A STUDY

ON

“Path goal ahead of the education industry” with reference to

Next Education India Pvt. Ltd
Submitted in Industry Internship Programme of PGDM

PGDM (TPS)

2010-2012

UNDER GUIDANCE OF:

SIVA SIVANI INSTITUTE OF MANAGEMENT

KOMPALLY, SECUNDERBAD

ACKNOWLEDGEMENT

I take this opportunity to thank all, whose able guidance and kind co-operation helped me to
complete my internship & study on “PATH GOAL AHEAD OF EDUCATION INDUSTRY”
in District Bijnor and J.P Nagar (U.P.) successfully.

I am particularly indebted to my industry project guide Mr. Amit Banerjee (Sales Planning
and Control, Next Education) for providing me the opportunity and complete guidance to do

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this project. He always extended his cooperation and provided me with valuable information
regarding the organization in spite of his very busy schedule.

I would like to thank and express my gratitude towards (Business Development Manager,
Next Education) who has been a constant source of inspiration and encouragement for me
during this project.

I extend my sincere gratitude to my faculty guide Assistant Professor,SSIM ) for her

complete guidance and also for his valuable insights on the project.

I would like to extend a special word of thanks to all schools‟ Principals/Directors/And

other staff for their co-operation and giving me the information for my project.

Date-

Place-

DECLARATION

This project entitled “PATH GOAL AHEAD OF EDUCATION INDUSTRY” in Bijnor and
J.P Nagar (U.P.) with reference to Next Education India Pvt. Ltd. is a benefited work done by
me during my industry internship programme of my PGDM (TPS) course from Siva Sivani
Institute of Management, Kompally, Secunderabad.

I further state that this report entirely stand original in its concepts ideology and genuine in its
presentation.

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I declare that this report has not been submitted to any other University/Institute for the
award of any Degree/Diploma.

Place- DUSHYANT KUMAR

Date- 19107

PGDM (TPS)

Siva Sivani Institute of management

CONTENTS

Chapter – 1

1.1 Executive summary

1.2 Significance of study

1.3 Objective of study

1.4 Literature review

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 1.4.1 Definition of E-learning

1.4.2 Evolution of E-learning

1.4.3 Smart classrooms

1.4.4 Past Researches

Chapter – 2
2.1 Industry Profile

2.2 Company Profile

2.3 Product Details

2.3.1 Teach Next

2.3.2 Learn Next

2.3.3 Teach Next Server

2.4 Organizational Structure

2.5 SWOT Anaysis

2.6 Company Positioning

2.7 Tacties used by Next education

Chapter-3

3.1 Introducation

3.1 Research Design

3.3 Sample Profile

3.4 Survey Methodology

3.4 Tools and Method of data collection

3.5 Assumptions

3.6 Questionnaire

3.7 Limitation
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Chapter-4

Chapter-5
Interpretation and Finding

Chapter-6
Recommendations

Bibligraphy

Questionnare

CHAPTER-1

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1.1 EXECUTIVE SUMMARY

The world of education is currently undergoing a massive transformation as a result of the digital
revolution.

The market research was done in the area covering Bijnor and J.P Nagar (U.P.) to find out the affect
and scope of digitization on schools. The research was of descriptive type and the data were
collected through personal interview with the principal and director of the schools of all boards and
of all standards from KG to 12th .

Detail analysis is further given in the report.

1.2 SIGNIFICANCE OF STUDY

a) This Study helps to identify the other major market players in the E-learning
Industry.

b) This Study helps to know about the entire E-learning Industry in India.

c) The Study limelight the important factors for selecting the E-learning solutions by the
school.

d) Brings out the importance of E-learning solutions in schools.

e) The Study aims to find the growing opportunities for E-learning solutions in schools
of Bijnor and J.P Nagar (U.P.) .

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 f) It identifies the importance of E-learning in schools of Bijnor and J.P Nagar (U.P.) and,
examine the impact of some variables such as Infrastructure, School Fees on
implementing E-learning solutions towards the growing opportunities.

1.3 OBJECTIVE OF STUDY

a) To find out how many schools are using digital solution.

b) To find out which companies are providing digital solution in that area for those
schools which are using it.

c) To find out how much percentage of students are having computer at home.

d) To explore whether the schools are interested or not interested in digital solution.

e) To find out impact of variables like infrastructure, fees, parents involvement in

implementing digital solution in schools.

1.4 LITERATURE REVIEW

Before discussing about the smart classrooms, we should know about the e-learning as smart
classroom solutions are the type of e-learning solution.

1.4.1 Definition of E-Learning

E-learning is the acquisition and use of knowledge distributed and facilitated primarily by
electronic means. This form of learning currently depends on networks and computers, but
will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite),
and technologies (e.g., cellular phones, personal digital assistants) as they are developed and
adopted.

E-learning can take the form of courses as well as modules and smaller learning objects. E-
learning may incorporate synchronous or asynchronous access and may be distributed
geographically with varied limits of time.

1.4.2 Evolution of E-Learning

E-Learning models are the most preferable mode of education in all parts of the globe. The
foot prints of E-learning models are traced, it shows that the influence of E-learning models
was used for first correspondence programs in the U.S. at Pennsylvania State University in
1892. They started this service to provide the education access to rural areas. In later years,

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the correspondence model is changed into a better education program by using the
technology.

