 Inch Colour video Monitor 20
Monitoring Encoder & DA, 3 composite, 10
4 SDI outputs, with Roll Call and EDH –
Multi Standard
3RU Frame with Roll Net Gateway and 2
Dual Redundant Power supply units 2
4-Channel Ingest Server 2
1.6 Ingest Station 4-Channel Ingest Server 2
KVM Switch 2
17” SVGA monitor, Keyboard,Mouse 1
1.7 Audio AES Near field monitor speaker pair 1
Monitoring
AES LED Level Meter 1
Automation Terminal 2 2
17” SVGA Monitor , Keyboard, Mouse 2
1.8 Automation Automation Terminal 2
17” SVGA Monitor, Keyboard , Mouse 2
1.9 TV Test SDI Waveform / Vector/ Picture Monitor 1
240V Power cord 1
Plain Cabinets (Rack mount) 1
1.10 Talkback Intercom Panel, 16 key, 2RU 1
1.11 Clock High-Intensity 2RU Digital Time/ Date 1
Display, with 57.2 MM (2.25 inch)
readout

2 Editorial
2.1 DSLX / MAX kit 4
2.2 News Editing News Editing systems 4
Systems
2.3 Promos editing Promos Editing systems 2
systems
PC / Dual PIV 1 GHz / 512 MB Ram 15
17” SVGA Monitor Keyboard Mouse 15
2.4 Journalist Journalist Work Stations 25
workstations

3 Archival
3.1 Archival System Archival System 1
3.2 Archive VTR Digital editing Recorder 1
SDI option for DSR-1500 AP 1
3.3 Monitors 14 inch Colour Video Monitor 1
3.4 Automation Automation Terminal 1
17” SVGA Monitor, Keyboard, Mouse 1
3.5 Clock 12” Analog clock Display illuminated 1

4 Studio for
News

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4.1 Chroma Curtain Chroma Curtain, 200 Sq.ft 1

LiteRing (Small or large) 1 per camera 2
Lite Ring Controller and power supply 2
(1 per liteRing)
4.2 Terminal Automation Terminal 1
17” SVGA Monitor, Keyboard, Mouse 1
4.3 Control PC’s PC / Dual PIV 1 GHz / 512 MB Ram 2
17” SVGA Monitor, Keyboard, Mouse 2
4.4 Graphics Graphics systems with required 1
Workstations in a redundant
configuration
4.5 Phone-in unit Phone –in unit console 1
4.6 Studio Plasma Screen with SDI input 1
Accessories

5 CER
5.1 TV Test Digital Sync pulse Generator 2
Addl.4-port Black Burst Generator 2
Module
Addl.Digital Test Signal Generator 1
5.2 Video Server 4 channel play out server, DV and 1
eith on-line MPEG with minimum of 250 hrs of SCSI
Storage based storage @ 12 MBPS with RAID5
protection and 99.999% up-time
17” SVGA Monitor, Keyboard, Mouse 2
5.3 Router KVM Switch 2
64 X 64 Serial Digital Video Router, 1
(125 MHz), 6 RU
5.4 Clock main CSD-3901 Master Clock System Driver 1
System with FR-3901 Frame
GPS Receiver and Antenna 1
12” analog clock with illumination 1
5.5 Astra System Industrial Server including 4 additional 1
ILC cards
Mirroring Server 1
Traffic Interface 1
As-run-log Software 1
Record Scheduling Software 1
Preview Pictures 1
Routing switcher Software 2
Logo Inserter 1
Fibre Channel support 4
Archiving 1
GSM messaging, 1
Character Generator 1
Tape backup 1
Master Clock Interface 1
Graphics integration kit 1
Newsroom integration kit 1

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Tape management Module 1

Barcode Software module 1
17” SVGA Monitor 1
KVM Switch 1
5.6 News Room Broadcasting service for one channel 1
Automation
System
Wires ( Incoming Information ) 1
Email 1
Fax messages 1
User portal 1
Cue software 1
Low resolution video browsing 1
Application Server and backup 1
Database server and backup 1
Sybase server, replication and user 1
licenses, 30 users
Low-resolution Server 1
Moxa Card 2
PC / DUAL PIV 1 GHz / 512 MB RAM 2
17” SVGA Monitor, Keyboard, Mouse 2
KVM 4 X 1 2
5.7 Talk back 2RU, 16 X 16 intercom Matrix 1
system
Intercom panel, 8 key, 1 RU 1
Panel Cable, 20 M 10

