TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

ELABORADO POR:

DURANGO GARCIA DIANA CRISTINA

POLO JIMENEZ WENDY

INSTRUCTORA:
LAURA CRISTINA DUEÑAS ANGULO

TECNOLOGIA GESTIÓN DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE SENA

CENTRO DE COMERCIO REGIONAL ANTIOQUIA

TECNOLOGÍA EN GESTIÓN DE MERCADOS

FICHA 1749831
2019
 The distribution channel is the main strategy that helps companies to penetrate a
target market. With a broad portfolio of products or services to be offered with a
variety of factors that benefit them, such as products, the market and buyers,
among, others and these need to be analyzed to decide the most convenient
distribution channel. The market is the exchange of products in which some people
offer (sell) and others buy it, pay for a service or product negotiated at a fair price.
Consumers obtain services or products to meet their needs. Companies bring
together people who have similar objectives and expect them to comply with the
agreement.

DISTRIBUTION CHANNEL

Determining factors for the selection of distribution

channels. Another aspect that is important to talk about
is the determinant factors to select distribution channels.

MARKET: PRODUCT: INTERMEDIARIES:

a COMPANY:
They could be They could be tangible or Refers to those
intangible and also, I could people or companies Se could be
people or
have variety of attributes that are placed organizations
organizations
such as color quality brand between producers formed by people,
that have
packaging and the price and the consumers or goods common
different type of
additionally the client quality and users as goals and
needs to be
of service could positively wholesalers, achievements for
satisfied. The
affect the mind of the distributors and satisfy customers.
characteristic of
the products. consumer. Other people who retailers.
participate in the process.
 They types distribution channels and also the kind of
intermediaries and their functions.

Types of distribution channels: there are two types INTERMEDIARIES:

of distribution channels: direct and indirect. People or firms called middlemen who have an
important role in the product distribution channel.
Throughout their mediation manufacturers deliver
their products to final customers. In order to
achieve their purposes, intermediaries implement
some specific functions that normally, producers
prefer not to do by themselves.
The indirect
Direct channels is channels requires
the shortest the participation of
connection between different
the fabricator or intermediaries in The next are the most important functions that
producer and the order to accomplish intermediaries must perform: investigation,
end consumer. the full process. contact, physical, distribution, promotion,
negotiation, adaptation, acceptance of risk.
References
https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/Contenido/OVA/
guia6/oas/ap6oa3/index.html