In 1920‟s and 1950s, they started to broadcast the course lessons through radio medium.

Due to the advancement of computer and networking technologies are providing a diverse
means to support learning in a more personalized, flexible, portable and on-demand manner.
These radical and sweeping changes in learning needs and technology have catapulted a
revolutionary transition in modern learning tools in the backdrop of the internet, commonly
referred to as E-learning.

The History of e-Learning -

Instructor-Led Training Era (Pre 1983)

Before computers were widely available, instructor - led training. ILT was the primary
training method. ILT allowed students to get away from the office to focus on their studies
and to interact with their instructor and classmates. However, ILT usually meant high costs
and downtime during office hours leading training providers to search for a better way to
train.

Multimedia Era - (1984 to 1993)

Windows 3.1, Macintosh, CD-ROMs, PowerPoint marked the technological advancement of

the Multimedia Era. In an attempt to make training more transportable and visually engaging,
CT courses were delivered via CD-ROM. The anytime, anywhere availability of CD-ROM
also provided time and cost savings that the instructor-led training (ILT) could not and helped
to
reshape the training industry. Despite the benefits the CD-ROM courses lacked instructor
interaction and dynamic presentation making the experience somewhat less than satisfying
and slower and less engaging for students.

Web Infancy - (1994 - 1999)

As the Web evolved, training providers began exploring how this new technology could
improve training. The advent of email, Web browsers, HTML, media players, low fidelity
streamed audio/video and simple Java began to change the face of multimedia training. Basic
mentoring via email, intranet CBT with text and simple graphics, and Web-based training
with low quality intermittent deliver Web costs emerged.

Next Generation Web - (2000 - 2005)

Technological advance including Java/IP network applications, rich streaming media, high-
bandwidth access, and advance Web site design - are revolutionizing the training industry.
Today, live instructor led training (ILT) via the Web can be combined with real-time

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mentoring, improved learner services, and up-to-date, engaging "born on the web" content to
create a
highly-effective, multi-dimensional learning environment. Today, organizations must
empower the worker with just-in-time learning thus the power of mobile solutions with
PDA's and cell phones are a solution whose time has come. It has been estimated that there
will be more mobile devises in the year 2005 than there will be integrated desktops. These
sophisticated
training solutions provide even greater cost savings, higher quality learning experiences and
are setting the standards for the educational standards of the future.

1.4.3 Smart Classrooms

Smart Classrooms are technology enhanced classrooms that foster opportunities for teaching
and learning by integrating learning technology, such as computers, specialized software,
audience response technology, networking, and audio/visual capabilities.

The purpose because of which this technology emerged was basically to improve the teaching
and learning both. Other reasons supporting the technology are:

 To develop a learning environment that utilizes technology that will enhance

research-based instructional strategies.

 To develop the skills and confidence in teachers to use technology to change their
students' learning experiences.

 To document the successes and challenges of technology integration with research-

based instructional strategies.

 To document and disseminate information about the observed changes in the teacher,
students and learning environment.

 To identify the most valued technology solutions in a classroom and develop the
classroom model for implementation in the remaining classrooms throughout the
district.

1.4.4 Past Researches

1. Smart Classroom: Enhancing Collaborative Learning Using Pervasive
Computing Technology (Stephen S. Yau, Sandeep K. S. Gupta, Fariaz Karim,
Sheikh I. Ahamed, Yu Wang, and Bin Wang):

In this paper, author have presented the details of Smart Classroom, which facilitates
collaborative learning. It is designed to increase the level and quality of collaboration
between students and instructor in a classroom. Functionalities of Smart Classroom including
an example course were described. Author says that implemented different functionalities of
Smart Classroom is already implemented, now features must be added to the technology, like
mobile technology etc.

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 2. A Comparative Study Of Schools With And Without Smart Classrooms In
Relation To Achievement Motivation Of Students (Amritbir Kaur):

The researcher in this paper talks about the importance of smart classroom with reference to
the achievement motivation. Since there is a usage of a larger number of senses in this
technique than is there in case of traditional teaching, therefore a large percentage of students
in school with smart classrooms are highly motivated towards achievement. The students
studying in schools with smart classrooms are better motivated to achieve more and more in
life. The Computer Assisted Instruction is more effective than the traditional method. The
retention is higher when taught through Computer Aided Instruction as Support System. She
says that the schools must try to integrate the innovations coming up in the field of education
(like that of smart classroom) with the traditional teaching, as much as possible, to make the
teaching learning process more effective.

3. The Smart Classroom versus Traditional Classrooms: What the students are
saying (Tornabene):

For the study author took the feedback of students. For the purpose he considered two
classrooms, one equipped with smart class technology, and the other a normal traditional
classroom. Most student preferred classroom with smart technologies. Student had no
problem in studying for extra hours in the classroom as the real time experience was obtained
in the smart classrooms. It attracted them, they dint feel any distraction while studying there.
Therefore author says that since the technology is present and it is gathering attention of
students and helping them to better understand the topic then such kind of technology should
be implemented by schools and technology.

