SYED IJLAL AHMED ZAIDI

Land Line #: +92 213-664-5795

Mobile #: +92 333-325-4847
E-mail: ijlalb21@hotmail.com
Linked In link: https://www.linkedin.com/in/s-ijlal-zaidi-95003247

OBJECTIVE: Looking forward for challenging opportunity in marketing & sales management. Being a dedicated
and highly passionate individual, I have proven my ability in my current & previous jobs.
An adaptable, aggressive team player, with high level of co-ordination and co-operation with
colleagues, positive attitude is my distinctiveness

SKILLS:

• Competitive Analysis • Marketing

Communications
• Market Intelligence
• Client Relation
• Positioning Strategies
• Project Management
• Trade Marketing
• Sales Support
• Special‐Events
Management • Sales based activations

• Creative Strategies • Brand Ideas

EMPLOYMENT:

Resource Linked 9/2018 – Present

A group of companies with services extended from trading, retail solution, HR services,
activations and distribution.

Position: Operations Manager.

Duties: >Handling the activation wing of the group in the domain of operations.
>Manage ongoing projects
>Ensure sales KPIs of the brand ambassador programs

Ntyce 10/2017 – 9/2018

A full house BTL execution and merchandise agency, parental abilities include merchandise,
instore branding, trade tools and OOH innovations.

Position: Client Service Manager.

Duties: >Ensuring smooth communication between account team and clients.
>Closely participate in operational planning to ensure smooth execution.
>Train new account managers to handle clients RFQs and RFPs.
>Transmitting the expertise to the account team by ideating ROI based strategies to
grab new business from the market
>BD role to grab reference business from the existing clientele.
Activated Brands:

>Khaadi (Lucky One store launch), Khaadi (University HR

Drive), Khaadi (Values Internal Launch), Mondelez (Bournvita
Roadshow), Gsk (Horlicks GT Activation), Gsk (Horlicks
Growth+ Meet up), Gsk (Paradontax Cluster Activation),
Careem (Quetta City Launch), NFL (Made Easy Meetup Event
Ramadan).

Success Stories:

>Increase the GT sales of the brand “Paradontax” Gsk by achieving 10,000 units in
9 towns simultaneously in a period of 15 days through instant push over the
purchase.

>Solely launched Bournvita (First time introduced in Pakistan by Mondelez)

internally at all the major distributions of Mondelez, 8 Towns (KHI, HYD, MUX,
FSD, GUJR, LHE, ISL, PESH) in 8 working days by road over a moving caravan.

Horizon Plus 05/2014 – 09/2017

An activation wing of Horizon Graphics under the hood of Halai Group of Companies
specialized in BTL activation with a reputable profile among the key accounts of the industry.

Position: Senior Account Manager.

Duties: >Working closely with the GM to prospect, pitch & close new business
>Gaining a strong knowledge and understanding of a clients’ brand and products.
>Generating ideas, strategies goals and executing the planned activations.
>Managing the creative team to portrayed the idea in an effective manner.
> Enhance visibility through planning and executing merchandising trade
promotions and BTL activities in line with business strategy as per clients need.
>Managing the operation team in achieving the KPIs of the planned activity.
>360 degree monitoring of the on ground activations.
>Mystery Shopping in National Universe for Market Intelligence.
>Organizing weekly team meetings with staff, directors and senior managers
>Participation in team building and sales training events.
>Performance monitoring of account executives and account teams.
>Address clients concerns and ensure the resolution of issues in a timely manner.
>Maintaining contact with clients - providing them regular updates. .
>Oversee existing campaigns to grow key accounts.
>Delivering ongoing market analysis and assessment of competitors.

Activated Brands:

>Capri (Zil Industries) , Snyders of Hanover (Tapal) , London

Dairy (Star Foods) , Hilal Jellies (Hilal Confectionaries) ,
FedEx , Gulbahar Tea (Tapal) , Lemon Grass Tea (Tapal),
Family Mixture (Tapal), Tezdum (Tapal), Dostea (Fauji Foods),
My Karachi Expo (Shan), Deline (K&N’s), Inbox Business
Technologies, Kerastase (Loreal) , Tang Lemon and Pepper
(Mondelez), Rimula (Shell), Total (Oil), Perk XL (Mondelez),
Nokia, Mezan Group etc.
Success Stories:

>Part of the strategic team which evolve the dimensions of OOH

advertising by utilizing the concept of sea shore as an
advertising medium first time in Pakistan for our client Nokia. A
SMD screen was roaming at Do Darya site fixed in a boat to
communicate the launch message of Nokia. The hype of this
activation was phenomenal in terms of reach.

>Successfully executed the sales based DDS drives for Tapal

consecutive for 2 years over the brands include Family Mixture,
Danedar without any usual complaints include shop selling and
stock selling with complete completion audit and having a
strong grip over the category channels.

Times Consultant (Pvt.) Ltd 01/2013 – 04/2014

A consultancy firm providing services to the clients by creating a liaison between students and
international institutions for study abroad

Position: Asst. Manager Marketing.

Duties: >Anticipate, analyze and formulate marketing strategy.
>Assessing Client's interest and Personal characteristic in one on one
interview.
>Provide students and professionals with advice and resources that help
them achieve their educational, professional and personal goals
>Attend and organize promotional events, seminars and exhibitions
>Research and explore new markets for business

Job Enlargement:

> Expanding business activities by collaborating with an Australian based

consultancy firm and setting up the franchise in Pakistan known as
SIEC Education (Pvt). Ltd
> Sharing operational tactics with the International Affair departments of the
universities for setting up futuristic goals

Helium (Pvt.) Ltd 01/2009 - 12/2011

One of the prestigious company of the activation industry, specialize in BTL/Direct marketing
and activations

Position: Marketing Coordinator (Shell).

Duties: > Provide assistance in all the marketing activities of Shell MIT project
> Produce intelligence reports of the competitors by gathering market insights
> Assist high officials in routine audit; ensure the brand visibility in the market
> Assist in organizing the primary consumer research
> Keep an Ariel view to ensure the smooth flow of Brand Activation

Job Enlargement:

> Provide assistance in project management and planning

> Team hiring and support to the execution department
EDUCATION:

Iqra University

M.B.A (Marketing)
Thesis: Impact of Store Environment on Impulse Buying: A case of IMTs in Karachi

University of Karachi

B.S.P.A
Department of Public Administration

SOFT SKILLS:

>Proficient in handling MS-Office suite.

>Reasonable knowledge of Adobe Creative suite for design and creatives.
>Excellent presentation skills.
>Sensible knowledge of 3D Creative virtual environment especially (3D Max).
REFERENCES:

 Zubair Rana
+92 333 3168 892
zubair@timesconsultant.com
Director
Times Consultant

 Basma Ahmed
+92 300 2137503
basma.ahmed@inboxbiz.com
GM Marketing and Communication
Inbox Business Technologies

 Asma Rashid
+92 336 2425928
asma@horizonplus.com.pk
Head of Project – Tapal CC Program
Horizon Plus

 Shahzaib Nazakat
+92 336 3478270
Brand Activation Manager
Tapal Tea

PERSONAL Father Name : S.Iqbal Ahmed Zaidi

DETAILS:
Religion : Islam
D.O.B : 22-Oct-1989
C.N.I.C # : 42101-7200346-7
Marital Status : Married
Passport # : GD5973461