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Yardstick Management Expands Leadership Team with the Appointment of

Several Talented Senior Consultants

Yardstick Management Welcomes Jeana Brown, Melanie Calhoun and Gil Rodriguez to Leadership

Atlanta, GA, May 18, 2019 --( Yardstick Management announced today the appointment of
three Senior Consultants who will serve an instrumental role in the firm's pursuit of operational
excellence and sustainable measurable impact on its current client roster in the Education, Corporate, and
Nonprofit sectors.

“The addition of our new industry leading Senior Consultants represent a logical next step in creating
substantial value for Yardstick, and for our clients,” said Yardstick Management's Managing Partner, Dr.
Ebbie Parsons III, adding that current and prospective clients “benefit from new service capabilities and
expanded geographic reach.”

The recent hires symbolize Yardstick Management's commitment to serving its multi-industry clientele
featuring renowned independent schools, global tech giants, and several nationally recognized nonprofits.
The strategic additions add diverse and enriched professional perspectives to Yardstick's current human
capital roster.

Melanie Calhoun joins the Yardstick team as an acclaimed Diversity, Equity and Inclusion expert.
Calhoun brings years of corporate expertise in brand and product marketing. In 2018, Melanie served as a
researcher in the Relationships and Social Cognition Lab at the University of California, Berkeley's
Psychology Department. Calhoun's educational background includes undergraduate and MBA degrees
from the Sybil Mobley School of Business and Industry at Florida A&M University, where she also
served as an active member of the Delta Sigma Theta sorority. Prior to UC Berkeley, Calhoun spent 15
years in global marketing and sales leadership roles in the Medical Device industry where she
consistently led companies to exponential growth in domestic and international markets. Calhoun's
marketing and sales background, coupled with her DEI expertise makes her and invaluable resource to
Yardstick's global operations.

“I am delighted to join the Yardstick team and support our roster of mission-driven clients on key
strategic priorities where DEI often serves as the lynchpin to our client's success,” - said Calhoun.

In addition to Calhoun, Gil Rodriguez joins the Yardstick team after spending the last decade building an
industry leading communications consulting firm, Impacten Media. Among Rodriguez's portfolio of
clients are Adidas, PwC and William Morris Endeavor. Rodriguez' past large scale marketing campaigns
translate into a tremendously valuable asset to several of Yardstick's key clients. Rodriguez brings solid
expertise in developing and conveying key brand messages in interactive, digital, print and experiential
multimedia formats. Gil's educational background includes a B.A. from Florida International University
and a Master's degree in Communications from St. Thomas University. Among recent accomplishments,
Gil developed a nationally recognized social awareness project and earned numerous leadership

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certifications from Northwestern University, Dartmouth College and MIT.

Yardstick's Managing Partner, Dr. Ebbie Parsons, commented: “Gil is an enthusiastic leader with a deep
understanding of the nuances of marketing and communications and comprehends industry trends to
position Yardstick's exponential growth for many years to come!”

Jeana Brown brings extensive expertise in both the non-profit and corporate sectors with a background in
media, public policy, community and economic development, and government relations. Most recently,
Brown was the Deputy General Counsel of one of the nation's largest educational services companies.
Brown is passionate about Yardstick's mission to have a profound and quantifiable impact on the clients
served by Yardstick and is an experienced leader in the field.

Brown mentioned, “I'm excited to work with a firm that embodies diversity and inclusion, not only within
an operational context but also in serving mission-driven organizations. Yardstick celebrates and
recognizes the importance of diverse leadership and the importance of making a difference in
under-represented communities. I'm looking forward to joining a progressive and forward thinking

About Yardstick Management

Yardstick Management is a leading global strategic management consulting firm operating in thirty-two
states and six countries providing specialized services to mission-driven organizations. Yardstick
Management is a certified Minority Business Enterprise (MBE), a Goldman Sachs 10,000 Small
Businesses Alumnus, and a philanthropic partner to several Arts and Faith-Based organizations.
Yardstick's expertise includes Education, Corporate Social Responsibility, Arts and Faith-Based
initiatives. For more information on Yardstick Management, visit:

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Contact Information:
Yardstick Management LLC
Ebbie Parsons
(470) 378-1279
Contact via Email

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