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March 2019
1
Most Influential
omen
T H E
Travel Tech In Tech 2019
Reinventing The Travel And
Tourism Industry Using Digital
Technologies
Chitra Baskar
Her Leadership Changed Asset Driven Firms’ Operations
EDITOR’S LETTER
www.mirrorreview.com
March 2018
Travel Tech
1
T H E
Most Influential
omen
In Tech 2019
I n the era of digital disruption and market innovation, women are
bringing their A game to the business & tech landscape. Whether it is a
role of a Founder, Senior Product Manager, CEO, COO, CTO or that of
a Senior Director of Enterprise, C-Suite of tech organizations are powered
and led by women influencers, innovators, and revolutionary thinkers.
Reinventing The Travel And
Tourism Industry Using Digital
Technologies
Our Cover Star, Chitra Baskar (Co-founder & COO, Viteos Fund Services
Co-founder & COO | Viteos Fund Services LLC. LLC) is a visionary leader who is making an impact in the private equity
Chitra Baskar industry based on industry insights and technological expertise. We get to
know about her childhood goal of becoming an accountant to recognizing the
Her Leadership Changed Asset Driven Firms’ Operations
market needs, and later fulfilling them through the inception of Viteos.
Indeed, she is a remarkable example of someone who believes in “Little girls
Celebrating
with dreams become women with vision.”
The Female
industries, playing equally diverse roles. These include Anjali Kumari
(Senior Director of Product, Capillary Technologies), Cay Gliebe (SVP,
Power In
Marketing & Product Management, OneSource Virtual), Clare Parry-Jones
(Sector Director of Enterprise, Computacenter), Daphne Thomas (Chief
Transformation Officer, iPipeline, Inc.), Janaki Joshi (CEO, Iris Interactive),
Tech!
Rajashree Rajadhyax (Co-founder & COO, Cere Labs Pvt. Ltd), Kiran
Bhagotra (Founder, CEO & President, ProtectBox), and Shwetha Prasad
(CEO & Founder, Omnia Digital).
We have also included amazing articles in the ‘Travel Tech’ and ‘Looking
into the Future’ sections for our voracious readers and magazine
subscribers.
Anuja Mulmule
Managing Editor
CREDIT PAGE
Publisher : Archana Ghule
Editor-in-Chief : Vikram Suryawanshi
Head of Distribution
& Production : Aakash Mahajan
ARTICLES
42 Travel Tech
Reinventing The Travel
And Tourism Industry
Using Digital Technologies
Expert's Views
32
10
Chitra Baskar: Cami Zimmer | Glympse
Her Leadership Changed Asset Driven
Why Last Mile Delivery Is The New
Firms’ Operations Competitive Vanguard For Retail And
Grocery Ecommerce
Anjali Kumari:
A Visionary Leader Empowering
Retailers With Omnichannel
18
Solutions
Cay Gliebe:
20 A Dynamic Leader In The Marketplace,
Utilizing Diverse Experience At
OneSource Virtual
Clare Parry-Jones:
A Persuasive Leader, Elevating
Computacenter With Excellent 28
Management Skills
Daphne Thomas:
30 Setting An Example By Influencing
People To Make Them Successful
Janaki Joshi:
Transforming Product
Commercialization In The Life
38
10
Sciences Industry
Kiran Bhagotra:
40 A Determined Founder, Making How
We Buy Cybersecurity
Customer-Friendly By Building Trust
Rajashree Rajadhyax:
A Visionary Leader, Exploring
The Landscape Of Artificial 46
Intelligence
Shwetha Prasad:
A Passionate Digital Marketing
48 Expert Empowering Clients
With Omnia’s Services
1
Most Influential
omen
T H E
In Tech 2019
Chitra Baskar:
Her Leadership Changed Asset Driven
Firms’ Operations
Y
COVER STORY
that deliver value to interoperatively turn data into useful information. Chitra
mandated this modular approach so that each module is
T H E
In Tech 2019
The modular technology is the engine driving efficiency in
servicing clients and the platform operates singularly or
collectively. Clients can opt for the full suite or any
combination of components. Interoperability, core to the
platform, accelerates data inputs, regardless of source. Success is the
natural consequence
Complete flexibility and customization is the experience of
Viteos clients, who benefit from embedded robotics, and
Machine Learning development.
