1.

What are some different names for “mission statement,” and where will you likely find a firm’s mission statement?
Answer: A mission statement are also called a creed statement, a statement of purpose, a statement of
philosophy, a statement of beliefs, a statement of business principles, or a statement “defining our
business.” A good place to look for a company’s mission statement is on the firm’s website, quality
manual and on school handbook.

2. If your company does not have a vision or mission statement, describe a good process for
developing these documents.
The following are the process for developing vision and mission statement.
 Revisiting Your Business Strategy Plan - whatever you need in order to build your vision and
mission statement is present in your business’ strategic plan. This plan needs to be carefully
revisited for you to find the common thread and the sole message that your business is trying to
convey to its customers and staff.
 Creating a Vision Board – in this process, the company will determine the aim of the business,
who is your target audience, how the company intend to make a difference in this world with your
product and services, identify the risk and opportunities, purpose in starting the business and
determine uniqueness of the company.
 Distilling to the Crucial Elements - once you’re done with creating your vision board, which is
now replete with a ton of information, you can now be able to distill through the many pieces of
information and discard or remove those pieces that don’t matter to the core of your business
plan. There are surely going to be many aspects that can be removed or merged with other
information to be used for the creation of your vision and mission statement.
 Writing it Down - you will use the skeleton as your framework and build a phrase or a sentence
around it that will encompass the entire vision you have for the business, in a precise and concise
manner. You will need to keep a few things in mind as you write your way through the vision and
mission statement. They are as follows: Keep it short and precise to keep the reader engaged,
Keep the language simple to understand and the focus of the way the business helps your
customers
 Asking for Opinions and Feedback – ask the opinion on the vision and mission from varied
functions to your organization, such as your team members, people from other departments,
your senior board members and customers.
 Reviewing your work - As your business grows, keep the check and review your vision
statement often to ensure that your business is running as per your original goal and aim. Think
of ways to improve your vision statement at all times.

3. Explain how developing a mission statement can help resolve divergent views among managers in a firm.
Developing a mission statement is a big step toward management effectiveness and it is important
because divergent views among managers can be resolved through this process. Disagreement among
organization leaders over mission and vision can cause troubles if itis not resolved. Any organization that
fails to develop a clear and effective mission and vision statement loses the opportunity to present itself
favorably to existing and potential problem.

4. Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or
objectives.
 A mission statement should not include monetary amounts, numbers, percentages, ratios, goals or
objectives because the statement needs to be broad in scope to effectively provide a basis for performing
an external and internal audit and for generating and selecting among alternative strategies. Including
specific strategies and objectives in a mission statement could reduce the level of innovative and creative
thinking in an organization and jeopardize the potential for the statement to be widely accepted by all
managers and employees. Acceptance of a clear mission is a prerequisite for gaining acceptance for
strategies and objectives to pursue. In addition, it is simply premature in the mission to include strategies
and objectives where are determined after the mission is decided upon.

5. Discuss the meaning of the following statement: “Good mission statements identify the utility of
a firm’s products to its customers”.
This statement describes that a good mission statement should identify the customers’ needs in order
for them to become aware what products and services that has a company offers. For example, a
stakeholder wants to know first the firms’ mission statement before investing his/her money.

6. Distinguish between the “self-concept” and the “philosophy” components in a mission

statement. Give an example of each for your university.
The self-concept of a mission statement describes a firm’s distinctive competence or major competitive
advantage. The philosophy components of a mission statements refer to the basic beliefs, values,
aspirations and ethical priorities of the firm.
Self-Concept: SSCT offers different courses in engineering with high passing rate
Philosophy: SSCT believes a statement that they will produce students with human dignity and work
ethics

7. When someone or some company is “on a mission” to achieve something, many times they
cannot be stopped. List three things in prioritized order that you are “on a mission” to achieve in
life.
a. To serve the Lord, my family and the community
b. To complete MIT
c. To enter and be part of Department of Education organization

8. Compare and contrast vision statements with mission statements in terms of composition and
importance.
The difference between vision statements and mission statements is that vision statements outlines what
a company wants to be in the future while a mission statement describes what a company wants to do
now. When it terms to its composition, vision has only one sentence while a mission statements has
several sentences and includes nine components.

