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Digitalization is disrupting the energy industry and companies must evaluate their digital readiness. Pöyry offers a 5-step service to help clients improve digitalization within their organization and with customers. The steps include developing an innovation strategy, digitizing customer processes, managing data strategically, using customer analytics, and improving digital marketing and sales. Pöyry's approach aims to accelerate interactions and increase customer satisfaction through better understanding customer needs.
Digitalization is disrupting the energy industry and companies must evaluate their digital readiness. Pöyry offers a 5-step service to help clients improve digitalization within their organization and with customers. The steps include developing an innovation strategy, digitizing customer processes, managing data strategically, using customer analytics, and improving digital marketing and sales. Pöyry's approach aims to accelerate interactions and increase customer satisfaction through better understanding customer needs.
Digitalization is disrupting the energy industry and companies must evaluate their digital readiness. Pöyry offers a 5-step service to help clients improve digitalization within their organization and with customers. The steps include developing an innovation strategy, digitizing customer processes, managing data strategically, using customer analytics, and improving digital marketing and sales. Pöyry's approach aims to accelerate interactions and increase customer satisfaction through better understanding customer needs.
ACCELERATE YOUR INTERACTIONS AND INCREASE CUSTOMER SATISFACTION
Digitalisation is a game-changing topic across all industries.
Many companies have already started ambitious initiatives to improve their digital business. Is your company ‘digital ready’?
Disruptive changes to the Energy industry PÖYRY ‘DIGITAL READINESS’ SERVICE
require companies to take a closer look at KEY BENEFITS Pöyry has significant experience in guiding how digitalisation is handled within and utilities through these crucial phases of digital outside the organisation. transformation. Our approach aims to achieve 1. Structured and transparent quick and effective progress with your day-to- innovation management CLIENT ISSUES day interactions and unlock innovative ideas. · How can my company unlock the benefits 2. Improved sales success, of digitalisation with innovative ideas and 1. INNOVATION STRATEGY due to better understanding accelerate day-to-day interactions? of customer requirements, and Develop the most suitable strategy for how to dynamic segmented sales and · How do we increase customer satisfaction promote new ideas throughout the entire marketing activities and gain competitive advantage through enterprise, improve efficiency and the pace of digitalisation? innovation. This includes both process and business model innovation. 3. Cost savings through the optimisation of processes TRUSTED PARTNER 2. DIGITALISATION OF CUSTOMER Clients trust Pöyry to help solve these issues. PROCESSES 4. Improved customer satisfaction Pöyry is supporting businesses to overcome Utilities often lack the coordinated drive to these issues by taking a structured 5 Step effectively initiate, prioritise and schedule ’Digital Readiness’ blueprint, as follows: digitalisation measures. The development of 5 STEPS TO MAKE YOUR COMPANY a clear road map will support the progress. ‘DIGITAL READY’: 3. STRATEGIC DATA MANAGEMENT 1. Be aware: realise the need to improve, Considering information as a strategic asset raise awareness and identify focus areas enables companies to unlock commercial 2. Assess: gather information and create a opportunities. Pöyry supports clients in the picture of the specific ‘as-is’ situation in identification and evaluation process, your company comparing data management alternatives 3. Specify: identify the most promising areas and assessing their feasibility. for improvement including ‘quick wins‘ and specify corresponding measures to tackle 4. CUSTOMER ANALYTICS them Customer data has huge potential, but apart 4. Implement: transform the plan into action from basic data, often there is very little and realise the improvement potential information available. However, data along an ambitious road map collection and management can be improved 5. Follow up and continue: maintain the significantly. Modern analytics tools can help spirit and continuously keep looking for utilities reveal this potential and better digitalisation potential. Challenge the status understand the needs of their customers. quo! 5. DIGITAL MARKETING & SALES Pöyry offers a broad spectrum of services targeted to improve your marketing and sales performance, including launch strategies for websites and mobile apps.