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11
 CHAPTER-2

2.1 INDUSTRY PROFILE

India is fast emerging as an E-learning hub, because of its ability to provide a large pool
of a highly educated workforce. There are a number of other potential factors for IT
outsourcing in India, such as cost-efficiency, quality, technical support and a growing
economy. In that context education is costly and moving ahead for higher education is
even costlier, so major portion of masses remain uneducated and lot many learners
have to quit their education half way. With fast growth of Internet, technology and
multimedia the world has come closer and provided us with numerous benefits over the
older technologies and learning techniques, maintaining learner's interest and
providing extensible, rich learning experiences with integration of physically objects.
Over time, professionals of the e-learning industry and their clients saw the need for
cost-effective solutions. Thus, the developed solutions are cost-effective, as compared to

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other developed nations and also assure the same level of quality. A number of
companies in India possess quality certifications such as ISO and SEI-CMM and meet
international standards.

The late 90s is when the E-Learning Industry came into focus and attracted a lot of
investments in the Western Countries. From 2000 - 2008, the E-Learning Industry grew ten-
fold globally.

Let‟s also look at a comparison between elearning and „Software & Related Services‟
industry segments that can help us estimate growth possibilities –

Indian E-learning industry employs about 11,000 people. And from the above table we can
see that from total global market Indian industry has 1.6% market share with of $316 million.
Domestic E-learning industry is about 10% of the total industry size and stands at around $30
million.

E-learning has attained a tremendous growth since 2000 and it has always continued to attract
companies to enter the market. Some e-learning companies focus on diversified target
segments and a few players focus on a specific e-learning sector.

The following is a list of some prominent e-learning companies in India:

a) NIIT Technologies was set up in 1981 to provide training solutions for IT industry
and now it has clients across 40 countries. This company is a pioneer in Indian e-
learning industry and provides specialized learning solutions for corporations,
government sectors, colleges, schools, and individuals. NIIT acquired ElementK, a
leading US-based e-learning company, which provides a tailored catalogue of courses
to corporate clients across the globe.

b) IBM India has a well established Learning Development division and has thousands
of e-learning experts located in 55 countries across this globe.
In India, they have-learning development centers at Delhi, Kolkata, Mumbai,
Chennai, Bangalore, Pune, Gurgaon, Noida, and Hyderabad. IBM has also setup
a Knowledge factory at its Bangalore location to analyze the external and internal
training requirements and provide innovative-learning solutions.

c) Tata Interactive Systems (TIS) is part of the Tata Group and was started in the year
1990. This company had a steady growth over years and has around 600 multi-
disciplinary specialists today across the globe. With 19 years of experience, this

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 company has established its presence worldwide and has developed e-learning content
across 1500 projects to cater corporate, education, and government sectors.

d) Skillsoft is an Ireland based leading provider of e-learning products and has a center
established at Bangalore. SkillSoft's Books24x7 is one of the largest online, on-
demand book resources with more than 20,000 titles. It provides on-demand e-
learning and performance support solutions to global destinations and local Indian
clients in key cities of India, such as Mumbai, Bangalore, Delhi, and Hyderabad.

e) Sify E-learning was formed in December 2000 and in India it has office locations at
Chennai, Delhi, Mumbai, and Bangalore. With eight years of experience in this
domain, Sify e-learning has developed over 5000 hours training so far and it focuses
more on the corporate sector.

f) Lionbridge India has set up development centers at Mumbai and Chennai, and
employs highly skilled engineering and content development teams. Apart from e-
learning services, this company also provides translation and localization services.
This company has opened a translation institute in India, Aksharmala, to provide
professional translation services for Indic languages.

g) Educomp Solutions was incorporated in September 1994. This Delhi-based

education company is the largest provider of technology education and learning
services for the K-12 market in India. It serves approximately 26,000 schools and
over 15 million learners and educators across the world and as of march 2010
company employed over 12,000 people and had 27 offices worldwide. It also provides
online tutoring services since 2005.

h) Tutorvista was founded in 2005 at Bangalore. This company provides 24x7

personalized online tutoring services to students from K-12 to graduate level across
the globe. It has around 1500+ online tutors from various cities in India.

i) GurukulOnline headquarted in Mumbai is one of the largest providers of online

library courses and over the years has developed around 5000 hours of learning
content across 16 industry domains.

j) Harbinger Knowledge Products is a part of Harbinger Group and serves customers

across 45 countries, including India. This company has its corporate headquarters at
Pune, and also has units established in Mumbai and US locations.

k) HCL is one of the leading offshore e-Learning service providers and offers services
that range right from Consulting to Courseware Authoring & Management, providing
professional servicing around Learning Management Systems (LMS) and
collaborative learning for market segments spanning Publishers, Universities and
Corporate Groups.

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2.2 COMPANY PROFILE

Next Education is a fast-growing e-Learning company which creates innovative and student
friendly computer based learning products. Next Education strive to understand the
requirements of the students so that we can create learning products that the students would
love to use. The core focus of Next Education is to make the total learning experience
interesting, practical and intuitive.

Headquartered in Hyderabad, Next Education has been established by IIT alumni who have a
track record of having built successful e-commerce businesses. Next Education has a
workforce of 800 committed employees and is promoted by a strong management team with
varied experience across multiple domains.

Next Education Products are used in over 1000 happy and satisfied schools and over 20,000
happy students for LearnNext.

Mission

To become the most respected source of learning and teaching solutions for the education
markets in India and worldwide

Vision

Two fold vision:

1. Create original and sustainable learning and teaching solutions
2. Promote human excellence by contributing our best to the education sector in India and
abroad

Values

At Next Education , values are more than words. Our values are our guiding principles – they
are the way we go about our work.They are the essence of our success.Our values are:

 Passion for innovation

 Commitment to quality

 Inspiring leadership

 Performance and excellence

Quality Policy

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Quality is a way of life at Next Education. Company focus on developing learning solutions
that make the educational process interesting and intuitive.

