Do Thi Ngan An_10170350_ME_A2

Le Ngoc Anh_10170315_ME_A2
Pham Hoang Phuong Hanh_10160240_ME_A2
Le Hong Ngoc_10170335_ME_A2
Tatsuro Kawahara_ES002818_ME_A2

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Content

Contents
INTRODUCTION................................................................................................................................. 3
1. Company Background .............................................................................................................. 3
2. Project objectives and research questions .............................................................................. 3
3. Research Approach ................................................................................................................... 4
MAIN BODY ......................................................................................................................................... 5
Task 1 ................................................................................................................................................. 5
a. The comparison of the 7Ps Marketing Mix between Omachi of Masan Group and Hao
Hao of Vina Acecook .................................................................................................................... 5
b. The way Masan Group and Vina Acecook apply marketing mix strategy to achieve
their objectives ............................................................................................................................ 13
Task 2 ............................................................................................................................................... 15
a. Company Overview ............................................................................................................ 15
b. Current Marketing Situation Analysis.............................................................................. 16
c. Marketing Objective ........................................................................................................... 17
d. Segmentation, Targeting and Positioning (STP) .............................................................. 19
e. Tactics and Action............................................................................................................... 19
f. Allocation of Resources ...................................................................................................... 19
g. Evaluating and Monitoring marketing plans ................................................................... 21
CONCLUSION ................................................................................................................................... 22
APPENDIX ...................................................................................................................................... 23
1. Masan Group and Vina Acecook apply marketing mix strategy to achieve their
objectives.......................................................................................................................................... 23
2. Current Marketing Situation Analysis.................................................................................. 24
3. STP ........................................................................................................................................... 32
4. Tactics and Action................................................................................................................... 34
REFERENCE LIST ............................................................................................................................ 36
INDIVIDUAL CONTRIBUTION FORM ........................................................................................ 40

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INTRODUCTION
1. Company Background

As a member of the prestigious Vietnam’s company that provide instant noodles,

Masan is recognized by the ranking of Viet Nam Report Company consistently.

Currently, Masan group has mainly three business which are Masan consumer, Masan

Nutri-Science and Techcombank and Masan Resources. According to Masan’s group’s

annual report, total revenue was 38,980,236 VND in 2017, and it will be expected to

increase to 45,100,176VND in 2018. Masan use many consumer goods than other age,

therefore it can be said the role of Masan is big.

2. Project objectives and research questions

The aim of this report is to analyse and evaluate and develop Masan’s marketing

and marketing plan. Particularly this report is mentioned about Omachi which is one of

instant noodles.

The reasons that we choose Omachi Instant noodles by Masan Group are that it

is widely known in domestic and it’s a familiar product.

Listed below are the research questions addressed in the thesis:

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  Compare ways in which organizations use elements of marketing mix (7Ps) to

achieve overall business objectives to their competitor.

 Develop and evaluate a basic marketing plan.

3. Research Approach

The research starts two main research questions that need to be accomplished

during the research process. We mainly used studied knowledge from lecture and some

company’s websites. As the way to meet research question, we used Marketing Mix

(7Ps), STP, and SWOT analysis. Talking all these analyses into consideration, we can

reach a conclusion on the assessment of Masan and Omachi’s, eventually, we offer

recommendation to help it spread faster in the progression toward its strategic goal.

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MAIN BODY
Task 1
a. The comparison of the 7Ps Marketing Mix between Omachi of Masan

Group and Hao Hao of Vina Acecook

7Ps

Product Launched in 2007 (CafeBiz, Famous instant noodles brand in

2013), Omachi was one of famous Vietnam with since the launch in

instant noodles brand and seem as the first year of 21st century (Hao

Ace of Masan Group. Hao, n.d).

- Product Line: Premium - Product Line: Popular instant

instant noodles with 4 mains noodles. There are about 7

flavours: Stewed Beef with flavours including 5 kinds of

Vegetables, Stewed Ribs with instant noodles and 2 kinds of dry-

Vegetables, Spicy-and-sour mixed noodles. Especially, Spicy-

Shrimp and Spaghetti Sauces. and-sour Shrimp Noodle is a best-

seller in Vietnam market.

Recently, Omachi launched cup

In 2016, Vina Acecook officially
noodles combined with a big
launched in market a new product
sausage called "real meat". The
– “Handy Hao Hao” cup noodles
appearance of new product made

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 a breakthrough for Masan Group (Dantri, 2016). This new had three

because they aim to a solution on flavours: Spicy-and-sour Shrimp,

a complete meal (Masan, 2017). Stewed Chicken with Lotus Seed

and Minced Pork with Pumpkin.

- Characteristics & Benefits:

Omachi is well-known with - Characteristics & Benefits:

slogan “delicious without fear of Delicious, Fast and Cheap are

heat”. With noodles made from three adjectives to describe Hao

wheat and potatoes, customers Hao noodles because the noodles

will not worry about the heat are made from flour with the

inside. All of these ingredients texture is soft and slightly chewy.

created soft texture mixed with The price for each packaging is

juicy stewed broth from bones. It really cheap. In addition, the

can be seen that this product is customers just have to wait only 3

suitable for most people who are minutes to have a good meal.

more concerned about their

health, especially women.

Price - Instant noodles: 3,600 VND – - Instant noodles: 2,900 VND –

5,800 VND (Sosanhgia, 2018) 3,600 VND (Sosanhgia, 2018)

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- Cup noodles: 14,000 VND - Cup noodles: 7,100 VND – 8,300

(Sosanhgia, 2018) VND (Sosanhgia, 2018)

- Pricing Strategy: To price the - Pricing Strategy: Since

product, Premium Price strategy Acecook first launched Hao Hao

is applied. The price for each noodles, they have used Pricing

packaging at the moment is about For Market Penetration. They

6,500 VND nearly as twice as set a low price to attract a large

higher than Hao Hao - "king" of number of customers, about 1,000

noodles market. VND in 2000. Once they are

- Influencing factors: Masan known widely, they increase the

joined the game in 2007, when the price to 3.500 VND, which is not

market for instant noodles is worth considering.

growing in chaos, there is no clear Moreover, Hao Hao also applies

segmentation or positioning. Big Bundle Pricing. For example,

brands such as Vina Acecook, Acecook offers 2 free packages

Vifon or Asia Food launched a with each bucket of noodles are

range of new products, flavours or sold. By this way, they can attract

brands to compete with low a lot of customers and push their

prices. This made difficulties for revenue up.

consumers to decide which brand - Influencing factors: The reason

they prefer when purchasing. why they raise the price is that

"The noodle industry itself is very there are many important factors

low profitable at that time, if we contribute to the production of a

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 continue to play in that market packet of noodle. Additionally,

and sell something cheaper than market prices fluctuate and new

our competitors then we die products and brands appear

because of too strong opponents. increasingly competitive. Thus,

To get out of it we have to define the price is too low cannot bring

again, "said Mr. Toan (2018). In profit to the brand.

addition, their product is made Besides, Hao Hao also is well-

from potato, completely different known as the "King" instant

from the others in the market. noodles in the middle segment, the

Masan launched Omachi with throne that many other noodle

the purpose of aiming to the businesses coveted that has not

medium-high segment, been won (Minh Trang, 2015).

specifically customers with Because they aim to customers

medium and high income. With who have low income, especially

the message is very practical - students and office staffs.

