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Primary data was collected for the purpose of this study. At the end
of the data collection process, a total of 153 responses were
recorded collectively from Google forms.
Sample size:153
collected from sources from which data can be easily obtained from
Statistical design:
The study has shown that when planning their in-store music,
retailers should treat this element of atmospherics in the same way
as they plan their merchandise offer, store layout , colours, lighting,
scents etc. And ensure that the various means of communication
with the target market complement one another(Beverland et al.,
2006; D’Astous,2000)