BENJAMIN BLOOM

Phone +1 (646) 942-8438 10 Hanover Square, Apt 12F

eMail benjaminbloom@gmail.com New York, NY 10005

Profile
• Strategy generalist with over 6 years experience in research and agency environments
• Expertise in quantitative business analysis, research design, web analytics, social media strategy
• Highly original thinker, strong technology background, skilled ambassador, trend tracker
• Experience in multiple verticals: automotive, financial services, media/entertainment, retail

Experience
RAZORFISH, New York NY 2006-2008
Strategist
Research and Insight
• Developed new automotive shopping experience using customer insights and market analysis
• Crafted multi-year vision for financial services publication seeking to enlarge its digital presence
• Projected traffic growth and monetization opportunities for major music label’s startup site
Measurement and Optimization
• Built consensus among stakeholders in web analytics vendor analysis for a satellite broadcaster
• Demonstrated value of $1MM social media strategy using integrated web analytics/SEO approach
• Collaborated with user experience and technology teams to optimize based on user behavior
Leadership
• Developed original POVs on social media, product communities, and location-based services
• Educated clients by presenting agency perspectives on digital marketing in custom workshops
• Managed strategy group interns, including hiring, programming, staffing, and performance reviews
Columbia Business School, Institute For Tele-Information, New York NY 2003-2006
Assistant Director
• Modeled the contribution of value-added services revenue to telecommunications M&A decisions
• Analyzed consolidation of ownership of American media industries from 1984-2006
• Collaborated with industry experts on strategy and regulatory options in new mobile technology
• Managed $250,000 annual budget for staff, conferences, publishing and IT projects
• Developed international mentorship program for undergraduate and graduate researchers
• Increased labor efficiency by 10% automating labor-intensive technology tasks
• Built relationships with top telecommunications executives and Fortune 500 CIOs
Arlen Communications Inc., Bethesda MD 2002-2003
Consultant
• Increased accuracy of national ISP report through online data-mining and personal contact
• Created forecasts and estimates of trends in dial-up and broadband internet service
Federal Communications Commission, Washington DC Summer 2001
Research Assistant, Office of Plans and Policy
• Investigated correlation between media ownership deregulation and cable TV market growth
• Developed market-sizing for digital content including entertainment, news, and infrastructure
WebPartner, Inc. Summer 2000
Marketing Intern
• Analyzed competing affiliate marketing products in terms of features, price, and service
Computer Policy and Law Program, Washington DC 2000-2002
Webmaster
• Increased visibility and accuracy of this premiere web resource for university IT policymakers

Education
Cornell University, College of Arts and Sciences, Ithaca NY 2002
B.A., Government, concentration in Computer Science
• Kappa Delta Rho Fraternity, Beta Chapter, Chapter President and Outstanding Senior, 2001-02

Interests
Sketch writer and performer with The Stuff, video production, running, military fiction, economics