YouTube has become a content phenomenon.

Back in 2005 when the first YouTube video

Me At The Zoo was uploaded, nobody would have imagined just how important this
video sharing medium was going to be. Google clearly saw the potential of YouTube,
however, and only 18 months after YouTube�s co-founder shared his zoo visit with
the world, Google announced it was paying $1.65 billion for the service.

Since then the power and influence of YouTube have grown at breath-taking speed. It
can even claim to be the world�s second largest search engine - after Google
itself. Some of its statistics are quite staggering:

Total number of people who use YouTube - 1,325,000,000

Hours of video uploaded to YouTube every minute - 300 hours
Number of videos viewed on YouTube every day - 4,950,000,000
Average number of mobile YouTube videos per day - 1,000,000,000
Google commissioned a survey in 2016 to understand what the latest viewing trends
on YouTube were. Some highlights of the survey were:

6 out of 10 people prefer online video platforms to live TV

In an average month, 8 out of 10 18-49-yer-olds watch YouTube
On mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or cable
tv network
In 2017 Google turned their attention to people watching YouTube on their
televisions sets. Highlights from this study include:

The time people spend watching YouTube on a tv has doubled in a year

2 out of 3 YouTube viewers say they watch YouTube on a tv screen
Just like tv content, watching YouTube on tv screens peaks around prime time
Watch time of YouTube on TVs peaks at the weekend
So, with so much time spent watching YouTube, on a wide variety of devices, what
types of content are people watching? It turns out that people watch a wide
variety of things actually, which is probably reflective of the fact that YouTube
viewers now span the whole spectrum of ages and types of people.

Of course, to many people, YouTube has one purpose only � it�s an easy way to watch
music videos. And music videos can�t be ignored - there are so many of them!
According to the Wikipedia List of Most Viewed YouTube Videos, "See You Again� by
Wiz Khalifa featuring Charlie Puth has had an incredible 2.916 billion views, and
has recently overtaken the long-time King of YouTube, "Gangnam Style" to be the
leader. In fact, music videos take up 77 out of the 80 videos in this top list.

But there is much more to YouTube than simply music videos. From an influencer
marketing point of view, official music videos offer little opportunity for
influencer promotion. There are many other types of videos giving better
opportunities for marketers, however.

Summary: Quick Jump Menu

Funny Animals
Video Game Walkthroughs
How To Guides and Tutorials
Product Reviews
Celebrity Gossip Videos
Vlogs
Comedy / Sketch Videos
Shopping Sprees / Hauls
Unboxing Videos
Educational Videos
Parodies
Pranks
Funny Animals
It is impossible to avoid seeing funny animals on the internet - Facebook feeds, in
particular, seem at times to be full of the critters. People just love seeing cute
animals, particularly when they are doing something out of the ordinary - videos of
cats sleeping aren't the rage this year!

YouTube also has its fair share of funny animal channels, some depicting videos of
real animals pigging the limelight, others - like Simons Cat - being animated.

There are also, of course, numerous serious animal channels, including National
Geographic videos featuring the renowned David Attenborough.