The 3 Minute Overview

North Park Social

 Quick Question:
What Would It Mean To You If We
Added $88,000+ To Your Business’
Revenue?
Case Study – HIFU First Session Offer
February 2019

We ran a campaign to bring first time clients through the door of our client’s clinic with a
discounted frontend offer on first time HIFU treatment.

We used Facebook ads to precisely target our client’s ideal customers within a 10 mile
radius of the clients clinic.

Our client didn’t have time to handle leads as they came in in real-time herself so we used
a Facebook Messenger Chatbot to automatically respond, give more information and take
the booking online… Whilst automatically building a list of prospects to market future offers
to.
Case Study – Results
● Reached 5,791 people in a 10 mile radius of the client’s clinic
● Received 50 Inquiries
● ONLY $5.66 per inquiry
● Had booked 8 clients as of 26th February with 2 days to go!
● Total Revenue by 26th February was $2085
● Total Spend $283.01

Cost per Inquiry $5.66

Percentage of inquiries to paying patients 8 / 50 = 16%
Cost per paying patient 5.66 / 16% = $35.37

Return on investment $283.01 spent 🡪 $2085 made! (7.37 to 1!)

Case Study – Results
 This means that for every $1 spent on ads, you
would generate A MINIMUM of $7.37 in revenue!

And that’s ONLY IF nobody else books in... nobody

comes back again... AND nobody refers a friend!
WHEN they do, that ROI is even better!
 How Can You Add $88,000 In Revenue?

Based on these WORST CASE figures, If we spent

$1000/month on your Facebook Ads:

Monthly Revenue Generated: $1000 x 7.37 = $7370

Annual Revenue Generated: $88,440

6 Steps To All The New Patients You Can Handle
1) Customer Research
2) Create Offer
3) Put Offer In Front Of Your Ideal Client On Facebook
4) Use Chatbot To Automatically Collect Lead
5) Notify Your Sales Team To Follow Up With New Lead
6) Lead Nurture Via Messenger and/or Email
7) Re-Market To Anyone That Shows Interest But Doesn’t Book Initially
Customer Research
1) Ask your current, future, potential,
and target customers 5 questions.
2) Uncovers their needs, wants, fears,
goals and concerns.
3) Acts like a customer reignition
campaign.
4) Collected into a excel like database
that is used to match potential
customers language.
Create Offer & Facebook Ad
1) We’ll work with you to create a
dollar focused scarcity based offer
that’s worth a customer acting on
2) See red circled area.
3) The ad includes audience callouts,
offer, testimonials FAQs and strong
call to action
4) Sent out to best fit target customers
most likely to act on it.
Why Facebook?
1) Everybody is on Facebook
2) Facebook knows almost
everything about us!

This means we can reach a HUGE

audience targeting precisely ONLY
those people that are already
interested in your services, are in
your service area and are
financially qualified to be repeat
customers
Chatbot
1) We map and develop an intuitive
Messenger Chatbot that can capture
your lead, give them more information
and even take the booking.
2) We collect telephone number and/or
email etc
3) Build an audience inside the chatbot
for future marketing with an over 80%
message open rate!
4) We can re-engage anyone that clicks
the advert and enters the chatbot but
doesn’t book in
Notifications
1) Facebook leads need to be closed
within an hour of their interest for best
results. We notify your sales team to
follow up if the lead doesn’t book in
online
2) You, Me, Front Desk, Everyone that
needs to know is included
3) Client gets a text prompting them to
lookout for a phone call or text from you
or you team
4) This means we keep everyone honest
and makes the leads easily tracked
North Park Social
What are “Qualified Customer Opportunities”?
These are people that:

1) Were identified as a potential customer from the targeting in Facebook we

agree on (interested in your services, in-market for your services now,
online-shoppers, affluent...)
2) Are in your serviceable area
3) Saw your advert
4) Clicked your advert
5) Entered your Chatbot
6) Clicked the ‘Yes Please!’ button when given your offer
Keep in mind that this exact system can be repeated
with multiple product lines.

The beautiful thing about digital marketing is that you

can measure everything and everything is trackable.

What gets measured, gets managed, and this is a

system that can start generating results in as little as
48 hours!
Please send me a message to get
started or email us at
team@northparksocial.com