CONTENTS :

NO. TOPIC PAGE NO

1 ACKNOWLEDGEMENT
2 PREFACE
3 INTRODUCTION
4 INTRODUCTION TO DIFFERENT BRANDS OF TOOTHPASTE
5 SURVEY REPORT
6 BRIEF ANALYSIS
7 PIE GRAPH
8 BAR GRAPH
9 CONCLUSION
10 BIBILIOGRAPHY
Introduction :
Earlier our grandparents always do oral care with the sticks of the Neem tree but now the time has gone. If you wish
to do so, perhaps you will not find the trees around you or you don’t have much time to spend in that kind of oral
brushing.

As with the changing time, oral health care companies have done a lot to keep the hygiene in mind. You will see
the market is flooded with the various Toothpaste brands. As there are some foreign toothpaste brands also available
in the market but I always prefer the Best Indian toothpaste brands to take care of my teeth.

India is the country where Ayurveda borns. Therefore, Indian toothpaste brands always prefer to use the natural
ingredients that our ancestors used directly

Toothpaste
i s a p a s t e o r gel dentifrice u s e d w i t h a toothbrush a s a n a c c e s s o r y t o c l e a n
a n d m a i n t a i n t h e a e s t h e t i c s a n d h e a l t h o f teeth.Toothpaste is used to promoteoral hygiene: it
serves as an abrasive that aids in removingt h e dental plaque a n d food from the teeth, assists in
suppressinghalitosis, and deliversa c t i v e i n g r e d i e n t s s u c h a s fluoride or xylitol t o h e l p p r e v e n t
t o o t h a n d g u m d i s e a s e (gingivitis). Most of the cleaning is achieved by the mechanical action of the
toothbrush,a n d n o t b y t h e t o o t h p a s t e . salt and baking soda are among materia
l s t h a t c a n b e substituted for commercial toothpaste. Toothpaste is not intended to be swallowed.

In this project we are going to deal with 10 major brands of toothpastes which are available in the market . We will also
analyse the sale rate of each toothpaste brand in the market for a period of one week at 10 different shops . And
through the prepared report we are go to identify that which brand of the toothpaste has the most sale during this
period.
Introduction to different brands of toothpastes

Colgate, the name of toothpaste is well known to everyone. For most of the people, toothpaste means just Colgate.
This is the well-known toothpaste brand in India that don’t need any introduction. Colgate has covered all age
groups from kids to old one with the wide range of toothpaste variety like Total, Max fresh, herbal, Active Salt,
Active Salt Neem, and Sensitive. And all these products protect teeth from bacteria and ensures strong teeth with
healthy gums and fresh breath.

Colgate is the most leading toothpaste brand with the 55% share of the toothpaste industry.

Pepsodent is the most preferred toothpaste company in India. The oldest toothpaste brand pepsodent manufactured
by Hindustan Unilever Limited. The topmost selling toothpaste was launched in the year 1993. This toothpaste is
helpful for the protection of gums and also provide special oral care. This is not the much expensive toothpaste. This
toothpaste has a wide variety of stronger teeth like Expert Protection, Center Fresh, Germicheck and cloves and salt.
This is also well known for its cool minty flavor and fresh breaths. This is also best for the specific problems like
bleeding gums and sensitive teeth.

Sensodyne _ This toothpaste brand is not the new one in the Indian market. This company was initially introduced in
India in 1961 and now this has come up again with a new product that is especially for them who are suffering
sensitivity in their tooth. It not only works as pain relief but also protects gums for various diseases along with the
strong teeth.

Sensodyne offers 3 types of toothpaste – Repair and Protect, Fresh Gel and Rapid Relief. You can select one
according to your problem or with the concern of doctor. This is clinically proven the no. 1 toothpaste as the pain
reliever from sensitivity

Oral- B has everything you need to keep your mouth cleaner and happier. Oral-B is an international company and
has a major share in India. Proctor and Gamble launched this oral health product and get entered into the Indian
market.

This toothpaste company is considered in the list of Top 5 Toothpaste in India. Oral-B Pro-Expert toothpaste
contains Stannous Flouride Complex, a unique combination of ingredients, which targets and protects against the
issues it finds in your mouth: cavities, plaque, gum problems, sensitivity, stains, bad breath, tartar and enamel
erosion. Oral-B Pro-Expert mouthwash gives a 24-hour long-lasting protection** and gentle refreshing taste without
the alcohol burn! Oral- B also have toothpaste for kids and also have some more variants.
Dant Kanti - Patanjali is the well-known brand of Indian products owned by Yog Guru Baba Ramdev. Dant Kanti is
the oral care product for this brand. Patanjali Dant Kanti is an herbal toothpaste which is prepared by using
traditional herbs to prevent diseases of teeth. This natural toothpaste keeps your teeth strong and healthy. It also
helps to stop tooth bleeding and bad breath and toothache. This is really a wonderful herbal toothpaste.