Cay Gliebe OneSource Virtual was founded in 2008 as the pioneer of Business Process as
SVP of Marketing & a Service (BPaaS) outsourcing.
Product Management
www.onesourcevirtual.com
OneSource Virtual
Based in Exton, Pennsylvania, iPipeline was founded with the goal of digitizing
Daphne Thomas the life insurance industry by aggregating and distributing up-to-date content for
Chief Transformation Officer
producers selling a variety of insurance products for multiple carriers.
iPipeline
www.ipipeline.com
Janaki Joshi Iris Interactive is an Independent Software Vendor and a leading provider of
CEO proven software.
Iris Interactive www.irisinteractive.com
Linda Strick The Cloud Security Alliance (CSA) is the world’s leading organization
Managing Director dedicated to defining and raising awareness of best practices to help ensure a
The Cloud Security Alliance secure cloud computing environment.
(CSA) www.cloudsecurityalliance.org
Shwetha Prasad Omnia Digital has specialization in content marketing, digital strategy and
Founder & CEO execution, campaign management, and insight & analytics.
Omnia Digital www.omniadigital.in
Anjali Kumari:
A Visionary Leader Empowering Retailers With Omnichannel
Solutions
18
empowering the company and her team. Moreover, she Keeping Things Simple Helps in Solving Critical
also makes sure that her decisions are making consumers’ Hitches
journeys beneficial.
Noticeably, Anjali concentrates on the part where most
Anjali’s voyage with Capillary Technologies has been an humans fail. It sounds basic but the most complicated job
amazing one. In her early days, she triumphantly led BI in the world is to keep things simple and this small piece
and Analytics product suite and the Tech Publication of advice has helped her immensely in her professional
teams. Later, she worked on ideation, creation, and launch career. It has also aided her to identify and focus on the top
of new products. During this period, she also performed priorities and deliver a solution in the most simple and
market research and determined product-market fit, efficient way. Today, Anjali looks at everything with the
evaluation of different pricing strategies, and creation of lens of simplicity, thereby making her a successful and
go-to-market strategies. impactful leader.
Therefore, when asked about the secret mantra behind her Overcoming Challenges and Executing Strategies to
outstanding performance, Anjali reveals, “My best comes Stay Ahead
out when I work with my natural personality.” According
to her, failure is not fatal; the ability to learn from it is When it comes to making strategies for Capillary
what makes a difference. Great leaders embrace failures Technologies, Anjali focuses on effectively
and learn from them and therefore Anjali is very much communicating with the team as well as the customers.
appreciated for this quality as well as for her authenticity Her impressive background in CRM domain helps her in
at work. Since the beginning, she always showed an maintaining good relations with the clients and focuses on
implicit trust in her team members and this has helped her making their lives easier. Moreover, her approach to
in creating a healthy work environment where the tackling the difficulties with audacity and simplicity helps
company’s leadership team can openly question each her in being agile when it comes to making effective
other. strategies.
“
Authenticity, trust in
team members, ability to
embrace failures, and
“
learning from them
are the key ingredients
of becoming a successful
leader.
19
Cay Gliebe:
A Dynamic Leader In The Marketplace, Utilizing Diverse Experience At
OneSource Virtual
20
OneSource Virtual Services in Workday Ecosystem “Advice is good, but obsessing over advice is
unproductive,” says Cay.
