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Table of Contents
Introduction .................................................................................................................................................. 3
Logo ............................................................................................................................................................... 4
General Overview | Main Product ............................................................................................................ 4
Sub Product | LightWork Time ................................................................................................................. 5
Sub Product | LightWork Talent ............................................................................................................... 6
Sub Product | LightWork Managed Services ............................................................................................ 7
Sub Product | LightWork Alerts & Workflow............................................................................................ 8
Clear Space/Minimum Size ....................................................................................................................... 9
Improper Usage ...................................................................................................................................... 10
Icon.............................................................................................................................................................. 11
Watermark .................................................................................................................................................. 12
Color ............................................................................................................................................................ 13
Introduction
Our brand is our identity.
It is what differentiates our company from all of our competitors.
It is one of our most powerful and valuable assets.
Let
be your solution.
Do not rotate the logo. Do not use the logo as a text in a sentence.
Do not skew or stretch the logo. Do not alter the type face, color or shading.
Do note place the black logo on a dark Do not place the color logo on a patterned
background. or dark color background.
Icon
The LightWork Software icon can be used on any marketing materials where social media icons are used.
The icon is more versatile in its usage as it can be subtly styled to fit into social media icon sets.
Watermark
This watermark is used to identify ownership and should be used sparingly, if at all.
Color
To ensure uniformity within this brand, please use the colors provided.
RGB RGB
Red: 44 Red: 36
Green: 105 Green: 157
Blue: 160 Blue: 211
HSL HSL
RGB
Red: 255
RGB Green: 225
Red: 112 Blue: 255
Green: 112
Blue: 112
HSL
Hue: 170
Sat: 0 RGB
Lum: 112
Red: 0
Green: 0
Blue: 0
The LightWork name is the most important asset to our brand.
Changing the name is a violation of brand recognition and dilutes the power of our brand.