 In-depth analysis of the students‟ needs

 Combine our instinct for developing original products with technical expertise

 Offer the most responsive and efficient customer support

 Provide answers to the challenges and concerns of education sector efficiently and
effectively

Quality policy aims to make Next Education one of the most credible and respected names in
the Indian education sector.

Technology

World class technology, sophisticated learning management tools and effective content
management systems are used to develop our e-Learning products. They make extensive use
of technology to provide the best possible learning experience.

Talent

Company‟s most prized possession is their talented human capital. Experience, expertise and
enthusiasm are the key elements of their staff. They have the best in class teams of
academicians, subject matter experts, instructional designers, software programmers, content
editors, content writers and graphic artists who can transform ideas into innovative products.

Domain Expertise

The reason behind company‟s success is their emphasis on understanding and analyzing the
real needs of the learner. Be it the keen grasp of student mindset, learning habits, instructional
design philosophy or wide knowledge base, company has the highest quality of domain
expertise.

2.3 PRODUCT DETAILS

Next Education has developed multiple products, as given below, that caters to all stake
holders in education.

2.3.1 TEACH NEXT

EASY LEARNING & EFFECTIVE TEACHING

Teach Next programme offers audio-visual lessons in 2D and 3D for classrooms.

"The objective was to communicate how classrooms can be made fun and interesting not only
for the students but for the teachers as well.

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Gone are the days of boring classrooms when chalk and talk method of teaching was used.
Classrooms are changing now; children are falling in love with what they learn in the
classrooms and it is Teach Next that is bringing this transformation with the help of
technology."

Teach Next is a E-learning solution that combines the best of the hardware, software, content
and service that delivers new-age technology and traditional classroom teaching.

FEATURES:

Content

The Teach Next content is researched over last 3 years and completely mapped to NCERT
Guidelines. The content consists of Audio-Visual Lessons in 2D and 3D that help the teacher
to deliver the lesson effectively and the students can understand the concepts better

 Content follows NCERT Guidelines 100%

 Created by expert faculty and educationalists

 Teacher Led Courses for Regular Teachers

 Self Learning Course for Substitute Teachers

 Lessons are arranged in easy to navigate way

Hardware & Software

The Teach Next Box has unique custom built hardware and software that can be operated
with a remote much like a Set Top box. The Box is optimized for delivering content to either
the Television or the Projector. It is easy to setup and use.

 Easy to use Remote Control

 No new technologies to learn by teachers

 Integrated Hardware and Software

 No complicated setup required

 Buy it, Plug it & Use It

Lesson Plan

A lesson plan on a chapter basis is also given as part of the Teach Next Box. The lesson plan
gives complete details like chapter objectives, background, time required to complete the
lesson, reference books, articles and much more :

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  Created by experienced teachers and educationalists

 Gives complete lesson mapping across various classes

 Reflects interests and needs of students

 Easy to access and use by the teacher

Reports

Teach Next comes with comprehensive reports that show the box utilization across course
and class. The reports are easy to navigate using the mouse. Deep drill downs are also given
which enable the school to check the usage across, months and also on all the days.

 Track Teach Next usage daily, monthly

 Box utilization Reports

 Class Usage Reports

 Course Usage Reports

Affordable Solution

Teach Next comes with best in class software and hardware. We have combined best of both
worlds to give the best solution which can be operated easily using remote control.

 Best of Hardware and Software

 No training cost for schools

 Low total cost of ownership

 No Maintenance requirements

Simplicity

To teach from Teach Next, the teacher has to simply start the Teach Next box, switch on the
TV/Projector, select the class, the subject & the lesson and Play. The Teach Next remote
operation is quite simple, with a pause, play, rewind, forward button.

 Lower preparation time for teachers

 Easy to use Remote Control.

 Teacher in complete control of the class

 Content arranged for easy access and usage

TEACH NEXT BENEFITS:

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  Teach Next is as simple as using a Television with a stop, start and forward button.
No long training or practice required

 All modules are as per the CBSE or the corresponding state board syllabus. Teach
Next has the entire Syllabus (Chapters, Lessons, Experiments, Exercises, Tests) in a
complete audio-visual format.

 Lower preparation time required by teachers, as there is no need to go through content

and take out only the relevant parts.

 Unique lesson plan system which aids the teacher in Preparation for the subject.

 No complicated hardware systems, just one simple solution in a box.

2.3.2 LEARNNEXT
LEARN EASY & LEARN FAST

Say goodbye to rigid time schedules, confusing concepts and ineffective tests! Learn Next
gives you the choice to design your very own study method and model tests for your CBSE
syllabus. This makes your learning process easy and effective.

Fun & Interactive

We have focused on making it easier for you to understand complex topics, problems and
theorems with the aid of animations and easy to understand voice-overs. Forget about
spending time trying to figure out those confusing explanations in your textbooks. Our
interactive solutions will help you learn fast and learn better.