"not afraid of being hot inside".

Omachi also touch the mentality

of customer who really cares

about their health.

Place -Channel: To distribute their - Channel: Vina Acecook applies

products, Masan uses Dual Indirect Distribution,

Distribution. specifically is Two-level channel:

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- Characteristic: By this way, Manufacturers -> Distributors -

they can spend many channels to > Dealers / Retailers ->

reach customers, particularly: Consumers

- They applied the 4.0 technology - Characteristic: The business

to expand the distribution of chooses many wholesalers and

products to customers through their task is to distribute them to

online selling points such as Tiki, the lower wholesalers and then to

Shopee, etc. Customers can save the retailers. When customers are

lots of their time in shopping in need, retailers will report to

because this way is so quick and wholesalers and the company will

convenient. provide the product in the form of

- Masan selects large resellers and cut-off. By using this distribution

distribute them to the next-level channel, Vina Acecook only invest

reseller and finally retailers. It low investments. Furthermore, it

mainly focuses on some of the can expand its brand in the market.

best retailers, capable of covering However, if any problems occur

the market on a large scale with the product, the ability to

(markets, grocery store, push down the distributors will be

supermarkets, etc). Because affected. On the other hand, due to

Masan want to ensure that demand-driven distribution, the

consumers can easily buy the product tends reaches consumers

products, the wholesaler can also quickly or slowly

act on behalf of relatively large

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 manufacturers trying to sell large

volumes of frequently reordered

products to a wide retail network

(Brassington & Pettitt, 2007).

However, the cost of investment

is quite high. In return, due to they

do not have to wait for new

demand so Masan's ability to push

products can be faster than the

competitor.

Promotion Masan Group uses many types of Hao Hao uses wide range of

promotion to bring their product promotions to make customers pay

to customers such as attractive attention to their brand:

promotions on online sale like advertising on TV channels, radio

Tiki and Lazada, food reviewing stations, street posters, bus stops,

videos of Youtubers or etc.

influencers like Woosi,

Schannel, etc. Furthermore,

ranked among the top 3

advertisers in the food and

beverage industry today (Thanh

According to Jayson Memers
& Giang, 2018), as can be seen
(2014): “Because it appeared
that Masan strongly spent money

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in advertising. They create quickly, social media has

promotion videos with the developed a reputation by some for

participation of famous actors and being a passing marketing interest

actresses through media channel and therefore, an unprofitable

such as VTV, etc. These videos one”. As a result, Hao Hao

are always shown on time frames leverages Facebook – a kind of

with many viewers. Specially, social media to advertise their

Masan launched the campaign products. The discussion of Hao

"10 phan ven 10" with Hao brand, it is quite stable over

suggestions on convenient food the months and reached the highest

"10 delicious - 0 hot". They want in April 2016 thanks to the

to send their thanks to the women minigame on Facebook fanpage

who chose "10 happy parts - 0 (brands Vietnam). With the

sacrifices" very smart and purpose of attracting customers'

delicate. They also inspired the attention and promoting more

next generation of women so that demand for products, Hao Hao

besides caring for others, love organized many big promotions.

yourself more (kenh14.vn, 2016). Recently, ACECOOK - the official

Through this campaign, Omachi co-sponsor of the Vietnam

seemed to have brought its Football Federation (VFF) with

products closer to consumers and promotion "HAO HAO

was also known for its pioneering EFFERVESCENT WITH

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 convenience food labels that SPORT" officially began with the

inspire a woman to live a full life. extremely fascinating gifts.

People Both brands use promotion girl to promote products in supermarkets.

When recruiting into the company, Omachi and Hao Hao require

employees to have the skills to communicate and promote the product.

Hiring the celebrities to advertise for their own products.

Physical The brand name is easy to It is easy to remember the brand

Evidence pronounce and sounded like name and the package are very

Japanese. Additionally, the attractive and eye-catching

packaging is designed elegantly colourful such as red, pink, yellow,

with harmonious colours. etc. Hao Hao usually change the

Omachi noodles are packed 30 packaging of the bucket on special

packs in each bucket, each pack occasions such as Tet.

weighs 80 grams, more than 5

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 grams of Hao Hao noodles'

weight.

Moreover, Omachi’s website is

designed to attract the consumers

with their mini game update

regularly.

Same as Omachi, every Hao Hao

bucket contains 30 packs.

Nevertheless, the weight of Hao

Hao package is about 75 grams

Process Omachi noodles are Hao Hao noodles are produced

manufactured by a standard according to Japanese standards.

process. From mixing flour, There are 12 stages of production,

kneading dough, rolling dough, from the mixing of flour to

cutting into yarns, steaming, finishing and packaging. The

frying, etc. until packaging, each whole process takes about 20 - 25

step is ensured hygiene and minutes to produce an instant

quality strictly to bring the best noodle product. (Thanh Thanh,

products to consumers. (Cam 2016)

Thanh, n.d)

b. The way Masan Group and Vina Acecook apply marketing mix strategy to

achieve their objectives

* Omachi

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 Marketing mix strategy help Masan create the flavour and type of instant noodles

Omachi to meet the needs and expectation of consumers. The latest strategy for Omachi

which is provided a “complete meal” solution, creating a strong growth momentum for

the convenience food sector, helping businesses earn 976 billions VND. This is the

second highest revenue contributor to total corporate earnings. The driving force is

mainly due to the high end segment and the initiative to add real meat plants to Omachi

noodles. The idea for this brand's sales increased 89% over the same period last year.

The company expects the convenience food sector to earn 4,500 billion VND for the

whole year (Khanh, 2015). Due to the fact that Vietnamese consumers comfortably on

instant noodles is because of the living standard of the people is being improved, people

tend to care more about the quality of the food they consume. With the wise marketing

tactics and the benefits available, Omachi succeed in conveying the message and

attracting the customers. This help Omachi receive a position in market share and the

huge profits.

