“A STUDY ON MARKETING OF FINANCIAL SERVICE

WITH REFERENCE
TO HDFC BANK LTD, AMBATTUR, CHENNAI”

By

D.RAJASEKAR
(REG. NO: 111711631039)

A PROJECT REPORT
Submitted to the

DEPARTMENT OF MANAGEMENT STUDIES

In the partial fulfillment of the r e q ui r e me n t s

Fo r t h e a wa r d of t h e degree
Of

MASTER OF BUSINESS ADMINISTRATION

R.M.K ENGINEERING COLLEGE,

R.S.M NAGAR, KAVARAI PETTAI -601206

(Affiliated to ANNA University, Chennai)

August- 2012

i
 BONAFIDE CERTIFICATE

Certified that this project report titled “A STUDY ON MARKETING OF

FINANCIAL SERVICE WITH REFERENCE TO HDFC BANK LTD, CHENNAI.”

Is the bonafide work of Mr.RAJASEKAR.D (Reg No: 111711631039) II Year MBA

student in R.M.K Engineering College, Kavaraipettai, who carried out the project work under

my supervision certified further, that to the best of my knowledge the work reported that does

not from part of any other project report for dissertation on the basis of which a degree or a

award was conferred on an earlier occasion on this for any other candidate.

Head of the Department/MBA Internal Guide

Dr. V. KANNAN Mr. M. JAI GANESH

INTERNAL EXAMINER EXTERNAL EXAMINER

ii
 DECLARATION

In partial fulfillment of MBA during the year 2011-2013. I hereby declare that the

project entitled “A STUDY ON MARKETING OF FINANCIAL SERVICE WITH

REFERENCE TO HDFC BANK LTD, CHENNAI.” It is the record of original work done

by me, under the guidance of Mr.M.Jai Ganesh, Professor, Department of Management

Studies, R.M.K. Engineering college, Kavaraipettai,. It is assured that this study have not

been submitted to any other University for the award of MBA degree.

Place: Kavaraipettai RAJASEKAR.D

[

Date:

iii
 ABSTRACT

The project titled as ““A STUDY ON MARKETING OF FINANCIAL

SERVICE WITH REFERENCE TO HDFC BANK LTD, CHENNAI” is a part f MBA

curiculam. The main objective of the study is to analyse the various Financial Services

Marketed to the Customers. For this purpose a sample size of 120 was chosen.

HDFC Bank was incorporated in 1994 by Housing Development Finance

Corporation Limited (HDFC), India's largest housing finance company. It was among the

first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to

set up a bank in the private sector. The Bank started operations as a scheduled commercial

bank in January 1995 under the RBI's liberalization policies.

The study was descriptive in nature. With respect to data collection both primary

data and secondary data have been collected. Primary data are being collected by personal

Bankers. Secondary data are being collected from the annual reports, company’s website,

and credit appraisal reports of the company.

The data were recorded and interpreted with appropriate statistical tool like

percentage analysis, chi-square test. Based on the findings and from the overall study, it is

found that the customers were satisfied with the Financial Services.

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 ACKNOWLEDGEMENT

First of all, I record my heartfelt thanks to God Almighty who bestowed me his grace
and strength to complete this project.

I express my special privilege and heartfelt thanks to Shri. R.S. Munirathinam,

Founder Chairman, R.M.K Engineering College and other trust members for their constant
support. I express my special thanks to Dr. Elvin Chandra Monie, Principal, R.M.K
Engineering College, Kavaraipettai for his guidance and encouragement.

I would like to express my sincere gratitude to Dr. V. Kannan, Head, Department of

Management Studies, R.M.K Engineering College, Kavaraipettai.

I am greatly thankful to Mr. M. Jai Ganesh, Assistant Professor, Department of

Management Studies, R.M.K Engineering College, Kavaraipettai, my internal guide for
extending constant support and valuable guidance for the completion of the project work.

