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With some basic interview preparation, we can get you prepared to impress
your interviewer with your confidence and knowledge! Here are 10
essential marketing interview questions to get you started on your path to
interview success:
This is a very open-ended question that you can use to tell a story about
how you became passionate about a career in marketing. You can talk
about something you learned in school, a previous job you had, or even
something that inspired you in day-to-day life:
“I have always had a strong creative side and an interest in visual arts. I
started my own business while in school creating simple websites and
promotional materials for local businesses. I think that experience
combined with my education really solidified marketing as my career of
choice, and I’m really excited to be interviewing for this opportunity.”
A good follow-up question you can ask is: “Are there any other social media
platforms your company is using?” This can be a great way to get the
interviewer engaged in a discussion about how the company uses social
media.
3. What do you think are the three essential skills for a career in
marketing?
To answer this question, you should be honest about what you think makes
a great manager. Do you prefer a manager who checks in regularly with
you? Or do you prefer a hands-off management style? An honest answer to
this question is important because you don’t want to end up working for a
manager who you can’t work well with:
“I prefer to work for a manager who is available for assistance when I need
it but is otherwise pretty hands-off. I understand that, at first, a more hands-
on approach is probably necessary until my manager has a sense of my
capabilities and a level of trust is established.”
With this question, your interviewer is hoping to get an idea for your career
ambitions. They want to know whether you’re looking for a fast track up the
corporate ladder or whether there might be other training or schooling
you’re interested in pursuing.
“Even though your customers may not be using social media, you should
still continue using it because your customers may be there in the future.
As well, it’s important to maintain a social media presence because it
impacts your organic search presence.”
Your research should give you all you need for an answer along these lines:
Your interviewer is trying to figure out how you like to lead and involve
other team members and departments. Product launches are very process
driven and usually involve a lot of people and departments. Here’s how you
might answer this question:
“To start off, I would determine the launch date and work backward to
establish a schedule and timeline. I would look at what resources and
people the launch needs to be successful and establish a project team that
would meet regularly throughout the launch process.”
“There are some great marketing blogs and newsletters that I subscribe to
that make staying up-to-date really easy. One example is . I try to review it
regularly and also use it as a reference sometimes when I’m learning a new
skill.”
10. What sets you apart from other candidates that we’re interviewing
for this position?
This is a great time to tell your interviewer why you’re so excited about
marketing and specifically why you’re excited about working for them! If you
haven’t had the chance to mention any special marketing skills on your
resume, now’s the time:
When choosing what skills and experience to highlight, look to the job
advertisement for cues on what’s most important to the company.
Prepare your answers to these 10 interview questions in advance, then
walk into your interview with the confidence you need to land your dream
job!