FACEBOOK AD CHECKLIST

1. What's the Goal of this Campaign?

2. Is Facebook Pixel Working?
3. Is Event Pixel / Custom Conversion Working?
4. Are you Targeting Cold Audience or Warm
Audience?
5. If you are targeting Cold Audience - Is Audience
Research Done?
6. If you are targeting Warm Audience - Is your
Custom Audience ready?
7. At Least 3 Ad Copies Written for Each AdSet?
8. At Least 3 Images Selected?
9. Checked Image with Image Text Overlay Tool?
10. Is Landing Page Working Correctly? Is it
redirecting to the thank you page?
11. Landing Page Mobile Responsive or not?
12. Does Ad Copy and Landing Page talk about User
Pain, Problem and Solution we offer?
13. Is Email Autoresponder working?
14. Balance in Facebook Ad Account?
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