Matt’s Pub and Shop

Business Plan

May 15, 2019

Submitted by: Matt Corey

SW Vermont Career Development Center
321 Park Street, Bennington, VT 05201
Instructor: Ms. Tattersall
Instructor Phone: 802-447-0220 x222
Instructor Email: rtattersall@svcdc.org

Attachment #0
Matt’s Pub and Shop
Business Plan
Matt Corey

EXECUTIVE SUMMARY

Matt’s Pub and Shop will be a Boston local tavern with a small retail store attached with

it that sells sports clothing. The two things that this business would have that would be better

than anybody else’s would be entertainment and customer service. Hours at the pub/shop

would be open 11am-2am every day. During that time Matt’s Pub and Shop would treat

customers with utmost respect, and would be a business that focuses on giving back to the

community by doing charity nights at least once a week.

Being located in Boston, Massachusetts, Matt’s PUB and Shop would have a lot of

competition. Some strengths of the business would include entertainment, food, drinks, service,

and clothing. Opportunity’s for Matt’s Pub and Shop would be located in a big city, fresh start,

meeting new people, and making a lot of money. For Matt’s Pub and Shop there is a lot of

potential because it’s in the Boston area and it is a sports themed pub and shop.

To start the business it will take an estimated amount of $165,200. This includes,

ingredients for food, payroll, first’s month rent and supplies. The cash flow projection results

show that the revenue would end up being $4,640,000 and the cash going out would be

$1,062,912 for one year. The break-even analysis Shows 2,216 units need to be sold to break

even. This equates to 31,024 in revenue per month. In one year the estimated net income

before taxes would be $3,577,088.

Matt’s Pub and Shop Page 1

COMPANY DESCRIPTION

Matt’s Pub and Shop will be a Boston local tavern with a small retail store attached with

it that sells sports clothing. Matt’s Pub and Shop would be a Limited Liability Partnership. The

NAICS number would be 72241. The USP would be great service and entertainment for a great

price. The two things that this business would have that would be better than anybody else’s

would be entertainment and customer service. As a business, Matt’s Pub and Shop would serve

alcoholic beverages and have a great menu of food to order from. This business will most likely

serve cities and towns in Suffolk County in Massachusetts such as Boston, Revere, Chelsea,

Brighton, and Winthrop. Being in Boston it would mean serving people that would be into the

Boston sports teams. Hours at the pub/shop would be open 11am-2am every day. During that

time Matt’s Pub and Shop would treat customers with utmost respect, and would be a business

that focused on giving back to the community by doing charity nights at least once a week.

Overall this business would be a good place to go to watch live games and hang out in the

Boston area.

MARKETING

Being located in Boston, Massachusetts, Matt’s PUB and Shop would have a lot of

competition. If you were to do a SWOT analysis on Matt’s Pub and Shop there would be a lot of

strengths and opportunity’s rather than threats and weaknesses. Some strengths of the

business would include entertainment, food, drinks, service, and clothing. Opportunity’s for

Matt’s Pub and Shop would be located in a big city, fresh start, meeting new people, and

making a lot of money. Although a weakness would be popularity and a threat would be having

a lot of businesses in that area.

To see what the average every day customer would look like see Customer Profile

attachment at the end of the document. For Matt’s Pub and Shop there’s is a lot potential

because it’s in the Boston area and it is a sports themed pub and shop. The last thing about the

Attachment #1
business is the Marketing Action Plan that includes when the employees will get trained and the

estimated cost to start the business. The target market for this business would be people who

like sports and are 21 to 45 years old. Please refer to the attached Marketing Action Plan at the

end of the document.

OPERATIONS

To start the day there will be two people opening up the store, 3 chefs to start preparing

the food an hour before opening, and 4 wait staff. During the day the manager for the bar will be

walking around making sure everything is good and seating people as they come in. As the day

goes on more wait staff, chefs, and store employees will come in to relieve the first shift

employees. As people leave after they’re done eating, the wait staff for that table will clean the

table for the next customers. For the pub every night, the floors and bathrooms would be

mopped and cleaned. All the tables would be cleaned, set and ready to go the next morning. In

the kitchen is where all the food will be made. Every night the kitchen must be cleaned and the

floor should be mopped. In the store the bathrooms should be cleaned every day. Every day

clothing should be checked to see if it needs to be restocked. All the registers need to be

counted down and be taken out back.

FINANCIAL PLAN

To start the business it will take an estimated amount of $165,200. This includes,

ingredients for food, payroll, first’s month rent and supplies. The cash flow projection results

show that the revenue would end up being $4,640,000 and the cash going out would be

$1,062,912 for one year. The break-even analysis Shows 2,216 units need to be sold to break

even. This equates to 31,024 in revenue per month. In one year the estimated net income

before taxes would be $3,577,088.

Matt’s Pub and Shop Page 2

[Attachment #1 - A copy of your resume would go here.]

Matt’s Pub and Shop Page 3

[Attachment #2 - An advertisement Flyer or copy of a brochure could go here.]

