A DETAILED LESSON PLAN IN ENGLISH

I. Objectives:

At the end of the lesson, the student will be able to:

A. Identify the different propaganda strategies used in Ad

B. Use the Strategies learned through group presentation
C. Create own propaganda Ad employing the strategies learned
D. Show collaboration with the member of the group

II. Subject Matter:

A. Topic: Propaganda strategies Used in Advertisements

B. Reference: google.com,www.youtube.com, Learning Module for English-Grade 8,pp.346-347
C. Materials for Instruction ; pictures, visual aids, laptop, projector, speaker, marker, illustration
board

III. Procedure

A. Learning Activities

Teacher’s Activity Students’ Activity

-Greetings
“Good morning class…” “Good morning Ma’am Rufa.”

-Prayer
“Before we go over to the exciting and Fun “Let us all rise and vow our heads and feel the
English class, we should always start our day presence of God.”
with a prayer.”

“President of this class, please lead the Dear God, the Giver of all, we humbly ask for
prayer.” your guidance in today’s lesson and that we
are about to learn from our teacher. Guide our
teacher that he may succeed with her goal
today and that is to make her student earn
and enjoy what we are about to share today.
We ask these things in the name of your son
Jesus,Amen.
-Classroom Management

“Before you take your seats, kindly pick-up the

pieces of thrash under your chair and align
your chairs.” “Yes ma’am.”
 -Checking of attendance
“Class secretary, how many absentees we “I’m glad to inform you Ma’am that no one is
have for today” absent today.”

“Alright That’s great!

“Student would you mind to give me your

best smile before we start.”

“Wow! That’s great!”

B. Preliminary Activities (Motivation)

The teacher posts a picture with different products or services and elicits the students’
observations.
 1. Process Question:

Teacher’s Activity Student’s Activity

“Class what have you noticed from the pictures “There are the products and famous celebrities
posted on the board?” like Kathniel,Aldub and Coco Martin.”

“Yes that’s right! Now, what do you think are they “They are endorsing it.’’
doing in the pictures?”

“Exactly! There are products and celebrities who “For Kathniel, it’s KFC Ma’am,Talk ‘N Text for
are endorsing it. What particular product are they Aldub and Head and Shoulder for Sandara Park.
endorsing?
“There’s also Brand of Cell phone which is Vivo’’

“Very good students! This time, what about the “Ma’am, somehow those promos, information and
messages or information being out in their message are those strategies used to influence
products? What can you say about them?’’ costumers to avail it.”

“Indeed, they are! Those are the propaganda

strategies used in Advertisements which as our
topic for today!”

B. Presentation | Discussion

The teacher posts the word propaganda and tries to elicit the students’ own ideas or
observation based from the example given in the motivation. (Possible answers were provided).

Information
Message Strategy

Influence PROPAGANDA Advertisement

Famous celebrities
Catchy
Promos
PROPAGANDA

A message that is intended primarily to serve the interests of the consumers, this is the basic
definition of propaganda. It may also other be defined as the spreading of information in order to
influence opinion and to manipulate other people’s beliefs.

The teacher posts the pictures or showing videos of different propaganda strategies used in Ad
one a time.

BASIC PROPAGANDA STRATEGIES

Teacher’s Activity Students’ Activity

“What can you say about the picture?” “It’s a Pepsi Ma’am!’’
“It somehow asks everyone to join’’

‘’That’s right! Because one characteristics of

Bandwagon is asking or joining the crowd to take
action or be a part of the action that will going to
happen.”

1. Bandwagon-asks people “Join the crowd” and take the action because “everyone” is doing it.

Teacher’s Activity Students’ Activity

“What about this example?” “Ma’am, that’s William Blake.”

“Yes he is. What about him? What’s with him?

How he is being used in product that he is “He’s famous for being of the greats basketball
endorsing?” player in the world “

“It’s Nike”

“That’s right .What is the impact of that message “There is message from him Ma’am”
and the endorser to you?”

2. Testimonial- a well known people or authority figures endorse the product services using their words.
Teacher’s Activity
“Now let’s have the third strategy. What can you
say about this example?
“Precisely! All your answers are correct. But what
do you think is the similarities of transfer and
testimonial?”How about the difference?
“Ma’am , through that picture along with
massage costumer will likely to avail or buy it
because of William Blake’s influence to people
“Yes Ma’am, and the fact that basketball is really
one of the sports that everyone most especially
Filipinos are found with.”
Students’ Activity
“It’s Jadine Ma’am!”
“It’s Jollibee Ma’am!’’
“They are prominent love team Ma’am!”
“They used celebrities to promote the product”.
“There’s no information from the product being
advertised or message from the
celebrities.Ma’am!”
3.Transfer-When a product is sold by the name or picture of famous person or thing but no words from
the said person or thing

Teacher’s Activity Students’ Activity

“Let’s have the last type of propaganda strategy “It’s Del Monte Ma’am!”
used in Advertisement. What product is the
picture?” “The word Super is repeated Ma’am!”

“Yes it is. What can you notice from the message

or information in the picture?

“Exactly! Simply because this last propaganda

strategy used in Ad, which is the REPITITION,that
used repeated words or phrases several times for
effect. Because they believe that through this
strategy the customers or people will immediately
retain the message in it. And that if catches the
attention of the buyers. In effect, people will be
influenced to avail or buy it.”

4. Repetition- words or phrases are repeated several times for effect.

C. Generalization

Teacher’s Activity Students’ Activity

“What are printed or videos that we see on the TV “Propaganda Ma’am!”

or in public place shows or implies message to
catch the interest of the people?’
“What is the goal of propaganda? “To advertise or promote product.”

“What are the four types of propaganda?” “Bandwagon, testimonial, transfer and repetition.”

D. Application

Direction: List down 10 commercial/products and check the appropriate propaganda strategy used in
each ad.

PRODUCT BANDWAGON TESTIMONIAL TRANSFER REPITITION

F. Assessment

Direction: The class will be divided into four groups. Each group will be given a task to accomplish
according to what TV case the leader will choose.

Choose a Tv case

Briefcase no.1 Propaganda advertisement for TV (Testimonial)

Briefcase no.2 Propaganda advertisement for Radio (Bandwagon)

Briefcase no.3 A Poster (Transfer)

Briefcase no.3 A Propaganda Jingle(Repitition)

10 7 5
(EXCELLENT) (GOOD) (FAIR)
Content -The content of the -The content of the -The content of the
propaganda is propaganda is clearly Propaganda is irrelevant
informative and object expressed to the given task
Creativity -Projects finished -Project finished output -Project finished but not
output that expresses that expresses original engaging output
insightful perspective ideas
with an appropriate
amount of details
Team work -Encourage and -Gives input and -No one is participant
acknowledge the work recommendations to finish the task
of other group confidently.
members -Completes assigned
-Agrees on group tasks in a timely fashion
priorities ,goal and
procedure

IV. Assignment

Choose your favorite products may it be shampoo; shoes, etc. advertise it to your friends so that they,
too will subscribe or use it. Make sure to promote in two ways: 1 Using propaganda technique 2
presenting the whole truth

ADVERTISEMENT

Using Propaganda Product Telling the whole truth