Under the leadership umbrella of Cay and the managing
team, OneSource Virtual offers end-to-end services in In her long span of professional life, Cay has received
the Workday ecosystem. The company has the capability numerous opinions but the one she believes to be the
to fully support customers’ use of the Workday platform. best of all is: “Feedback is a gift. Take it, evaluate it,
It enables customers to realize the value of Workday, then decide if it’s really wise to consider and
reduce their efforts, and help them to see additional implement”. Therefore, the well-versed Cay mostly
benefits with their changing business and Workday relies on her experience and vision to understand the
functionality. The firm achieves this through patented feedback from clients and help them to map and deliver
technology and superior execution with total alignment a road to success.
across the organization while keeping the customers’
needs at the center. The latest example of this is the launch of her newest
brainchild, the RPaaS offering. Cay developed RPaaS as
In addition, OSV strives to deliver quality professional a means to help customers fill the gap in their operational
services to customers and also helps them to expand processes and reduce legal and regulatory risks. It is her
products and extend reach into additional markets. It experience and vision that makes Cay a dynamic leader
offers comprehensive services like Strategic Consulting in her field and a conduit to her customers’ success.
for Workday, Global Workforce Administration, Benefits
Administration, Payroll Services on Workday, Finance & Explaining the proper response to advice, Cay asserts,
Accounting Services, and Application Management “It’s important to assess and weigh constructive
Services. With offices in London and Derry, Northern feedback, but in the end obsessing over advice is
Ireland, OneSource Virtual is planning to expand its unproductive.”
global reach in EMEA to better serve its international
customers.
The value of
experience
“
is not in seeing
“
much,
but in seeing wisely.
SVP, Marketing and Product Management |
OneSource Virtual
21
Looking Into The Future
Learn How
LiDAR
Is Changing the World for Better
H uman beings are peculiar creatures who
want to know anything and everything.
In order to do this, we have developed
many technologies and devices so that we can
search and gather about the unknown. LiDAR
Generally, a LiDAR device consists of a laser, a
scanner, and a specialized GPS receiver. From the
LiDAR system, light is emitted from a rapidly
firing laser. The sensor on the system calculates
the total time taken for each pulse to bounce
stands for Light Detection and Ranging, is a back. Since the light moves at a constant speed
remote sensing method that measures the distance the LiDAR device can calculate the distance
to a target by illuminating the target with pulsed between itself and the target. The GPS is used for
laser light and measuring the reflected pulses with identifying the X, Y, Z location of the light
a sensor. LiDAR is one of those technologies, energy. By repeating the same process, it forms a
which helped scientists and researchers to map of the surface it is measuring and the 3D
characterize vegetation and other objects across model of the surface can be constructed. LiDAR
large sections. To map objects, LiDAR uses is becoming popular and used in various sectors
ultraviolet, visible, or near-infrared light. This that are:
remote sensing method is used to make
geological maps, create virtual models of city Evaluating the surrounding areas of
landscapes, scan the ocean floor at some Autonomous Vehicles
shallower depths, and map changes happening in
coastlines. With the invention of autonomous cars, the
automotive industry has transformed into a
Working of LiDAR Technology completely new level. Many organizations started
financing as well as building self-driving cars. An
LiDAR works in a similar manner as radar and autonomous vehicle uses LiDAR technology to
sonar works, but it uses light waves from a laser. look at its surrounding area. The remote sensing
22
technology measures the distances, categorizes ultra-detailed 3D mapping which allows another
obstacles ahead, brightens objects with a laser AR system to pile his data on top of a precise and
and then creates high-resolution digital images of reliable map. The point cloud created by LiDAR
the surrounding areas of self-driving cars. By scanner can offer an extraordinary AR
mounting a LiDAR on the bumper or the roof of a experience. Currently, there is research going on
car, it can calculate the distance between two the application of Doppler wind LiDAR, which
vehicles to avoid the collision. The LiDAR would allow us to see the clear movement of the
technology also provides information to the wind. The research would be useful in aviation
Adaptive Cruise Control system of the self- safety, data visualize of atmospheric, weather
driving to decide when to apply the brakes, slow forecasting and disaster management.
down, or accelerate the vehicle.