*Hao Hao

Hao Hao of Vina Acecook is still considered "King" noodles package in the

middle segment, the throne that many other noodle business crave that has not been won

so far. Recent years, Hao Hao continue to launch handy Hao Hao cup noodles to serve

dynamic subjects, busy in daily life such as students, students, office workers.

With the available benefit is that Acecook who is holding more than 50% of

market share of Vietnam’s instant noodles have already created their own brand value

for Hao Hao (Trang, 2017). Hao Hao also focused on activities for the community.

Traveling with meaningful programs such as Spring Break, student spring or favourite

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shows makes the brand become more familiar with Vietnamese users. The process to

create Hao Hao is published so that the customers could not doubt about the quality of

Hao Hao, by ensuring the quality based on the five standards of quality include HACCP,

BRC, IFS Food, etc. Hao Hao are believed and consumed by the consumers (Acecook,

2018).

Each brand will be more clarify about objective in the Appendix page 23.

Task 2

a. Company Overview

 The history of Omachi noodles:

Masan Group's first precursor company was established in 1996, active sales of

food and consumer goods in Asia for Eastern Europe. In the early days, they mainly

focused on Eastern European markets and their popular products are sauces and instant

noodles. Then they started production in Vietnam as the export business grew strongly.

In 2007, Masan joined the industry convenience food with the launch of Omachi, the

brand of instant noodles. Omachi is a product of instant noodles which made of potatoes

and is applied with special technology that makes the natural noodles and still ensure

excellent quality.

 Vision and mission:

.1 Vision:

As a large company with a diverse range of consumer goods, Masan plans to be

recognized as Asia's leading consumer/corporate brand by 2020. Measuring company

by: is the most effective competition company and the speed of development,

innovation, creativity.

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 .2 Mission:

Masan's mission is to constantly create breakthrough values and, as every day,

they enhance the material and spiritual lives of our consumers. They also have the desire

to transform new industries so that consumers have more choices and meals become

richer each day. Masan guarantees four criterias:

 Focus on the consumer

 Constant innovation

 Nothing is impossible

 Spirit of victory

 Business and achievement of Omachi

For more than 10 years since it is first launched, Omachi noodles have achieved some

successes. Masan Consumer's Omachi noodles are included in "Top 100 Products &

Services Used & Trusted by 2017" by readers of Vietnam Economic Times. Perhaps

due to the unique processing technology and the noodles made from potatoes that help

customers not afraid of heat, Omachi can easily gain the trust of its customers. What’s

more, since 2010, the FTA has identified Omachi as one of the most widely recognized

brands in Vietnam. In Nielsen's survey, Omachi was recognized as the #1 brand in the

super-premium instant noodles segment by value in 2011. With these successes, in the

future Omachi noodles can go much further and achieve more.

b. Current Marketing Situation Analysis

We used micro and macro environment to analyze the instant noodle market in Vietnam

recently. This section would be made more clear in Appendix page 34.

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 c. Marketing Objective

Continuing with the success of Omachi Spaghetti Noodles, we have innovated a

new product - Omacheese. With this new product, there are two new objectives that we

want to target:

Started to emerge from the past few years starting from the appearance of cheese

stick, so far there are hundreds of dishes varied from cheese such as fried chicken with

cheese, cheese tart or even they vary associated with familiar drinks of the youth such

as milk tea cream cheese. The reason why young generation love cheese is that it has

lots of ingredients that superb for our health such as Vitamin A, Protein, e.g. especially

cheese can also bring advantage for your heart and blood pressure if you eat it properly

and in moderation. Thereby, along with the noodles from the potatoes combined with

slices of nutrious cheese, our aim is to provide “complete meals” full nutritional value

and convenience for consumers.

Specific Create a “complete meal” by providing noodle and cheese – which

contain the nutrition and energy similar to an ordinary meal.
Measurable cheese contains main nutrients such as calcium, protein, phosphorus,
zinc, vitamin A and vitamin B12 – suitable for bone development,
teeth health and prevent heart diseases (Tri thuc tre, 2016)
Achievable Vietnam is moving to become an industry country, to do this it requires
efficiency. Therefore, more and more people wanted to shorten their
meal to do more work. => Fast food become a fast moving trend. (Lan,
2013)
Quick and fully nutritious meal is necessary in modern life.
Result - According to Vinaresearch, people will eat Omacheese as a snack in
oriented the afternoon (The best time to have snack) or breakfast (for a quicker
meal to start the day).

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 Time-based Time of meal will be reduce to only 5 minutes and people can have
more time to do other things

Owing to the trust in Omachi’s previous products and also the perennial reputation

of the company, our newly developed Omacheese will attract various consumers’

attention. When it becomes ubiquitous in the society and be used widely, the product

will bring more profit to the corporation. Omacheese will be produced 1000

packages in 2019 to penetrate into the market instant noodles in Vietnam.

Specific This new product is focused on young generation customers, Based

on the trend of eating European and Korean food in Vietnam.
Measurable 1000 packages in 2019
1200 packages in 2020
Due to the increase of demand in Vietnam at 2.5% (Baomoi,2017)
and the cheese trend in Vietnam started in 2015
Achievable Young generation in Vietnam spend almost 13,000 billion on
snacks every month, further, fast food stores is the most attractive
address with 25% of the options (Decision Lab, 2017 ). Masan and
Asia Foods have around 25% of the market share of instant noodle
in Vietnam (Bao phu nu, 2017).
Result - An average Vietnamese consume 52 packages of instant noodle
oriented every year , ranked fourth in the world with 4,920 packages
consumed in 2016 (WINA, 2017)
Omacheese based on the new trend which is cheese expected to
bring about 1000 packages sold in the first year 2019 with less than
20% market share.
Time-based 1000 packages of Omacheese sold in 2019
1200 packages of Omacheese in 2020

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 d. Segmentation, Targeting and Positioning (STP)

According to Kokemuller (2018): “STP is a three-step approach to building a target

marketing strategy. Letter “S” stands for Segmentation, “T” is Targeting and “P” is

“Positioning”. To build a new marketing strategy for Masan Group, we also use the STP

model and they would be clarify in Appendix page 24.

e. Tactics and Action

The new product is created based on new marketing mix strategy and we made

clearly in Appendix page 34.

f. Allocation of Resources

In order to adjust the marketing budget, Omachi uses two key factors: market allocation

and life cycle. Omachi is currently developing in life-cycle, the percentage of

consumption has increased from 1.6% from 2007 to second in the market only after Hao

Hao Acecook (Trithuctre, 2013). However, Omachi needs a little change when it comes

to launching its new product. Based on the research, the television viewing time of the

25-year-olds to the 34-year-olds was reduced by about 25.6%. For the younger group,

this gap is even greater - at 37.9% (Linh, 2017). Omachi’s new product targets young

people at aged 16 and over, hence Omachi has to change its mardeting strategy. They

should limit use of celebrities to be brand ambassadors for their products, thus reducing

the amount of money involved in advertising. Promoting the content of advertising and

put the message into the Video promotion. It is the fact that the number of people using

the TV less but most of them use social media including Facebook, Instagram, Youtube

and so on. And these are the advertising channel is not as expensive as TV. Therefore,

the cost of marketing activities only account for 2% of total revenue.

