Encoding- create; input
Decoding- interpret; output
Verbal- words, spoken, written
Non-verbal- sign language, actions, facial
expression, gestures
Response- other term for feedback
Shannon- weaver’s model of communication
Model 1. Information Source (sender/
receiver) - transmitter (encoder) - channel
(noise/service) - receiver (decoder) - destination
(receiver/ sender)
Linear- One way communication (Model 1)
Schramm’s model of communication
Model 2. Encoder, interpreter, decoder -
message - decoder, interpreter, encoder - message
(cycle)
Osgood – Schramm- Other term for schramm’s
model of communication
Berlo's SMCR model of communication- Model 3 is
called
Commskills, Attitudes, Knowledge, Social system,
Culture- Model 3. Encoder Under source?
Content, Elements, Treatment, Structure, Code-
Model 3. Encoder. Under message?
Hearing, Seeing, Touching, Smelling, Tasting-
Model 3. Decoder Under channel?
Interactive- There's an interaction (model 2)
Noise- Disturbance, interference (block, barrier,
hindrance)
Semantic noise- Type of noise; ex. Language
barrier
Environmental noise- Type of noise; Noise in our
surroundings
Physiological noise- Type of noise; ex. ear defect
Tenets- Aka Principle; belief
Dynamic- Involves changes
Irreversible- Unrepeatable
Systematic- Follows a particular process or
sequence
Sent meanings- Messages are ____, not ____.
Intrapersonal- Communicate with your own self
Interpersonal- Talking to others
Public- Larger group of people
Mass communication- Advertising
Communication technology- capitalizes info
technology
Intercultural communication- Build goodwill and
friendship
Developmental communication- Interaction b/w
and among nations
Informative- To inform
Persuasive- To convince
Aesthetic- To entertain
Instructive- Communication in work places;
rules/instruction
Therapeutic- Exchange of message in terms of
emotional/physical and psychological; comfort;
counseling
Control- Orders are given
Social interaction- Build friendship; interacting
with people
Epictetus- "We have two ears and one mouth so
that we can listen as much as we speak"
Shorpe- "85% of what we have learned is through
listening (not talking or reading)"
Hunsaker- "75% of the time we are distracted, pre
occupied or forgetful"
Robinson- "50% we can immediately recall about
what was said even less if we didn’t like the
subject or the person"
Steil- "50% is our level of effectiveness, we are
relatively poor listeners."
Listening- Physical and psychological process that
involves choosing to listen, understanding and
responding to symbolic messages
Listening- Something we have learned or
developed; skill
Hearing- Within us; passive phase of speech
Receiving- Sense of hearing is activated; expected
to attend signals that we need to prepare
ourselves to listen
Understanding- Getting info
Remember- Retained in something in what we
have listened so that we could recall something
Evaluating- can determine our response
Inform, Persuade, Impress, Entertain- Purposes of
public communication
Appreciative- Listening for fun or entertainment;
used in concerts plays sporting events; for
relaxation and enjoyment
Empathic- Enhance our relationship with others;
used w interacting w one person to another;
trying to put yourself in other peoples situation
Critical- Listen; used to remember something
important, listening to announcements and get
instructions
Comprehensive- Understand, analyze and
evaluate message; making decisions
Motivational- Give someone a reason to do
something