Amrita Verma

Female, Single, 23 years

Educational Background
1999-2001 IIM Ahmedabad PGDM: 2.931 / 4.33 (1st yr.)
1996-1999 Lady Shri Ram College, Delhi University B.Sc. (Hons.) Statistics: 74%
1996 Welham Girls High School, Dehradun Indian School Certificate (ISC) : 83.5%
1994 Welham Girls High School, Dehradun Indian Council for Secondary Education (ICSE): 92%

• Obtained GMAT Score of 780/800 (99 percentile ).

Academic
• Placed in the University Merit List for being amongst the top 15 students in the University.
Awards
• SAT II (subject test) scores of 760/800 English Literature , 790/800 Maths (99 percentile ).
• Received the Mahindra Search for Talent Scholarship, for academic excellence in class XI, XII.
• Awarded School Colours for Excellence in Academics , for being first or second from ’90-96.
• Awarded Merit prizes for academic achievement in school every year from ‘90-‘96.

Professional Experience
Summer Intern, HSBC, Mumbai, (Factoring Services) April 2000 to June 2000
As part of this project I was responsible for the following activities:
• Identification of sectors and companies that could benefit from factoring and generation of service offerings.
• Negotiating with clients and development of business proposals.
• Brought 2 new Large Corporate Accounts worth Rs 100 million each, to the department.

Voluntary Work
KRITI, New Delhi, July 1996 to March 1999
During the three years that I worked with this NGO I was involved in a variety of projects and fund raising
events. I also taught literary and vocational skills to poor children and visually handicapped children and adults.
Gujarat Cancer Research Institute, Ahmedabad, April 1994 to June 1994
I worked full time in the Paediatrics Department of the hospital for two months. My responsibilities included in-
hospital patient care and making house calls to provide help and counselling to patients and their families.
Raphael School for the Mentally Challenged, Dehradun, April 1994 to March 1996
I visited this school three times a week for nearly two years and was part of a team that specialised in teaching
the permanent residents and helping them develop basic vocational, literary and functional skills.
Independent Project (for Arthur Anderson)
Study of the applicability of the Internet in Supply Chain Management in Indian Industries. This project
involved development of a methodology to identify industries where the Internet can significantly impact supply
chain management. It involved analysing the strategic imperatives for the players in these industries to meet the
changes brought about by the Net, and development of a proposition for these industries to create further value.
Relevant Project Work and Papers
• Development of a viable service offering for an On-line Supermarket in Ahmedabad. Studied the
consumer’s current purchasing behaviour and lifestyles to determine the benefits sought and the unmet
needs, because Indian consumers are not familiar with e-tailing and could not visualise and compare the
prospective offerings. These were then mapped back on to the servile offerings to determine the best one.
• Qualitative market research on consumer fragrance association profiles. This project for a leading
international fragrance manufacturer, involved development of a methodology for assessing consumer
associations with classes of fragrances. The methodology was then implemented and the collected data was
analysed to provide insights for the company's entry strategy into India.
• Industry analysis of the Indian Software Sector and the Computer Education Sector. This project involved
studying the major trends in these industries and the ways in which companies deliver value to consumers.
Further competitive strategies and value delivery systems were developed for selected players.
Other Information
Student • Member, Core Organising Committee, Insight '00. This is the Marketing Fair that is
Offices organised annually by IIM. The position involves soliciting Corporate research projects,
liasing with student teams and companies and organising infrastructure.
• Elected Secretary (Stats) for the Student’s Union, Lady Shri Ram College . This post
involves being responsible for Union finances, arranging college events and liasing with
students, faculty, and the board of directors to promote the interests of the college as a
whole and of individual departments.
• Student Official in charge of Western Music, Welham Girls' High School. As the school
official I was responsible for organising all the western music events that were held. These
included recitals on festivals such as Christmas and New Year, and annual school functions
such as the Founders Day Choir and Orchestra.
Other Awards • Best Research Project in Insight ’99, The Marketing Fair at IIM.
• Ranked first in Ad-venture , the advertising strategy case contest sponsored by Chaitra Leo
Burnet, at Confluence 2000 (the International Academic Fair organised by IIM,A).
• Member of the team ranked 3rd overall at Confluence 2000.
• Finalist, Strategic Solutions, the strategy case contest sponsored by RPG at Iris '00 (the
Academic Fair organised by IIM, Indore).
• Duke of Edinburgh Award: Silver medal.
• Principal's Award for All round Excellence, Welham Girls' High School. This is awarded
to the best student in the outgoing batch on the basis of sustained excellent performance in
sports, extra-curricular activities and academics.
• Awarded School Colours for Excellence in Co-Curricular Activities and School Colours
for Excellence in Sports & Adventure Sports . These are the two highest awards given by
the school in the respective disciplines and are based on sustained performance in 9th-12th.
Cultural • Member, Organising Committees for college functions, responsible for organising events
Events such as the college festival and the Statistics Meet.
• Active member of the Quiz Club in both Lady Shri Ram College and Welham Girls' High
School. Won several quiz events at the inter-college level (in LSR, Jesus and Mary
College , etc), and all India school level (Rashtriya Indian Military College, Mayo College,
The Doon School, Welham Girls' High School etc).
• Participated (as an actress, director and part of the production team) in a number of
dramatic productions such as "Barefoot in the Park" and "I want to be in Pictures", in Lady Shri
Ram College, and Welham Girls' High School.
Computer • Proficient in MS Office, Data Base Management Systems, System Analysis and Design, C,
Literacy C++, Data Structures, Data Communications and Networks

Other • Piano. I have been playing the piano for a number of years and have given grade
Interests examinations for the Royal School of Music, London
• Mountaineering . I have participated in a professional mountaineering course, and
expeditions to Tapovan (4850 Mts.), Mt Shivling (6543 Mts.), Kedar Dome (6831 Mts.),
Bhagirathi II (6512 Mts.) and other treks.
• Travelling. During the 17 years that I lived in the U.K. I travelled extensively in Europe and
North America and have interacted with people from a variety of different backgrounds.
Languages • Fluent in English and Hindi. Familiar with French and German.
Contact Current Address Permanent address
Information D1118, Indian Institute of Management C-701 Sarita Vihar
Vastrapur, Ahmedabad – 380015 New Delhi – 110044
Email - 9amrita@pgplan.iimahd.ernet.in Telephone - (011) 6944461