Actividad de aprendizaje 3

Evidencia 6: Segmentation “Describing Potential Clients”

- Where do you usually buy your cleaning products?

Generally, purchases are made in supermarkets or specialized cleaning products.

- Do you consider yourself as a neat person? Why?

Yes I am. Because I try to help other people, but especially my family

- Do you feel satisfied with the cleaning products you buy? Why?

I feel satisfied with some of these products, but you can always get better.

- What kind of cleaning product would you like it to be improved? Why?

I would change the soap of the clothes, for one with better aroma and better price.

- Mention 5 cleaning product brands you consider as the best ones

Trademark: Ariel, Fab, Puro, Lavomatic, Dersa.

 - Which are the most important aspects to be taken into account to choose a
cleaning product brand?

he most important aspects are the quality. Also, the products must be friendly with the
environment.

- Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

Dear public, next, we present to you the product of the future, a totally biodegradable
detergent, friendly with the environment, that does not damage the ozone layer and that
is able to eliminate all the impurities, dirt and bacteria that is present in your clothes,
kitchen, floors, bathrooms and other parts of your house where you want to use it.
In addition, it is a product that has great advantages over the competition, it is able to
provide great benefits and anything that needs to be washed. Above all, it is also friendly
with your pocket, helping the economy of your home, so you can invest your resources
having fun with your family, because for you and your family are the most important.

2- . Describa en inglés el tipo de población a la que pretende proyectar el

producto o servicio, de acuerdo con el país ya seleccionado.

Really the kind of population we want to reach with our Colombian flowers of high quality,
is an inclusive population, where we can share with all our customers their special
moments, always accompanying you with the best details and high quality.
Our product we want to reach into the hands of all kinds of public, adults and children,
promoting them and encouraging them to give the best gifts and details to the people
they love, in addition to that, we are not interested in their ethnic origin, the only thing
that it is interesting to be able to share joys and in the best moments the most sincere
smiles of gratitude.
3- En base a la población descrita con anterioridad elabore una encuesta en
inglés para ser aplicada a esta población.

1. Do you know the quality that Colombian flowers offer?

- Yes
- No

2. Do you know the great variety of floral species that the country of
Colombia can offer?

- Yes
- No

3. Have you ever given flowers for a special occasion?

- Yes
- No

4. From 1 to 5, how would you rate the Colombian flowers?

- 1
- 2
- 3
- 4
- 5
5. From 1 to 5, how often do you give flowers?

- 1
- 2
- 3
- 4
- 5

6. Which of the following special dates are the ones you use to give
flowers?

- Valentine's Day
- Mother's Day
- new Year
- marriages