6 Graphics PC based professional graphics system 1

in a redundant mode

7 MCR ( Master
Control Room)
7.1 Logo Generator PC based professional Logo Generator 2
& AB Switcher
7.2 VTR Digital Editing Recorder 2
SDI Option for DSR-15000AP 2
7.3 Monitors 14 inch colour video Monitor 8
Monitoring Encoder & DA.3 Composite, 8
4 SDI outputs, with Roll Call and EDH-
Multi standard
7.4 Astra Terminal Astra Terminal 1
17” SVGA Monitor, Keyboard, Mouse 2
7.5 Talkback Intercom Panel, 16 key, 2RU 1
7.6 Speakers Near field active studio monitor,s W/ 1
Shielding
Single Stream 5 output AES DA with 1
analog monitoring output, balanced
7.7 Clock 12” analog clock Display, illuminated 1
7.8 Ticker PC based professional ticker system 1

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 ANDY KROPA BROTHERS & CO LTD

7.9 Bitrater Saver Advanced SDI pre-processing engine, 1

particularly suitable for preparing
signals prior
7.10 Transmission PC based broadcast transmission 1
logging logging system in MPEG 4

DSNG Vans Each 1 Million X 4 = 4 Million

Central Storage

S.No Description of Stores Qty

1 Central Off-line Storage
1000hrs off-line Storage @ 15 MBPS for Archiving with 1
RAID5 protection and 99.999% uptime is required

Pre operative Expenses

(Estimated)

S.No Items of Expenses

Clients Manpower cost Per Month
1 News Editor @ $.60,000 USD
2 General Manager – Marketing @$. 75,000 USD
3 HR Executive @ $.25,000 USD
4 Administration Executive @ $. 25,000 USD
5 Accounts Executive @ $.25,000 USD
6 Technical In Charge @ $. 60,000 USD
7 Distribution Head @ $.75,000 USD
8 Programming Head @ $1,00,000 USD
9 Graphics head @ $.50,000 USD
10 Travel Cost, Office Expenses @ $. 2,00,000 USD
11 Communication ( Telephone, Internet, etc) @$.1,00,000
USD

Estimated Operational Expenses

The Operational expenses for running a full-fledged broadcast centre with 24

programme transmission shall comprise of running expenses relating to:

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 ANDY KROPA BROTHERS & CO LTD

 Personal
 Electrical energy consumption charges for studios and transmission system
 Progrramme production, Publicity and any other event organizational
expenses.
 Annual maintenance charges to be paid for equipment & Systems.
 Administration expenses.
 Transport and
 Other Miscellaneous expenses.

Means of Finance:

The company requires a term loan of $. 80 million USD to implement the project.

FIRST YEAR PROJECTION

1st– 3rd m o n t h roughly $300,000 USD can be generated per

month, as during this pe ri od marke tin g te am need s to main tain
their PR, Pre se ntation wi th cl ien ts and agencies

.3rd – 6thmonth roughly $400,000 – $500,000 USD can be generated per month from
regional market. And also extends their network to national markets.

6th– 9th
month roughly $750,000 USD c a n be generated thr
ough corporate commercials, sponsorships, and slots. During this
period channel and marketing strateg y be comes stron ge r wi th the su pp ort
of TRPs, News Pre sentati on , an d Content.