WHAT LEARN NEXT OFFERS

 Highly interactive, easy to use & effective course content with audio-visuals to
understand complicated concepts.
 CBSE Class VI to X Science (Physics, Chemistry, Biology) & Mathematics syllabus.
 Convenience and the ability to learn at any place and any time - without Internet
 Solved NCERT Exercises contain videos of Maths & Science exercises in NCERT
textbooks solved by a teacher.
 Over 250 lessons explained with audio-visual course content, solved examples &
experiments.
 Lesson wise revision tests at the end of every lesson with key and explanation.
 An 'Ask the Teacher' feature for personalized doubt clarification.
 Lessons Tests, Chapter Tests & Model Tests per subject to prepare you better for the
exams.
 Affordably priced: costs a fraction of the private tuition costs.
 Above all, Learning - a happy experience with Learn Next.

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LEARNNEXT FEATURES & BENEFITS

No Internet Needed

Learn Next‟s multimedia packages let you study on your own, with no need for the Internet.
Save on telephone and Internet costs and enjoy the comprehensive, distraction-free Learn
Next experience.

 No phone/Internet costs

 Buy once, study all year

 Complete course at one place

 Study anywhere, anytime

Effective Learning

Learn Next builds up your retentive capabilities through its skillful and extensively
researched interactive courses that make learning fun and easy, helping you remember
courses months after you learnt them.

 Superior audio-visual content

 Interactive & detailed explanations

 Solved examples, experiments

 Follows latest CBSE guidelines

Plan Your Study

Learn Next teaches you the value of time management by optimising your study period. The
Calendar Feature ensures that you cover every topic, and also have sufficient time for
revision and self-assessment.

 Organise your study routine

 Cover all topics in time

 Revise, assess, test yourself

 Give more time to weak points

Track Your Performance

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Learn Next‟s Reports feature keeps you on track with course coverage reports and test
results. You can even compare your Reports with other students across India for greater
motivation.

 Overall performance at a click

 Comprehensive progress reports

 Monitor your learning pace

 Helps parents keep track

Set Your Own Pace

Learn Next gives you flexibility. You can take the CD with you wherever you go so that you
never miss another lesson. Devote more time to your weak points when you chart your own
Routine.

 Re-schedule as per your needs

 No learning by rote

 Study at your convenience

 No more falling behind

Ask the Teacher

Get prompt & relevant answers to your every doubt by emailing Learn Next‟s in-house team
of dedicated, expert academicians. With Learn Next, you always have a mentor to guide you.

 Help at your fingertips

 Clear every doubt and query

 Team of qualified teachers

 Prompt, personalised responses

2.3.3 TEACH NEXT SERVER

Teach Next Server is a computer based classroom learning solution developed to assist
teachers and schools to effectively deliver subject knowledge in an interactive, fun-filled
manner in the classroom.

If you are concerned about the performance of your students, their level of interest in the
class and the retention capacity, then Teach Next Server is an ideal solution for your school.

WHAT TEACH NEXT OFFERS

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  Easy to use aid to teach complicated concepts with real life examples

 Crisp lessons to give the teacher complete control & flexibility

 Engages the student's attention and makes the class interesting & interactive

 Question Banks on all the subjects with facility to add questions

 Teach Next Server software for Easy Management and Administration

 Generate Management reports on Content Usage

 Resource co-ordinator to manage and maintain Teach Next Server

 A complete E Learning solution for the School

UNIQUE FEATURES
 100 % aligned as per NCERT and other state board syllabus and guidelines - The Teach
Next Server content is researched over last 3 years and completely mapped to NCERT and
other State board syllabi and Guidelines. The guidelines gives details of classes per topic,
time allocated and examination pattern. In addition to English, our content is available in
the other regional languages like Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati
and Hindi depending on the state board.
 Lesson Plan and Diary – The Teacher can plan the entire syllabus chapter by chapter. The
lesson plan gives complete details like chapter objectives, background, time required to
complete the lesson, reference books and articles and much more. You can also modify the
lesson plan as per your requirement.
 Question Paper Software – We have preloaded comprehensive list of questions with varying
difficulty levels. You can add your own questions in the question bank. Within minutes you
can set question paper for the entire school.
 Easy for substitute teacher – You can track the last lesson taught and can start the lesson
from there. Alternatively, the substitute teacher can also use self learning modules and teach
with good quality audio visual aid.
 Make your own lesson – Some teachers have unique way to teaching and we respect their
sentiments. For their benefit we have unique image library mapped to NCERT syllabus.
Teachers can make their own presentation to be given in the class.
 Continuous and Comprehensive Evaluation (CCE) - CCE refers to a system of school based
assessment that covers all aspects of student‟s development. Our software helps the schools
to manage the various mandatory requirements with regards to CCE as prescribed by the
CBSE.
 Next Studio – Next Studio is a unique annotation tool that consists of various tools like
compass, set squares, scale, spotlight, revealer, highlighter that makes the teaching
interactive. This tools comes with an image library of over 13000 images. These images in
addition to the various tools help the teacher to explain the concepts in a clear and vivid
manner.
 Content Partnerships - In our Endeavour to provide quality e-learning experience to the
schools, we have partnered with various international content developers to bring best and
what is fit for Indian schools and students. These content add variety and perspective
helping the students to gain subject knowledge.

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 Customizable Solution – We aware that schools would have their own choice of hardware.
So, we give the schools comprehensive choice of hardware and they can choose hardware
as per their need.