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 In addition, human resources are also an important factor contributing to the

activities of marketing. In the Marketing department there are also tasks to promote the

marketing strategy for the company. Omachi’s Marketing department need 2 people to

keep track of Social Network posts and a group of about 3-4 people dedicated to making

videos. However, in our group we have five members and helping each other to make

Omachi's video promotion before deadline.

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 g. Evaluating and Monitoring marketing plans

Each department must be set a complete plan and careful to be able to improve the

product. For example, the Marketing department expect the quality of Omacheese

suitable for our customers, we set up new product trials at major supermarkets for

customers to try. In addition, Omachi also sends new products to their loyal customers

to receive their feedback and contributions.

For promotional videos, the marketing department creates a group that can

promote the product to the consumer. This is a new product so Omachi wants to receive

more feedback from customers about this product, preferably customers aged 16 and

over.

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CONCLUSION
In brief, by analyzing Marketing Mix, these can be understood that Masan provides

Omachi in order to meet needs that Vietnamese tend to care about quality and health

of food, therefore Omachi is used Premium Price strategy that is why it is used high

frying technology, high quality and healthy, they also use wide-distribution, customer

can be available easily.

Through SWOT analysis, Omachi is expected to grab opportunities such as growth of

GDP, participating TPP, high awareness of food. On the other hand, top share of Hao

Hao and entering foreign companies by progressing globalization are extremely

threats.

Then, we recommend that Masan create new product that is Omacheese. The reasons

that recommend it, statistically, Vietnamese age is young and also they love cheese

because it is included ingredients which are good for health, this is same meaning of

Omachi’s concept. Omacheese can help Masan to achieve that is to provide

“Complete meals” full nutritional value and convenience for consumers.

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APPENDIX
1. Masan Group and Vina Acecook apply marketing mix strategy to achieve

their objectives

 Omachi

According to the Government's report, in the year 2017, the macroeconomic

situation is stable, the major balances of the basic economy are guaranteed. In particular,

the GDP size (at current prices) reached about 5 trillion VND, equivalent to USD 224.6

billion, GDP per capita is estimated at about 2,400 USD. (MasanGroup, 2018). The

innovation of Omachi focus on the market target are high-end and premium. Because

the new product of Omachi use the high quality ingredient to follow the objective is to

help customers reduce the worry for their health, the price of Omachi now increase to

6.500 to 15.000 VND. For Omachi to have the sales percent increased 89% over the

same period last year, Omachi have a benefit is their parent company, Masan have over

190,000 retail outlets nationwide, including convenience stores and grocery stores. In

addition, Masan has applied the 4.0 technology to expand the distribution of products

to customers through online sales points such as Tiki and Shopee so customers can buy

it without spending time going straight to the store.

Omachi brand can distribute to the consumers in Vietnam. Moreover, the

promotion of Omachi use the image of famous people to convey the message of

omachi “don’t have to worry about hot inside” and to show the innovation of the new

product, noodle made from potato and real meat. The “people” element in marketing

strategy of Masan is Mr. Toan. When he was a Marketing Director of Masan

Consumer, and his marketing team found the solution to this problem by introducing a

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new positioning for the noodles: a delicious meal. The choice of medium-high-end

segment and the delivery of a very practical "no fear of being hot" message put

Omachi as the Masan's instant noodle product. (Phuong, 2018)

 Hao Hao

In 2018, Hao Hao was honored to be ranked first in the list of "Fastest and the

most favorite brand names in Vietnam". To achieve this appellation, marketing

strategy have taken a very important role. Following the core value of the Acecook

which is “Produce and trade in food products safe, high quality meet the best

consumer demand”, Hao Hao the instant noodle is created with many flavours and

many types in order for customers to have new experience.

Hao Hao convey the messages is that it is easy-to-process, fast-food, low-cost

and be the “instant noodle made with Japanese technology”, Hao Hao the instant

noodles have the belief of the consumers and become the familiar food for many

Vietnamese family meals. Moreover, Acecook officially raising the total number of

branches and factories to 17 in nationwide, the latest branch located in Hanoi. The

branch help Acecook increase the convenience of customers in buying and serving

customers in the market. It is easy to see that Hao Hao took place in every distribution

channels such as convenience store or supermarket.

2. Current Marketing Situation Analysis

Micro-Environment

a. The Company

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 Masan is one of Vietnam’s largest companies, so it has deep trust with

Vietnamese.

Omachi is famous for expensive instant noodle and high quality. Price is around

6500 to 8500 VND, it’s about twice the price of other products, therefore, it is not

chosen by people who prefer to buy cheapest products, and also when it is lined up next

to other products, it’s hard to choose.

However, product is attractive and high quality for the customer. It is made from

potato and also Masan developed special frying technology that is not burned noodle, it

ensures that excellent quality, and it’s healthy compared to other product.

Masan has a wide retailer, it is explained part of suppliers.

b. Suppliers
Masan consumer said that their key raw materials for instant noodles are flour,

palm oil, dehydrated vegetables, and various flavorings and spices.

The purchasing division is responsible for sourcing and negotiating. It currently

procures raw materials from over 160 suppliers under long-term contracts to ensure

consistency and high quality. (Masangroup, 2018)

c. Marketing Intermediaries

Mainly, intermediaries of Omachi are grocery (Vinmart, super market) and

internet shopping (Tiki, shopee, etc.). Today, VinMart has 1000 shops in Vietnam

(Vingroup HP, 2018) and also customers can buy Omachi on the internet, it is easy to

buy for them, that is to say Omachi is been available everywhere.

d. Customers

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 As mentioned above, Vietnam is one of the countries that consumes the most

instant noodles in the world, and according to data from picture 1, quantity of

consumption is expanding and also according to picture 2, Omachi share is increasing.

e. Competitors

In market of instant noodle, there are many competitors (Hao Hao, De Nhat, Vifon

noodle), especially, it has taken an incentive to Hao Hao has already gained strong

consumer’s trust, according to the picture 2, Hao Hao is top share product and also it

had consumed 20 billion between from 2000 to 2018, and it was registered to

VIETNAM BOOK OF RECORD in 2018. These mean Hao Hao is top of instant noodle

in Vietnam.

f. Publics

From now, we want to apply these micro environments for Porter’s 5 forces

Buyer Power

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 Omachi’s buyer is intermediaries, they have information of sale, therefore they

can always stop buying Omachi then Masaan lose significant benefit. This means Masan

is weak for intermediaries.