9th– 12thmonth $1 million USD plus will be generated confidently, the marketing
team t a k e s i n i t i a t i v e t o g e t b r e a k e v e n a n d p l a n s t o g e n e r a t e
more and more
Adr e v e n u e s a t p a r w i t h t h e m a r k e t p o t e n t i a l a n d a l s o c
o m p e t e w i t h o t h e r channels.B y t h e fi r s t y e a r o f c h a n n e l l a u n c h
i t i s e n s u r e d t o b e t h e N o . 1 i n c o n t e n t presentation and also in the
revenue generation. With the day by day growth of advertising revenues, clients’
budget can be enhanced with different options of Ad commercials which can be

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 ANDY KROPA BROTHERS & CO LTD

designed by the marketing team. Roughly targets t o r e a c h $ 1 . 5 M i l l i o n U S D

p e r m o n t h a f t e r c o m p l e t i o n o f 1 2 th

m o n t h f r o m d a y o f launch .Ad re ve nue gene ration g row s 40 – 50% at

a time during ele ction fe ver th rou gh camp ai gns, p oli tical party
messag es, Government comme rcials, and it w ill be grown also during the
period of March to June (Educational Admissions, Results,

5 Year Projection (Estimated)

Year Expenditure Revenue

2nd Year every month 1 Million USD approx $1.50 Million USD approx
3rd Year every month 1.5 Million USD approx $2.50 Million USD approx
4th Year every month 2.0 Million USD approx $3.75 – 4 Million USD

approx
5th Year every month 2.50 Million USD approx $5. Million USD Approx

Estimated Profitable Statement

1st year 2nd Year 3rd Year 4th Year 5th Year
Free
Commercial 0-6 month 50 % 70 % 90 % 95 % By
Time i.e., Nil this time
Advertiseme 6- 12 month our channel
nts 30 % will be an
established
one so that
Revenue
can be
generated
unlimitedly .
Scroll 20% 40% 60% 80% 95 %
Revenue

REVENUE GENERATION

The Chann el is pl anni ng to p romote multi-lin gual new s bulle tin s wi th a

b road perspective and it is keen more on introducing English- German others
Bulletin mixture for the first time in Germany.

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 ANDY KROPA BROTHERS & CO LTD

The team in the present channels the most worthy in all respects and its meritorious
achievements added with t h e present studio structure would no
doubt take s the channel to the dizzy heights. The trainee
b a t c h i s a l s o o n e o f t h e m o s t e n t e r p r i s i n g o n e i n t h e Te l u g u
electronic media fi e l d and it comprises the cream of the
j o u r n a l i s m field with mostly Journalism graduates. The p resent ch an nel h as
p re pared a comp rehe nsive plan to includ e th e ne ws based programmes
and revenue generating concepts that would fetch the news channel
the desired results on the revenue generation front.
T h e r e v e n u e ge nerati on plannin g i s p re pared comp rehe nsi vel y f or a
pe ri od of on e year at the ini tial stage s of the chann el itself and the
adverti sin g wi ng i s one of the strongest team in the electronic media
side available in Germany today.

Revenue Sources
 Slots Buy Tele brands & Private Programmes
 Air Time Commercial Ads – Corporate, Retail, Public ,
Government etc
 Scrolls Day Basis / Packages
 Strip Adds Day Basis / Packages
 Sponsorships Day Basis / Packages / Episode wise
 Logo Branding Day / Hourly basis
 Live Coverages Commercial / Events.

MARKETING OPERATIONS

Adverti sin g is th e major stre am to ge nerate ad revenu es f or ch an nel b y

sellin g air ti me, an d with othe r ad ve rtising op ti on s, ou r op erations are
we ll pl ann ed strategi call y an d p rofe ssi on all y w ith ou r Corp orate offi ce
situate d at H y d e r a b a d - A P , a n d R e g i o n a l o ffi c e s a t N e w D e l h i ,
M u m b a i , C h e n n a i , a n d Bang al ore with an M arke tin g Head, Regi on al

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 ANDY KROPA BROTHERS & CO LTD

M an ag ers and S r. E xe cu ti ves for national marketing .Revenue generation

wholly depends on TRP (Television Rating Points)

Time Slot duration

For News channel
Particulars Time Period Hours
7.00 PM 11.00 PM 4
7.00 AM 9.00 AM 2
Prime time Duration Slot
Mid Prime Time Duration Slot 9.00 PM 7.00 PM 10
Non Prime Time Duration Slot 11.00 PM 7.00 AM 8
Total Hours 24

Time Slot Duration: 24 hours a day has been divided into three/ two slots. The Slot
bifurcation has been done considering the market Standards.
 Prime time Duration slot is the period which has been viewed for maximum
time. It is one of the most important slot duration for any News Channel.
Since the Slot is placed before and after office hours so it caters the public at
large.
 Mid time duration slot is the period which is normally for the persons who
reside at home like house wives, kids etc.
 Non Prime time Slot is generally for late night viewers.

