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Objectives of Analysis:
Objectives will vary depending on the :
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Objectives for Analysis Management:
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Sources of Information:
Financial statement user has access to a wide range of data sources.
Objective of analysis dictates the approach and resources used.
Beginning point should be financial statements and the notes
• Computerized databases:
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It is important to review the annual reports of suppliers, customers,
and competitors.
Many internet sites charge subscription fees to access information,
but public and university libraries often subscribe, making this
information free to the public.
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Investment Analysts Evaluate the company’s performance
Management Reports:
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Types of Analysis
Vertical Analysis
Used to analyze variable expenses
All accounts are sized using either:
Total revenue or
Departmental revenue
Variable expenses should increase or decrease with the level of sales
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Parties demanding financial information :
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Balance Sheet :
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The Balance Sheet format
Balance Sheet
As at 1-Mar-2011
Liabilities Assets
Capital Account 495000
Capital A/c 500000 FixedAsset 15000
Drawing A/c 5000 Furniture A/c 15000
Loans(Liability) 50000 Working Capital 599698
M/S Ashok
Deshpande 50000 Current Assets
Profit & Loss A/c 69698 Closing Stock 176540
Opening Balance Sundry Debtors 55000
Current Period 69698 Cash-in-hand 356958
Bank Accounts 201200
789698
less: Current
Liabilities
Sundry Creditor 190000
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Balance Sheet Analysis:
Income statement:
1. The income statement which is also known as The Profit & Loss
Account is a statement of profit earned or loss incurred during the
accounting year.
2. Income statement is prepared on an accrual basis
3. Costs and revenues are recorded such that costs are tried to match
to corresponding revenues
4. Correct matching of costs and revenues is a difficult task
5. The problem of matching is especially relevant in the case of
depreciation charged for long-lived assets
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The end result of the first section serves as the starting point of
next section.
“T ” Account Format
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The vertical format
Net sales refers to revenues that the firm has generated by selling its
products or services
Costs of goods sold referes to material costs, administrative costs
etc. that are needed to produce the products of the firm
Depreciations refers to the part of the long-lived assets such as
machines or buildings that is allocated to the given fiscal year
Financial expenses refers to interest payment and other costs of the
debt capital of the firm
Financial income refers to interest income and other incomes from
the financial assets of the firms
Good to Know!!
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Statement of Cash Flows
Operating activities
Investing activities
Financing activities
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Cash at beginning of year 57,600
Cash at end of year $ 52,000
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Definition of Financial Ratio
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yields significant inferences. Thus, ratios are relative figures reflecting
the relationship between related variables.
Types of Comparisons:-
Trend analysis.
Inter-firm comparisons.
Comparison with standards/industry average.
Trend analysis:
Trend ratios involve comparison of ratios of a firm over a period of time i.e.
present ratios are compared with past ratios for the same firm. Trend ratios
indicate the direction of change in the performance: improvement,
deterioration or constancy over the years.
Inter-firm comparisons:
RATIO ANALYSIS:
In view of the needs of various uses of ratios the ratios, which can be
calculated from the accounting data are classified into the following broad
categories
Types of Ratios:-
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Ratios can broadly be classified into four groups:
Liquidity ratios
Capital structure/leverage ratios
Profitability ratios
Activity/turnover/efficiency ratio
A. LIQUIDITY RATIO
It measures the ability of the firm to meet its short-term obligations, that is
capacity of the firm to pay its current liabilities as and when they fall due.
Thus these ratios reflect the short-term financial solvency of a firm. A firm
should ensure that it does not suffer from lack of liquidity. The failure to
meet obligations on due time may result in bad credit image, loss of
creditors confidence, and even in legal proceedings against the firm on the
other hand very high degree of liquidity is also not desirable since it would
imply that funds are idle and earn nothing. So therefore it is necessary to
strike a proper balance between liquidity and lack of liquidity.
The various ratios that explains about the liquidity of the firm are
1. Current Ratio
2. Acid Test Ratio / quick ratio
3. Absolute liquid ration / cash ratio
Current ratio:
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Quick or acid test ratio:
1.CURRENT RATIO:
The current ratio measures the short-term solvency of the firm. It
establishes the relationship between current assets and current liabilities.
It is calculated by dividing current assets by current liabilities.