Matt’s Pub and Shop Page 4

SWOT Analysis for Matt’s Pub and Shop

Strengths: Weaknesses:
 Entertainment  Just starting out
 Food  Popularity
 Service
 Drinks
 Clothing
 Big space
 Customers that are into sports

Opportunities: Threats:
 Located in a big city  Having a lot of companies in my area
 Fresh start  Other pubs/bars in the area
 Meet new people
 Make a lot of money

Matt’s Pub and Shop Page 5

Customer Profile
1. What is the typical age range of this customer? 25-34.

2. What is their gender? Male

3. What is their level of education? College Graduate

4. What is their occupation? Business, Management, Science, and art Occupations

.

5. Where do they live? Boston

6. What is their household composition? Single

7. What is their race or ethnic origin? White

8. In the space below, add any more relevant demographic detail.

Most of the customers would be from the town the pub/store is located

Matt’s Pub and Shop Page 6

Marketing Action Plan

Management Action for Person Estimated Cost Time Frame

Area Improvement Responsible

Cleaning tables, Training- Making Waiter/Waitress $576 for 4 Adding 3 hours

Customer sure all the people on to their
Service, tables are clean, normal shift for a
Collecting and having a week.
Payments good connection
with the
customers.

Serving Drinks Training- Bartender $1,500 for 5 1 week 4 hours

Knowing all the people a day before
drinks and opening
having a good
sense of when
someone has
had too much.

Attending Training- Asking Employee $1,900 for 5 The first week is

customers the customer people all training 8
what they’re hours
looking for and if
they need help.

Collecting Training- Maybe Cashier $1,900 for 5 1 week of

Payments having a people training 8 hours
conversation
with the
customers while
checking out.

Social Media Try and Owner 10,000 Advertise for a

advertise on all month until
social media opening day.
platforms to get
the most
customers.

Matt’s Pub and Shop Page 7

Startup Costs

Matt's Pub and Shop

Startup Costs
One Time Expenses Costs

Security Deposit $6,000

First Month's Rent $6,000

First Month's Utilities $2,000

Paint $1,000

Licensing Fees $500

Supplies $50,000

Payroll $15,000

Clothing $20,000

Equipment $10,000

Ingredients for Food $55,000

Legal and Accounting

Fees $200

Insurance $500

Total $165,200

Matt’s Pub and Shop Page 8

Cash Flow Projections

Matt's Pub and Shop Cash Flow Analysis

January February March April May June

Cash at Start of
Month $301,424 $612,848 $894,272 $1,185,696 $1,492,120
Cash Coming In
Revenue 390,000 400,000 370,000 380,000 395,000 410,000
Total Cash In 390,000 400,000 370,000 380,000 395,000 410,000
Cash Going Out

Inventory $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

Rent $6,000 $6,000 $6,000 $6,000 $6,000 $6,000

Wages $72,000 $72,000 $72,000 $72,000 $72,000 $72,000

Utilities $116 $116 $116 $116 $116 $116

Phone $150 $150 $150 $150 $150 $150

Insurance $210 $210 $210 $210 $210 $210

Ads $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

Accounting $200 $200 $200 $200 $200 $200

Miscellaneous $500 $500 $500 $500 $500 $500

Loan Payments $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

Taxes $400 $400 $400 $400 $400 $400

Total Cash Out $88,576 $88,576 $88,576 $88,576 $88,576 $88,576

Cash at End of
Month $301,424 $612,848 $894,272 $1,185,696 $1,492,120 $1,813,544

Matt’s Pub and Shop Page 9

Second half of Cash Flow Projections

July August September October November December

$1,813,544 $2,064,968 $2,301,392 $2,587,816 $2,924,240 $3,250,664

340,000 325,000 375,000 425,000 415,000 415,000

340,000 325,000 375,000 425,000 415,000 415,000

$5,000 $5,000 $5,000 $5,000 $5,000 $5,000

$6,000 $6,000 $6,000 $6,000 $6,000 $6,000

$72,000 $72,000 $72,000 $72,000 $72,000 $72,000

$116 $116 $116 $116 $116 $116

$150 $150 $150 $150 $150 $150

$210 $210 $210 $210 $210 $210

$2,000 $2,000 $2,000 $2,000 $2,000 $2,000

$200 $200 $200 $200 $200 $200

$500 $500 $500 $500 $500 $500

$2,000 $2,000 $2,000 $2,000 $2,000 $2,000

$400 $400 $400 $400 $400 $400

$88,576 $88,576 $88,576 $88,576 $88,576 $88,576

$2,064,968 $2,301,392 $2,587,816 $2,924,240 $3,250,664 $3,577,088

Matt’s Pub and Shop Page 10

Income Statement

Matt's Pub and Shop

Revenue 1/1/21-12/31/21

Projected Revenue $4,640,000

Total Revenue $4,640,000

Operating Expenses

Inventory $60,000

Rent $72,000

Wages $864,000

Utilities $1,392

Phone $1,800

Insurance $2,520

Ads $24,000

Accounting $2,400

Miscellaneous $6,000

Loan Payments $24,000

Taxes $4,800
Total Operating
Expenses $1,062,912

Earnings Before Taxes $3,577,088

Matt’s Pub and Shop Page 11