No. of Units

For News Channels

Advertisement Scroll Animated
Ticker
(In Sec) (In Sec) (In Sec)
Duration of Slots 10 30 30
Frequency per Hour - 4 4
Total duration - 120 120

Advertisement:

It has been assumed that out of 24 hours 20 % of the time will be given to
Advertisement. Average duration of one advertisement will be 10 seconds.
Therefore on daily basis if the company runs on 100% Revenue Generation Capacity
than there will be 1728 adds per day. The details of the number of add on the basis
of Time slot duration are as follows

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 ANDY KROPA BROTHERS & CO LTD

For News Channel For Religious channel

Prime Time Slot Prime time Slot
Hours Per day 6 Hours per day 9
Seconds per Day 2160 Seconds per day 32400
0
20% of the time for 4320 20% of the time for 6480
Advertisement Advertisement
No. of Adds per day 432 No. of Adds per day 648

Mid Time Slot Other time Slot

Hours per Day 10 Hours per day 15
Seconds per day 3600 Seconds per day 54000
0
20% of the time for 7200 20% of the time for 10800
Advertisement Advertisement
No. of Adds Per day 720 No. of adds per day 1080

Non Prime Slot Total No. of adds per day 1728

Hours Per day 8
Seconds per day 2880
0
20% of the time for 5760
Advertisement
No. of Adds per day 576
Total No of Add per day 1728

Scroll / Animated Tickers / Slot:

Both Scroll and Animated ticker shown parallel on the screen and are shown during
the period other than the Advertisement. Therefore considering that Advertisement
will be sown for 20% than Scroll an Animated Ticker will be shown for 80% of the 24
hours. It has been assumed that each individual Scroll an Animated ticker takes 30
Sec and it will be shown 4 times in an hour. As per the Industry the rate for Scroll
animated ticker is on the monthly basis, therefore it has been assumed that all the
sales will be on monthly contract basis. Therefore if company runs on 100%
revenue generation capacity than the total number of scrolls and animated ticker
individually that can be generated is 576. The detailed calculation for respective
scroll and animated tickers are as follows

For News Channel

Scroll Animated
Ticker
Prime Time Slot
Hours per day 6 6
Seconds per day 21600 21600

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 ANDY KROPA BROTHERS & CO LTD

Hours Available for Scroll / Animated Ticker (80%) 17280 17280

Duration of Scroll ( In Sec) 30 30
Frequency per hour 4 4
Total Duration for one Scroll / Animated Ticker 120 120
No. of Scroll / Animated Ticker 144 144

Mid Time Slot

Hours Per Day 10 10
Seconds per day 36000 36000
Hours Available for Scroll / Animated Ticker (80%) 28800 28800
Duration of Scroll ( In Sec) 30 30
Frequency per hour 4 4
Total Duration for one Scroll / Animated Ticker 120 120
No. of Scroll / Animated Ticker 240 240

Non Prime Time Slot

Hours Per Day 8 8
Seconds per day 28800 28800
Hours Available for Scroll / Animated Ticker (80%) 23040 23040
Duration of Scroll ( In Sec) 30 30
Frequency per hour 4 4
Total Duration for one Scroll / Animated Ticker 120 120
No. of Scroll / Animated Ticker 192 192

Total No. of Scrolls / Animated Ticker Per 576 576

Month

Capacity Utilization

Capacity Utilization of News Channel

2018- 2019- 2020- 2021- 2022- 2023-
19 20 21 22 23 24
Advertisement
Prime time 60% 90% 90% 90% 95% 95%
Mid Time 50% 60% 80% 90% 90% 90%
Non Prime Time 10% 30% 50% 60% 70% 80%