Landscape Analysis
Transforming the Real World view with
Augmented Reality (AR) The most common use of LiDAR technology is to
survey the landscapes. With the recent
Augmented Reality (AR) might not be the same advancement in hardware and software sector, the
as virtual reality, but the technology is proving analysis of LiDAR data can be processed more
itself as a very useful tool in our everyday lives. efficiently. The remote sensing technology can
The AR is rapidly growing in popularity because enter in thick shades, which allows the scientists
it incorporates the elements of the virtual world to uncovered earth territory models that was not
into the real world that enhances the things we visible to them by picture based photogrammetry.
see, hear, and feel. AR merged with LiDAR can A comprehensive and updateable risk model can
heighten the transparency and final output of AR be introduced allowing risk to be managed, rather
systems. In principle, a LiDAR scanner offers the than responded to.
23
Looking Into The Future
Forest is home of different species and insects. To unveil the mystery of their lifestyle LiDAR
technology is used. Using LiDAR, scientist and researchers gather data about various species and
insects. Then, the gathered data is analyzed to see whether the forest is a suitable place for them to live
or not. Essentially, the vertical arrangement of trees, shrubs, and other plant tell what species can live
and prosper in that area.
We all had known about tsunami and its effect on human lives. The natural disaster can destroy
infrastructure and take a thousand lives. However, LiDAR technology can help to minimize this damage.
Scientists can utilize LiDAR technology to understand the area that will be covered when the tsunami
happens. The 3D CG representation of a terrain’s surface produced by LiDAR gives the elevation value
of the seashores and bathymetric data provides underwater elevation. The data layered in the GIS gives
us the flood area details when a tsunami occurs.
Due to LiDAR’s capabilities to survey areas and detect life form, the researchers pondered on whether
LiDAR technology could be used to find unmarked graves. For this, the researches obtained numerous
corpses that had been donated to science and buried them in various unmarked graves. Using LiDAR
technology, the researchers were able to make out the outlines of all of the graves even those that were
covered by leaves and other debris.
Conclusion
As the LiDAR technology becomes cheaper and more available, no doubt people around the world will
continue to enjoy fascinating new applications built from it. LiDAR technology gives an opportunity to
do impossible tasks out of human capabilities like surveying the remote landscapes. The technology has
a versatile nature for utilizing its sensors in various situations. Moreover, LiDAR technology can change
the viewpoints of the human for monitoring an object or anything. This technology has the potential to
transform human insights on various things and in future, we might see things from a different
perceptive.
24
Clare Parry-Jones:
A Persuasive Leader, Elevating Computacenter With Excellent
Management Skills
28
with competitive pricing while considering the Throughout her career, Clare has been helping, driving
commercial viability to avoid any losses. and supporting people in their careers. While doing this,
she never thought about leaving a legacy behind - she
Defeating Problems while Making Confident always wanted her team, colleagues and company to
Decisions succeed.
Since joining, Clare has significantly contributed to the When explaining about her opinions on legacy, Clare
company to new horizons of growth. Being a mother and said, “I’ve never really thought about leaving a legacy
a senior leader in a reputed organization is not an easy [behind]. I don’t want to be famous for being a woman
task. Clare remarks on this, “For me, ensuring my work- in IT. I want to be famous for being a Leader and Role
life balance is critical. I’m not always perfect at Model that happens to be called Clare, who along the
balancing it, but I certainly try the best to manage my way has made a positive impact and depending on your
home as well as work.” Therefore, like most of us, she point of view that could be as a daughter, a mother, a
has to juggle everything and say ‘no’ to certain things. wife, a friend, a co-worker and leader.”
Clare always tries to approach everything with an open
mind and trust her instincts while taking decisions. Finally, this well-versed leader offers her advice, Clare
Regarding decisions, she was given advice by a past shares “Treat people as you would want to be treated,
manager of hers from Compaq— “Make a decision and approach each day with a smile as if it’s your first and
move on!” Clare follows this mantra to avoid stagnation never be afraid of failing.”
and allowing for corrective action to be taken if required.
“
Life is busy and work
is busy, so smile and
believe in yourself
because you are“
the creator of your
destiny.
