Strategic Management

IAA
We are not asking who will be the next competitors

We will ask is it profitable continue in the market and why?

On the graph above the green line are key opportunities.

Key straights and weaknesses

 Grow Potential – 7 because they still have potential to grow

 Ease of entry of new firms – 7 so difficult because the NHL but very easy the entrance
of new entertainment
 Market diversity –

Industry life Circle Analysis.

We need to focus on the external environment (at least on our case)

- Concentration of competitors: We need to track the sales volumes in order to check if

we are growing (6 years to see how many industries entered to the market and check
the sales year per year)
Compare CEA and this one
- Product differentiation:
- Barriers to entry: …

“We need to focus on the sw/ot/ = opportunities and treats to each response on the
analysis.”

External SW/OT Analysis

- The SWOT analysis normally is at the end.

External Factor of Evaluation and Matrix

*This will be on the final exam

Defenceless Endangered
(immediately action) (compulsory plans)

Vulnerable Prepared
(monitoring and adapt) (evolve)

PRESENTATION!
FRA
CCP
BCG
LC
Vulnerability analysis

Exam:
1st section multiple choise, theory, witaker, waters readings on the IS
deliver and imertion strategies (which authors come with inmertion vs
delivery s
Michael porter and his contribution to strategy (
which of the following strategies ca benefit advantage and bcg
cea (external analisys) come into our industry,
aee (continue operating, still good market for us)
2. true and false theory
3. Application “space plot” (vector say to us how stable is the company)
and label it!
What should the company focus on competitive advantage and then
financial strength
Valuation of culture and stake holder analysis look at the cultural and
stakeholder and argue why we choose our strategy and learn the info in
the boxes and label it!!!!!!

Presentation
Review on External Analysis
Review Internal analysis
Matching phase
- From each analysis the best 2 strategies
- At the end the analysis for the best 2 strategies from the last class

Mittsbur & waters

Winingtong: 4 periods of strategy, what the 4 (title of the periods)
Michel Portter: understand his view of strategies, table generics
strategies, 5 different strategies, fundamentals of 5 forces, 13 strategies in
4 distinct categories and put the 13 (horizontal diversification means/fit in
2)
Look the strategies (label all of them X´s and Y´s axes)
The shell corporation
Delivered and emergent strategies (understand the concept from
delivered to emergent) (in the article)
I must know each of every quadrant and name the axes in the models
No financial ratio! I need to understand financial stability and financial
strength
Categories of Financial Ratios! Understand them
Financial ratio analysis (we always do it!!!!!! Question in the exam)
Industry stake holders (can be anybody)
Corporate culture (are NOT there the main important analysis)
Case study (swot matrix, need how to do it and matching them up) come
up with generic strategy and put the letter and number)
Space plot (we need to label it and what is the meaning of each) what to
focus on! (company is operation in an industry No FS and CP (defensive
area and strategy is sell some shit divestiture strategy first!) sequence
Strategy on base of the space matrix
Stake holder analysis plot (with not labels, put labels and compare and
decide)
Cultural plot (label it, analyse it!!)
What strategy is support by both plots, which strategy are the best and
why?