I would like to express my deep sense of gratitude to Mr. Kasi Viswananth, Branch
manager, HDFC BANK Ltd, Chennai for giving me an opportunity to do the project and for
supporting me in all aspects with their valuable guidance.

I would like to extend my thanks to all faculty members of the Department of

Management Studies, R.M.K Engineering College, who have helped me, a lot to complete
this project successfully.

Finally I wish to express my special thanks to my parents and to my friends for helping
me to complete my project work.

Place: Kavaraipettai RAJASEKAR.D

Date:

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 TABLE OF CONTENTS

Chapter No Particulars Page No

List of tables vii-viii

List of charts ix-x

CHAPTER I 1 Introduction 1-2
1.1.1 Needs of the Study 3
1.1.2 Scope of the study 4
1.1.3 Objectives of the Study 5
1.1.4 Research methodology
6
1.1.4.1 Research Design
1.1.4.2 Sources of Data
1.1.4.3 Population and Sample 7
1.1.4.4 Tools and Techniques 7-8
1.1.5 Limitations of the Study 9
1.1.6 Review of Literature: 10
- Company Profile 11-22
CHAPTER II 2.1 Data analysis and Interpretation 23-55

3 Findings, suggestions and conclusion

3.1 Findings 56-57

CHAPTER III
3.2 Suggestion 58
3.3 Conclusion 59
Appendix 60-64
Bibliography 65

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 LIST OF TABLES

SERIAL PAGE

NO: TITLE NO:

2.1 Gender 25

2.2 Age wise classification 26

2.3 Educational Qualification 27

2.4 Marital status 28

2.5 Customers residence 29

2.6 Customers occupation 30

2.7 Tax assessed by Customers 31

2.8 Income of Customers 32

2.9 Customers other source of income 33

2.10 Customers source to know HDFC 34

2.11 Account holder of HDFC 35

2.12 Customers associated with the bank 36

2.13 Reason for having Account in HDFC 37

2.14 Objective for financial planning 38

2.15 Type of financial service 39

2.16 Charges of minimum balance in Saving Account 40

2.17 Rate the Fund Transfer Facility in Saving Account 41

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2.18 Satisfied with Saving Account Services 42

2.19 Customers experience about Locker Service 43

2.20 Any insurance cover premium paying 44

2.21 Rate the Fund Transfer Facility in Current Account 45

2.22 Customers availed loan facilities 46

2.23 Opening current account with HDFC Bank 47

2.24 Internet banking service 48

2.25 Overall satisfaction with Mobile Banking System 49

2.26 Perception about different products and services 50

2.27 Satisfied with Financial Services 51

2.28 From the Chi-Square test relationship between gender and 52-54
customer associated with HDFC bank
2.29 From the Chi-Square test relationship between age and customer 55-57
associated with HDFC bank

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 LIST OF CHARTS

SERIAL PAGE

NO: TITLE NO:

2.1 Gender 25

2.2 Age wise classification 26

2.3 Educational Qualification 27

2.4 Marital status 28

2.5 Customers residence 29

2.6 Customers occupation 30

2.7 Tax assessed by Customers 31

2.8 Income of Customers 32

2.9 Customers other source of income 33

2.10 Customers source to know HDFC 34

2.11 Account holder of HDFC 35

2.12 Customers associated with the bank 36

2.13 Reason for having Account in HDFC 37

2.14 Objective for financial planning 38

2.15 Type of financial service 39

2.16 Charges of minimum balance in Saving Account 40

2.17 Rate the Fund Transfer Facility in Saving Account 41

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2.18 Satisfied with Saving Account Services 42

2.19 Customers experience about Locker Service 43

2.20 Any insurance cover premium paying 44

2.21 Rate the Fund Transfer Facility in Current Account 45

2.22 Customers availed loan facilities 46

2.23 Opening current account with HDFC Bank 47

2.24 Internet banking service 48

2.25 Overall satisfaction with Mobile Banking System 49

2.26 Perception about different products and services 50

2.27 Satisfied with Financial Services 51