Sector Director of Enterprise | Computacenter
29
Daphne Thomas:
Setting An Example By Influencing People To Make Them
Successful
30
philosophies within the teams she works. Moreover, many people she has mentored, and how many now hold
Daphne is passionate about cultural diversity and positions higher than her. That question inspired her to
believes in building a global team. While speaking about look at her network and realize her great contribution to
how her overseas career journey has helped her, she people is mentoring. The success of those people always
says, “The experiences I gained by living in 4 different gives her a feeling of great pride and inspires her to
countries has given me an appreciation for the unique contribute more to people seeking guidance.
value each culture holds, and how to tap into these
unique traits to build high performing teams.” When asked how she would like to be remembered,
Daphne replied, “I would like for my legacy to be that of
Challenges are the Part and Parcel of the Business a leader and mentor. I hope the individuals I have
mentored will remember me for what I taught them and
As iPipeline’s innovative efforts grow along with the how my leadership helped them grow.”
booming industry, the firm is always in need of the
topmost talent. Daphne finds the most challenging aspect Moreover, in the Mentor Club for Women at iPipeline,
of her job is to find great talent. In these times, Daphne and her team share books and articles to
iPipeline’s goodwill tends to help her a lot. “Fortunately, empower women in their careers and hold open
we have a wonderful reputation and culture that help us discussions around how they can help each other
attract great minds, but we always have room for new overcome the challenges that women face in the
innovators,” Daphne asserts. workplace. They are currently reading a book that
Daphne recommends to anyone looking to grow their
Measuring the Success by the Success of Mentees career—“Why Nice Girls Don’t Get the Corner Office.”
“
By means of iPipeline,
I strive to provide the
best practices and
“
consultative services
to the industry as it
evolves to a more digital
landscape.
31
Expert's Views
Why
Last Mile Delivery Is
The New Competitive Vanguard For
Retail & Grocery eCommerce
32
already compete for razor-thin margins and brands are
increasingly turning to home delivery as a part of their
core CX.
ABOUT THE AUTHOR
On one hand this seems daunting, but it also represents
an important opportunity: if your competitors are
also offering home delivery, you can differentiate
yourself by making incremental yet important
improvements in your last mile experience. Make a
commitment to increase visibility whenever
possible. Invest in new technology such as AI that
automatically optimizes delivery routes. Provide
customers with easy options for returns and follow
up with instant feedback opportunities.
33
Expert's Views
technological tools that make home delivery more convenient and worry-free for consumers.
The new frontier of the last mile for retail and grocery businesses lies at the junction of innovative tech and team
members who prioritize the service experience for every customer. Customers expect more from their last mile
experience than ever before, but brands also have more affordable tools and feasible strategies at their disposal than
ever before. It’s up to you to combine them in a way that delivers sustained value to your buyers each time they click
the checkout button on your eCommerce platform.
Sources:
Ÿ retaildive.com/news
Ÿ oracle.com/webfolder
·
34
Janaki Joshi:
Transforming Product Commercialization In The Life Sciences
Industry
38
The Iris system supports multi-disciplinary teams Europe, USA, Australia, and Asia. This opportunity
comprising marketing, clinical, R&D and sales provided her with an insight into the leadership styles
professionals involved in the new product development which makes her as an operationally focused, strong and
and commercialization process. In the life sciences skillful leader.
industry, to bring a new drug or biologic to market, the
Iris platform provides tracking of all the activities that Facing Challenges while Aiming for Growth and Profit
involve FDA submissions, clinical milestones, launch and
post-launch activities. Iris provides a central platform for The biggest challenge for a platform like Iris is the lack of
all information related to the new product so that each awareness among companies that innovation and product
team member can access it from anywhere. commercialization can be managed using an enterprise
platform to bring high levels of transparency,
CEO’s Philosophy to empower teams to innovate accountability, and control. Therefore, increasing
awareness among business leaders regarding end-to-end
Janaki believes that to become an effective leader, it is innovation management using both ‘Challenge based and
necessary to balance the growth of the organization and Open Innovation based’ thinking to increase the rate of
endure the failure that comes with the growth. launch success, is a high priority. Moreover, Janaki wants
Furthermore, an innovation culture requires taking risks to help corporate leaders realize that growth and
and accepting the fact that some ideas may not be easy to profitability can be achieved without unnecessary stress
implement or the initial investment may exceed the and with the help of innovative technologies, that
company’s willingness to invest in innovation. minimize wastage of resources help teams achieve work
life balance.