Supplier Power

There are many suppliers of Masan, so Masan can choose them, this means Masan

has strong power than suppliers

Competitive Rivalry

As competitors of Omachi, there are many instant noodles, especially, Hao Hao is

one of the most famous one.

Threats of New entry

Domestic instant noodle’s market is hot now, therefore new product is attractive

for customers. Especially new product which is healthy is extremely threats and it affect

Masan’s sales directly. However, today, such product isn’t existing because it needs

high technology, therefore Omachi is still only one product.

Threats of substitution

It can be said that all of instant foods such as udon, rice and soup are the

substitution of Omachi, they also have many kinds of taste. However, market of instant

noodle is bigger than others.

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Macro-Environment

a. Demographics

Population: 96,160,163 (15th in the world)

Median age: Total 30.5 years (male: 29.4 / female: 31.7)

Share:

Urban areas: 50% Acecook

Rural areas: 60% Masan consumer and Asia Food

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 According to VnExpress International (2017), Vietnam’s population is increasing

and in 2025 it will reach 100 million hence when thinking simply, consumption will

increase.

Instant noodle is famous as future such as convenience, low cost and product

variety. Especially, it is convenience for people who don’t have time such a workers or

students. Vietnam’s Median age is young so there are many demand.

Vietnam is facing numerous challenges caused by rapid urbanization, and there

are a total of 800 urban areas across Vietnam with a current urbanization percentage of

around 37%. This figure is expected to increase by 50% by 2025.

(English.vietnamnet.vn, 2017)

b. Economic Forces

Vietnam’s economy is sharply growing up. According to Trading Economics,

GDP in Vietnam was worth 223.86 US dollars in 2017, GDP growth is 6.88%, it

indicates Vietnam’s economy is increasing and also consumption have gone on

increasing year after year.

29
 c. Technological Forces

Progress in food technology, marketing innovations, growing domestic demand,

and exports of processed food have all contributed to Vietnam’s increasing demand for

food ingredients (Francis, Huong and Kiet, 2018).

d. Political Forces

Globalization is expanding by policy of government, it means foreign companies

can enter more easily to excellent market as Vietnam therefore, intense competition is

expected. Especially, Vietnam has become one of member of TPP in November 15,

2018. By participating it, in industries that require huge amounts of funds such as

livestock and food processing industry, there is a possibility that it may face difficulties

due to competition with foreign-funded companies with high financial strength and

technical ability.

e. Cultural Forces

Vietnamese awareness of food is high, especially they care about quality.

Vietnamese people are not as concerned about nutrition as Westerner. They are

more concerned with the quality of the foods (UKEssays, 2013).

 SWOT

Strength Weakness
-It is well known. -Price is high
-Product is attractive and high quality and -Competitor (Hao Hao) is very strong
high technology -Total share is lower than Hao Hao
-Huge suppliers and it is ensured long-term
and high quality.
-Rural area’s share is high
-Omachi is available anywhere.

30
 Opportunity Treats

-Domestic market is large -In urban areas, Hao Hao is particularly

-GDP is increasing strong, therefore rapid urbanization is good
-Technology is entering from overseas by for Hao Hao
TPP -Foreign companies can easily enter and
-Increase of consumer by increase of their power is very strong
population
-Customer’s age is suitable for its product
-Vietnamese awareness of food is high

 Cross analysis

Strengths × Opportunities

Masan has special technology of instant noodle, and foreign technology is entering

by participating TPP therefore, Masan has chances to innovate or improve a new

technology.

Vietnamese high awareness of food is good news for Omachi because its product’s

technology is high quality than other products. Therefore, Masan should maintain to

provide high quality.

Median age of Vietnam is suitable for Omachi, therefore, Masan should develop

new products which is popular for people who are 18~30 years old (university students

and young workers) Omachees.

Strengths × Treats

It is expected to enter many companies which are from overseas. By using them,

Masan can expand channel, it means Omachi is become available more.

Weaknesses × Opportunities

31
 Omachi’s price is high but it’s still affordable, and also GDP and income are

increasing year after year therefore, it is expected to be bought it more.

Weaknesses × Threats

Consider avoiding urban area that Hao Hao has high share, and build high trust in

the rural area.

3. STP

a. Segmentation

There are 4 main bases used to segment a market: Geographic, Demographic,

Behavioural and Psychographic.

 Geographic Segmentation: Concentrating on metropolitan areas where many

people live and work such as Hanoi, Ho Chi Minh City, Da Nang, etc.

 Demographic Segmentation:

+ Age: The new products are available for all customers from the age under

40, especially people care much about their health/ who addicted to cheese.

+ Gender: Suitable for the palate of both genders - men and women.

+ Income: With the price from 6,500 VND to 15,000 VND/ 7,500 VND, it’s

appropriate not only for people with high income but also middle-income

people.

 Behavioural Segmentation:

+ Instant noodles lovers.

+ Users for entertainment.

+ Customers usually purchase instant noodles in different occasions.

32
 + People who have not enough time to prepare a meal.

 Psychographic Segmentation:

+ Personality: People who are lazy in cooking but still want to have a perfect

and delicious meal, people loving noodles.

+ Lifestyle: Customers are too busy to have a complete meal with full of

nutrition and sometimes they want to shorten lunchtime to have more time

to relax.

b. Targeting: Targeting Strategy

Masan aims at the market of middle and premium instant noodles to be the market

leader in the Vietnamese market, surpassing Vina Acecook. So they apply

Differentiated Target Marketing. They mainly concentrate on customers who are

under 40 years old, with the income from the middle to high in this society.

c. Positioning

The difference between the position of the instant noodles company can be seen

through customer perception. Brand names, slogans, packaging, promotions, price are

some of key features when launching new products. Therefore, the company can easily

identify the situation analysis, including enterprise analysis, customer and competitor

and so on to provide a reasonable marketing strategy.

