Documente Academic
Documente Profesional
Documente Cultură
Approval Sheet
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ACKNOWLEDGEMENT
First and foremost, praises and thanks to the God, the Almighty, for His showers
Accountancy, Mr. Jeffrey Ayala who help and give transparency during our research. His
We would like to express our deep and sincere gratitude to our research adviser,
Mrs. Julieta Sumague, for giving us the opportunity to do research and providing
invaluable guidance throughout this research. Her dynamism, vision, sincerity and
motivation have deeply inspired us. She has taught us the methodology to carry out the
research and to present the research works as clearly as possible. It was a great privilege
and honor to work and study under her guidance. We are extremely grateful for what she
has offered us. We would also like to thank her for her friendship, empathy, and great
sense of humor. We are extending our heartfelt thanks to her for the acceptance and
patience during the discussion we had with her on research work and research
preparation.
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We are also thankful to Mrs Desiree Wagan our subject specialist, Mr. Senen
Celino our financial analyst, Mrs. Florence Empalmado our statistician, Mr. Michael
Angelo Valencia our language critic and Mrs. Melinda Almazan our technical editor for
all their help and giving the best suggestions. Our research would not have been possible
We are extremely grateful to our parents for their love, prayers, caring and
sacrifices for educating and preparing us for our future. We are very much thankful to our
brothers and sister for their love, understanding, prayers and continuing support to
complete this research work. Our special thanks go to our friend Gladelle Yvonne
Barcenas for the keen interest shown to complete this research successfully.
We are also thankful to our fellow students whose challenges and productive
critics have provided new ideas to the work and for the stimulating discussions, for the
sleepless nights we were working together before deadlines, and for all the fun we had in
Finally, our thanks go to all the people who have supported us to complete the
EXECUTIVE SUMMARY
The purpose of this study was to find out the marketability of Malunggay
and Squash Ice Cream in San Pablo City, Laguna. We came up to the utilization of
malunggay and squash ice cream because we all know that ice cream businesses are
spreading globally. Malunggay and squash ice cream contains vitamin A and C, calcium
and iron that people need. We also came up to this research to lessen the surplus of
malunggay and squash. The name of the proposed business is “Go Veggie Ice Cream”
derive from its name “Go Veggie” because the products that will be produced are made
from vegetables and “Ice Cream” because it is a combination of dairy products and cream
or ice cream itself. The objectives of this business are to determine the marketability of
malunggay and squash ice cream in San Pablo City, Laguna, to provide the consumer a
product “malunggay and squash ice cream” not only a highly pleasurable food but also a
healthy and unique flavour, and to deliver a quality product in order to have the customer
return for satisfying, flavoursome treat, while at the same time earning a reasonable
return on the initial investment. The propose business will invest ₱225,000 that will be
used for its operation. Our target market will be the residence of San Pablo City, Laguna.
We will be using the social network, fliers, free tasting and cross promotion to advertise
our product. The Plant/Factory location of the business is located at the M. Basa St, San
Pablo City, Laguna with a labor of ten to fifteen personnel. The facilities would be
mixing plant, cold storage/refrigerator, drying area, parking area and packaging and label
section. The idea of using vegetable as the primary ingredient in an ice cream product had
a great impact to attract potential customers as people nowadays are more health-
CONTENTS
Page
III. DISCUSSION
A. Technical Aspects
Location …………………………….……………………….….......... 9
Facilities ……………………………………………………………..... 10
Labor ………………………………………………………………….. 11
B. Marketing Aspects
C. Financial Aspects
D. Management Aspects
IV. SYNTHESIS
Summary ……………………………………………………………… 35
Conclusions …………………………………………………………… 36
Recommendations ……………………………………………….……. 37
REFERENCES ……………………………………………………………… 38
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APPENDICES
C. Questionnaires ……………………..……………………………… 41
LIST OF TABLES
Table Page
LIST OF FIGURES
Figure Page