In the last 25 years of her professional life, Janaki has had
the privilege of working with the leaders of global fortune
500 companies and interacting with cultures across
“
Creating a culture of
innovation requires taking
risks and accepting that
“
some ideas may not be
easy to implement or
investments may exceed
the initial budget.
39
Kiran Bhagotra:
A Determined Founder, Making How We Buy Cybersecurity
Customer-Friendly By Building Trust
40
training & processes that can be personalized using filters marketplaces by integrating with ProtectBox’s platform
& sliders before buying with a single click. With lots of and ProtectBox’s all-in-one bundles can be part-funded
ways to pay, including instant credit & government through government grant schemes. These various benefits
grants/subsidies.” have attracted large players to partner with ProtectBox.
Already, the company has signed 4 partners with another
ProtectBox does this. It is a cybersecurity comparison 10 partners in the pipeline globally.
website & marketplace that automates the purchasing of
cybersecurity products (technology, people, and processes) “People will help you because they believe in you..,”
to be quick, simple and affordable for SMBs globally. says Kiran
Kiran and her expert team have also created an answer for
complicated jargon. Info icons are available on each Finally, Kiran shares her best bit of business advice, which
question to explain the jargon & customers can delegate she got from her late father—“If you don’t ask, you don’t
questions to their teams, inside or outside the company. All get”. She explains further, that she has come to understand
these activities can be seamlessly managed through the the kindness of strangers & one should never be scared to
customer’s account. ask for help. According to her, people will help because
they believe in you, or believe in your cause and efforts. In
A Strategy to Expand Worldwide her daily emails, the founder receives praises saying—“We
so desperately need a capability like ProtectBox in
In the coming month, Kiran and her team plan to launch cybersecurity so please stick at it, we can see how hard it
ProtectBox as an internationally successful product, which must be but don’t give up, keep up the good work”. Such
will help businesses across the world. Additionally, the trust of people in Kiran and her team is inspiring and keeps
product can be sold/joint-marketed as an all-in-one cyber them moving forward no matter what the challenges are.
add-on by accountants, telecoms, banks, lawyers,
consultants or any data-related service provider to SMBs.
Likewise, governments can extend the capabilities of their
“
Life is hard. I’ve got
through it by looking
forward, accepting my fears,
“
surrounding myself with
people who help. Giving back
by sharing, listening, and
smiling or making someone
else smile everyday!
Founder, CEO & President
ProtectBox
41
Travel Tech
Reinventing
& Business
Using Digital Technologies
42
chatbots can handle queries of travelers as well as products and services. Big data analytics can help
book their tickets effortlessly. vendors to identify consumer trends and business
opportunities. The statistics information also enables
Redesigning travel amenities using big data the hotels to offer the best experience to the
analytics customers. Travel agencies are also utilizing the
gathered data to provide customized and flexible
Before the digital transformation, the hotels used to package, which is suitable for their travel and
have binders on the desks, outlining where to eat, accommodation needs.