Here is a perceptual map to compare Masan Group with its competitors:

33
 High quality

Cheap Expensive

Low quality

4. Tactics and Action

7Ps Strategy
Product New product with the name “Omacheese” is the innovation of Omachi
Spaghetti. Omacheese the instant noodle is added more ingredient which
are cheeses. The new product is created to follow the objective of the
company: “complete meal”. The fact that cheese contains main nutrients
such as calcium, protein, phosphorus, zinc, vitamin A and vitamin B12.
Omacheese provide the needed amount of nutrients for one meal.
Moreover because the target market of Omacheese are the younger
generation those who have not had high income yet, so in order to ensure
the profit, the product’s net weight is decreased from 91g to 70g.
Price It is the fact that Vietnamese consumers comfortably on instant noodles
is because of the living standard of the people is being improved.
According to the Government's report, in the year 2017, the
macroeconomic situation is stable, the major balances of the basic

34
 economy are guaranteed. The innovation of Omachi focus on the market
target are the young generation. Omacheese use the high quality
ingredient, the price of Omacheese are 7,500 VND, increase slightly
from the old version. The price strategy for this is price bundling-
combining products and/or services to increase value, and therefore
price. Omacheese is the combine of the Omachi spaghetti with cheese to
increase the value of the product and the price.
Place The main distribution channels of Omacheese are the retailer in the
nationwide. According to Smriti Chand selling products directly to end-
user for their personal use is called. The biggest retailer of omacheese is
the supermarket such as Vinmart. Moreover, a supermarket provides
relatively large low-cost, low-margin, high-volume, self-service
operation.
Promotion Omacheese use advertising to convey the messages of omacheese, the
instant noodle provide enough amount of nutrients and ensure the health
because of the characteristic of Omacheese is the noodle made from
potato, scratch out the worry about hot inside the body. Omacheese help
customers save time for cooking and ensure the customers’ health so
customers could focus on achieve their dream. In order to attract as the
target customer, the advertising omacheese is displayed in type non-
personally Omacheese use Facebook as the non-personal advertising.
According to the research from Vinasearch, Facebook is the most
popular social network in Vietnam today, the level of brand awareness
is absolutely 100% and every 100 people there are 99 people registered
Facebook account. Moreover, an average adult (over 16 years old)
spends about 2.12 hours accessing social networks every day. As the
target customers are the young generation, Facebook seem to be the
perfect tool to approach the customers. Moreover, Masan can easily
analysis how the advertising accosts the customers.

35
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pham.html [Accessed 14 Nov. 2018].

 Nhi, P. (2016). Sức nóng từ bát mì ăn liền 3.500 đồng. [online] BizLIVE. Available at:

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20180608171400687.chn [Accessed 14 Nov. 2018].

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Acecookvietnam.vn. Available at: https://acecookvietnam.vn/chuong-trinh-khuyen-mai-hao-

hao-soi-dong-cung-the-thao/ [Accessed 14 Nov. 2018].

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at: https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-

media-marketing/ [Accessed 14 Nov. 2018].

 Cao, H. (2016). Theo dõi sức khỏe thương hiệu toàn diện trên social media: Hảo Hảo qua góc

nhìn social listening. [online] Brands Vietnam. Available at:

http://www.brandsvietnam.com/congdong/topic/3507-Do-luong-suc-khoe-thuong-hieu-

toan-dien-tren-social-media-Hao-Hao-qua-goc-nhin-social-listening [Accessed 14 Nov. 2018].

 Khanh, (2015) Masan thu lãi chủ yếu từ hàng tiêu dùng - VnExpress Kinh Doanh. [online]

VnExpress. Available at: https://kinhdoanh.vnexpress.net/tin-tuc/doanh-nghiep/masan-thu-

lai-chu-yeu-tu-hang-tieu-dung-3741316.html [Accessed 14 Nov. 2018].

 Masangroup, (2018) [online] Available at:

36
 https://masangroup.com/masanconsumer/vietnam-food-beverage/instant-noodles

[Accessed 14 Nov. 2018].

 Phuong, (2018). [ChatwithCMO] Phù thủy marketing Nguyễn Đình Toàn tiết lộ cách dẫn dắt

người dùng. [online] Brands Vietnam. Available at: http://www.brandsvietnam.com/16335-

ChatwithCMO-Phu-thuy-marketing-Nguyen-Dinh-Toan-tiet-lo-cach-dan-dat-nguoi-dung

[Accessed 14 Nov. 2018].

 Trang (2017). Chân dung 3 đại gia thâu tóm thị trường mì ăn liền Việt. [online] Available at:

http://www.brandsvietnam.com/14229-Chan-dung-3-dai-gia-thau-tom-thi-truong-mi-an-

lien-Viet [Accessed 14 Nov. 2018].

 Acecook, (2018). Mi Hao Hao. [online] Acecookvietnam.vn. Available at:

https://acecookvietnam.vn/san-pham/mi-hao-hao/ [Accessed 14 Nov. 2018]

 Trang (2016). Kenh14, Phô mai: 'Thực phẩm vàng' bổ sung canxi. [online] Available at:

http://kenh14.vn/pho-mai-thuc-pham-vang-bo-sung-canxi-2016110913172548.chn

[Accessed 27 Nov. 2018].

 Lan, G. (2013). Tìm hiểu về xu hướng ưa chuộng đồ ăn nhanh. [online] Good Living. Available

at: http://goodliving.vn/2013/12/tim-hieu-ve-xu-huong-ua-chuong-do-an-nhanh/ [Accessed

27 Nov. 2018].

 Masangroup. (2018). Business chain [online] Available at:

https://masangroup.com/masanconsumer/business/supply-chain [Accessed 27 Nov. 2018].

 Vingroup, (2018). Gioi thieu Vinmart+ [online] Available at:

http://www.vinmartplus.vn/st/1366-gioi-thieu-vinmart-st?st=1 [Accessed 27 Nov. 2018].

 Masangroup.com. (2018). [online] Available at:

https://www.masangroup.com/masanconsumer/vietnam-food-beverage/instant-noodles

[Accessed 27 Nov. 2018].

 Thuy, K. (2015). Acecook Việt Nam vs Masan: Cuộc chiến khốc liệt giành và giữ ngôi vương.

[online] Cafebiz.vn. Available at: http://cafebiz.vn/cau-chuyen-kinh-doanh/acecook-viet-

37
 nam-vs-masan-cuoc-chien-khoc-liet-gianh-va-giu-ngoi-vuong-20151006101127636.chn

[Accessed 27 Nov. 2018].

 Indexmundi.com. (2018). Vietnam Demographics Profile 2018. [online] Available at:

https://www.indexmundi.com/vietnam/demographics_profile.html [Accessed 27 Nov.