Current Liabilities
2.5
2
Current Ratio
1.5
0.5
0
Jan-96 Jan-97 Jan-98 Jan-99 Jan-00
Dell 2.08 1.66 1.45 1.72 1.48
Industry 1.80 1.80 1.90 1.60
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1.ACID TEST RATIO / QUICK RATIO:
It has been an important indicator of the firm’s liquidity position and is used
as a complementary ratio to the current ratio. It establishes the relationship
between quick assets and current liabilities. It is calculated by dividing
quick assets by the current liabilities.
Current liabilities
Quick assets are those current assets, which can be converted into cash
immediately or within reasonable short time without a loss of value. These
include cash and bank balances, sundry debtors, bill’s receivables and
short-term marketable securities.
Current liabilities
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B. TURNOVER RATIO
Activity/turnover/efficiency ratios:
Activity ratios are also known as efficiency or turnover ratios. Such ratios
are concerned with measuring the efficiency in asset management. The
efficiency with which assets are managed/used is reflected in the speed
and rapidity with which they are converted into sales. Thus, the activity
ratios are a test of relationship between sales/cost of goods sold and
assets. Depending upon the type of asset, activity ratios may be:
Receivables/debtors turnover:
Turnover ratios are also known as activity ratios or efficiency ratios with
which a firm manages its current assets. The following turnover ratios can
be calculated to judge the effectiveness of asset use.
This ratio indicates the number of times the inventory has been converted
into sales during the period. Thus it evaluates the efficiency of the firm in
managing its inventory. It is calculated by dividing the cost of goods sold
by average inventory.
Average Inventory
This indicates the number of times average debtors have been converted
into cash during a year. It is determined by dividing the net credit sales by
average debtors.
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Net credit sales consist of gross credit sales minus sales return. Trade
debtor includes sundry debtors and bill’s receivables. Average trade
debtors (Opening + Closing balances / 2)
When the information about credit sales, opening and closing balances of
trade debtors is not available then the ratio can be calculated by dividing
total sales by closing balances of trade debtor
Trade Debtors
It indicates the number of times sundry creditors have been paid during a
year. It is calculated to judge the requirements of cash for paying sundry
creditors. It is calculated by dividing the net credit purchases by average
creditors.
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When the information about credit purchases, opening and closing
balances of trade creditors is not available then the ratio is calculated by
dividing total purchases by the closing balance of trade creditors.
This ratio shows the firm’s ability to generate sales from all financial
resources committed to total assets. It is calculated by dividing sales by
total assets.
Total Assets
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b. NET ASSET TURNOVER:
Net Assets
Net assets represent total assets minus current liabilities. Intangible and
fictitious assets like goodwill, patents, accumulated losses, deferred
expenditure may be excluded for calculating the net asset turnover.
Net fixed assets represent the cost of fixed assets minus depreciation.
Current Assets
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e. NET WORKING CAPITAL TURNOVER RATIO:
Working capital
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Coverage ratio:
These ratios are based on the income statement and show the number
of times the fixed obligations are covered by earnings before interest
and taxes. They indicate the extent to which a fall in operating profits is
tolerable in that the ability to repay will not be adversely affected.
The solvency or leverage ratios throws light on the long term solvency of a
firm reflecting its ability to assure the long term creditors with regard to
periodic payment of interest during the period and loan repayment of
principal on maturity or in predetermined installments at due dates. There
are thus two aspects of the long-term solvency of a firm.
The ratio is based on the relationship between borrowed funds and owner’s
capital it is computed from the balance sheet, the second type is calculated
from the profit and loss a/c. The various solvency ratios are:
Debt equity ratio shows the relative claims of creditors (Outsiders) and
owners (Interest) against the assets of the firm. Thus this ratio indicates
the relative proportions of debt and equity in financing the firm’s assets. It
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can be calculated by dividing outsider funds (Debt) by shareholder funds
(Equity)
0.8
Debt Ratio
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Jan-96 Jan-97 Jan-98 Jan-99 Jan-00
Dell 54.70% 73.07% 69.70% 66.25% 53.73%
Industry 62.96% 60.00% 52.38% 62.96%
Total Assets
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3. PROPRIETARY (EQUITY) RATIO:
Total assets
Net Worth
Fixed assets to long term funds ratio establishes the relationship between
fixed assets and long-term funds and is calculated by dividing fixed assets
by long term funds.