Vicco Vajradanti - If the herbal toothpaste is your first preference then this toothpaste Vicco Vajradanti that is the
oldest herbal toothpaste can be your choice. In India, Vicco laboratories are the manufacturer of this herbal oral
health product. Vicco Vajradanti toothpaste powder has also best result for tooth care. This toothpaste is a perfect
blend of 18 Ayurvedic herbs and barks, tested over generations. Each and every medicinal ingredient used in this
paste is very beneficial for the good health of your teeth and strong gums. These ingredients stimulate and reinforce
gums while resisting plaque formation.

Himalaya Dental Cream is now well-known as Himalaya Complete Care Toothpaste. This toothpaste is specially
developed to make teeth and gums strong with its herbal ingredients rich in anti-oxidants.

This is specially formulated for adult dental care. This has given an excellent result for bleeding gums. Its key
ingredients are Pomegranate, Neem, Indian gum Arabic Tree’s, Triphala, Bishop’s weed, False Black Pepper, a
Five-leaved chaste tree that not only protects teeth and gums from germs but also has antioxidants that assist in
removing toxins, helping your gums maintain their natural health.

Close Up is the one another most popular toothpaste brand in India market by Hindustan Unilever Limited. It is the
first gel toothpaste in the world, launched in 1967. Close Up have the second spot in the market share of toothpaste
companies in India. This is now considered as the top best-selling toothpaste brand in India.

The main motto of this toothpaste is to give long lasting freshness in the mouth along with the teeth whitening,
strong teeth, and cavity protection.

Meswak is the oldest toothpaste brand of oral care marked by Dabur. Meswak is a wonderful herb for complete oral
care. Miswak Herb is a rare, potent, priceless, wonder herb that delivers incredible Oral Care benefits. Dabur brings
this useful herb in the form of toothpaste. This toothpaste reduces tarter & plaque, fights germs & bacteria to keep
gums healthy, helps prevent tooth decay, eliminates bad breath and ensures strong teeth.
SHOP 1 :
KIRAN RAASAN STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Colgate Rs 46 6
2 Dant Kanti (200 gm) Rs 75 5
3 Sensodyne Rs 60 3
4 Pepsodent Rs 46 3
5 Oral_B Rs 65 4
6 Close Up Rs 40 9
7 Meswak Rs 44 2

SHOP 2 :
GUPTA GENERAL STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Close Up Rs 40 6
2 Dant Kanti (200 gm) Rs 75 3
3 Colgate Rs 46 4
4 Pepsodent Rs 46 3
SHOP 3 :
SHRI BALAJI TRADERS

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Sensodyne Rs 60 8
2 Close Up Rs 40 3
3 Dant Kanti (100 gm) Rs 40 6
4 Oral-B Rs 65 7
5 Babool (180 gm) Rs 50 4
6 Colgate Herbal (200 gm) Rs 90 3
Himalaya Dental Cream (200
7 gm) Rs 78 6
8 Meswak Rs 44 3

SHOP 4 :
DEEPAK GENERAL STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Colgate Rs 46 9
2 Sensodyne Rs 60 5
3 Pepsodent Rs 46 11
4 Close Up Rs 40 2
5 Oral-B rs 65 6
SHOP 5 :
RAHUL LOCAL STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Dant Kanti (200 gm) Rs 75 5

2 Sensodyne Rs 60 7
3 Meswak Rs 44 4
4 Colgate Rs 46 5
5 Vicco Vajradanti Rs 35 3
6 Babool (180 gm ) Rs 50 6

SHOP 6 :
DAILY GOODS STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Colgate Rs 46 7
2 Oral-B Rs 65 2
3 Dant Kanti (100 gm) Rs40 4
4 Close Up Rs 40 8
SHOP 7 :
MAHI GENERAL STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Sensodyne Rs 60 4
2 Close Up Rs 40 3
3 Dant Kanti (100 gm) Rs 40 5
4 Babool (180 gm) Rs 50 7
5 Pepsodent Rs 46 7

SHOP 8 :
RAJESH KIRAANA STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Colgate Rs 46 5
2 Dant Kanti (200 gm) Rs 75 7
3 Oral-B Rs 65 3
4 Meswak Rs 44 2
5 Pepsodent Rs 46 8
6 Vicco Vajradanti Rs 35 6
Himalaya Dental Cream (200
7 gm) Rs 78 4
SHOP 9 :
RAASAN BHANDAAR

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Sensodyne Rs 60 9
2 Vicco Vajradanti Rs 35 5
3 Colgate Rs 46 3
4 Oral-B Rs 65 4
Himalaya Dental Cream (200
5 gm) Rs 78 7

SHOP 10 :
AJAY LOCAL STORE

SURVEY REPORT
QUANTITY DEMANDED ( ONE WEEK
BRAND NAME PRICE )

1 Dant Kanti (200 gm) Rs 75 9

2 Sensodyne Rs 60 3
3 Pepsodent Rs 46 5
4 Babool (180 gm) Rs 50 4
Himalaya Dental Cream (200
5 gm) Rs 78 2
6 Colgate Rs 46 5
BRIEF ANALYSIS

PIE CHART

HIMALAYA % - 23.7
BAR GRAPH

CONCLUSION :

BIBILIOGRAPHY: