Californian farmers plough forward efforts to improve water productivity with th

e meeting of leading growers, government bodies and technology providers

Water is at the forefront of farmers’ minds, as continued population growth and cl
imate change put real pressure on farmers to deliver more “crop per drop.” In San Jo
se on March 3 – 4, key growers, policymakers and solution providers meet to help p
ush forward sustainable water management.
Agriculture is essential to California’s economy, supplying over half of U.S. frui
ts, nuts and vegetables, but the industry faces a critical challenge – how to grow
more with less. There is now insufficient water to meet agriculture demand, dri
ven by continued population growth, which means farmers must act now to remain p
roductive and profitable.
Farmers are always seeking new ways to improve water productivity, but the comme
rcial and environmental benefits associated with investment in the latest irriga
tion technology and management solutions are not always clear. A lack of knowled
ge clouds investment decisions and acts as a stumbling block to improved water p
roductivity.
It never rains, but it pours…
On March 3-4 in San Jose, FC Business Intelligence will unite major stakeholders
at California’s only integrated water management event, to put the spotlight on t
he strategies needed to increase yields and better utilize water resources.
• How integrated water management can help improve your bottom-line: Understand ho
w new technologies and practices can help you improve on-farm efficiency
• Information technology solutions for improved decision-making in water managemen
t: Learn how to deliver the right amount of water at the right time, to reduce c
osts and improve the quality and quantity of your yield
• Implementing new irrigation technologies: Technology and design solutions to hel
p you reduce water consumption through irrigation
• Essential information on hidden water resources: Tested methods that will help y
ou secure the water you need
• New water legislation and overcoming legal obstacles: Expert tips on compliance,
options for utilizing conserved water within the law and the future of water ma
rkets
• Water marketing and water transfers: Practical information on how you can work w
ith local governments, water utilities and NGOs to solve water problems
To download the free event brochure please visit: http://www.agricultureupdate.c
om/watermanagement
Representatives from USDA, Bolt House farms, Syngenta, University of California
Davis, Ag Innovations Network, CA Board of Food and Agriculture and many more wi
ll be exploring practical solutions for delivering sustainable and cost effectiv
e on-farm water management.
Avoid gambling on existing practices and optimistic water allocations and seize
the opportunity to improve your farming operation now and for the future. You’ll
experience two action packed days of crucial on-farm water management insight, p
ractical know-how, interactive panel discussions and networking.
For more details please contact George Kiley.
George Kiley
Event Director - FC Business Intelligence
Email: gkiley@agricultureupdate.com
Tel: +44 (0)207 375 7545
Web: www.agricultureupdate.com/watermanagement