2018].

 VIR (2018). Vietnam ranks fifth in global instant noodle consumption - News VietNamNet.

[online] English.vietnamnet.vn. Available at:

https://english.vietnamnet.vn/fms/business/207333/vietnam-ranks-fifth-in-global-instant-

noodle-consumption.html [Accessed 28 Nov. 2018].

 VnExpress International – Latest news, business, travel and analysis from Vietnam.

(2017). Vietnam's population forecast to reach 100 million by 2025 - VnExpress International.

[online] Available at: https://e.vnexpress.net/news/news/vietnam-s-population-forecast-to-

reach-100-million-by-2025-3523548.html [Accessed 28 Nov. 2018].

 English.vietnamnet.vn. (2017). Vietnam seeks solutions for problems caused by rapid

urbanization - News VietNamNet. [online] Available at:

https://english.vietnamnet.vn/fms/society/192232/vietnam-seeks-solutions-for-problems-

caused-by-rapid-urbanization.html [Accessed 28 Nov. 2018].

 Francis, M., Huong, N. and Kiet, V. (2018). [online] Gain.fas.usda.gov. Available at:

https://gain.fas.usda.gov/Recent%20GAIN%20Publications/Food%20Processing%20Ingredie

nts_Hanoi_Vietnam_7-11-2018.pdf [Accessed 28 Nov. 2018].

 UKEssays. (2013). PESTEL and SWOT analysis of Vietnam. [online]. Available from:

https://www.ukessays.com/essays/economics/pestel-and-swot-analysis-of-vietnam-

economics-essay.php?vref=1 [Accessed 28 November 2018].

 Trithuctre (2013). [online] News.zing.vn. Available at: https://news.zing.vn/dai-chien-mi-an-

lien-giua-masan-va-acecook-post329919.html [Accessed 28 Nov. 2018].

 Linh, D. (2017). Truyền thông năm 2017: Giới trẻ không xem TV, người dùng xem video online

38
 nhiều hơn bao giờ hết. [online] Brands Vietnam. Available at:

http://www.brandsvietnam.com/11229-Truyen-thong-nam-2017-Gioi-tre-khong-xem-TV-

nguoi-dung-xem-video-online-nhieu-hon-bao-gio-het [Accessed 28 Nov. 2018].

 Vinaresearch - Top Online Research in Vietnam. (2018). Báo Cáo Nghiên Cứu Thói Quen Sử

Dụng Mạng Xã Hội Của Người Việt Nam 2018 | Vinaresearch. [online] Available at:

https://vinaresearch.net/public/news/2201-bao-cao-nghien-cuu-thoi-quen-su-dung-mang-

xa-hoi-cua-nguoi-viet-nam-2018.vnrs [Accessed 27 Nov. 2018]

 Masan group’s annual report in 2017 (2018) [Online] Retrieve from:http://masangroup-cms-

production.s3-ap-southeast-

1.amazonaws.com/iblock/045/045200a3fbd88830b2044abc65dc2e3d/53290a2cb1cd776c7

dce7cc01cfc67d7.pdf [Accessed 26 November 2018]

39
INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME_A2.1 Group number: 2
Student name: Pham Hoang Phuong Hanh Student ID: 10160240

Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to
the group (other than yourself). Please rate the contribution of each other member of your group on a
scale of 0 to 100. You are not required to rate your own contribution.

Group member’s Group Are you satisfied with his/her work Contribution
name member’s part and attitude? (Why?) evaluation (scale 0
of contribution to 100)
Do Thi Ngan An Task 1 b, I do satisfied with her work and 85
Tactics and attitude because she willing to help
Action, edit and contribute all she can to the work
video.
Le Ngoc Anh Task 1 Yes, I am. She is always willing to 85
Promotion and help when members have difficulty
People, doing the work. She always finishes
her mission on time and take the
difficult part.
Le Hong Ngoc Task 1 Physical Yes. She is very careful and 85
Evidence, meticulous, I acknowledge her
Process, STP, contributions. She is always finish
design task 1 her work on time and helps others
with grammar and information
Tatsuro Kawahara Introduction, Yes, I am. He worked very hard to 85
Conclusion, complete his part. To be honest, we
Task 1 Product, cannot convey all our ideas to him or
Current let him understand our opinions. But
Marketing he still try hard accomplished the task
Situation assigned.
Analysis, main
actor in our
video

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR below
questions:
(1) What part(s) of group assignment you have contributed? (Do not list down the name of the
contributed parts; you need to present it in detail)
Leader, collector, Allocation of Resource, Evaluating and Monitoring marketing plans, Reference list.
I found the information Omachi’s and Hao Hao’s Place and Price.

(2) Did you face any difficulty when doing group work?

40
No, I did not.
(3) How did you solve that problem?
(4) What your future plan to deal with group work?
Organizing a meeting is more and regularly than giving our individual ideas on Facebook. We want
members to contribute more ideas to have critical thinking for our report.

41
 INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME_A2.1 Group number: 02
Student name: Le Hong Ngoc Student ID: 10170335

Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to
the group (other than yourself). Please rate the contribution of each other member of your group on a
scale of 0 to 100. You are not required to rate your own contribution.

Group member’s Group member’s part of
name contribution
Do Thi Ngan An Writing comparison about
achievement based on 7Ps
between Masan Group and
Vina Acecook, Tactics and
Action part in the task 2.
Contributing idea for the
video, director and creator
of the video.
Le Ngoc Anh Writing comparison about
People and Promotion
between Omachi and Hao
Hao in task 1, Overview and
Objective in task 2.
Supporting when making
the video.
Pham Hoang Phuong Writing comparison about
Hanh Price and Place in task 1.
Contributing idea for new
product. Supporting when
doing the video. Writing
Allocation of resources and
Evaluation.
Tatsuro Kawahara Writing Introduction,
Comparison about Product
in task 1, Current Marketing
Situation Analysis in task 2.
Acting in the video.
Supporting everyone when
making the video.
Are you satisfied with his/her Contribution
work and attitude? (Why?) evaluation
(scale 0 to
100)
Yes, because she is so 85
responsible and always
complete mission on time. She
contributed her idea and
created the script about the
video.
Of course, she is a responsible 85
girl. Like other members, she
finish her work on time, maybe
sooner and help the other so
solve their problems.
She leads our group so 85
effectively. She divides part for
each member equally. She
always support and motivate us
to complete our part.
Although we have different 85
language, we always
understand each other. He is a
responsible and enthusiastic
member in our group. Tatsuro
complete his work on time and
constantly ask us if he do not
understand.

