Documente Academic
Documente Profesional
Documente Cultură
LABORATORY SCHOOL
Lacocoa Jell
A Business Plan
Presented to
The Faculty of Senior High School Department
In Fulfillment of the
By
Blanco, Christian A.
Montoya, Kenneth F.
Sanvictores, Raphael R.
2018
TABLE OF CONTENTS
I. Introductory Page ............................................................................................ 5
4.4 Location of the Business and its Major Physical Assets ............................ 10
5.5 Future Capital Equipment Needs ................. Error! Bookmark not defined.
7.1 Pricing........................................................................................................ 11
9.4 Pro Forma Balance Sheet ........................... Error! Bookmark not defined.
9.5 Pro Forma Income Statement ...................... Error! Bookmark not defined.
9.7 Sources and Uses of Funds ........................ Error! Bookmark not defined.
10.2 Strategies for preventing or minimizing risks ............ Error! Bookmark not
defined.
12.1 Price Lists From Suppliers ......................... Error! Bookmark not defined.
Savory Sweets’
a dessert bar that will provide a combination of excellent food at value pricing, with
demand for dessert-type food, to be consumed while talking with friends, bonding
with your family or after a long day of travel. Savory Desserts will entice youngsters
to bring their friends and family with our innovative environment, irresistible La
cocoa Jell, an improved variant of Choco jelly and selection of unique flavor of
desserts. The business also offers pre-made as well as made to order food and
2.1 Business
customers sit around and watch their desserts being made. The show, as well as
the dessert, is our main selling point. The business also offers pre-made as well
as made to order food and deserts using local and natural ingredients.
advantage. Due to the moderate to heavy traffic in the morning and during rush
hour because of the number of vehicles and people passing by in the streets, it will
Because of the businesses that filled up the avenue for the past few years,
this avenue has received an added boost of increased in traffic and increased in
population giving us the opportunity to attract more customers and a higher chance
of being noticed.
Savory Desserts will hold true to its vision of being new concept with an old
Php 5,000 investment will be sought from family and friends. A loan of ₱15,000 will
be obtained from a bank. The loan will be paid off in full by year 1. In year 3 Savory
Desserts will seek additional loans to expand its original location into new market.
2.5 Founder
There are two founders of Savory Desserts namely Kenneth Montoya and
Raphael Sanvictores.
The Filipinos are deemed inventive with food due to the fact that they
especially with sweets and dessert vary as time passes. This leads to trends
commonly served dessert specifically coffee jelly is still prevalent at the time
Across the Internet, a lot of new products and services have been
result in having the product go along with what the competitors have.
Various factors that can be found in the economy will greatly affect
both the company and the product itself. Some of them are inflation rates,
The production may be affected due to the sudden adjustments of the prices
of the ingredients needed. It might also result in price increase of the product
ensuring the safety of all food processing and product packaging activities
Republic Act No. 9711, also known as the FDA Act of 2009 prohibits
Extension, Batangas City will be the chosen market area. The students,
educators, and other employees of the university are the target market of
3.2.2 Competition
Campus I, the competitors of Lacocoa Jell are coffee jelly and other
desserts offered in the canteen and the café inside the school. Savory
Sweets’ product have a distinct taste that stands out among other sweets.
Its uniqueness deviates itself from other desserts out in the market.
desserts served and most Filipino consumers are accustomed to, namely
the research and experimentation of the entrepreneu rs. The quality of the
new experience while giving a sense of nosta lgia of eating coffee jelly. It
The company will set a capital amounting to Php 2000 due to the
that will give the customers new eating experiences. Our enterprise’s
when it comes to food, as well. Additionally, this business shall help the
entrepreneurs grow. Not only that, but it is also our goal to allot a
3. Respect
5. Reliabiliyy
6. Open – mindedness
7. Honesty
in Batangas City.
The city of Batangas is a first class component city and the capital
(PSA), the projected population of Batangas City for year 2016 is 346,756
with a population growth rate of 2.13%. Among other cities in the province,
it is the largest in terms of land area and one of the fastest urbanizing
cities.
7.1 Pricing
Savory snack Vanilla Jelly is a jelly dessert flavored with sweetened milk.