BENEFITS

1. FOR TEACHERS

 Easy to use and provides ready aid to teach complicated concepts with illustrated real
life examples
 Crisp lessons to give the teacher complete control & flexibility
 Engages the student's attention and makes the class fun, interesting and interactive
 Perfect complement to conventional teaching
 Tailor Made lesson plans as per NCERT guidelines

2. FOR SCHOOL MANAGEMENT

 Creates a positive perception of the school among parents/society

 Fosters greater student-teacher involvement for better learning and results
 Motivates students through the appropriate use of interactive courseware

3. FOR STUDENTS

 Highly interactive, easy to comprehend course content with audio visuals

 Promotes critical thinking, and helps avoid learning by rote
 Examples and experiments make the lesson come alive
 Aids in understanding complicated concepts
 Helps in being better prepared for exams
 Lesson wise revision tests at the end of each lesson
 Solved examples and experiments that helps in exam preparation

4. FOR PARENTS

 Students are more interested and enthusiastic about their classes

 Students are better prepared for their exams
 The assurance that the Students are being exposed to the best in category educational
content and teaching techniques, and are not getting left behind compared to their
peers in other schools

2.4 ORGANIZATIONAL STRUCTURE

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 MANAGING DIRECTOR/OWNER
DIRECTOR-
DIRECTOR- MARKETING DIRECTOR- DIRECTOR-
DIRECTOR- DIRECTOR-
SALES AND BUSINESS PRODUCT CONTENT
TECHNOLOGY OPERATIONS
DEVELOPMENT DEVELOPMENT

FIELD

ZONAL
HEAD(EAST/WEST/NORTH/SOUTH)

REGIONAL
MANAGER

SENIOR SENIOR SENIOR SENIOR

BDM/BDE BDM/BDE BDM/BDE BDM/BDE

2.5 SWOT ANALYSIS

Strength

 Theyll And Experienced Iit & Iim Alumini

 Experienced Sales Team
 Teachnext Box, Our Classroom Solution Being The Least Price In Market
 User –Friendly Classroom Solution
 Pan India Presence
 Deeper Penetration
 Best Hardware

Weakness
 As New Organisation,Taking Time In Setup
 Late Entrant

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  Only Cbse Syllabus-Working On Icse & State Boards Also

Opportunities

 Introduction Of Many More Features As Entered Late In The Market

 Huge Untapped Market
 Announcement Of Ict Policies
 Growing Education Sector
 Young India

Threats

 Competitors Being In Market From Many Years

 Competitors Being The Brand Name, Doing Unprofitable Business To Defeat Us.
 Entrance Of International Company Like Hcl
 Government Aided Schools

2.6 COMPANY POSITIONING

Since Next Education is a new company, it started its operation in month of August 2009.It is
in this sector for past 4 years but it was busy in R&D and content formulation. It came up
with Learn Next variant which is a student based solution. The full marketing and sales of its
three variant started in month of September 2009. Within this short span of time currently
Next Education Products are used in over 1000 happy and satisfied schools and over 20,000
happy students for Learn Next.

2.7 TACTICS USED BY NEXT EDUCATION

a) School contact programme: It is being done in the schools, demo CDs are provided
to students, mainly related to Learn next.
b) Diwali greeting cards: It was sent to all the C.B.S.E schools across the country with
the brochures, got very good responses from the schools and sales also.
c) Exhibitions: They have participated in various exhibitions like word didac‟09,
eindia‟09 etc where they demonstrated their classroom solution and got very good
response.
d) Seminars: Time to Time Company conducts seminars in different cities where all the
Principals are invited and the demo is presented in front of them.
e) Gifts: New year gifts like Planner has been given to the Principals
f) Advertisement: Details of the products being posted at different educational
websites.

Others: The Banners/Posters/Pamphlets are other sources of positioning the Product.

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26
 CHAPTER-3

3 RESEARCH METHODOLOGY

3.1 INTRODUCTION
Research is finding something again. It is different from Discovery or Invention, it is to find
the existing facts and analysis them. So, the basic motive is to study the existing problem and
tries to find the solution.

Here I have done descriptive research to know about the recommendation pattern of school to
their client for the Next Education luminaries. The data collected was both quantitative as
well as qualitative. And I have used excel and SPSS to analyse the data.

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3.2 RESEARCH DESIGN
The research design was descriptive in order to study and gather information about affect of
digitization on schools. And the question was both open and close ended so the interview
goes merely long.

3.3 SAMPLE PROFILE

Keeping in view the time consideration my project guide determine the size of sample. The
sample profile was all school present in Bijnor and J.P Nagar (U.P.). The schools were from both
CBSE as well as State Board and of all standard of classes covering from KG to 12th . Large
sample gives reliable result than small sample. So, in this aspect selecting the sample to study
is known as sample size. Hence, for my project my sample size is 100.

3.4 SURVEY METHODOLOGY

For the survey, face to face interview research method was chosen as per the requirement of
the survey for the project. In this project the target customer were
Management/Administration and principals of schools. Face to face interaction was the best
way to complete the survey for the precise data collection and feedback. Both open and close
ended questions were asked to the respondent. It was a detailed interview which goes to 15 to
30 minutes long. The questions were both quantitative as well as qualitative.

3.5 TOOLS & METHODS OF DATA COLLECTION.

In this Research, Primary Data Collection method has been used. Questionnaire was made
according to the objectives and personally interview was taken of the respondents.

