SOURABH SHREEGOPAL KABRA

Mail: sourabh.kabra30@gmail.com
Phone: +918378967112

Product Management professional with over 3.5 years’ experience in OTT Video stream service. I have demonstrated
abilities in launching products and managing end-to-end product life cycle. My work has given me an excellent grip on
various skills such as working backwards from customers, establishing product vision and product strategy ensuring
high ROI, defining product specifications & user experience and leading cross-functional teams to drive the product
roadmap. I am passionate about using data as a corner stone to drive decisions and set strategy.

PRODUCT MANAGER – ACQUISITION AND RETENTION

Sep 2017 – Present, VIU, Pune

Android:- https://play.google.com/store/apps/details?id=com.vuclip.viu&hl=en_IN
IOS:- https://itunes.apple.com/in/app/viu-tv-shows-movies-more/id1044543328?mt=8
Website: - https://www.viu.com
Countries: - (Indonesia, Malaysia, Myanmar, India, Middle East Asia, South Africa)

• Google Instant App: - Lead from the Product Team to Develop the Instant app, highlight in Google I/O 16,17.
This helped in improving the top of the funnel and saw an Improvement in Retention by 4%, and Engagement
by 45%.

• Organic Growth: -Established multiple ways such as Referral system, Content Sharing and App Indexation
to increase the organic Growth on App. Established Search Engine optimization (SEO) to drive traffic from
Google search on M-web and Desktop. Currently we are seeing ~ 11% CTR with 2 Million Clicks Monthly.

• Digital Marketing Efficiency: - Integrated with Digital marketing Attribution tool Appsflyer for correct
attribution of Install. Created a configurable system which can send Postbacks to the ad-networks and
optimize the campaigns, which helped to optimize the campaigns on Video-minutes and Subscription.
Implemented Deferred and Normal Deeplink to Improve the consumer experience as well as funnel of Digital
Marketing Campaigns. We have seen an Increase in Installs by 3X and cost has decreased by 13% with an
improvement in Engagement metrics by 12% and increase subscription by 6% thus improving the ROI of
Digital Campaigns.

• Customer Relationship Management Tool (CRM system): - Integrated with Moengage (Omni Channel
Marketing Platform) on Android, IOS and Web. All the channels Push Notification, Emails, SMS and Web-Push
have been integrated. Created configurable backend to send push notifications enabled with
Recommendations, Churn Predictions and Higher Subscription Propensity User. Created customer one view
to improve the relevancy of the notification while increasing the reach of the notifications. ~500 Million
Notifications Monthly with open rate improving from 16% to 23% and retention improving by 8% Globally.

• Promo-code Tool System: - Created a configurable voucher code system which help Vuclip to Drive
Partnership with other Digital Platforms and organizations without Integration.

ASSISTANT PRODUCT MANAGER -SOUTH EAST ASIA and SAARC

June 2016 – Sep 2017, Vuclip Pune

• 360-degree involvement in Product/Program Lifecycle Management.

• Define product roadmap including requirements, launch plan and underlying strategies in line with corporate
goals and objectives.
• Cross-functional team Management including business, engineering, design, content, insights, and QA, for
an end to end delivery planning
• SPOC for inter-operability between Vuclip and Telecom operators in SEA and SAARC region.
• Managing Daily Product Operations and making them future ready based on industry research/trends and
analytics
• Defining success metrics, reporting and analytics plans and insights-driven strategies
• Worked with Team of 3 Product Managers to create the Digital Marketing tool which can integrate with
affiliate marketers, enable tracking of all the URLs, configurable Journey basis user properties and funnel
reporting for the whole Journey.
• Working with the Digital Marketing team to create plans for increasing revenue.

Telecom operators worked with

Malaysia: Umobile, Maxis, Digi and Celcom
Thailand: AIS, DTAC
Indonesia: Indosat, XL-Axiata, Smartfren
Nepal: NCell
Myanmar: Ooredoo
Bangladesh: Robi
Srilanka: Dialog
Vietnam: Vinaphone
Cambodia: Smart

Education
• B. Tech, (Computer Engineering), VIT Pune (7.98), Class of 2015 | HSC (74.5%)

• Vuclip Hackathon Winner – Vuclip (2018)

• Founder, Speaker Club– VIT, Pune (2014)
• Coordinator, Sponsorship committee – VIT, Pune (2014)
• Coordinator, Extra-curricular committee – VIT, Pune (2014)