The thing about making milk as the primary ingredient for jelly instead of
important if you are starting a business, since it sets prices that cover the
cost of production and provide enough profit margin to the firm to earn its target
rate of return. Fifty percent (50%) mark-up is used for this business.7.2
Distribution
Total cost per product (PHP) = Direct material cost + Overhead cost + Fixed
Cost
= 6.82+ 0.31 + 3.60
= 10.73
Estimated profit per product (PHP) = Markep-up price – Total cost per
product
= 18.00 – 10.73
= 7.27
Total Profit: 7.27 * 32 pieces = 232.64
Savory sweets' Lacocoa Jell will be sold for Php 18.00 per container,
with an estimated profit of Php 7.27.
The Savory snack's Vanilla Jelly shop is located along Rizal Avenue,
Poblacion 18 in Batangas City. The shop was visible to a lot of costumers
especially to the students. The Vanilla Jelly is perfect for this hot season. It will give
the costumers a new flavor and taste that they will love besides it is budget friendly.
Alse, there are distribution channels that will be considered in selling the products.
Retail
Retail is the process of selling consumer goods or services to
customers through multiple channels of distribution to earn a profit. With the
help of the retailers, the business would expand.
Wholesalers
The wholesalers are the middleman. They distribute thr products to the
retailers.
Direct Selling
Savory snack's Vanilla Jelly will also be sold direct to the costumers. It
can help the business because it is less in transaction. The price per
container of the product is Php 12.00 and the company can assure the
consumers that our product is worth to taste.
7.3 Promotion
With the help of these promoting strategies (e.g signage, social media,
flyers), the product might be well-known.
Signage
A creative, attractive sign can help the business stand apart from the
competition. The signage will be put over the entrance of the shop.
Social Media
Almost every person has a social media account, so the company use
social media to advertise about the product. The consumers will be updated
with the company's product with the help of social media mainly, Facebook,
Twitter, and Instagram.
Flyers
The company will print brochures and flyers for creating awareness
about our product in the market.
Word of Mouth
By building trust with the costumers who is loyal, the company will used
this method to grow the business.
Website
The consumers can contact us with the following social media accounts.
o Facebook page: Savory snack's Vanilla Jelly Batangas
o Twitter username: @VanillaJellyBTG
o Instagram username: @VanillaJellyBTG
o Email: vanillajellyBTG@gmail.com
VIII. Organizational Plan
- Conduct risk
management
- Evaluate and
decide on
investments
9.1 Assumptions
The product per piece is Php12.00
Total start-up costs will be Php228 of which will be contributed by the owners of the stall.
32 plasticbcontainers Php42.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals
Sales 115 117 118 126 86 108 122 104 126 118 108 180 1428
Less: Cost of goods
sold 104 78 87 75 79 88 76 90 87 80 130 1072
Gross margin 17 13 40 39 11 29 34 28 36 31 28 50 356
Operating Expenses
Salaries 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 126
Rent 8 8 8 8 8 8 8 8 8 8 8 8 96
Utilities 15 15 15 15 15 15 15 15 15 15 15 15 180
Sales Expenses 10 10 10 10 10 10 10 10 10 10 10 10 120
Insurance 1 1 1 1 1 1 1 1 1 1 1 1 12
Depreciation 2 2 2 2 2 2 2 2 2 2 2 2 24
Total Operating
Expenses 46.5 46.5 46.5 46.5 46.5 46.5 46.5 46.5 46.5 46.5 46.5 46.5 558
Net profit -29.8 -33.5 -6.5 -7.5 -35.5 -17.5 -12.5 -18.5 -10.5 -15.5 -18.5 3.5 -202.3
The statement of cash flow shows the incoming and outgoing cash of the business.
Table 8.4 Projected Income Statement, First Three Years (in thousand pesos)
Table. 8.5 Projected Balance Sheet, as of End of First Year (in pesos)
ASSETS
Current Assets
Cash 560000
Accounts receivable 240000
Inventories
Total current assets 800000
Fixed assets
Equipment 30000
Loss: Depreciation 2000
Total fixed assets 28000
Total Assets 828000
LIABILITIES AND OWNER'S
EQUITY
Current Liabilities
Accounts payable 60000
Accured expenses 150000
Total current liabilities 210000
Long-term liabilities
Long-term debt 50000
Total-long term liabilities 50000
Shareholders' equity
Retained Earnings 568000
Total Shareholders' equity 568000
Total liabilities and shareholders'
equity 828000