THE

GREAT
SHIFTING
REFERENSI :
 LIVING
TECHNOLOGY
Money
Shared
Collaboration Belief Story
(Make A Nation)

Sex Culture Politics Banking

CONSUMPTION
PRODUCTIVITY Game Education Shopping Medication

Corporate Shifting
to be Relevant
SUCCESS IS
NEVER FINAL
SUCCESS IS
NEVER FINAL
“a bend on the road is not
the end of the road…Unless
you fail to make the turn”
-Helen Keller-
 KEEP YOUR
BUSINESS RELEVANT!
 CHINA UREA FERTILIZER INDUSTRY

72 Juta PURCHASING
Production POWER ?
48 Juta

200 ribu
Nett 8,8 Juta
4,54 Juta
Export 247 ribu

2016 2017 2018

Source: BaiInfo Q1 2018 (bulletin internasional dari China)

 BAYER IS COMMITTED TO SHAPING SUSTAINABLE
AGRICULTURE THROUGH INNOVATION

BAYER + MONSANTO

Billion $$$ 3 years

NITROGEN-FIXING
MICROBES

DISRUPTION OF
FERTILIZER INDUSTRY

SUBSTITUTE LARGE AMOUNTS OF FERTILIZER

Strong business that will also support the United Nations Sustainable Development Goals
 PRODUK, PERUSAHAAN,
CARA KERJA, BUSINESS MODEL
BISA BERAKHIR
Kecuali mengeksplorasi
produk baru
ITERATION INNOVATION DISRUPTION
Doing the Same Doing the New Doing the New Things
that Make the Old Ones
Things Better Things Obsolete
 DISRUPTIVE INNOVATION
Price

• Simpler (lebih simple)

Demand curve
• Cheaper (lebih murah)
• More Accessible
(lebih terjangkau)
• Faster (lebih cepat)
NEW ENTRANTS
ATTACK

Incumbents

0 Quantity
The Next Generation of
EPC FOR 2030

Crafting
Smarter
Assets
Robotics and
interoperability
through the IoT have
become default.
EPC will be true integrators of
merging technologies

SUPPLIERS

SUB
CUSTOMERS CONTRACTORS
 Building Smart and
Lean Organizations
Visualization vs Modelling

Robotics
using 3D vs Procurement
printing

The IoT vs Project monitoring

and controls
Customizing
Solutions
Now 3D printing and robotics
are helping manufacturers
reduce their “footprint” and
move closer to the markets.
Gaining Competitive
Edge with Good
Governance
The outcomes can be linked to
business KPIs and managed
accordingly.
Forming
Partnerships as a
Core Competency
Bring true orchestrators—customers,
suppliers, sub-contractors, and tech
companies to innovate and create the
next generation of new assets.
Marching
Towards
Operational
Excellence
Reimaging business. The
technologies can be identifed,
adopted and deployed.
TOMORROW IS TODAY

Inability To
Invent The
Future
Inability To
Escape The The Future
Past
The Present
Renstra / RKAP

Performance Gap
Breakthrough Innovation
Actual Exponential Innovation
The Past SUSTAINING INNOVATION
Non-linear Business Model

Six Sigma Quality

Continuous Process Improvement
Operational Excellence
Are you a SAIL SHIP
a Steam SHIP
Or SAIL steam SHIP?
We must become
a VLCC SHIP
And sailing in the DISRUPTIVE PORT
 SIX TRAPS
The The The
Complacency
Competency Cannibalization
(Success) Trap
Trap Trap

Trap 1 Trap 2 Trap 3

The The
Sunk Cost The Blame Confirmation
Trap Trap Trap

Trap 4 Trap 5 Trap 6

 AMBIDEXTROUS ORGANIZATION
(Exploit the present + Explore the future)

Corporate, Startup
Integrated mindset
supply chain
Platform,
Manufacturing Collaborate

Cost Breakthrough
Current Future
Scale Speed
(Exploit) (Explore)
Mid/up market Inclusion
(High-end,
branding)

FOCUSING ON IMPROVING EXISTING

BUSINESS MODEL IS NOT ENOUGH
TERIMA KASIH

@Rhenald_Kasali Rumah Perubahan

@rumah_perubahan RHENALD KASALI