3.6 ASSUMPTIONS

1. It has been assumed that sample of 100 respondents represents the whole population
(school).
2. The information given by the management team of school is unbiased

3.7 QUESTIONNAIRE

28
Questionnaire was designed after consulting with the project guide of the company.
Questionnaire was of both type close as well as open ended. The questions were easy to
understand and also the comfort level of the target customers was considered.

3.8 LIMITATIONS

Every work has its own limitation. Limitations of this project are:-

1. Duration of Project is not enough to make a conclusion on such a vast subject time
constraint has become a big limitation.
2. Changing the Mentality of school for recommending the smart classrooms.
3. Difficulty in convincing the school to find the proper information.
4. It is a sheer challenge in getting an appointment with the school.
5. The Management team of school was unwilling to share their details to a surveyor.
6. Lack of awareness in modern technology that we are using now days.
7. During the research period most of the schools were conducting their exams.

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 CHAPTER-4

4. DATA ANALYSIS

TABLE 4.1 Digital Solution in School

Response Frequency
Yes 10
No 90
Total 100

CHART 4.1

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 Digital solution in school

10%

Yes
No
90%

INFERENCE: When we look at the table 4.1 only 10% schools in District Bijnor and J.P
Nagar (U.P.) are using digital solution in the classroom. rests of 90% are not using digital
solution .

TABLE 4.2 Digital solution provider-

Company No. of schools

Next Education 5
Other 5

CHART 4.2

31
 Company

50% 50%
Next Education
other

INFERENCE:

 Out of 10 schools in 5 schools digital solution is provided by Next Education means

50%.
TABLE 4.3 Board of schools-

Board Frequency
UP 64
CBSE 26
ICSE 10
Others 0
Total 100

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 0%
10%

26%
UP
CBSE
64%
ICSE
OTHER

INFERENCE: When we look at the table 4.3 we find the above chart it is found that 64% of
the schools are of UP board.26% schools are of CBSE board and 10% of ICSE board.

TABLE 4.4

Students with Computer at Home in Percentage %

Range Frequency
<10 22
10-15 37
15-20 8
20-25 13
>25 20
Total 100

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CHART 4.4

% of students having computer at home

20% 22%

<10
13% 10-15
15-20
8% 20-25
37%
>25

INFERENCE: When we look at the CHART 4.4 in most of the schools(37%)

majority of the students are in the range of 10-15 % computer having at home .1/5th of
schools‟ students are in the range of more than 25% students having computer at
home.22% schools‟ students are in the range of less than 10 % students having
computer at home 13% schools‟ students are in the range of 20-25 % students having
computer at home.

TABLE 4.5 Parents teacher association meeting (pta) no. of times in a year-

Range Frequency
<4 25
4-8 28
8-12 40
12-16 3
>16 4
Total 100

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CHART- 4.5

pta no. of times in a year

3% 4%

25%
<4
4-8
40%
8-12
28% 12-16
>16

INFERENCE: When we look at the no. of times of Parents Teacher Association in a

year Maximum (40%) schools are having pta between range 8-12 no. of times in a year
and more than 1/4th of total schools are having meeting in range 4-8,25% schools are
conducting pta 1-4 times in a year,Very few schools are conducting pta in range 12-16
and more than 16 times in a year.

TABLE 4.6 Remarks of schools regarding digital solution-

Remarks Frequency
Already using digital solution 10

Not interested in digital solution 65

Interested in digital solution 25

Total 100

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 Remarks of schools

10%
25%

Already using digital solution

Not interested in digital solution
65% Interested in digital solution

INFERENCE: When we look at the table 4.6 we find 65% schools are not
interested in digital solution,and 25% schools have shown their interest in digital
solution,and only 10% schools are using digital solution.

TABLE 4.7 Monthly fee of school

Range(in rupees) Frequency

<100 15
100-200 17
200-300 22
300-400 12
400-500 9
>500 25
Total 100

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CHART 4.7

Monthly Fee

15%
25%
<100
17% 100-200
9% 200-300
300-400
12% 400-500
22%
>500

INFERENCE: When we look at the 17% of the schools are having monthly fee in the
range of 100-200,22% schools are having monthly fee in the range of 200-300,12%
schools are having fee in the range of 300-400,Only 9% schools are having monthly fee
in the range of 400-500,25% schools are having fee more than 500,And 15% schools are
having fee less than 100.

37
CHAPTER-5

38
INTERPRETATION AND FINDINGS

 LEARN NEXT
 The percentage of students with computer at their more schools (37%) , majority of
the students are in the range of 10-15 % and less in their 8% schools‟ students are in
the range of 15-20 % students having computer at home in small town like Bijnor and
J.P (U.P) and its neighboring district the product LEARNNEXT has very less market
potential.
 TEACH NEXT
1) Only 10% schools are using digital equipment in the teaching process, so there is still
large untapped market of 90% who can be a potential consumer if they get aware of
the advantages of teaching through digital mode.
2) When we look at those school that are incapable of going for digitization 51% of them
stated the main reason is less fee structure because parents are not willing to invest
more in study of their wards due to unawareness of advantages of teaching through
digital way.
3) There is a huge portion of who are lacking in infrastructure and is the main reason that
restricts them from going for digitization and they are in the process of developing
their infrastructure, so there will be a huge demand in the next 1 or 2 year.
4) More than 95% schools are having PTA meeting more than 2 times in a year which
gives an opportunity for company to understand parents about product viability, and it
is a time where principal can negotiate about new thoughts with the parents.
5) Only 50% of schools are using digital solution of any company out of which 50% are
using of Next Education .