what to see, what are the hotspots and everything you
needed to know about the area. Using those binders, Accessing any information from the wearable
explorers used to see and search nearby locations, but device
the digital transformation changed everything. Now,
tourists can easily search for information about their Wearable technology is fast becoming one of the best
nearby areas with their smartphones. Based on their innovations in the modern world. The trend is no
experience, tourist offers their opinions via Facebook, longer a simple idea that gadget lovers can sport under
WhatsApp, Instagram, TripAdvisor, and other travel their collar and many individuals adapted it across the
review websites. These channels produce a large globe. The travel and tourism companies are slowly
amount of data, which could be utilized by tourism but surely using this technology to offer customers a
brands. For that reason, new as well as old vendors in more personalized and united experience. While
the travel sector are searching for innovative ways to traveling from one place to another, the wearable
take advantage of generated data from consumers so device performs many functions the same as a
they can offer more customized and cost-effective smartphone. Some of these functions are boarding
43
Travel Tech
pass reminders, reservation information, gate updates, QR codes, etc. which greatly benefit travelers in their
journeys. Through wearable technology, airlines can push a gate change notification directly to a user’s watch, and
down the line, travelers may even receive this alert via smart headphones.
Over the past few years, travel and tourism industry have seen an increase in AR or VR popularity. Typically,
these technologies are being used either for content marketing or to enhance the customer experience. However,
virtual reality allows users to get an opportunity to see new sights or to enjoy exotic journeys without leaving the
comfort of their own space. For example, a traveler can experience the sceneries of Italy from home. Furthermore,
the hotel can use VR to exhibit their rooms, reception areas and even local area hotspots on their website, in order
to boost bookings.
The existing system needs to be reformed to tie up with cutting-edge technologies. For safety measures, many
devices and technologies are used such as fingerprint, facial recognition, retina scanning or other biometric
identification methods. However, the travel and tourism industry utilize these technologies to diminish traveller’s
distress. As technology advances and becomes more widely accepted, travelers could use this technology to
authorize payments or check out of the hotel. This could radically help reduce the long queues and free up
restaurant or reception workers to deal with customers who require more hands-on assistance.
Conclusion:
Every traveler has faced good as well as bad experiences at one point or another within the tourism industry.
Often times, the services provided to the travelers were not up to the mark and as a result, they remain unsatisfied.
With the implementation of innovative technologies, the travel and tourism industry can offer consumers with
personalized packages at an affordable cost and enhance their customer experience. In this way, the consumers
can search according to their needs and buy a holiday or vacation package that contains all the services they need
under their budget. Hence, travelers can enjoy their trip with better amenities. Alongside this, the service
providers also get the profit due to which they expand and cultivate themselves in the travel and tourism industry.
44
Rajashree Rajadhyax:
A Visionary Leader, Exploring The Landscape Of Artificial
Intelligence
‘‘
I would love to be remembered as somebody who
created a mark, a person who created something
of value that has helped people in their lives!”
says Rajashree Rajadhyax, the Co-founder and
Chief Operating Officer (COO) of Cere Labs Pvt.
document processing that allows digitization of printed
documents. Using Cerescope as the platform, Cere
Labs strives to come up with more such AI-based
products, which will help in adding real value to
businesses.
Ltd.
Rajashree’s journey in the making of Cere Labs
Through her venture, Rajashree endeavors to help
businesses adapt to the next era of digitization by Rajashree has always been passionate about technology
deploying Artificial Intelligence (AI) solutions. and performing arts. After having worked in the
Rajashree’s team and project management capabilities healthcare tech industry for some time, she decided to
combined with her excellent hold on technologies like start something on her own by bringing her love for
Deep Learning and Cognitive Computing have been technology and performing arts together. As a result of
instrumental in shaping and developing the company’s her decision, she started a venture called
core AI product and platform. Apart from leading the “meetkalakar”—a portal for online coaching in
AI product development, she oversees the operations of performing arts, which today has more than 300
the company and drives the business to sustainable and students worldwide learning various forms of
extensive growth. performing arts.