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR below
questions:

42
(1) What part(s) of group assignment you have contributed? (Do not list down the name of the
contributed parts; you need to present it in detail)
I found information, analyzed and compared the differences about Physical Evidence, Process between
Hao Hao and Omachi. I also analyzed STP marketing strategy. Moreover, I helped other members in
our group to find their mistake and fixed it.

(2) Did you face any difficulty when doing group work?
No, I did not.
(3) How did you solve that problem?

(4) What your future plan to deal with group work?

Hopefully, we can have more time to meet each other directly to discuss instead of through Facebook.
I expect that my team members can argue more and more so that we can find the best idea for our team.

43
 INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME.A.2.1 Group number: 2
Student name: Tatsuro Kawahara Student ID: ES002818

Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to
the group (other than yourself). Please rate the contribution of each other member of your group on a
scale of 0 to 100. You are not required to rate your own contribution.

Group member’s Group Are you satisfied with his/her work Contribution
name member’s and attitude? (Why?) evaluation (scale 0
part of to 100)
contribution
Do Thi Ngan An Task1 part b, Yes, I am because she always 90
Tactics and suggested new ideas. Especially, about
action, video new product and video were great.
Le Ngoc Anh Yes, I am because she did their part 85
smoothly.

Pham Hoang Phuong Collection, Yes, I am because she had many tasks 95
Hanh Allocation of and organized our idea. It is great.
Resource,
Evaluating
and
Monitoring
marketing
plans,
Reference list
Le Hong Ngoc STP part in Yes, I am because she always leaded 95
task 2, our group, and also organized about
physical presentation.
evidence and
process in
task 1

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR below
questions:

(1) What part(s) of group assignment you have contributed? (Do not list down the name of the
contributed parts; you need to present it in detail)

44
I did part of Introduction, SWOT analysis, Conclusion, and participated video as an actor. In part of
SWOT analysis, I could include in assignment almost analysis that learned in classes. And also, I tried
to appear in the video. It was difficult to understand what director think and imagine it. However, I
could challenge some things that is first time for me.

(2) Did you face any difficulty when doing group work?
First, I am foreigner, therefore we had to talk in English, it was hard for us to understand and share each
opinion. Second, when I corrected data and information, to consider and determine what kind of data
and information can I use are very difficult.

(3) How did you solve that problem?

I tried to hear my question and things that couldn’t understand. Fortunately, group members are very
kind and they always help and respond for my question.

(4) What your future plan to deal with group work?

In my future plan when I deal with group work, I want to talk about group’s objective first. When
objective is talked seriously, group can reach achievement exactly. Sometimes, I face difficulties
because I do something without objective. Therefore, to reach goals efficiently, I want to do that.

45
 INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME_A2.1 Group number: 02
Student name: Do Thi Ngan An Student ID: 10170350

Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to
the group (other than yourself). Please rate the contribution of each other member of your group on a
scale of 0 to 100. You are not required to rate your own contribution.

Group member’s Group Are you satisfied with his/her work Contribution
name member’s and attitude? (Why?) evaluation (scale 0
part of to 100)
contribution
Le Hong Ngoc Part 1, task 1, I do satisfied with her work and 80
task 2 attitude because she willing to help and
contribute all she can to the work
Le Ngoc Anh Part a, task 1, I do satisfied with her work and 80
task 2 attitude because she willing to help and
contribute all she can to the work
Pham Hoang Phuong Part a, task 1, I do satisfied with her work and 80
Hanh task 2 attitude because she willing to help and
contribute all she can to the work
Tatsuro Kawahara Part a, task 1, I do satisfied with his work and attitude 80
task 2 because he willing to help and
contribute all he can to the work

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR below
questions:

(1) What part(s) of group assignment you have contributed? (Do not list down the name of the
contributed parts; you need to present it in detail)
I do the part b of task 1 and tactic and action part in task 2. Moreover I also do the promotion
video, come up with the new ideas of the product and edit the video.
(2) Did you face any difficulty when doing group work?
No, I did not
(3) How did you solve that problem?
(4) What your future plan to deal with group work?
I should meet my teammate more often. And everybody in the team should all contribute more ideas.

46
 INDIVIDUAL CONTRIBUTION FORM
Module: Marketing Essentials (ME), Semester 1, 2018/19
Assignment title: ME A2.1 Group number: 02
Student name: Le Ngoc Anh Student ID:
Please give a mark of 100 to the group member(s) who you believed made the greatest contribution to
the group (other than yourself). Please rate the contribution of each other member of your group on a
scale of 0 to 100. You are not required to rate your own contribution.
Group member’s Group member’s part of
name contribution
Do Thi Ngan An She is responsible for writing
comparison about
achievement based on 7Ps
between Masan Group and
VinaAcecook, Tactics and
Action part in the task 2.
Contributing idea for the
video, director and creator of
the video.
Pham Hoang Phuong She is in charge of writing
Hanh comparison about People and
Place in task 1. Contributing
idea for new product.
Supporting when doing the
video. Writing Allocation of
resources and Evaluation.
Tatsuro Kawahara He did the writing
Introduction, Comparison
about Product in task 1,
Current Marketing Situation
Analysis in task 2. Acting in
the video. Supporting
everyone when making the
video
Le Hong Ngoc She is responsible for writing
Physical Evidence, Process
between Hao Hao and
Omachi and analyzed STP
marketing strategy.
10170315
Are you satisfied with Contribution
his/her work and attitude? evaluation
(Why?) (scale 0 to
100)
Yes, because she is 85
responsible and encourage us
to finish our part as early as
possible
Yes, she is so responsible, 85
she finish her work on time
and also supports others to
finish their part. She fixed
other members’ part so we
can give the best
performance
Yes, like other members, he 85
is responsible with his part.
He always wants to
contribution for the work and
complete his part on time. If
he does not understand
something, he always asks us
even though we do not speak
the same language but still
understand and support each
other.
Yes, she always finishes her 85
part on time, volunteer to do
the hard work and with
Hanh, she fixes our work so
it becomes more complete
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Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR below
questions:

(1) What part(s) of group assignment you have contributed? (Do not list down the name of the
contributed parts; you need to present it in detail)
I write the comparison about Price and Promotion between Omachi and Hao Hao in task 1, Overview
and Objective in task 2 and also I support others when they need help and when making video.
(2) Did you face any difficulty when doing group work?
No I did not
(3) How did you solve that problem?
(4) What your future plan to deal with group work?
My team does not discuss a lot but we work quite effectively. I hope that if I have a chance to work in
team I will support other members as best as I can and also have more ideas to get our work more
completed.

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