Scroll / Animated
Ticker
Prime Time 60% 90% 90% 90% 95% 95%
Mid Time 50% 60% 80% 90% 90% 90%
Non Prime Time 10% 30% 50% 60% 70% 80%

Capacity Utilization of Religious / Health Channel

Slots
Prime Time 60% 90% 90% 90% 95% 95%
Other Timings 50% 60% 80% 90% 90% 90%

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 ANDY KROPA BROTHERS & CO LTD

Advertisement
Prime Time 60% 90% 90% 95% 95% 95%
Other Timings 50% 70% 80% 90% 90% 95

Capacity Utilization for Regional News Channel

Advertisement
Prime Time 60% 70% 80% 90% 95% 95%
Mid Time 50% 60 % 80% 90% 90% 90%
Non Prime Time 10% 30% 50% 60% 70% 80%

Scroll / Animated
Ticker
Prime Time 60% 90% 90% 90% 90% 95%
Mid Time 50% 60% 80% 90% 95% 95%
Non Prime Time 10% 30% 50% 60% 70% 80%

Man Power Requirement

INPUT DIVISION:

 EDITOR - INPUT 01

 BUREAU CHIEF – STATE 01

 BUREAU CHIEF – CITY 01

 BUREAU CHIEF – CRIME 01

 CHIEF COORDINATOR 01

 COORDINATORS - REGIONAL 04

 DISTRICT REPORTERS 35

 SENIOR REPORTERS 06

 JUNIOR REPORTERS 10

 TRAINEES 10

 DRIVERS 16

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 ANDY KROPA BROTHERS & CO LTD

OUT PUT DIVISION:

 EDITOR - OUTPUT 01

 DESK EDITORS 10

 SENIOR DESK EDITORS 15

 JUNIOR DESK EDITORS 12

 TRAINEE DESK EDITORS 10

 PRODUCTION ASSISTANTS 6

 RRG – HEAD 01

 LIBRARIANS 04

 PANEL PRODUCERS 10

 ANCHORS 12

 VOICE OVER ARTISTS 06

 MAKEUP MAN 02

 HAIR DRESSER 02

FEATURES

 FEATURES EDITOR 01

 PROGRAMME PRODUCERS 08

 PRODUCTION ASSTS. 06

TECHNICAL

 TECHNICAL HEAD 01

 CAMERA CHIEF 01

 FIELD CAMERA CHIEF 01

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 ANDY KROPA BROTHERS & CO LTD

 CAMERA MAN – FIELD 20

 CAMERA MAN – STUDIO 10

 CAMERA MAN – DISTRICT 30

 LIGHT MAN 06

 VIDEO EDITORS 20

 ONLINE AUDIO ENGINEERS 10

 ONLINE VISION MIXERS 10

 ELECTRICIAN 01

 JUNIOR ELECTRICIAN 02

 TECHNICIANS 03

 SYSTEM ADMINISTRATOR – 01
HEAD
 SYSTEM ADMINISTRATORS 05

 GRAPHICS – HEAD 01

 GRAPHIC DESIGNERS 05

 DSNG STAFF 10

MARKETING & SALES

 MARKETING HEAD 01

 MARKETING MANAGERS 3

 OPERATIONS MANAGER 1

 ASST. MANAGERS 4

 SENIOR EXECUTIVES 10

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 ANDY KROPA BROTHERS & CO LTD

 JUNIOR EXECUTIVES 5

 TRAINEES 5

 SCHEDULING INCHARGE 01

 SCHEDULING ASST. 01

HR DIVISON

 HEAD OF ADMINISTRATION 1

 HEAD OF FINANCE 1

 ADMINISTRATIVE STAFF 10

 FINANCE STAFF 10

MONTHLY EXPENDITURE

 SALARIES $300,000U
SD
 ELECTRICITY $500,000U
SD
 TRANSPORT $500,000U
SD
 WIRE NEWS CHARGES $800,000U
SD
 NETWORK $500,000U
SD
 MISCELLANEOUS $500,000U
SD

Conclusion:

We work more than your expectation to make money and fame …….

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ANDY KROPA BROTHERS & CO LTD

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