An Oath for Value Addition to Businesses While dealing with “meetkalakar”, she was also
connected with a group of her friends who had plans to
The word “Cere” in Cerelabs is taken from leverage IoT for healthcare and therefore alongside the
“Cerebrum”—a Latin word for brain. Cere Labs was online portal, she participated in the development of
formed with the idea of making a software that works their product. Having closely looked at the IoT
like the human mind. The company, today is driving its technology, Rajashree realized that making sense out of
focus towards process automation which involves the the huge volumes of data generated by millions of
processing of unstructured documents, thereby laying interconnected devices is very soon going to be the
the foundation of the fundamental steps to adding AI to toughest nut to crack and AI seemed like the only
businesses. solution to the problem. With this idea in mind, she
stepped into the journey of building an AI startup with
Most of the organisations possess unstructured and a friend & colleague Devesh, and co- founded Cere
unanalysed data (commonly referred to as ’Dark Data’) Labs in 2015.
gathered from multiple operations and channels. The
research team at Cere Labs has developed an AI Leadership Elaborated Eloquently
platform “Cerescope” that uses cognitive capabilities to
process this unstructured and dark data. A major Rajashree believes that leadership is about getting
offering by the firm is the “Cerescope D-tect” for people with multifarious skills and talents to work
46
along to share a leader’s dream. As long as a leader should be ready to go back to the drawing board and
shares a vision that inspires employees to follow, go through as many iteration as needed till you get it
his/her demands will be fulfilled anyway. Moreover, right.”
while sharing what’s that one thought that helped her
throughout the way, Rajashree asserts, “I have always Pioneering something is quite a Challenge
found that inherently all people are good, you just need
to give them a direction. It has worked for me always.” Although there have been a lot of talks around AI, it is
comparatively a new technology, especially when it
Bits of Advice that Help Rajashree comes to its application in business. The reason behind
it is even if the business users see a working prototype,
One of the best advices Rajashree has received is from they tend to show disbelief in the fact that an AI
her mentor who has given her lessons on setting the solution can add value to their business and that is what
priorities, time management, and disadvantages of Rajashree finds quite challenging to make them believe
having a rigid mindset. Having kept those suggestions in the technology. While commenting on the adoption
in mind, she always applies them in her life. At Cere scenario of AI, Rajashree utters, “Adoption of AI
Labs, she alongwith her team often use the agile solutions for business is in its early stages yet, quite
approach by coming up with quick prototypes of their like what IT systems were in the early 1990s.”
product followed by test marketing to see if it is
accepted. The test does not result in positive ways
always, and hence she says, “If it doesn’t work, one
“
People say, data is
the new oil and I
believe that the use
“
of AI is inevitable to
harnessing the value
of data.
47
Shwetha Prasad:
A Passionate Digital Marketing Expert Empowering Clients
With Omnia’s Services
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companies. Similarly, they have improved customers’ Planning Worldwide Expansion while Delivering
views towards brands via promotions, thereby assisted Measurable Results
their clients to gain and retain a large customer base. To
help the customers achieve their goals, the Omnia team At present, the company has specialization in content
follows a data-driven digital approach. They focus on marketing, digital strategy and execution, campaign
real results and create an optimized ad campaign that management, and insight & analytics. Utilizing their
adds value to the client’s business. skills and extensive experience in the aforementioned
forte, Shwetha and her team of Omnia offer a wide range
As the right content for representing a brand delivers of digital marketing solutions including digital brand
depth and visibility in today’s competitive marketplace, presence management, print design and collateral
the Omnia team enables brands to build lasting management, e-commerce marketing, digital asset, and
relationships with the target audience through Content campaign management, etc. In the coming days, they are
Marketing. Further, using Digital Strategy and also looking forward to continue delivering some
Execution, the company develops strategies that help measurable results to the client through digital mediums
businesses achieve favorable business outcomes. while focusing on expanding pan India and globally.
Additionally, to further increase the brand recognition,
Omnia team creates the right Campaign Management Finally, looking behind the achievements of Omnia,
for clients backed by an intelligent Insights and Shwetha asserts, “The thing that’s closest to my heart is
Analytics and ensures that data is monitored, analyzed, Omnia. At my core, I want to change and touch many
and managed before, during and at the end of each lives through Omnia. Even we are small in number and
campaign, which ultimately enables them to optimize hopefully, in the future, we will be large enough to
efficiency. facilitate and change a lot of lives and provide growth
for people.”
Your passion,
“
dedication, and the
drastic work to set an
“
example have the
capability to make you
a successful leader.
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