Fixed assets to long term funds ratio = Fixed Assets X 100
Long-term Funds
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5. DEBT SERVICE (INTEREST COVERAGE) RATIO:
This shows the number of times the earnings of the firms are able to cover
the fixed interest liability of the firm. This ratio therefore is also known as
Interest coverage or time interest earned ratio. It is calculated by dividing
the earnings before interest and tax (EBIT) by interest charges on loans.
Interest Charges
D. PROFITABILITY RATIOS
They indicate the proportion of sales consumed by operating costs and the
proportion available to meet financial and other expenses.
Return on assets.
Return on shareholders’ equity including earning per share, dividend
per share, dividend-payout ratio, earning and dividend yield.
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The overall profitability (earning power) is measured by the return on
investment which is computed as a combined product of net profit margin
and investment turnover. It is central measure of the earning power and
operating efficiency of a firm.
Net sales
Gross profit is the difference between sales and cost of goods sold.
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2. NET PROFIT MARGIN OR RATIO:
Net sales
3. EXPENSES RATIO:
While some of the expenses may be increasing and other may be declining
to know the behavior of specific items of expenses the ratio of each
individual operating expense to net sales should be calculated. The
various variants of expenses are
Net Sales
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Administrative Expenses Ratio = Administrative Expenses X 100
Net sales
Net sales
Operating profit is the difference between net sales and total operating
expenses. (Operating profit = Net sales – cost of goods sold –
administrative expenses – selling and distribution expenses.)
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1. RETURN ON GROSS CAPITAL EMPLOYED:
This ratio establishes the relationship between net profit and the gross
capital employed. The term gross capital employed refers to the total
investment made in business. The conventional approach is to divide
Earnings after Tax (EAT) by gross capital employed.
It is calculated by dividing Earnings before Interest & Tax (EBIT) by the net
capital employed. The term net capital employed in the gross capital in the
business less current liabilities. Thus it represents the long-term funds
supplied by creditors and owners of the firm.
This ratio establishes the relationship between earnings after taxes and the
shareholder investment in the business. This ratio reveals how profitability
the owners’ funds have been utilized by the firm. It is calculated by dividing
Earnings after tax (EAT) by shareholder capital employed.
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Return on share capital employed = Earnings after tax (EAT) X 100
Shareholder capital employed
Equity shareholders are entitled to all the profits remaining after the all
outside claims including dividends on preference share capital are paid in
full. The earnings may be distributed to them or retained in the business.
Return on equity share capital investments or capital employed establishes
the relationship between earnings after tax and preference dividend and
equity shareholder investment or capital employed or net worth. It is
calculated by dividing earnings after tax and preference dividend by equity
shareholder’s capital employed.
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DIVIDEND PER SHARE:
The dividends paid to the shareholders on a per share basis in dividend per
share. Thus dividend per share is the earnings distributed to the ordinary
shareholders divided by the number of ordinary shares outstanding.
Dividend pay our ratio (Pay our ratio) = Total dividend paid to equity
share holders /Total earnings available to equity share holders
While the earnings per share and dividend per share are based on the
book value per share, the yield is expressed in terms of market value per
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share. The dividend yield may be defined as the relation of dividend per
share to the market value per ordinary share and the earning ratio as the
ratio of earnings per share to the market value of ordinary share.
………
Du Pont identity:
According to the Dupont Identity, Return on equity (ROE) can be
decomposed as follows:
Net earnings
Return on equity
Equity
Net earnings Assets
Assets Equity
Net earnings Sales Assets
Sales Assets Equity
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Du Pont Equation Provides an Overview
Profitability measured by ROE
Expense control measured by PM
Asset utilization measured by TATO
Financial leverage measured by EM (debt utilization)
The interaction between the determinants of ROE
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Recommendation of Financial Ratios
– Evaluate performance
– Structure analysis
Benchmark with
– Industry
Employee Scheduling:
Based on:
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Revenue Management
Goal is to maximize RevPAR
Rev Par= Rooms Revenue/Rooms Available
Strategies
Close lower levels of pricing during high demand
Open all pricing levels during times of low demand
Profit Flexing
Utilized when revenues fall behind budget
Adjust pricing and reduce expenses
Without impacting customer service
Maximize remaining revenue opportunities.
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