9. Do local service stations need to have written vision and mission statements? Why or why not?
No, it’s not necessary to have written vison and mission statements because they are less affected of its
competitors and they are not in detail when it comes to document strategic management. Maybe they
have vision and mission statements in their mind however its still recommended for them to develop
written statements in order for them to their business to grow exponentially.

10. Why do you think organizations that have a comprehensive mission tend to be high performers?
 I think why organization that have a comprehensive mission tend to be high performers because its states
all the purpose and aspirations of all employees and managers to work eagerly and passionately. By
these comprehensive statements it also provides the company foundation for effective strategic planning
rather that guessing about what actions would be best to take in the future.

11. Does having a comprehensive mission cause high performance?

Ideally yes, it will cause high performance because they will be guided for what the firm wants do now.
But practically speaking it doesn’t cause high performance because there are policies and guidelines
needed to achieve in the company.

12. Explain why a mission statement should not include strategies and objectives.
A mission statement should not include strategies and objectives because the statement needs to be
broad in scope to effectively provide a basis for performing an external and internal audit and for
generating and selecting among alternative strategies. Including specific strategies and objectives in a
mission statement could reduce the level of innovative and creative thinking in an organization and
jeopardize the potential for the statement to be widely accepted by all managers and employees.
Acceptance of a clear mission is a prerequisite for gaining acceptance for strategies and objectives to
pursue. In addition, it is simply premature in the mission to include strategies and objectives where are
determined after the mission is decided upon.

13. What is your college or university’s self-concept? How would you state that in a mission
statement?
“To provide relevant, high quality and sustainable instruction, research production and extension
programs and services within a culture of credible and responsive institutional governance”

14. Explain the principal value of a vision and a mission statement.

The principal value of a vision and a mission statement is that they provide the organization’s idea and
undertaking in terms of products, services, market, technology, concern for survival growth, profitability,
philosophy, self-concept, concern for public image and concern for employees.

15. Why is it important for a mission statement to be reconciliatory?

It is important for a mission statement to be reconciliatory in order for the organization to be efficient and
effective in terms of the operations and services.

16. In your opinion, what are the three most important components should be included when writing
a mission statement? Why?
The three most important components should be included when writing a mission statement are
customers, employees and philosophy. The company must be customer-oriented for them to know their
customers’ wants and needs. Employees, the company should always think the welfare of the manpower
because it’s the company’s asset. Philosophy, the company should target and identify the basic beliefs,
values and philosophies in order for them to be guided.

17. How would the mission statements of a for profit and a non-profit organization differ?
The mission statement of a profit and non-profit organization differs only on the concern for survival,
growth and profitability.

18. List seven characteristics of a mission statement.

 The following are the seven characteristics of a mission statement:
 It is broad in scope and does not include monetary amounts, numbers, percentage, ratios or
objectives
 It is less than 250 words
 It is inspiring
 It identifies the utility of a firm’s products
 It reveals whether the firm is socially responsible
 It reveals whether the firm is markets, technology, concern for survival/growth/profits,
philosophy, self-concept, concern for public image, concern for employees
 It is enduring and can reconcile differences among and appeal to an organization’s diverse
stakeholders.

19. List eight benefits of having a clear mission statement.

The following are the seven characteristics of a mission statement:
 Achieve clarity of purpose among all managers and employees
 Provide direction
 Provide a focal point
 Resolve divergent views among managers
 Promote a sense of shared expectations among employees and managers.

20. How often do you think a firm’s vision and mission statements should be in changed?
I think a firm’s vision and mission statements should be changed after 3-5 years.