39
CHAPTER-6

40
 RECOMMENDATIONS

 LEARN NEXT

1. In semi urban area where students with computer at home is very less the
LEARNNEXT product in not viable so better to focus on the students of big town.

2. Now even schools children are very active in social networking and blogging it would
be nice way of promoting the product LEARNNEXT through it.

3. The product LEARN NEXT can also be sold to those schools who are not capable of
purchasing costlier TEACH NEXT product.

4. It can be also sold to schools who has very less fund to go for TEACHNEXT
equipment so that they are able to use LEARNNEXT product in their computer lab for
teaching purpose.

 TEACH NEXT

5. There is a need of making parents aware about the advantages of teaching through
digital mode which can be done at PTA meeting.

6. During the talk to the principal I found that SMARTCLASSES are promoted as the
substitute of the teacher which is not accepted by most of the schools. It would be better to
say it is a helping tool to the teacher not a substitute.

7. Can do promotion on local news channel so that it will create more awareness
among the students, parents and schools.

8. After the complete study the entire findings show that Next Education should
reframe the 4P‟s concentrating more on pricing strategy and promotions

9. Next Education is giving one of the best products of smart classroom technology to
the schools that is why they are been able to push their product in other areas of India. From
the analysis it is seen that in spite of its good product quality schools in Bijnor and J.P Nager
are not aware of it, therefore better promotion activities must be carried out for the same.

10. The main problem with Next Education product is that its price is quite high than that
of other providers, therefore company should concentrate on pricing strategy of the products.

11. It is observed that the schools which are among the premium schools of Bijnor and
J.P Nager do not have any kind of smart class technology and they are not even interested for
the same, but the schools are growing with high pace are keen interested in these products,
therefore Next Education should target those growing schools and also try to convince the
benefits of digital solution to those premium schools which are not using this technology
because those schools can afford it.

41
12. Next Education should make the contracts for providing digital solution to those
schools which are running the chain of schools all over the India or in the state or in the city
because that will help the company to get major market share and also to maintain the CRM
activities.

13. Company should focus on post-sale services because some schools had replied that
after purchasing the product most of the companies do not provide good maintenance
services and they need to wait for getting service because of that the study activities get
disturbed.

14. Next Education should focus on awareness of the product because most of the
schools had replied that they were not aware about the digital solution. So company should
promote its product through different ways like ads in print media and digital media, demo in
schools, campaign, though print on different books or notebooks along with the benefits of
digital solution.

15. Company should also come up with low price products so that the schools which are
having low fee can also afford it and by this company will be able to reach more customers.
Company can do this by simplifying the products like removing 3D effects, without
surrounding sound having only simple sound, less graphics etc.

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BIBLIOGRAPHY

1. Marketing (13th edition) By- Koter, Keller, Koshy, Jha

2. Doing Business Research- By- Nick Lee with Ian Lings

3. http://www.ascilite.org.au/conferences/brisbane05/blogs/proceedi
ngs/84_Williams.pdf

4. http://knowledgemanagement.ittoolbox.com/documents/the-
evolution-of-elearning-15470

5. www.nexteducation.in

6. www.india-reports.com/summary/eLearning_industry_india.aspx

7. www.sourcingnotes.com/content/view/486/1/

8. www.india-reports.com/.../Major-Players-e-learning-Market.aspx

9. www.wikipedia.org

10. www.digitallearning.in

11. Digital learning (vol-7, issue-4, April 2011)

43
 QUESTIONNAIRE

1. School Name :- _________________________________________________

2. School Address:-
________________________________________________________________State
_________________________City_____________Pin code ________
3. School timings _______to ______ No of Days (tick) :-  5 days  6 days
4. Board  CBSE  ICSE  State Board  I.B  Others _______________
5. For what standards are there the classes in the school? (tick) KG-12
 primary  (secondary)  High School
6. School‟s Website : www._______________________________._____.____
7. School‟s email id : _______________________________@_______._____
8. Principal Name : ___________________________________________
9. Contact number (School):- (STD code)_______ no._____________________
10.Principal‟s mobile No:- 
11.Principal email id: - ______________________________@_________._____
12.School Co-ordinators name :- ______________________________________
13.School Co-ordinators (mobile) No:- 
14.Total No of Students:____________________________________________
15. Digital Solution in school  Yes  No
16. If yes, company providing the same :- _______________________________
17. No of classes digitized :- __________________
18. The date of installation of digital solution:- ____(dd) ____(mm) ______(yy)
19. The date of expiry of digital solution :- _____(dd) _____(mm) ________(yy)
20. Percentage of Students with Computer at home :- ____________________ %
21. P.T.A meetings – no of times in a year :- _____________________________
(Parent Teacher Association)
22. Preferable time meeting with Parents in PTA:-_________________________
23. Preferable time meeting with Teachers / Principals:- ____________________
24. Monthly Fee :- ____________________
25. Collaterals Given:- Brochures  Demo C.D‟s  Others _______________
26. Interested (Y/N)_________
27. Why not interested_________________________________________________
28. Remarks ___________________________________

Date: - Name: - Stamp/

Sign:-

44